Two new guest rooms opened at Keio Plaza Hotel Tama on June 15 themed on the Sanrio characters My Melody and the Little Twin Stars (Kiki & Lala). Alongside these new rooms, the hotel’s Hello Kitty Room, which was introduced in 2014, underwent renovations and reopened on the same day.
Keio Plaza Hotel is about a 30-minute train ride from Shinjuku and a 3-minute walk from Keio-Tama-Center Station. It’s also close to the city of Chofu where the Rugby World Cup will be held this fall as well as located in West Tokyo, an area enjoyed by foreign tourists.
There are two of each rooms available and they will be permanent rooms at the hotel. The hotel already has four Hello Kitty Rooms which were introduced in November 2014 and renovated with the opening of the new My Melody and Little Twin Stars Rooms, making for a total of eight Sanrio character rooms at the hotel. Today, we’ll be taking a look at the newly revamped Hello Kitty Room.
My Melody Room: https://www.moshimoshi-nippon.jp/225795
Little Twin Stars Room: https://www.moshimoshi-nippon.jp/226958
Hello Kitty Room
© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The Hello Kitty Room has been made even more kawaii than before.
© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
Several plans have also been added to the room including a breakfast plan as well as a dessert plan from which guests can choose from a Hello Kitty cake or dessert plate. Additionally, not only can guests take home the amenities, but free hotel exclusive Hello Kitty plush toys will be given to each guest for every night they stay there.
© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
Photographer: Kayo Sekiguchi
The above-pictured new Hello Kitty princess-themed photo spot has also been introduced to the room. This too is a hotel exclusive featuring an original design. Take your seat on the high heel throne and snap a picture together with the princess herself.
We have finally seen inside all of the new rooms at Keio Plaza Hotel Tama now: the My Melody Room, Little Twin Stars Room and Hello Kitty Room. Each room is littered with references and motifs centred around each of the Sanrio characters. Sanrio fans and overseas tourists alike won’t be able to get enough of the hospitable hotel service and ultra-kawaii spaces. If ever you’re staying in Tokyo, be sure to book a night in.
Writer: Ellie （MMN編集部）
Translator: Joshua Kitosi-Isanga
Information
Sanrio Character Rooms
My Melody Room: 2 Rooms Available
Little Twin Stars Room: 2 Rooms Available
Hello Kitty Room: 4 Rooms Available
Price
1 Room/1 Person: ¥59,400 (Price for one person, service charge and tax included)
1 Room/2 People: ¥29,700 (Price for one person, service charge and tax included)
1 Room/3 People: ¥21,780 (Price for one person, service charge and tax included)
Sanrio Character Rooms Accommodation Plan: https://www.keioplaza.com/tama/sanrio/index.html
Keio Plaza Hotel Tama
Address: 1-43 Ochiai, Tama, Tokyo
Official Website: https://www.keioplaza.com/tama/index.html
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Hi, everyone. Midori here from MMN's editorial department. The Sanrio Character Awards is a hugely popular event held in Japan every year. The winners were just recently announced, and I got to attend the announcement event. This year marks the 34th run of the awards which have become an annual custom amongst Sanrio fans. People waited with a slight nervous anticipation at Puroland where the event was held as they awaited for the award ceremony to begin.
The ceremony began with an initial greeting by Kabuki Nyantarou before the participating characters of the awards were presented on screen. There were over 80 entries this year! They took no time at all in listing the winners in order from the top. Cinnamoroll has reigned champion for two years in a row, but taking the crown this year is Hello Kitty who is celebrating her 45th anniversary. After her were Cinnamoroll and then Pompompurin. Hello Kitty is the poster girl for Sanrio but the last time she earned the No. 1 spot was six years ago in 2013, and last year she was in 4th place. Hello Kitty is the only character since 2000 to win three years in a row. The highest streak by the other characters is just two years. When the votes began rolling in this year Cinamoroll was initially at the top with Hello Kitty in 2nd place, but halfway through they swapped places. Of course, we mustn't forget Pompompurin and YOSHIKITTY either who followed close behind them. Firstly, let's take a look at who received the Special Awards. Cogimyun―Sanrio's flour dough fairy character―obtained a much higher ranking than last year, earning her the Hop Step Jump Award. Fans were fascinated with this announcement as Cogimyun is said to the most elusive of the Sanrio characters. Hello Mandy reigned in the Collaborations Category, a collaboration between Hello Kitty and Mandy Sekiguchi from Japanese boy band GENERATIONS from EXILE TRIBE. Sekiguchi himself surprised the crowd as he was present to receive the award alongside Hello Mandy. Taking home the TikTok Award this year is Marumofubiyori Moppu. Moppu is a cute white bear who likes to lounge around at home wrapped in his favourite blanket. His sleepy videos were a hit on the Japanese TikTok. Now, for the main announcements. Ranks 20 through 10 were announced via large cardboard panels. The top 10 were then announced in order, from 10 down to 1. Each of these popular characters were announced until just 2nd and 1st place were left to be announced. The remaining two names were Cinnamoroll and Hello Kitty, leaving fans anxious to hear who the winner of 2019 will be. And the winner is... Hello Kitty, with 1,647,073 votes! Not only does she take home the top award, it's also her 45th anniversary and the first win of Japan's Reiwa era. Cinnamoroll came in a close second at 1,584,057 votes. I saw some fans with tears in their eyes as a result of this heated battle. At the end, the characters lined up in a big row and celebrated their rank by holding up a card. To celebrate her win, it was announced that Hello Kitty will hit up Sanrio stores across Japan to show her gratitude. Exclusive merchandise will also be available for purchase to thank fans for their support. Full details can be found on Sanrio's official website. The Awards were also held in several overseas countries with the outcomes being much different. In Taiwan Cinnamoroll was 1st place, Pompompurin 2nd place and Hello Kitty 3rd place. In China, it was Cinnamoroll in 1st place, My Melody in 2nd place, and YOSHIKITTY in 3rd place, a collaboration between X Japan member Yoshiki. And in Hong Kong it was Pekkle in 1st place, Pompompurin in 2nd place and Cinnamoroll in 3rd place. This year's award ceremony for the internationally beloved Sanrio characters comes to an end. Congratulations, Hello Kitty! Information
Sanrio Character Awards
Official Website: https://ranking.sanrio.co.jp/
Sanrio Puroland
Address: 1-31 Ochiai, Tama, Tokyo
TEL : 042-339-111
Official Website: English / Japanese -
Two new guest rooms opened at Keio Plaza Hotel Tama on June 15 themed on the Sanrio characters My Melody and the Little Twin Stars (Kiki & Lala). This year's Sanrio Character Awards were held earlier this month. Both My Melody and the Little Twin Stars proved their popularity with fans as they came in 4th and 6th place respectively. With that in mind, what does Keio Plaza Hotel Tama have in store for fans of the characters in their new guest rooms? I'm here to let you in on the full scoop.
Keio Plaza Hotel is about a 30-minute train ride from Shinjuku and a 3-minute walk from Keio-Tama-Center Station. It's also close to the city of Chofu where the Rugby World Cup will be held this fall as well as located in West Tokyo, an area enjoyed by foreign tourists. There are two of each rooms available and they will be permanent rooms at the hotel. The hotel already has four Hello Kitty Rooms which were introduced in November 2014 and renovated with the opening of the new My Melody and Little Twin Stars Rooms, making for a total of eight Sanrio character rooms at the hotel. Today, we'll be taking a look at the Little Twin Stars Room. For the My Melody Room, click here here: https://www.moshimoshi-nippon.jp/225795 Little Twin Stars Room © 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The door to the Little Twin Stars Room bears a cute ☆ above the room number.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
Stepping into the magical room you will see Kiki and Lala on the wall riding a unicorn and making their way to the amusement park in the clouds. Floating around the entire room are pink stars and white, fluffy clouds.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The star-shaped cushions are inspired by the star on the back of Kiki. Guests can fall into a magical dream together with Kiki and Lala who are sleeping with their unicorn atop a cloud on the foot throw at the bottom of the bed.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The curtains in all of the rooms are blackout curtains so you can have a peaceful, undisturbed sleep until morning.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
When you flip on this floor lamp at nighttime you'll be greeted by an illuminated illustration of Kiki and Lala.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The hotel has left no part of this fairy tale-like room untouched, with its pink bath tub and drawing of the Little Twin Stars on bathroom mirror too.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
And don't forget the Little Twin Stars Room amenities either, exclusive to guests. The plush toys are branded with an original Sanrio Character Room logo.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The designs of the toothbrushes are different in each room.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
Even the cup coasters that come with the room feature original desgins exclusive to Keio Plaza Hotel Tama.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The adorable door signs feature Kiki and Lala sleepy for guests to not be disturbed and energetic for the room to be cleaned.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
Be sure to snap photo of the framed cute Kiki and Lala picture too before you leave. The Little Twin Stars Room was a world full of pink dreams. It's sure to be popular with children♡ Next time we will look at the renovated Hello Kitty Room, so stay tuned! Writer: Ellie (MMN Editorial Team)Photographer: Kayo SekiguchiTranslator: Joshua Kitosi-IsangaInformation
Sanrio Character Rooms
My Melody Room: 2 Rooms Available
Little Twin Stars Room: 2 Rooms Available
Hello Kitty Room: 4 Rooms Available
Price
1 Room/1 Person: ¥59,400 (Price for one person, service charge and tax included)
1 Room/2 People: ¥29,700 (Price for one person, service charge and tax included)
1 Room/3 People: ¥21,780 (Price for one person, service charge and tax included)
Sanrio Character Rooms Accommodation Plan: https://www.keioplaza.com/tama/sanrio/index.html
Keio Plaza Hotel Tama
Address: 1-43 Ochiai, Tama, Tokyo
Official Website: https://www.keioplaza.com/tama/
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Two new guest rooms opened at Keio Plaza Hotel Tama on June 15 themed on the Sanrio characters My Melody and the Little Twin Stars (Kiki & Lala). This year's Sanrio Character Awards were held earlier this month. Both My Melody and the Little Twin Stars proved their popularity with fans as they came in 4th and 6th place respectively. With that in mind, what does Keio Plaza Hotel Tama have in store for fans of the characters in their new guest rooms? I'm here to let you in on the full scoop today.
Keio Plaza Hotel is about a 30-minute train ride from Shinjuku and a 3-minute walk from Keio-Tama-Center Station. It's also close to the city of Chofu where the Rugby World Cup will be held this fall as well as located in West Tokyo, an area enjoyed by foreign tourists. There are two of each rooms available and they will be permanent rooms at the hotel. The hotel already has four Hello Kitty Rooms which were introduced in November 2014 and renovated with the opening of the new My Melody and Little Twin Stars Rooms, making for a total of eight Sanrio character rooms at the hotel. Today, we'll be taking a look at the My Melody Room. My Melody Room © 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
I headed to the My Melody Room. As I approached the door and saw the flower above the room number my excitement began to skyrocket.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The ceiling features a bright blue sky with a bowed rainbow spread across it, and on the walls the hidden forest of Maryland.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
My Melody looks like she is having a lot of fun as she rides the swing her father made for her.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
On the beds are cushions exclusive to the hotel made in the image of the forest's flowers. Sleeping here will have you feeling like you are sleeping right there in the forest.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
Illustrated on the foot throw is My Melody and her closest friend, Flat. The two of them enjoying resting their heads on mushroom pillows is a cute sight.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
All of the rooms have a USB port next to the beds so you can charge your phone by your pillow even without a Japanese plug adaptor.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The chest of drawers below the TV also has cute and colourful flowers on it.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
They're even on the curtain tieback! You'll find flowers scattered all throughout the room so be on the lookout to find them all.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
There's also a hidden My Melody on the floor lamp. Be sure to find her too!© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The bath tub in the washroom is a light blue colour inspired by blue skies, and on the mirror is a cute print of My Melody♡© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
Guests will definitely want to check out the amenities too including toothbrushes, bottled water, face lotion and more, each with My Melody logos on them. Each room has different designs. There's also a tote bag and plush toys which you can take home with you together with everything else.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
Both the My Melody Rooms and Little Twin Stars Rooms come with slippers with all four characters on them which you can take home with you, so you can relive the fun time you had at the hotel at home too.© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The door signs too are super cute♡© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G601079
The rooms also have framed My Melody illustrations too, and each one is different in both rooms. Her rooms are full of nature and plant life! If you're staying in Tokyo with friends, family or as a couple, be sure to check out the My Melody Room. Next time we will review the Little Twins Stars Room. Look forward to it coming soon. Writer: Ellie (MMN Editorial Team)Photographer: Kayo SekiguchiTranslator: Joshua Kitosi-IsangaInformation
Sanrio Character Rooms
My Melody Room: 2 Rooms Available
Little Twin Stars Room: 2 Rooms Available
Hello Kitty Room: 4 Rooms Available
Price
1 Room/1 Person: ¥59,400 (Price for one person, service charge and tax included)
1 Room/2 People: ¥29,700 (Price for one person, service charge and tax included)
1 Room/3 People: ¥21,780 (Price for one person, service charge and tax included)
Sanrio Character Rooms Accommodation Plan: https://www.keioplaza.com/tama/sanrio/index.html
Keio Plaza Hotel Tama
Address: 1-43 Ochiai, Tama, Tokyo
Official Website: https://www.keioplaza.com/tama/index.html
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Hoshinoya Tokyo, a traditional ryokan in Otemachi, has announced the New Year’s Kabuki Plan, a two-day, one-night stay from January 5 until January 7, 2023. During the Edo Period, citizens enjoyed watching Kabuki plays during the New Year’s holidays, often sipping tea at connected teahouses. This event will invite visitors to experience what this was like, complete with traditional food and decorations. Watching Kabuki was a chic way for those in Edo to ring in the new year. Theater teahouses were also a popular gathering place–along with arranging tickets, the teahouses offered plot notes, tea, sweets, boxed lunches, snacks, and other drinks.**Hiroshi Fujita, Yoshihide Tomizawa (2012) / The Updated Kabuki Dictionary, Kashiwa Shobo
Relax Before Enjoying Tea and a Play
Guests are invited to relax in the Ochanoma (Living Room) Lounge, decorated to look like a traditional teahouse with fans, ukiyo-e prints, and formal curtains. Hanabiramochi, or rice cakes with flower petals, will be served with green tea. These rice cakes are said to date back to the New Year’s tradition of eating hard foods like daikon and rice cakes in the hopes of prolonging one’s life. Characterized by its curious burdock root aroma, the cakes are sweetened with white miso bean paste. Enjoy a Post-Viewing Mont Blanc Shaped like Soba with Sweet Dessert Wine
At theater teahouses in the Edo period, sake, snacks, and desserts were served one after another. During this special event, a menu inspired by this practice and prepared by Hoshinoya Tokyo Executive Chef Noriyuki Hamada will be served! Soba noodles were often served after a play in the past. Inspired by this tradition, Mont Blanc made with chestnut paste and sponge cake will be served up to look like this popular dish. Paired with a dessert wine aged in oak barrels, the sweet will be served in a traditional lacquerware basket. In addition, the dish will be paired with Wasabi Pralines, Shichimi Meringue, and Ginger Pate de Fruits.Take a Rickshaw to the Kabuki-za Theater
Guests will be taken on an Edo-style tour on their way to the Kabuki-za Theater. Passing through the Nihonbashi area, the first stop will be the Fukutoku Shrine. It’s said that Hidetada Tokugawa paid a visit to and praised the shrine on New Year’s Day in 1614. The next shrine on the docket, Hodo Inari Jinja, was enshrined in Edo Castle during the Edo period to protect the heir to the Tokugawa family. It’s said that the shrine provides blessings for child rearing, matchmaking, and business prosperity. This tour will provide a more elegant way to explore Tokyo as guests enjoy exposition from their chauffeur. To make the rickshaw ride even more enjoyable, guests can rent kimonos for an extra charge. Would you like to take a step back in time this New Year?Information
New Year’s Kabuki Plan
Running: January 5 – January 7, 2023
Capacity: 1 couple per day (1-2 people)
Price: ¥110,000 per person, ¥180,000 for 2 people (Including Tax & Service charge, excluding accommodation charge)
Reserve/Details – Official Site: https://hoshinoya.com/tokyo
*Reservation required at least 14 days in advance
**Exclusive experience for Hoshinoya Tokyo guests
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A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24 and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.
Goods at a Glance
This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite? Information
Available at Sanrio stores, Sanrio corners in department stores, etc. (*Products are not carried at all locations.)
Release Date: November 25, 2022
Sanrio Online Shop
Available: November 24 at 10:00
Sanrio: https://shop.sanrio.co.jp/
Rakuten Marketplace: https://www.rakuten.co.jp/sanrio/
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/sanrio/Official Site: https://www.sanrio.co.jp/
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The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023. A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events. The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!
Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland
・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!・The popular Sanrio Puroland parade will be performed in the virtual space with an original story! ・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held. ・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.) The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can. Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day
A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt.17 Artists Announced (So Far) to Perform During Virtual Music Festival!
Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December. Free areas will be open to the public. More details and ticket information is available on the official website. Information
SANRIO Virtual Festival 2023 in Sanrio Puroland
Running: January 13 – January 22, 2023
Venue: Virtual Sanrio Puroland
Official Site: https://v-fes.sanrio.co.jp
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60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Hokkaido Museum of Modern Art in February 2023
The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. “Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.” The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website.Information
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii
Running: February 11 – April 2, 2023
Hours: 9:30 – 17:00 (Last entry at 16:30)
Venue: Hokkaido Museum of Modern Art (17-chome Kita 1 Jonishi, Chuo-ku, Sapporo, Hokkaido)
Official Site: https://stv.jp/event/sanrio
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HELLO KITTY SHOW BOX, a theater and restaurant offering Hello Kitty-themed shows and meals on Awaji Island, and HELLO KITTY APPLE HOUSE, an apple-shaped observation theater based on the popular character’s home, are both currently holding the Apple Halloween 2022 event until October 31! Guests can enjoy a mystery-solving event and some adorable photo spots inspired by apples and the Halloween season. By solving certain riddles, visitors will be rewarded with candy! Come have fun this Halloween with Hello Kitty, friends, and family!
Started in October, the New Show 'HELLO KITTY THE PARTIES' Gets Rave Reviews
HELLO KITTY THE PARTIES, a new show at the theater and restaurant HELLO KITTY SHOW BOX, will run until December 30, 2022. The show features a new theme each month and currently features a jazz band.October’s theme is Happy Halloween Party, and visitors can listen to a number of famous songs while enjoying tasty and healthy dishes packed with autumn flavors. At the end of the performance, a meet and greet with Hello Kitty will be held. November’s theme will be Hello Kitty’s Birthday Party, while December will focus on a Christmas Party! Information
Apple Halloween 2022
Running until October 31, 2022
Hours: 11:00-17:00
Venue: Awaji Hello Kitty Apple Land ( 177-5 Nojimahirabayashi, Awaji, Hyogo)
Official Website: https://awaji-resort.com/hellokittyshowbox/
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The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now.
Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe. Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future! Information
#KuromifyTheWorld Week
・Kuromi’s Drink Stand:
Running:
Shinjuku, Tokyo: October 20 – October 24, 2022
Shinsaibashi, Osaka: October 29 – October 31, 2022
・#KuromifyTheWorld Ad Truck:
Running:
Tokyo: October 20 – October 24Nagoya: October 26 – October 27
Osaka: October 29 – October 31