Everyone would say Sushi if you think of what is the popular food in Tokyo. There are roughly three business categories of sushi restaurants: revolving sushi restaurants, residential district’s sushi restaurants, and high-priced sushi restaurants. Revolving sushi restaurants are a cheap and entertaining place which everyone can enjoy. At residential districts restaurants, you can enjoy sushi for about five thousand yen, but there are a lot of exclusive customers, and they are kind of not a friendly place for first-timers. Some high priced sushi restaurants such as the ones in Ginza which has been called the “Sushi Mecca” recently cost twenty to thirty thousand yen for only course menus, and yet those restaurants are most likely to have full reservations for next few months. There is not so much chance to visit those places.
Meanwhile, the new restaurant in Akasaka-mitsuke called “Itamae Sushi Edo” draws many people’s attention. This restaurant is a very entertaining place known as “theater type restaurant where you can feel like you’re traveling back in Edo period.” Inside of this restaurant is amazing. You sit on the table facing down to the kitchen on stage.
Counter table around the stage is unusual for normal Sushi restaurants that you can look up and see sushi chefs cooking and handling knives. The interior looks exactly like the image of EDO which most foreigners would picture in their mind. This is because this place is Hong-Kong capital sushi restaurant. There are also varieties of food menus such as “Kobo rainbow sushi” as one of the specialty foods. If you want the chef’s recommendation, the cost starts from seven thousand yen. There are services which you can take pictures wearing kimono in the entrance, and can buy sushi figures for souvenirs as well.
It is also getting popular among Japanese customers that are filled with fun, hospitality and interiors taking a ‘so-what’ attitude toward Japanese authentic cultures. They were expecting to have almost all foreigner customers at first, but it is getting half and half ratio recently. I bet you will love to share this experience with somebody after visiting this restaurant.
■Information
Itamae Sushi Edo
Address: No. R Akasakamitsuke 1F, 3-9-2 Akasaka, Minato-ku, Tokyo
Atsuo Ohki（”Tokyo the Best Restaurant” Editor in Chief）
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RELATED ENTRIES
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Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.
“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept in New York City
Sebastian Masuda is a multi-disciplinary artist whose unique sense of color transcends the boundaries of art, fashion, and entertainment. His restaurant “KAWAII MONSTER CAFE” opened in Harajuku in August 2015 and quickly became a popular spot in Tokyo, frequented by celebrities from around the world, including BLACK PINK’s Jenny, Katy Perry, and Ariana Grande. His next project will take place in New York City, where he is currently based. The restaurant will offer a completely new perspective on sushi, the most popular Japanese food in the U.S. and an integral part of the American lifestyle.Enjoy an Immersive Kawaii Experience
The new location is meant to be an “immersive Kawaii experience.” Once you step into the restaurant, you’ll find yourself in a psychedelic and one-of-a-kind space that will make you feel as if you’ve wandered into another world. Guest will be guided by employees clad in colorful custom-made costumes, and three rotating cats will be suspended by the ceiling, rotating to reveal a secret image. Guests sitting at the counter will enjoy a pink custom-made conveyor belt, a.k.a a sushi lane.The restaurant will offer artist Sebastian Masuda “Immersive Kawaii Experiences” that go beyond THE DINING EXPERIENCE.Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.
Chef Hiroki Abe and Sebastian Masuda collaborated to create an unforgettable menu, fully supported by AUTEC. After moving to the United States in 2001, Abe worked as an executive chef at EN Japanese Brasserie in NYC. He now works as a private chef at corporate events and parties around the U.S. On the technical side, AUTEC, which boasts the number one share of the automatic sushi machine market in North America, is backing up the venture. The sushi is sure to be as tasty as it is kawaii!Featuring Restaurant Music by RAM RIDER, the Music Producer Behind the Score at KMC
The in-store background music is essential when cultivating an immersive experience. Music producer RAM RIDER, who created the music for KAWAII MONSTER CAFE, has written an incredible 70-minute ambient track for SUSHIDELIC. Guests can look forward to losing themselves in the adorable ambiance.Tons of New Yorkers Visit During Pre-Opening, SUSHIDELIC Trends on Social Media
During SUSHIDELIC’s limited pre-opening, scores of New York-based celebrities and influencers visited the shop. The unparalleled ambiance, food presentation, and experience have quickly become a hot topic on social media!Opening in SoHo, the Trendiest Neighborhood in New York City
SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.
Sebastian Masuda
Information
Shop Overview
Name: SUSHIDELIC
Opening: June 28, 2023
Address: 177 Lafayette St, New York, NY 10013Website: https://www.sushidelic.netInstagram: @sushidelic.nyc -
In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita's premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!
A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. The Beautiful ‘Sushi Projector’ Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below. Information
Saiki City presents Sushi-netarium
Running: September 22 – November 30, 2022
Venue: Accommodations in Beppu City, Footbath Space at Oita Airport
Target Space: Accommodations listed below, Oita Airport Footbath Space
Details: https://www.visit-saiki.jp/topics/detail/eb9def81-fb90-40ae-9b5a-10c8d6c94b32
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High casual brand PAGEBOY has begun selling limited-edition collaboration items with sushi chain Hamazushi at stores nationwide, the official web store, and ZOZOTOWN. An original novelty box will be gifted to customers buying collab items while supplies last!
Lineup
Long Sleeve T-ShirtShort-Sleeve T-Shirt
Short-Sleeve Patterned T-Shirt
Bucket Hat Socks
Plates
Fans of the popular sushi chain can grab a shirt featuring Hamazushi's unique wave pattern motifs. Unisex brand PAGEBOYLIM also announced a simultaneous collaboration, with a long-sleeve T-shirt perfect for the guys out there. Information
PAGEBOY x Hamazushi
Release Date: March 3, 2022
Where to Buy:
PAGEBOY Locations Nationwide: https://www.dot-st.com/pageboy/info/CSfStoreListPage.jsp
Official Online Store: https://www.dot-st.com/pageboy/
ZOZOTOWN: https://zozo.jp/shop/pageboy/
Official Site: https://www.dot-st.com/cp/pageboy/hama-sushi -
Naomi Osaka is one of the fiercest young athletes in sports today. Now a four-time Grand Slam singles champion, she’s caught the attention of aspiring athletes all over the world with her authenticity and skill. Now, she’s teaming up with Levi's® to release a new collection, available at select stores in Japan beginning August 24. The pieces will also be sold at the official online store.
Crystal Fringe Short : ¥33,000 (Tax Included)
Lace-Up Short : ¥19,800 (Tax Included)
Trucker Jacket Bustier: ¥24,200 (Tax Included)
Denim Kimono : ¥40,500 (Tax Included)
The collection utilizes vintage or upcycled denim to capture Osaka’s preferred silhouette, with each piece utilizing her unique designs based in femininity and sportiness. The Denim Kimono is a respectful homage to traditional Japanese culture. “I loved wearing kimono as a child,” Osaka commented. “I thought if I included one made of denim in the collection, it would be super unexpected and surprising.” This collection also includes two denim shorts: the Lace-Up Short is sportier, and is a clever reimagining of the classic Levi’s® denim shorts. They feature cutouts above the knees, a feminine lace-up back, and were made from upcycled men’s Levi’s® jeans. For those wanting something more girly, the Crystal Fringe Short features a collection of shimmering fringe gracefully dropping down the sides of the cut-off pants. Rounding out the collection is the Trucker Jacket Bustier, a denim bustier with a lace-up back. This is a remake of the Levi's® trucker jacket, cut in the traditional corset style with classic lines, flap pockets, and recognizable buttons. “When I was sketching, the idea of the bustier came to me and I absolutely loved it. Now that it’s been made and is actually real, it’s so much cuter than I imagined. I love it even more!” Osaka commented. This blend of sporty and feminine makes the collection a perfect shoutout to Naomi Osaka’s rich heritage. Most importantly, the collection is made from vintage and upcycled denim, breathing new life into already existing Levi's® items and reducing impact on the environment. “Sustainability initiatives are important to me. What I love most about the collection is how responsibly the pieces were made,” the tennis star said. Which of these four pieces would you like to rock this summer?Information
Levi’s® x Naomi Osaka Collection
Release Date: August 24, 2021
Where to Buy:
Levi’s® Harajuku Store
Levi’s® Osaka Store
Official Levi’s® Online Store: https://www.levi.jp/
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A new restaurant by the name of Kimura Don is set to open inside Shinjuku Takashimaya's Restaurant Square on July 20, 2021. Kimura Don is a new donburi restaurant produced by Koji Kimura, a chef whose popular sushi bar Sushi Kimura, located in Futakotamagawa, has held two Michelin stars since 2013. His new eatery continues the traditions and techniques honed at Sushi Kimura while spinning innovation into new donburi rice bowl dishes conceived from the many ideas Kimura has conceived over the years. The donburi to be served recreates that perfect balance between vinegared rice and toppings which Kimura mastered at his sushi bar. Customers can enjoy a range of additions including donburi classics such as meat and fish as well as seasonal ingredients. The restaurant also uses locally grown and reared produce and ingredients that's also environmentally-friendly from Tokyo such as Kinuhari rice from Hachiojo and Akigawagyu beef. This will help to foster a relationship between local farmers and consumers.
Lunchtime Dishes | ¥3,500 Each | Serving Times: 11:00-17:00 (Last Orders 16:00)Pick from five different donburi bowls such as tuna, pilchard, and roast beef. Each season will also has its own exclusive dish made with seasonal ingredients. There's also a special option to order a set of two smaller versions of the dishes too for ¥3,800. Evening Courses | From ¥12,000 | Serving Times: 17:00-23:00 (Last Orders 22:00)The evening course line-up is also made up of five different bowls as well as seven seasonal snacks. Koji Kimura | Comment
"I've been set up in Futakotamagawa for 16 years. I studied how to prepare sushi rice for many years, since it serves as the foundation, so that I could create unique sushi. I have made sushi rice that's unique and draws a line under other restaurants, rice which when combined with toppings explodes with umami flavour. I use this same sushi rice as the basis for lots of innovative donburi dishes, and I'd love for people to enjoy a taste at the first place in Japan to do this."Information
Kimura Don
Opening Date: July 20, 2021
Location: Takashimaya Times Square (Floor 14F)
Address: 5-24-2 Setagaya, Shinjuku, Tokyo)
Official Website: https://www.takashimaya.co.jp/shinjuku/timessquare/
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Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It's home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty. A Visit to the Historical Sea Route
Oyamazumi Shrine
A 'power spot' revered by prominent peopleOyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It's home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from. InformationOyamazumi ShrineAddress: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, JapanTEL: 0897-82-0032Opening Hours: Sunrise to 17:00National Treasure Building: 8:30-17:00 (Last Entries 16:30)Official Website: https://oomishimagu.jp/ Kurushima Kaikyo Service Area
Lip-smacking food aplentyIf you're one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that's made to look like Kurushima Kaikyō Bridge, or try Imabari's soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don't pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above. InformationKurushima Kaikyo Service AreaAddress: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00 Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00 Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00 Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php Murakami Suigun Museum
Dedicated to the Imabari heroes who protected the oceanMurakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: "Now I'm sorta like a military commander too," she said. Information Murakami Suigun MuseumAddress: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan TEL: 0897-74-1065Opening Hours: 9:00-17:00Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)Official Website: https://www.city.imabari.ehime.jp/museum/suigun/ Roadside Station Yoshiumi Iki-iki-kan
A bundle of fun and entertainment in one placeRoll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It's also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You'll also be able to meet Koro-chan, a popular fish who has lived there for 30 years. InformationRoadside Station Yoshiumi Iki-iki-kanAddress: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, JapanTEL: 0897-84-3710Opening Hours: 9:00-17:00Restaurant: 10:00-16:00 (Last Orders 15:00)Closed: New Year's Day (and certain days in winter)Official Website: http://www.imabari-shimanami.jp/ikiiki/ Dolphin Farm Shimanami
Meet the cute and friendly dolphinsDolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There's even a car camping area you can stay at. InformationDolphin Farm ShimanamiAddress: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, JapanTEL: 0897-72-8787Opening Hours: 9:00-17:00Closed: On days with bad weathOfficial Website: https://www.df-shimanami.com/ Hakata Beach
A white sandy beach rolling out 200-metersHakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream. InformationHakata Beach Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan Sea Bathing: Early July - Late AugustOfficial Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198 Imabari Towels
High quality towels woven with tradition and techniqueImabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time! Information Imabari TowelOfficial Website: https://www.imabaritowel.jp/ Sunrise Itoyama
Need a bike?Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone's needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea. Information Sunrise ItoyamaAddress: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, JapanTEL: 0898-41-3196Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/Official Website: https://www.sunrise-itoyama.jp/ Marutomi
The famous restaurant known to every localIf you want the real experience of Imabari's yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn't come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too. Information Marutomi2-3-6 Katayama, Imabari, Ehime 794-0063, JapanTEL: 0898-23-2740Opening Hours: 17:30-22:00Closed: WednesdaysOfficial Website: https://maru-marutomi.jp/ Imabari Castle
A castle by the seaImabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan's three "Castles on the Sea" and was also listed in Japan's Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It's a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city. InformationImabari CastleAddress: 3-1-3 Toricho, Imabari, Ehime, 794-0036, JapanTEL: 0898-31-9233Opening Hours: 9:00-17:00Closed: December 29 - December 31Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/ Kirosan Observatory Park
A breathtaking spectacle to rememberKirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues. Information Kirosan Observatory Park Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, JapanNo Fixed Holidays Open 24-hours a day Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182 Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/ We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It's a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more. Information
Kyary Pamyu Pamyu
Official Instagram: https://www.instagram.com/kyarypappa (＠kyarypappa)
Official Twitter: https://twitter.com/pamyurin (＠pamyurin)
Official Website: http://kyary.asobisystem.com/