Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.

“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept  in New York City

Enjoy an Immersive Kawaii Experience

Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.

Opening in SoHo, the Trendiest Neighborhood in New York City

SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.

We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.

Sebastian Masuda

The online sake shop KURAND is now selling TIGER & BARNABY SPARKLING, a special sparkling sake made in collaboration with the TIGER & BUNNY 2 anime series. 

TIGER & BARNABY SPARKLING is a sparkling sake that will surprise customers with its delicate bubbles and light flavor. The label features an outline of the city of Sternbild, the setting of TIGER & BUNNY, and each bottle will be delivered in a decorated box. This is perfect for Christmas and New Year’s celebrations!

Those who purchase TIGER & BARNABY SPARKLING will receive a TIGER & BARNABY Champagne Stopper as a gift. The bubbliness of this sake is sure to impress, so kick back and relax with friends and family this holiday season with a few glasses of this limited-edition goodness.

In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita’s premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!

A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi

The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. 

The Beautiful ‘Sushi Projector’

Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. 

Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below.

Shiragiku Sake Brewery will release a special sake made exclusively to mix with soda water on October 1, 2022. The beverage will be available in Okayama Prefecture.

The company’s interest in creating a new sake culture led them to develop &Soda, a delicious sake made to be mixed with soda. This may be helpful for those who don’t know much about sake, or who may feel intimidated by the many different types. Being able to mix it with soda will make sake drinking feel more casual. 

Sake Made Exclusively for Mixing with Soda Water, ‘&Soda’

“Many people may like to mix sake with soda water or drink it on the rocks. By doing this, however, a nice sake may lose its flavor, and the drinker might be wasting a nice sake for the sake of a more easy-drinking beverage. &Soda was made exclusively to be mixed. Using Asahi Rice, a specialty in Okayama Prefecture, and water from the brewery, we’ve created a sake that has the proper aroma and sweetness. These characteristics will come through even after being mixed! The alcohol content has been increased to 18 percent, and the package will make the product easy to find and understand,” a statement from the brewery reads.

For more information on how to enjoy &Soda, please see the special website below!

Japan’s largest sake event, TOKYO SAKE FESTIVAL 2022, will run from October 4 until October 6 at the Shinjuku Sumitomo Building’s Triangle Square.

The event’s aim is to make sake more mainstream around the world, with the first festival taking place in 2020. Tokyo Sake Festival blends sake with entertainment, showing off the very best of Japanese culture to those who may be new to craft sake. For the third year, former NMB48 member Yui Takano will serve as ambassador. Takano is known for leaving her idol career to manage the sake specialty store Yui Sake Shop. 

Tokyo Sake Festival 2022 is bringing together forty carefully selected sake breweries from around Japan, including Inoue Seikichi, winner of the Champion Sake award at IWC 2022. Tonoike Sake Brewery, winner of Kura Master 2022’s President’s Award, will also be in attendance. The full lineup can be found on the official website.

Popular influencers and artists from Raphael to BOYS AND MEN and Ukon Takafuji will take the stage during the event, so be sure to swing by if you’re a fan of Japanese spirits!

Tsuchiya Kaban is known around the world for its Japanese craftsmanship and handmade goods. The company has now opened TSUCHI-YA, a glassware specialty store! The shop opened on Asakusa’s Kappabashi Dougu Street on August 18, 2022.

At TSUCHI-YA, visitors can purchase the works of over 35 glass artisans from 13 prefectures throughout Japan, all of whom are dedicated to the art of making beautiful things. Aiming to share the beauty of glass with customers, many pieces on display are perfect for daily use. 

In addition to unique handmade glassware, the collection also features faceted glassware, each incorporating advanced techniques to bring traditional designs into the modern age. 

The techniques used to create each piece of glass are also incredibly diverse. Along with faceted glass, visitors can find sandblasted glass, which uses sand to create intricate patterns, as well as blown glass.

Also keep an eye out for sustainable items such as Ryukyu glass, a traditional Okinawan craft made from recycled glass melted from used bottles, and coasters made from wood, leather and other scrap materials.

The interior design for the shop was done by the creative team that also handles Tsuchiya Kaban stores. The dark tones found on the first floor make the transparent glassware shine. The second floor is an upscale gallery with a white ceiling, walls, and floor, featuring colorful faceted glasses and accessories, as well as vases, art, and more.

TSUCHI-YA embodied Tsuchiya Kaban’s passion for craftsmanship and will continue to share incredible handcrafted Japanese glassware. The company wants to bring Japanese politeness to the world.

On July 18, the upscale teppanyaki and yakiniku restaurant Honten Yamashina opened a new location in Ginza! The hybrid restaurant has taken over the entire top floor of GINZA PLACE, which is directly connected to Ginza Station. Overlooking the Ginza 4-chome intersection, it’s a gorgeous place to enjoy some authentic Japanese cuisine. 

Honten Yamashina mainly uses fully-matured Omi beef, the highest grade available among Shiga Prefecture’s top-tier beef, from Okazaki Farm. The cows are allowed to fatten for a considerable amount of time and live stress-free lives for over 40 months. Less than 1% of all Wagyu cattle are shipped after 24 months of age, and this delectable meat is characterized by its sharp taste and fattiness. 

Luxurious Wagyu and Sea Urchin Sushi

Early Summer Plate to Enjoy with Seasonal Flowers

Selected Extra-thick Beef Tongue Steak Made with Refined Attention to Detail

Grilled Spiny Lobster Made on a Charcoal Grill

The Playful Yamashina Wagyu Slider

Melt-in-your-mouth Sweet Amala Tomato (Vegetable of the Day)

Hand-selected Omi Beef Steak

Truffle Omurice

Japanese-style Teppanyaki

Guests can enjoy authentic Japanese teppanyaki cuisine with a modern twist. While sitting at the contour, visitors will enjoy a live performance by Taku Osada, a teppanyaki chef with over 20 years of experience.  

The wide variety of meat can be enjoyed in a number of different ways, whether it be raw, grilled, stewed, or properly cooked. From tongue and rump to filet and sirloin, you won’t leave hungry. Visitors can also enjoy seafood and seasonal Japanese vegetables along with their meat, and the flowers and leaves that adorn each plate will change depending on the time of year.

In addition to rare teppanyaki dishes like skirt steak and 3cm-thick beef tongue, Honten Yamashina also offers some playful dishes such as sliders. As the temperature differs on different parts of the steel cooking plate, each item can be cooked to a temperature that maximizes its specific flavor. Honten Yamashina also has a massive cellar housin over 1,000 bottles of wine and hard-to-find spirits. 

Japanese-style Yakiniku

For those looking for a more private experience, guests can enjoy yakiniku in a completely separate room. Each private room has a grill that will cook meat to the perfect temperature, and only at Honten Yamashina can you enjoy fully-matured Omi beef. The signature cutlet sandwich is made with chateaubriand cooked at a low temperature and deep-fried in a thin batter, then served on crispy bread with a soft, fluffy interior.

Teppanyaki and yakiniku are typically thought of as meat-based dishes, but the restaurant can accommodate vegetarian guests if contacted in advance. 

When Japan opens up to tourism, will you be visiting this incredible restaurant in the heart of Tokyo?

Aiming to create a new kind of drinking culture, Aika in Gunma Prefecture has started preorders for SAKE COLA, a new cola liquor, on the crowdfunding site Makuake. 

People love cola for its strong carbonation, sweetness, and distinctive spicy flavor. SAKE COLA has a complex, multi-layered aroma and refreshing sweetness offering a unique taste that no one has tasted before.

In creating SAKE COLA, the company attempted to keep the authentic sweetness of sake. To this end, they decided to work with Rokkasen, a long-established sake brewery in Yamagata. 

Rokkasen’s authentic rice-based shochu Goujoppari is brewed in the cold like sake and distilled like a ginjo sake. It has a beautiful citrus aroma and tastes similar in sweetness despite having zero sugar.

Using Goujoppari as a base, malted rice is used to produce a mild, natural sweetness, and the spices added to the drink meld with the citrus scent to create a flavor defying imagination.

The flavor and aroma of SAKE COLA spread in the mouth, with the spices and herbs lingering on the tongue. The spices were mixed by Hayashi Oki, who studied in Alsace, France before working as a pastry chef at one of Tokyo’s top patisseries. 

Mace, the key spice, is characterized by its sweet and somewhat pungent aroma. It’s used to recreate the caramelized taste that is found in most cola.

Along with that, tonka beans, containing the natural sweeteners Vanillin and Coumarin, were blended into the mix to create a soft, lingering flavor. Customers are sure to enjoy it from the first sip to the last.

SAKE COLA can be enjoyed at any time. It’s perfect for enjoying as an aperitif, and it can also be enjoyed with a meal, like beer or wine. 

Like whiskey, it can also be enjoyed while relaxing after a meal. At Christmas time, it can be added to warm red wine or served as an affogato with ice cream and a splash of liqueur. How would you like to try this unique creation?

Last year, Hatsukame Sake Brewery, a staple in Shizuoka Prefecture, released a collaborative special edition sake featuring Papa Hiroshi from the anime series Chibi Maruko-chan. The collab makes sense, as the anime series takes place in Shizuoka Prefecture. Bottles sold out incredibly fast, so it’s no wonder that the brewery has now opened orders for the 2022 batch! The special products will be available on June 4, just in time for Father’s Day. Customers can choose from the Junmai Ginjo or Junmai Daiginjo varieties.

Junmai Ginjo Papa Hiroshi Vintage 2022

Junmai Daiginjo Papa Hiroshi Vintage 2022

The Junmai Ginjo Papa Hiroshi Vintage 2022 was made with water, rice, and yeast from Shizuoka, where the series takes place. With a refreshing aroma and a gentle sweetness derived from the Homarefuji rice, the flavor is sure to arouse your palate!

The original label featured on the bottle shows Papa Hiroshi enjoying local sake with tuna sashimi from Shizuoka with Mt. Fuji in the background. All bottles will come with a paper box featuring a similar design. The turtle on the label is the symbol of Hatsukame Brewing! It’s recommended that customers drink their sake with local tuna–it’s the perfect combination.

The Daiginjo variety is made from rare Aiyama rice, known as the ‘Diamond of Sake Rice.’ Polished and carefully prepared by hand, the aroma of the sake is reminiscent of tropical fruits. The final product has a rich sweetness.

Last year’s label showed Papa Hiroshi in a Kimono watching the first sunrise over Mt. Fuji. Be sure to grab a bottle to experience the taste of Shizuoka! Only 223 bottles will be available, so be quick!

©さくらプロダクション/日本アニメーション ©Hatsukame Sake Brewery Co., Ltd. ©Nexus Co., Ltd.

Two incredible new Junmai Daiginjo bottles, the highest-quality sake, have been released in limited quantities. Hitou ASCENDING and Touka ILLUMINATING were made by sustainable means and incorporate NFT art to share the process of sake creation with the world.

While sake companies keep traditional Japanese production methods alive, some are seeking to solve problems in the sake industry by turning to current technology, like the blockchain and NFTs. In this age of convenience and automation, this particular sake maker is aiming to show the true value and authenticity of Japanese craftsmanship to the rest of the world. 

Certain types of sake can only be made and enjoyed at certain times of the year, as they are not suitable for storage at room temperature and can only be consumed for a brief period to get the best taste. Many sake fans around the world might not be aware of this, so the new NFT collaboration aims to educate!

The bottles contain unique ukiyo-e NFT art prints of a dragon and phoenix on the bottle, respectively. Those who purchase a bottle will also find the year of production and bottle number etched onto the glass with lacquer. Be sure to keep the bottle even after the delicious sake is gone!

Story

Rice / Tobe Rice
In Tokamachi, Niigata Prefecture, farmers have been cultivating this unique brand of Koshihikari rice without the help of pesticides or fertilizers for over two decades. The rice is called the best in all of Japan, and one-third of its yield is used to make sake.

Water / Pure Groundwater

The Japan Median Tectonic Line, also known as the ‘Dragon’s Vein,’ is a massive fault line that is home to numerous sacred sites, including  Suwa Grand Shrine, Toyokawa Inari Shrine, Tenkawa Benzaiten Shrine, Ise Grand Shrine, and the Koyasan Mountain. The groundwater found here is some of the purest found in Japan and flows from the Bungui Pass in Ina, Nagano Prefecture. The pass has been featured in many publications as one of the most famous power spots in Japan.

Brewing / Ono Brewery

While dealing with some of the harshest winter weather in Japan, the brewery has continued to create sake the old-fashioned way–with human hands. For the creation of these two bottles, the brewers took on the challenge of making a very small amount of sake, something they had never done before. Based on the concept of “making the most of the environment,” the rice was prepared in a special room with no air conditioning under the watchful eye of the master brewer.

Bottle Art/ Ukiyo-e Artist, Shun
The art displayed on the bottle is printed in a unique way, allowing it to be put on display separately. The Japanese-style art is perfect for the collaboration and was inspired by one specific hope: that a new path will open to those who work hard after the many difficulties and troubles caused by the pandemic.

Bottle Making / Maruyoshi Kosaka Wood & Urushi Works

The circular label symbolizes the moon (water) and the sun (fire), each representing a world where different values are not only accepted but welcomed. Hand-painted and made with pure platinum and gold leaf by the talented craftsman at Maruyoshi Kosaka Wood & Urushi Works in Shiojiri, Nagano, these advanced painting techniques are sure to impress.

Each Bottle Features the Brewing Year, Number Printed in Lacquer

Marked with a unique serial number, all proceeds from the sales of these special sakes will be used to maintain and promote sustainable agriculture, support sake brewers, and bring traditional Japanese craftsmanship to the world.

Flower Miffy Juice Garden, a drink stand inspired by Flower Miffy, a florist version of the Dutch character Miffy, has begun selling the perfect drink for the early summer weather. The Marguerite Cream Soda is on sale now at the Asakusa location.

Marguerite Cream Soda

Flower Miffy Glass Vase Flower Frame

The Marguerite Cream Soda features refreshing lemon soda topped with sliced lemon, thick vanilla ice cream, a Miffy cookie and a marguerite flower. Visitors can also find a special Miffy glass vase at the Asakusa store for a limited time, perfect for displaying flowers at home.

Come enjoy shopping for Miffy goods while sipping a refreshing beverage this summer!

Illustrations Dick Bruna Ⓒ copyright Mercis bv,1953-2022　www.miffy.com

High casual brand PAGEBOY has begun selling limited-edition collaboration items with sushi chain Hamazushi at stores nationwide, the official web store, and ZOZOTOWN. An original novelty box will be gifted to customers buying collab items while supplies last!

Lineup

Long Sleeve T-Shirt

Short-Sleeve T-Shirt

Short-Sleeve Patterned T-Shirt

Bucket Hat

Socks

Plates

Fans of the popular sushi chain can grab a shirt featuring Hamazushi’s unique wave pattern motifs. Unisex brand PAGEBOYLIM also announced a simultaneous collaboration, with a long-sleeve T-shirt perfect for the guys out there.