Kawaii Fashion Snap is a new feature we are starting here on MOSHI MOSHI NIPPON that puts the spotlight on girls around the world who have incorporated Japan’s culture of kawaii fashion into their wardrobe. From lolita to gothic lolita, yume-kawaii, colourful Harajuku-like pop styles and more, we will showcase and interview the girls of the world who are active with their kawaii endeavours on social media.
Check out the co-ords of each of these Japan-loving fashionistas, and if you like their style be sure to follow them.
This is Chirikku. She coordinates pastel colours into her outfits. She likes the kind of styles featured in the Japanese fashion magazine LARME. The photos she took while at the Pokémon Café are nothing short of kawaii. She buys a lot of her clothes in Japan and online. Visit her Instagram page to see all the photos she has taken in many of Japan’s kawaii spots.
Kawaii Dream is an avid cosplayer. In this look she has gone full pink, from the pink wig to the pink sailor uniform and pink bag. Her hair accessory is beautiful too. She mainly buys her kawaii-style fashion items online. You can see more of her ultra-kawaii looks in her cosplay photos over on her Instagram page, so be sure to check them out.
Danielle’s outfit is girly from top to bottom: the umbrella, skirt and the laces of her shoes are both stylish and kawaii. The locale for this photoshoot in the garden was a perfect choice. She’s been a fan of visual-kei since high school which is where her interest in Lolita fashion sprouted. She posts many different looks over on her Instagram page.
Angelic Amii’s pastel-coloured co-ord is also kawaii, combining an Esther Bunny t-shirt with jeans that have hearts on them. This shoot was taken in London’s Selfie Factory. The location and her outfit match splendidly. Amii gets her clothes when she visits Japan as well as at Lazy Oaf in London. She bought her jeans and belt are from lazy oaf. Make sure to check out her summertime kawaii on her Instagram page.
For Thyra’s look, she is wearing a beret and big and beautiful ribbon earrings. The transparent ribbon together with her gorgeous blue top gives a cool and refreshing look. It’s very kawaii indeed. Thyra gets her kawaii fashion from online stores and second-hand clothing shops and even makes her own. The various items that appear on her Instagram, like cherries and unicorns, match beautifully with her style.
We will continue to introduce more of the world’s kawaii girls in this new series. If you’d like to feature in Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post with the hashtag #moshimoshiphoto.
Look forward to the next entry!
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MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we’ll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku.
You’ll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #9, we welcome Luzia from Portugal, who expressed her kawaii through fashion and illustration. In this interview, we get to hear about how she came to love fashion, the anime series that have influenced her, and lots more.
–What is your nickname (or name)?
Hi! My name is Luzia! It’s not a super common name, though… so I get called Luiza or Lucia all the time haha!–Which country do you live in?
I’m from Portugal but I moved to Sweden exactly a year ago!–What is your occupation?
At the moment, I work as an artist (I earn my life through drawing commissions) but I am working on my first clothes and accessories collection.
–What made you interested in kawaii fashion?
I’ve always loved pastel and overall kawaii things ever since I was a kid. Me and my brother would watch magical girls girl animes every day for years and those memories always stuck with me. For this reason, when I found photos of Sweet lolita and Fairy Kei online and noticed how, in a way, I could look and feel like a magical girl every day, I became obsessed with them and really wanted to try it. My family was not super supportive of my style in the beginning but, now they accept it a bit more.–At what age did you start experimenting with kawaii fashion?
I first started experimenting with kawaii fashion around my 19th birthday. I was in recovery after suffering with a very severe case of Anorexia Nervosa and I just went: “Screw what people may think. I almost died. I’m not going to keep living my life looking like what other people want me to. I want to wear what makes me happy”, and I did!
–Where do you buy your kawaii accessories and clothes from?
I buy most of my stuff in the second hand market (Lace Market, Closetchild, facebook groups, etc…). It’s one of the things which I love about kawaii fashion, in fact! It makes it more affordable and also more sustainable since people are a lot more careful with their clothes and tend to prefer higher quality pieces.I also really enjoy getting stuff from different artists and to support their work!
–What sparked your interest in creating kawaii art?
Seeing all the amazing kawaii art out there and the realization that i could do it too and make others smile!–At what age did you start making kawaii art?
When I was a kid, “Santa” would always give me a big tin of Caran’dAche coloring pencils. It was, probably, a bit of an extreme gift for a 4 years old, BUT, it did lead me to not only draw A LOT of princesses and fairies, but also to respect art supplies (and not break them like all those kids in kindergarten haha). I was not allowed to study art in High school but I never stopped practicing and drawing cute anime girls non-stop! Eventually, we reached “today” and that is my job! It’s great!
–What do you use to create your art?
Most of my art is currently done on my 6th gen ipad and I use the app Procreate. Before that, I had a pretty long copic markers + fine liners phase and before that, coloring pencils. I am working towards getting a better set up, though! One day…
–What do you like doing on your days off?
I draw! A lot! I also do some gaming here and there (not as much since I started doing commission work this often) but I also really enjoy doing makeup, put on a kawaii outfit and taking photos for my instagram account.–What is your favourite food and why? (It can be from any country)
Cheese, mushrooms and sushi!
–Do you have a favourite anime?
Cardcaptor Sakura and Puella Magi Madoka Magica will always have a place in my heart.— Do you have a favourite Japanese celebrity? If yes, who is it and why?
Misako Aoki! She is a lolita model for several brands and she is also a nurse! And nurses are super awesome heroes!— Do you have a favourite website about Japan or Japanese culture? If so, what is it?
I’ve recently found the youtube channel Abroad in Japan and I absolutely love it since it is full of beautiful scenery, yummy food, fun facts and British humour! Would definitely recommend it if you’d like to see a lovely view of Japan, without the usual focus on the anime and fashion districts.
–What is your favourite Japanese word or phrase?
I use the word “Kawaii” several times a day for years. It is my life at the moment so, as cringy as it may be, it describes my dreams and what makes me happy.–Have you ever been to Japan? what is your favourite place?
No… I would love to one day, though! My boyfriend went there a couple of years ago on a tour with his band and his stories always make me so jealous.–Tell us about your dreams for the future.
I would love to: 1: Get a nice set up going which helps me be more productive, 2: Launch my first collection of apparel and accessories and, lastly, get more healthy or, at least, get healthier or, at least, get help to manage my chronic condition.
–Finally, what does “kawaii” mean to you?
As I’ve said above, it describes my dreams and what makes me happy.
It’s more than just pastel colours. It’s warm and cozy, it’s beautiful, everything is perfectly balanced (as all things should be), it comes with an amazing community and it makes people smile!If you want to see more of Luzia then be sure to follow her on Instagram where you can check out many more of her looks.
Luzia’s Instagram: https://www.instagram.com/alnilan_luzia/
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MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we’ll be introducing to you, the readers, to Kawaii Fashion Creators from around the world whose kawaii fashion is reminiscent of that seen in Tokyo’s fashion hub of Harajuku.
You’ll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #8, we welcome Milli from Germany! We get to hear about how this kawaii fashion creator, whose gorgeous short hair has us hooked, came to be interesting in fashion, how anime has influenced her, and more.
–What is your nickname (or name)?
Milli–Which country do you live in?
Germany–What is your occupation?
I’m a student, nearing the last year of German secondary school (similar to High School).
–What made you interested in kawaii fashion?
I saw a YouTube video way back, when I was just getting into cosplay, discussing whether Lolita Fashion fell into the cosplay category or not (obviously it doesn’t). I had no idea what Lolita Fashion or Fairy Kei was then, but I saw the two lolitas featured on the thumbnail of that video and thought “wow, I wanna look like them!!!”
–At what age did you start experimenting with kawaii fashion?
When I was 12 years old.
–Where do you buy your kawaii accessories and clothes from?
Accessories I buy at random or make myself. For clothing, I like to go thrifting as much as possible, although I looove the following online-available brands:
Nile Perch ／Milklim／Listenflavor／Peiliee Shop／Kokopie Shop／Good Fortune Shop／Pastelloves Store／Devil Inspired
–Is there anyone who inspires your fashion style?
There are so many amazing creators out there, so I could name a bunch of people haha… When I need particular fashion inspiration, I often go to the accounts of @laaagkki @pixieelocks @dewybun @fairy.izzi @kao_kitsune @newniji @katiebabydoll
— What do you like doing on your days off?
Anything creative! Drawing, sewing, scrapbooking, going out and taking photos… Oh, and bake a cake!
–What is your favourite food and why? (It can be from any country)
Mango curry with vegetables and fried tofu (for a meal), but something my sweet tooth can never get enough of is German poppyseed cake!
–Do you have a favourite anime?
I’ll have to name multiple…
Kuroshitsuji:
love because: it combines my favorite past time (the 1880’s) with my favorite city (London) and an AMAZING set of characters
fav character: Ciel Phantomhive because I relate to his cold, sarcastic energy. Which gives me confidence that one can use these traits for good, not for evil or to be mean.
Haikyuu:
love because: sooo many characters to cheer for! Best sports anime out there and it focuses on each team so nicely, you literally can’t pick sides.
fav character: Hinata Shoyo because he shines like a happy, energetic sun for everyone around him. I want to be that for my friends.
Ouran Highschool Host Club:
love because: hilarious, queer, absolutely out there, and so different from any other anime I’ve watched.
fav character: Haruhi Fujioka because I have NEVER before related to any fictional character this much. And I just love the way she breaks gender stereotypes!
–Do you have a favourite Japanese celebrity? If yes, who is it and why?
I don’t really keep up with celebrities in general haha, sorry… I only really know influencers, so in that case: Haruka Kurebayashi (@kurebayashiii on Instagram)
Her style is so creative (the way she puts together outfits and combines the pieces + makeup is amazing!) and her personality just SHINES! Which makes the videos and vlogs she does especially enjoyable.–Do you have a favourite website about Japan or Japanese culture? If so, what is it?
Well, since the part of Japanese culture that I currently educate myself on the most is the language, I will name the website I’m learning through: japanesefromzero.com
Moreso, the author George Trombley is so helpful with the teachings he gives on his YouTube channel!
–What is your favourite Japanese word or phrase?
十人十色 // juunintoiro // Ten People, Ten Colours
I find this proverb so joyful and fitting, as it allows me to take it literally (in the sense of individual style and “don’t judge a book by its cover”) or interpret it according to an occasion (when I might be upset because someone has a different outlook on something, that might however be interesting to consider).
It also promotes diversity!–Have you ever been to Japan? What is your favourite place?
Not yet, but I want to go as soon as possible!! Mainly to Harajuku, as I’d love to see the district where my favorite fashion styles originated and flourish.–Tell us about your dreams for the future.
I dream of living freely and finding an occupation I love (this is especially important right now, as I need to know what to do after I finish school). I want to travel with friends and one day live in an old house in my hometown, with a big garden and many cats. It might sound like just wishful thinking, but we attract what we believe in!–Finally, what does “kawaii” mean to you?
“kawaii” is a lifestyle to me, as well as a feeling of childish, careless happiness and unrestricted creative freedom. It’s definitely more than just “cuteness”; it’s the way I view and design my surroundings and how I choose to find brightness and positivity in the world, regardless of how dark it might be some days.If you want to see more of Milli then be sure to follow her on Instagram where you can check out many more of her looks.
Milli Instagram: @plantlovingrose
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In our Kawaii Creators Club series, we introduce to our readers to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku.
Each episode, you’ll get to know a different creator―each of whom live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #7, we say hello to Chirikku from Norway. We asked her about her roots in “kawaii,” what brands she likes, her dreams for the future, and more.
–What is your nickname (or name)?
My name is Henrikke, but I go by Chirikku online.— Which country do you live in?
I currently live in Norway.–What is your occupation?
Employed with a company.
— What made you interested in kawaii fashion?
I first got interested in Japanese pop-culture back in high school, and that lead me to find out about different kinds of Japanese fashion trends. I was already dressing a bit different than the other kids at my school so the different street styles in Japan really facinated me. Back when I first got into it it wasn’t even called Kawaii fashion.–At what age did you start experimenting with kawaii fashion?
I must have been about 13 or 14 years old when I first started experimenting with different styles, that also included different elements of what we now call kawaii fashion.
— Where do you buy your kawaii accessories and clothes from?
I usually buy most of my clothes and accessories whenever I’m in Japan, but I also have some online stores I like ordering from.— Is there anyone who inspires your fashion style?
Yeah of course! I get really inspired by many of my friends and other people I follow on Instagram etc.–What do you like doing on your days off?
I love spending time with my friends just doing whatever. I also really enjoy playing games and occasionally I read manga and draw.
–What is your favourite food and why? (It can be from any country)
Sweets and desserts, haha. I would have sweets over food any time of the day, jk …unless? But yeah, I really like pizza, any food with salmon, and many other Japanese dishes that does not have any meat in them.— Do you have a favourite anime? Who is your favourite character?
I honestly don’t watch that much anime anymore, but Black Lagoon has always been one of my favorite animes.
I really like most of the female characters in this anime, they are all so bad ass but Revy is my favorite for sure.–Do you have a favourite Japanese celebrity? If yes, who is it and why?
I haven’t really been keeping up with Japanese celebrities so I can’t really say I do have one right now.–Do you have a favourite website about Japan or Japanese culture? If so, what is it?
I actually really enjoy your website https://www.moshimoshi-nippon.jp/ , and I always pop by it before going to Japan to see what’s up or if there are any cute restaurants popping up.
— What is your favourite Japanese word or phrase?
My favorite word is 天使 meaning Angel, and phrase 仕方がない.–Have you ever been to Japan? what is your favourite place?
Yeah I have been there 5 times by now. I studied at a university there back in 2017-2018, and I’m planning om on moving back for a little while in the near future.
Tokyo has a special place in my heart, but I have really enjoyed every place in Japan I have been to this far. I just really love exploring new places, preferably by bike.
–Tell us about your dreams for the future.
My dreams for the future is to be able to work and live in Japan for a period of time and just see where life takes me.— Finally, what does “kawaii” mean to you?
kawaii
/kəˈwʌɪ/adjective
(in the context of Japanese popular culture) cute.
“she paints elephants that are extremely kawaii”
noun
the quality of being cute, or items that are cute.
“even in a cosmopolitan city like Tokyo, kawaii is everywhere”Just kidding, no but to me it just cute and youthful, and there is just something so pure and sweet about it.
If you want to see more of Chirikku, then be sure to follow her on Instagram where you can check out many more of her looks.
Chirikku’s Instagram: @chirikku
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MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we’ll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku.
You’ll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #5, we welcome Sandra from Finland!
In this interview, we asked her about her favourite brands, her dreams for the future, what sparked her interest in kawaii fashion, and much more.–What is your nickname (or name)?
My name is Sandra. I go by the name BubbleChuTea on social media. I chose that name because I love bubble tea (or boba tea), and I thought it’d be cute to add the “chu” in between.–Which country do you live in?
I live in Finland.
–What is your occupation?
I’ve graduated from a vocational school with a major in fashion design. And I’m currently studying graphic design.–What made you interested in kawaii fashion?
When I was 12 years old I found a blogger whose style was inspired by Japanese fashion, and she wrote a lot about Japan’s pop culture. I think that’s when I got interested in kawaii/Japanese fashion.
— At what age did you start experimenting with kawaii fashion?
I’ve always been interested in fashion and clothing styles in general. I think I started experimenting with kawaii fashion when I was around 16 years old, when I had just started studying fashion design, and started buying more cute pastel clothes from online shops.–Where do you buy your kawaii accessories and clothes from?
Some of my current favorite Japanese brands are W♡C and Listen Flavor. I also recommend Yesstyle, Lazy Oaf, MIXXMIX for example.–Is there anyone who inspires your fashion style?
I get inspired mostly by people I follow on Instagram with similar styles as mine.
–What do you like doing on your days off?
I like to create content for Instagram and Youtube, photography, and doing makeup looks. Lately, I’ve been playing a lot of Animal Crossing New Horizons.–What is your favourite food and why? (It can be from any country)
Sushi! I know it’s a pretty basic answer, but I like that there are so many different kinds of versions and you can pretty much use any ingredients you like.–Do you have a favourite anime?
I don’t watch a lot of anime anymore, I used to watch it more often a few years ago. My favorite anime has to be Cardcaptor Sakura. I remember when I went to elementary school, and Cardcaptor Sakura used to come on TV when I came home from school. Since it was the first anime I ever watched, it holds a special place in my heart. I’ve also cosplayed Sakura Kinomoto.–Do you have a favourite Japanese celebrity? If yes, who is it and why?
No I don’t have.–Do you have a favourite website about Japan or Japanese culture? If so, what is it?
I like Tokyofashion.com, sometimes I check out their website or Instagram for fashion inspiration. I’ve also watched a lot of Youtube videos in the past to learn about Japan’s culture.–What is your favourite Japanese word or phrase?
My favorite Japanese word used to be kawaii, but now I think my favorite word is nani, because of all the memes.
–Have you ever been to Japan? What is your favourite place?
Yes, I visited Japan (Tokyo to be specific) in October of 2017. I liked Harajuku the most, even though it was very crowded it felt so cool to be able to explore all the streets and go to the physical stores of my favorite clothing brands. I definitely wanna go back and explore more places in Japan someday.–Tell us about your dreams for the future.
I would like to work in a creative field, something with graphic design for example. Or maybe start my own company/brand. I’m not sure yet.
–Finally, what does “kawaii” mean to you?
I think the word kawaii has changed so much over the years, it has turned into a whole subculture. For me, it’s almost like a lifestyle, to not be afraid to express who you are, being able to embrace your inner “child”, having interests like collecting character plushies, wearing cute clothes even when you’re an adult. It can be a distraction from all the struggles in your life, and I think that’s just a good thing.If you want to see more of Sandra then be sure to follow her on Instagram where you can check out many more of her looks.
Sandra’s Instagram: https://www.instagram.com/bubblechutea/
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MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we’ll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku.
You’ll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #4, we welcome Lumia from Finland! We asked this pastel colour-loving individual about her favourite brands, how anime has influenced her, and more.
–What is your nickname (or name)?
I go by Lumia!–Which country do you live in?
Finland!–What is your occupation?
I’m still in school.
–What made you interested in kawaii fashion?
I was into pastel goth fashion at first and well, my earliest interests in j-fashion were because of anime haha!–At what age did you start experimenting with kawaii fashion?
Around twelve I think! I became really interested in developing my style at 14 though.–Where do you buy your kawaii accessories and clothes from?
I always keep an eye out for all things pastel! Wherever I go, I look for cute things that suit my aesthetic! I do shop at aliexpress a lot although I’d love to buy less fast fashion in the future. Pastelloves store also has some super cute clothing, accessories and wigs!–Is there anyone who inspires your fashion style?
A lot of people! I take inspiration from many different sources such as people on the online and art!
–What do you like doing on your days off?
Sleeping and drawing mainly. I also love taking walks in nature!–What is your favourite food and why? (It can be from any country)
I’ll have to say sushi, I love all kinds of seafood and sushi can be so versatile! The egg ones are my favourites! In the desserts category it’s tough to choose one but I absoutely love carrot cake and ice cream!–Do you have a favourite anime?
I have quite a few actually! Fullmetal Alchemist Brotherhood, Madoka Magica, Mob Psycho 100 and Attack on Titan are all high up on the list. My favourite characters from these shows are Madoka from Madoka Magica and Jean from Attack on Titan. Madoka because she’s such a cutie and I relate to her a lot!
–Have you ever been to Japan? what is your favourite place?
Sadly I haven’t, though it’s a dream of mine! I’d love to walk around in harajuku and also pet some deer in Nara!–Tell us about your dreams for the future.
I don’t haven’t planned it much as right now I think I’ll just do my best and go with the flow! My only goals are to be happy and also give some of that happiness to others as well.
–Finally, what does “kawaii” mean to you?
To me, it’s just a word in japanese that means ‘cute’ at the end of the day. But it does remind me of certain things, certain styles and certain people!If you want to see more of Lumia then be sure to follow her on Instagram where you can check out many more of her looks.
Lumia’s Instagram: https://www.instagram.com/sleepymelo/
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MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we’ll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku.
You’ll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #3, we welcome Naomi from the Philippines!
Naomi is a fashion student who has her own brand. We asked her about her daily life and her experiences with kawaii fashion.
–What is your nickname (or name)?
My name is Naomi but some of my friends call me Naomeow (Now-meow) or Nao!
–Which country do you live in?
I’m living in Japan now but I’m from the Philippines!
–What is your occupation?
Naomi’s Brand Omi Omi
I’m a full-time fashion student, part-time model and creator/designer of my new brand: Omi Omi.
–What made you interested in kawaii fashion?
I’ve always had a love for cute things, and have always been told I’ve been stuck daydreaming in my own world. So being able to wear kawaii fashion enables me to express my love for cuteness while being able to show people what it means to me.
–At what age did you start experimenting with kawaii fashion?
I’ve been dressing in kawaii fashion for as long as I can remember, but I think it’s just evolved in different ways now.
–Where do you buy your kawaii accessories and clothes from?
I really love thrift shopping! This is where I usually buy my clothes if it’s not given to me from online shops. Koenji and Shimokita are usually my go-to places in Tokyo. I also like re-making old clothes, and some of the things I wear I designed myself ♡ I just started my brand recently and have been doing pop-up shops around Tokyo from time to time, and will launch my website soon at www.omi-omi.com
–Is there anyone who inspires your fashion style?
I don’t have a particular real person, but I do think my favorite heroines from shows and video games have affected my style in some way. For example, Mathilda from Leon the professional and Miwako Sakurada from Paradise Kiss.
–What do you like doing on your days off?
During my free time, I tend to just sleep and play video games.
–What is your favourite food and why? (It can be from any country)
Katsu Curry is my ultimate favourite dish! It just tastes so good I’m getting hungry thinking about it. I can finish that in 10 minutes.
–Do you have a favourite anime?
I have my top 3 favourite animes that I love, which are Fullmetal Alchemist: Brotherhood, Chobits, and Neon Genesis Evangelion. The stories of these are amazing, and I love animes with deep, complex plot twists.
–Who is your favourite character? (If you have one)
Chii from Chobits!–Do you have a favourite Japanese celebrity? If yes, who is it and why?
I don’t know much about Japanese dramas or celebrities unfortunately 🙁
–Do you have a favourite website about Japan or Japanese culture? If so, what is it?
I don’t know much about Japanese culture websites as well 🙁–What is your favourite Japanese word or phrase?
Probably 「ヤバイ！」–Have you ever been to Japan? What is your favourite place?
Yes! I live here. My favourite places are Shimokitazawa, Koenji and Harajuku.–Tell us about your dreams for the future.
I’m currently studying fashion right now, and once I graduate I plan to expand my brand around Tokyo. Maybe, in the near future, it would be such a dream to open a physical store in Harajuku.–Finally, what does “kawaii” mean to you?
To me, I feel like “Kawaii” is more than just physical aesthetics. I think it’s also a feeling, culture, and a lifestyle. You don’t have to be a model, a certain gender, or popular to be “Kawaii”. For me, someone who is “Kawaii” radiates that happiness from within, just like the way we feel when we see our favorite cute toys. They aren’t afraid to be different, and are real with our love to express joy and cute things. There’s a difference between kawaii and childish and I think being able to express your inner child is a brave and rebellious thing to do in a world full of people who push that side of themselves away!If you want to see more of Naomil then be sure to follow her on Instagram where you can check out many more of her looks.
Naomi’s Instagram: https://www.instagram.com/naomeoww/
Blog: http://www.naominikola.com
Brand: http://www.omi-omi.com -
MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creator’s Club. Each episode, we’ll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku.
You’ll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
For entry number #2, we are joined by Skittydoll from Belgium! She studied Japanese at university for one year and has also been to Japan. We asked her about her daily life and her experiences with kawaii fashion.
1.What is your nickname (or name)?
I go by the nickname ‘Skittydoll’ online.2. Which country do you live in?
I live in Belgium.3. What made you interested in kawaii fashion?
I started watching anime and reading manga when I was about 11, and one of the series I loved was ‘Rozen Maiden’. Many of the characters wear lolita fashion, and while browsing the internet I found out that this was a real fashion style that people wore! I was completely in love with this rococo and victorian inspired fashion, and spent hours upon hours staring at dresses online. Unfortunately lolita fashion was much harder (and much more expensive!) to buy back then, so I was never able to buy anything.
4. At what age did you start experimenting with kawaii fashion?
Although I was fascinated by Japanese fashion from a pretty young age, I didn’t start wearing it until much later. I lost interest for a few years until I rediscovered it on Instagram when I was about 21! I realized, ‘Hey, I’m an adult now and I can actually buy things I want online!’ Plus it became much easier to order things from the internet.5. Where do you buy your kawaii accessories and clothes from?
I buy mostly online nowadays, it’s much easier to find things I like, and it’s also the only place where I can buy from some of the smaller shops I love.
Some brands I have in my closet that I love a lot are: W♥C, Liz Lisa, Glitters for dinner, Swimmer (sadly they closed down), Angelic Pretty,.. I also have some pieces and accessories from smaller online shops like @nattycatpins, @sugarbone and @merbunnybaby. @multipalstore is great if you want to buy (second hand) Japanese brands like Liz Lisa. I also recently collaborated with @zenplus.jp which is a shopping service for Japanese goods, and I was really pleased with their service!
6. What do you like doing on your days off?
I’m usually gaming, reading or out thrifting on my days off. I’m always on the lookout for retro video games or cute second hand clothing at any yard sale. It’s like a treasure hunt!7. What is your favourite food and why?
Definitely takoyaki! Although sushi is a close second. I first had takoyaki while walking to Meiji Jingu in Tokyo and it will always be a precious memory.
8. Do you have a favourite anime?
Lucky Star! It’s super nostalgic to me since I watched it when it first came out in 2007. Also, any Studio Ghibli movie is always a good time. Except for Grave of the Fireflies, that one is a sad time.9. Do you have a favourite Japanese celebrity? If yes, who is it and why?
I really like the voice actor/singer Miyano Mamoru. He voiced a lot of my favourite anime characters (Light Yagami in Death Note, Rin Matsuoka in Free!, Tamaki Suoh in Ouran High School Host Club, etc.).10. Do you have a favourite website about Japan or Japanese culture? If so, what is it?
When I was in university studying Japanese, we used this website erin.ne.jp for exercises, which I always thought was super cute. Oh, and Moshi Moshi Nippon of course!
11. Have you ever been to Japan? If not, where would you visit and what would you like to do the most?
Yes, once. But only to Tokyo. I really loved Asakusa, because of the great street food and beautiful temples. But my absolute favourite must be Sunshine City in Ikebukuro.It has the biggest Pokémon Center (where I spent way too much yen) and a beautiful aquarium. I also spent a lot of time in Nakano Broadway hunting for second hand merch from older anime shows (and eating the famous 8 flavour ice cream!)
I would love to visit other places in Japan outside of Tokyo, especially Kyoto and Osaka.
12. Tell us about your dreams for the future.
I don’t really have any big dreams for the future. I guess I’m pretty boring, but I just hope to keep living comfortably with my boyfriend and maybe adopt a few more cats.
13. Finally, what does “kawaii” mean to you?
For me it really means nostalgia. I remember going to my first convention in 2007, when ‘kawaii’ was thrown around randomly by pretty much anyone who was into anime and manga, and we were all blissfully unaware of how cringy we would think that was a few years later. We were all just fans of the same things, having fun and celebrating Japanese pop culture together. A lot of things have changed since then, but I think that sense of community is still there. But we all have better wigs now.If you want to see more of Skittydoll then be sure to follow her on Instagram where you can check out many more of her looks.
Information
Skittydoll’s Instagram: https://www.instagram.com/skittydoll/
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MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creator’s Club. Each episode, we’ll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku.
You’ll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In our debut Episode #1, we welcome Laura from Germany! We asked this creative individual about everything from her personal interests to her experience with kawaii fashion.
1.What is your nickname (or name)?
My name is Laura and my nickname is Aru, which is basically half of my name backwards. :’)
2. Which country do you live in?
I live in Germany.
3. What is your occupation?
I am currently doing a voluntary work year at a school for disabled children and children with learning disabilities. Later, I want to enroll in university and probably major in something like engineering.
4. What made you interested in kawaii fashion?
When I was younger I always saw a lot of Harajuku fashion showing up on my Tumblr dashboard. I always appreciated the overall aesthetic and I just always wanted to become a part of this fashion style.5. At what age did you start experimenting with kawaii fashion?
I first started out actually experimenting with the fashion when I was around 16. I went through a super hard time in my life and experimenting with this kind of fashion style kinda made things somewhat “better”.
6. Where do you buy your kawaii accessories and clothes from?
I get my clothing and accessories from many different places. Some items are just pastel colored items from local stores, but I get most of my stuff online. Sometimes I get my items from aliexpress or yesstyle, but I also own a lot of stuff from @youvimi, @unzzystore or @anibiustore !7. Is there anyone who inspires your fashion style?
Yes, of course! There are so many inspirational kawaii creators out there,
for example, @milkiiprincess , @himebunni and @anzujaamu. My style is also influenced by a lot of creators who would not be considered as “kawaii fashion creators”.8. What do you like doing on your days off?
I have a very creative mind, so I actually spend most of my days off taking photos, drawing, painting, singing or writing poetry.
Obviously I also have lazy days off where I love to watch Disney, anime or just play video games.
9. How do you make these artistic features? Do you design and make them yourself?
I mainly edit my instagram photos on photoshop and picsart; the photo with the grey wig is selfdesigned and the other one is edited with png-overlays from picsart!10. Do you have a favourite anime?
My favourite anime is “Love Live”, which is an anime about a school idol group. It is super pure and also gives me major happy vibes. Whenever I rewatch it I am just super joyful!My fave character from this anime probably is Rin, because she actually kinda struggles in the beginning because she is not considered to be conventionally female. She has shorter hair than the others and is into sports. I really love that the anime included her.
11 Do you have a favourite Japanese celebrity? If yes, who is it and why?
My fave Japanese celebrity is Kyary Pamyu Pamyu. I absolutely love how her music videos seem so cute, but yet are kinda disturbing as well.12. What is your favourite Japanese word or phrase?
It is probably “なつかしい – natsukashii”. It means being “reminiscent of good memories.”13. Have you ever been to Japan? If not, where would you visit and what would you like to do the most?
Sadly I’ve never been to Japan, mainly because it is expensive and I have been busy with school and now work. I really hope I can go there one day tho. I would love to visit Kyoto to see temples and shrines. It generally looks beautiful. Of course I would also love to visit Tokyo and generally explore Japanese culture but also the Harajuku district. Also I would love to see the Studio Ghibli Museum and also Sanrio Puroland.
14. Tell us about your dreams for the future.
My dreams for the future are probably quite basic; I hope I get a college degree and get to work a great and fun job and also to stay with my significant other for a long time.
I also really hope I will be able to travel to Japan in the future. Generally I rly want to improve fashion and make-up wise, so I can create new stuff!💕15. Finally, what does “kawaii” mean to you?
Well I actually really take it by the literal translation. It means cute to me :’)If you want to see more of Aru then be sure to follow her on her Instagram below where you can check out many more of her breathtaking looks.
Aru @comawhore
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We’re already on the 6th entry to Kawaii Fashion Snap, our feature where we get to know all about the kawaii girls of the world and their Japan-influenced fashion.
Our theme this time is ‘Fabulously Fluffy.’ When wintertime rolls around and brings with it the cold weather and snow―that’s when the fluffy garments start to come out of the wardrobe. Let’s take a look and see how our kawaii line-up have incorporated this into their looks.
Oceane
Océane lives in Paris, and is serving regal realness with her fluffy pink one piece dress which she has combined with a pair of gorgeous snowy white boots. Her arms are wrapped elegantly with lace, and her cross earrings only add to this graceful outfit.
Miruku Peach
Mikuru Peach entrances with her angelic pastel colour dream, weaving this look with her lace top and matte pink collar coupled with her choice of fluffy item: cute cat ears! An exemplary stylish cat-girl.
Mai
Together with her t-shirt and short skirt, Mai has crafted a fine and breezy outfit with a selection of sporty items, which she tops off by wrapping herself in a warm and fluffy white jacket. To take her kawaii to the next level, her outfit includes a pink-coloured swinging nylon belt and sneakers which have ribbon laces.
Anda
Anda has pulled us into her pink world with this picturesque shoot. She gifts our eyes with her perfect flowing dress, lace inner, and white pumps, all of which screams girly. We of course can’t finish without mentioning the pink and fluffy floating clouds.
Rainbow♡Monster
The Rainbow♡Monster is giving us cool and badass cheerleader vibes with this Harajuku pop style which features red realness with everything from her Teletubby to her accessories. And of course, we can’t forget to mention her fluffy jacket which just makes this look!
Sandra
This is Sandra’s third time featuring on Kawaii Fashion Snap! Her white top and tight black one piece are stunning and chic, and are taken to a whole new level with the addition of the fluffy pink coat. This outfit is the perfect weapon of choice for December, a month where there are lots of parties happening.
If you’d like to feature in the next Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post at us with the hashtag #moshimoshiphoto. We hope you look forward to the next entry!
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Welcome to Episode 5 of Kawaii Fashion Snap where we get to know all about the kawaii girls of the world and their fashion. Each girl in this series has incorporated Japanese-like fashion into their wardrobe and turned it into something of their own.
Today’s theme is “Kawaii Accessories” where our cute line-up will showcase all kinds of accessories which they have incorporated as part of their fashion lifestyles.
Everything in Milli’s inventory today is pastel coloured, from the stationery to the camera and Ramune♡ Not only are her pastel aesthetic looks stylish and kawaii, but so is her range of accessories. If you’re in need of pastel and fairy-kei fashion inspiration then you’ll want to follow Milli over on Instagram.
Little Doll’s pastel pink aesthetic trickles into her accessory range too, from the big fairy tale-like ribbons on her shoes to her My Melody phone case and notebook and delicious doughnut topped pen. Her accessories play their pink part in her cute outfits too, so click below to follow her on Instagram.
Kai is an Instagrammer interested in photography and music who has a selection of Sailor Moon goodies and cute stationery including one from the adorable Alpacasso series. Her heart-shaped bag is perfect for coordinating kawaii fashion as shown on her page. Be sure to check out her wide and breathtaking range of Harajuku-inspired fashion.
Sara’s Instagram feed showcases her dark aesthetic and grunge fashion, integrating blacks and whites in both her cute outfits and accessories.
We want all of her accessories, from the black cat pouch and Eevee evolutions to her cute Totoro mug which goes perfectly with this look. Get ready for a bewitching when you visit her page and see her many mixes of Gothic, witch and kawaii elements.
No pastel princess’s wardrobe is complete without pastel coloured accessories! Sandra’s purple jacket has a pair of cute flamingos on it, her trainers are aurora coloured, and her backpack has Hello Kitty riding a unicorn―simply exemplary colourful pop styling!
The sweet and cute Skitty has so many cute cosplay items. The unicorns and polly pocket are sure to splash your look with some vibrant pop colours. If you are looking for an accessory to accent your adorable look, the small strawberry milk bag is the way to go. Want to see some Japanese accessories too? Make sure to check her out on Instagram!
If you’d like to feature in the next Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post at us with the hashtag #moshimoshiphoto. We hope you look forward to the next entry!
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Welcome to Episode 4 of Kawaii Fashion Snap where we get to know all about the kawaii girls of the world and their fashion. Each girl in this series has incorporated Japanese-like fashion into their wardrobe and turned it into something of their own.
Today, we’ll be taking a look at outfits that make use of the colour pink♡
Currently residing in Tokyo, Molly leaves a huge impression with her T-shirt that reads “ANTI WAR” in both English and Japanese. Her stylish use of cute pastel colours throughout accentuates this fashionable look, and her pink and purple hair combined with the thick sole trainers is a match made in heaven.
Molly is a big fan of the Japanese idol group CY8ER and has even gotten a photo with the group―as well as several chekki photos with Rinahamu, one of the members. Be sure to check out her Instagram ＠pink_morii
The Pinkmilkteahime has us wanting to dye our own hair blue because hers looks so cute. This co-ord may look simple at first with the single big pink t-shirt, but in fact the rest of her outfit and all of her accessories are uniformly blue, which makes her hair look even more beautiful. Even the blue and pink artwork in the background is in tune with her look.
On her Instagram, she posts not only more beautiful looks, but pictures of her latest purchases too―from snacks to stationery. Follow her on Instagram ＠pinkmilkteahime
Brodie’s baby pink jumper skirt co-ord is kawaii supreme. She is serving us regalia princess with her frilly blouse and jumper skirt which has sweet patterns on it. And if you look closely, her white phone case has a cute flower pattern design♡
If you’re look for some girly styles then we highly recommend following Brodie @vanillabwunny
Everything about the composition of this shot of Mimi Usagi can be described as cute. She has a cute character t-shirt on, and everything from her innerwear to her skirt is perfectly pink.
Her pink cheek makeup adds a glimmering allure and helps flaunt her clearly innate kawaii. We want to try shooting a look like she has in this photo too! Be sure to follow her ＠usagimimichu
Alexandra has gone for a sexy style here: her simple pink one piece is stunning and laces together flatteringly with those glittery shoes. And all of the items and accessories she has with her are pink, from the chekki camera in her hand to her shoulder bag♡
Alexandra’s Instagram feed is a treasure trove of exquisite and artistic looks. If fantasy takes your fancy, then make sure you follow her ＠sasha786x
If you’d like to feature in the next Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post at us with the hashtag #moshimoshiphoto. We hope you look forward to the next entry!
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Welcome to Episode 3 of Kawaii Fashion Snap where we get to know all about the kawaii girls of the world and their fashion. Each girl in this series has incorporated Japanese-like fashion into their wardrobe and turned it into something of their own.
Today, we’ll be taking a look at stylish hats♡
Our first model today is unbelievably cute Lumia who is all about the ‘yume-kawaii’ (dreamy cute) aesthetic. Her Shiba Inu top coupled with the pink cap is the peak of kawaii! By combining this girly outfit with the cap she has created a very stylish yume-kawaii look.
If you’re interested in seeing more yume-kawaii fashion then we highly recommend following Lumia on Instagram below.
Our next model is Dannielle from France. She has gone for a beautifully girly yet ever so slightly classic style which is absolutely kawaii♡
What makes this outfit so incredibly good is the summery boater which Dannielle has coordinated perfectly with her blonde twin tails, creating a romantic kind of style.
For more looks by Dannielle, check out her Instagram page where she is as cute as a princess.
Ruthy’s vivid pink hair is on point in this look and looks positively kawaii together with her pink beret♡
Not only is her hat and hair pink but her top, accessories and makeup too! If you’re into pop fashion then you’ll definitely want to give Ruthy a follow on her colourful Instagram page. She has lots of makeup examples on her page, it’s a lot of fun just scrolling through it!
Arashi is from Hong Kong and is currently studying abroad in Japan. She has gone for an all-black co-ord with her black mask, black outfit and black cap. This look is like the one she wore when she went to see The Weeknd perform live in Japan.
She posts photos of her cosplay, anime figures and more on her Instagram, so be sure to give her a follow!
Naomi’s violet hair looks really cute on her. She has gone for a sporty style with the sporty blouse and cap♡ Her shoes too remind you of keeping active, but when you break it down she has incorporated all pastel colours giving it that kawaii vibe.
The Japanese text on her cap is stylish too.
Naomi has lots of photos of herself taken in Japan so check them out to find some great places for taking kawaii photos!
Mikan from Sweden is currently studying at a fashion school in Tokyo. She’s giving us those summertime vibes with her boater and beautiful flowery background♡
Her off-shoulder top and denim bottoms looks just like something a girl in Japan would wear.
Mikan has her own YouTube channel where she posts about her daily life in Japan. Be sure to subscribe and check out her Instagram page too.
We will continue to introduce more of the world’s kawaii girls in this new series. If you’d like to feature in Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post with the hashtag #moshimoshiphoto.
Look forward to the next entry!
