The second cosmetic collection produced by Naomi Watanabe for the Tokyo-based makeup brand Shu Uemura―called the “naomi for shu uemura collection”―will be released in limited supplies from July 20.
The collection includes two colours each of Shu Uemura’s hugely popular satin lipsticks Rouge Unlimited and their velvety Rouge Unlimited Matte. It also includes two colours from their Glow On F which gently blends with the skin and change one’s look in an instant. The blush is served in a limited edition custom case.
From a sublime colour that draws out the charm of a person tenfold to another trend colour that elevates the face to its peak, Watanabe produced each of these original colours from nothing and Shu Uemura manufactured them. This is also the first blush Watanabe has ever produced.
The collection comes as the long-awaited sequel to Uemura’s first collaboration with Shu Uemura when she was appointed an ambassador of the brand. The line-up exhibits Watanabe’s drive to keep on evolving and is an expression of herself today.
What Watanabe was focused on with this collection was ensuring each item easy to use and incorporate into looks while also making a range of exquisite colours you cannot get anywhere else. For example, the deep killer red colour “no.1” is laced with gold glitter to give a shimmering finish to those lips.
“unfollower” balances red and yellow with the saturation altered to create a unique orange that makes your lips the standout feature of your makeup. This colour is perfect when combined with summery eye makeup.
The blush serves to bring out your peak adult beauty in a super easy fashion. It’s for those people who are able to create gorgeous eye makeup but aren’t quite skilled at their cheeks yet. “amber sophistication” doesn’t highlight your cheeks too much but gives just enough to leave you looking sophisticated and urban. “bellini innocence” gives your cheeks a pure look with its coral colour that blends into your skin with its slightly more sweeter-looking appearance.
Naomi Watanabe published a comment regarding her collection: “Hello, everyone! I’m Naomi Watanabe! This summer, I am collaborating with Shu Uemura again to release a section collection! I am super happy to say that we have been able to deliver you all a product that we have confidence in. I hope that through this collaboration with Shu Uemura we can help all those people who treasure each day have the confidence to live life their way. I also hope this lends a little support to your makeup potential. Let’s all be happy and radiate this summer!!”
Information
naomi for shu uemura collection
Product Line-Up
“Rouge Unlimited” (2 Colours) – ¥3,200 Each (Before Tax)
“Rouge Unlimited Matte” (2 Colours) – ¥3,200 Each (Before Tax)
“Glow On F” (2 Colours) – ¥2,500 Each (Before Tax) *Can be refilled
“Custom Case II” – ¥700 (Before Tax)
*All products are limited edition colours and come in limited edition packaging
Exclusive Pre-Order: July 3, 2019
Pre-Sale: July 10, 2019
General Pre-Order: July 13, 2019
General Release Date: July 20, 2019
Bonus Item
“now me” Pouch
*Obtained by purchasing two or more items from the “naomi for shu uemura collection” priced at over ¥8,000.
*Limited availability
Full Details (Japanese): https://bit.ly/2Lqc3WC
Full Details Mobile Site (Japanese): https://bit.ly/2YlF7lH
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Lovisia Cosmetics Releases New Kirby Hand Cream Collection
05.November.2022 | ANIME&GAME / FASHION
Lovisia Cosmetics, which has sold nearly 2 million items, has now launched a collection of Kirby hand creams inspired by the zodiac! Sales will begin on November 9, and items can be purchased from the Lovisia online store and sundry shops nationwide.
The Lovisia cosmetic series launched in July 2018, and each of the product’s designs makes them perfect for gift-giving. The brand has become a hot topic on the web and social networking sites.
Lovisia Kirby Horoscope Hand Cream: ¥880 each (Tax Included)
The new Kirby hand cream collection comes in 12 varieties, each representing a different constellation. In addition to four types of flower extracts used as moisturizing ingredients, each also contains collagen, hyaluronic acid, Vaseline, and mineral oil to moisturize the skin.
Be sure to try these flower-scented hand creams!
Information
Lovisia Kirby Horoscope Hand Cream
Release Date: November 9, 2022
Where to Buy: Lovisia Online Shop, Sundry shops nationwide
Special Site: https://lp.lovisia-shop.jp/kirby_02/index.html
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Shu Uemura Announces Spring/Summer Collection Featuring Limited Edition Colors
25.April.2022 | FASHION
Japanese makeup brand Shu Uemura launched its new 2022 Spring/Summer Collection on April 22, 2022 in limited quantities. Kabuki actor Ichikawa Somegoro VIII, who became a Shu Uemura brand ambassador in March 2022, is seen in new visuals for the collection.
Collection
Limited Edition Eyeshadow Palette
Nude Punk Eye Palette (5 limited edition colors / 1 existing color)
Lilac Rebel Eye Palette (3 limited edition colors / 3 existing colors)
Lipstick Unlimited Kinu Satin
Tailored Nude, Limited Edition Color (Star Shade)
Auburn Tulle
Lipstick Unlimited Kinu Cream
Taupe Couture (Star Shade)
Sienna Silk
Ultim8∞ Sublime Beauty Cleansing Oil
Hard Formula Hard 9 Seal Brown
Petal 55 Foundation Brush
The Shu Uemura philosophy is that makeup is “fashion for the face.” From makeup that hides blemishes to makeup that helps people express themselves, every piece is important.
In 1968, Shu Uemura introduced ‘Mode Makeup,’ with the idea that just as there are patterns in clothing, there should be patterns in makeup as well. He proposed free expression using makeup and inspired people to be more fearless with their makeup application. Try expressing yourself more in 2022!Information
2022 Shu Uemura Spring/Summer Collection
Release Date: April 22, 2022
Official Site: https://www.shuuemura.jp/ -
Cosmetics Brand Lovisia Unveils 15 Detective Conan Themed Hand Creams
22.April.2022 | ANIME&GAME / FASHION
Cosmetics brand Lovisia has unveiled 15 hand creams inspired by the Detective Conan anime series. Those purchasing three or more bottles at the Lovisia online store will receive a special Detective Conan drawstring bag while supplies last!
Fans can grab a hand cream decorated with their favorite character. Not only are these extremely cute, but they include four moisturizing ingredients perfect for keeping skin soft. The characters Detective Takagi and Detective Sato from the recent film Detective Conan: The Bride of Halloween are included in the lineup, with other familiar faces like Jinpei Matsuda and Hiromitsu Morofushi also appearing.
The new hand creams have a refreshing and clean scent, containing moisturizing Vaseline, shea butter, ceramide, and argan oil to prevent dry skin during any season.
The package designs feature a new retro theme, with the concept of “New Styley Collection.” Each image blends nostalgia with a fun pop of color. Which character would you like to see each time you want to moisturize?
Information
Lovisia Detective Conan Hand Cream
Where to Buy: Lovisia Online Shop, Sundry Shops
Release Date: April 15, 2022 -
Kabuki Actor Somegoro Ichikawa VIII Becomes Brand Ambassador for Shu Uemura Japan
11.March.2022 | FASHION
Shu Uemura Japan has announced that Kabuki actor Somegoro Ichikawa VIII will be the brand ambassador for its popular cleansing oil and other cosmetic items.
Shu Uemura products are all crafted in Japan and the brand exemplifies the Japanese spirit of perfection, care, and tradition. This advanced technology and cutting-edge design philosophy is a perfect match for Somegoro Ichikawa, who is incredibly passionate about Japanese artistry through his work in kabuki theater. This collaboration is bringing kabuki, a 400-year-old art form, to the mainstream, infusing it with modernity.
Comment from Somegoro Ichikawa
“I’m honored to have been chosen to serve as an ambassador for Shu Uemura Cleansing Oil, which I personally use on a regular basis. What can we do to pass on Kabuki and other Japanese traditions to future generations? I feel a strong connection between my own ideas and challenges and those of the Shu Uemura brand.”
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Jill Stuart Beauty Reveals Limited-Edition Cherry Blossom Spring Collection
25.February.2022 | FASHION
Jill Stuart Beauty has launched a limited spring collection, ‘Crystal Bloom Sakura Bouquet.’ These items, inspired by beautiful double-layered cherry blossoms, are now available for purchase both in-store and online!
Jill Stuart Crystal Bloom Sakura Bouquet Eau de Parfum
Jill Stuart Crystal Bloom Sakura Bouquet Perfumed Hand Cream
Jill Stuart Sakura Bouquet Bloom Mixed Blush Compact
21 – Rosy Cherry Blossom
Jill Stuart Sakura Bouquet Lipstick – Lip Jewel Gemmy Satin / Jill Stuart Sakura Bouquet Lipstick Case
106 – Cherry Waltz
107 – Fluttering Petals
Jill Stuart Sakura Bouquet My Lips 01 – Fluffy Cherry
Cherry blossoms are a symbol of spring and continue to entrance people each year. Sakura in full bloom have the power to bring people together, and this spring, Jill Stuart hopes that this fragrance and beauty collection can do the same.
Information
Crystal Bloom Sakura Bouquet
On sale in stores and the official online shop now!
Details: https://www.jillstuart-beauty.com/ja-jp/new-item/2022/0204_crystal_bloom/
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30 New Pokémon Hand Creams from Lovisia are Now Available
13.December.2021 | ANIME&GAME / FASHION
The Lovisia Pokémon Gift Cosmetics Series, which has sold a total of more than 1.4 million units, launched a new product, Pokémon Hand Cream and now available for sale at the Lovisia Online Shop, some of the Pokémon Centers, and variety stores nationwide.
The new “Pokémon Hand Cream” features the largest-ever number of 30 Pokémon in a variety of designs with four types of moisturizing ingredients that make it perfect for the coming season.
The Pokémon hand creams have been introduced as Pokémon gift cosmetics since 2018, with a maximum of six different Pokémon each year, but there were many requests for other Pokémon hand creams, so for the 2021 edition, 30 different Pokémon hand creams were produced. The lineup includes Pikachu and Kabigon, which have been part of the series for a long time, as well as new Pokémon that are appearing in the series for the first time, making it a perfect gift for yourself or your friends.
The colors have been reformulated from the previous trend-conscious design colors. The background colors are designed to represent each Pokémon’s type.
The Pokémon hand cream is formulated with Vaseline, shea butter, ceramide, and argan oil. The hand cream has a refreshing soap scent and is smooth to use, yet moisturizing. It can be used to care for areas of concern and fingertips to prevent rough and dry skin due to the increased number of hand washing and sanitizing. It will surely help you take care of your hands and fingers while enjoying Pokémon with children!
To celebrate the release of the product, those who purchase more than three can get a special Pokémon Multi Pouch designed by Lovisia while supplies last. Specially designed pouches of Pikachu and Pocchama are perfect for your cosmetic and small items.
Pokémon cosmetics are the must-have hand cream for the coming season!
Information
Pokémon Hand Cream
Price: ¥800 each (Tax included)
Where to buy: Lovisia Online store, Pokémon Centre(Limited stores), variety stores nationwide.
Details: https://lp.lovisia-shop.jp/pokemon_04/index.html -
Cosmetic Brand SHIRO Unveils Powerful Oil Collection
04.December.2021 | FASHION
A powerful skincare collection is coming in January 2022 from cosmetic brand SHIRO. The Oil Collection will feature eight unique products with the company claiming that the life force of the Earth itself is put into each and every drop.
Items in the collection utilize rich plant extracts and other healthy materials and offer something for each and every skin type. Depending on a user’s skin and the amount of water used, the oils may react differently. People’s skin changes as time goes on due to stress and things like temperature, and these may help reduce some of that damage.
The eight oils come in three categories: FACE, FACE & BODY, and BODY. Choose the one that best suits your skin condition and daily needs!
FACE OIL
Calendula Oil
Tamanu Oil
St. John’s-wort Oil
Kalahari Melon Oil
These four oils each utilize a specific extraction method and essential oil depending on the plant used. With different textures and fragrances, they can be helpful for achieving the best possible skin. You can’t go wrong with this lineup, whether you’re new to beauty oil or are a regular user.
FACE&BODY OIL
Japanese Mugwort Oil
Flax Oil
This is the first time SHIRO has released two types of oils that can be used on both the face and the body. Sold in a generous size, these are perfect for daily skin care and body massage.
BODY OIL
Castor Oil
Arnica Oil
These two body oils soften and moisturize skin while giving off incredible fragrances tinged with essential oils.
Information
Oil Collection (8 Varieties)
Release Date: January 6, 2022
Official Site: https://shiro-shiro.jp/
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Hello Kitty and Cosmetics Company Shu Uemura Release Holiday Collection
23.October.2021 | FASHION
Japanese cosmetics brand Shu Uemura is releasing two new holiday collections in collaboration with beloved Sanrio character Hello Kitty! The first collection, featuring twelve items, will go on sale on November 1, 2021, and the second collection, featuring four items, will be available on November 15, 2021. Only limited quantities will be available. Preorders are now available on the official online store. Certain products will also be available at Sanrioworld GINZA 1F starting October 30 to celebrate the new collaboration.
Bold, edgy, and chic makeup looks
Rich Collection Lineup
1st Collection Lineup
Rock the Party Palette (6 limited-time colors/ 4 existing colors): ¥9,900 (Tax Included)
Discogram Eye Palette (6 limited-time colors): ¥7,150 (Tax Included)
Unlimited Disco Glitz Lipstick (2 limited-time colors): ¥4,070 (Tax Included)
Unlimited Satin Lipstick (2 limited-time colors): ¥4,070 (Tax Included)
Unlimited Lacquer Shine Lipstick (1 limited-time color/1 existing color): ¥3,740 (Tax Included)
Unlimited Cream Lipstick (2 limited-time colors): ¥4,180 (Tax Included)
Ulim8∞Sublime Beauty Cleansing Oil (Limited-time packaging) 450ml: ¥12,650 (Tax Included) / 150ml: ¥5,060 (Tax Included)
Limited-Time Channel Goods
*Available only at the official online store and Global Flagship Beauty Boutiques
Unlimited Satin Lipstick VIP Auburn: ¥4,070 (Tax Included)
Hard Formula 9 Seal Brown: ¥2,860 (Tax Included)
Rock the Party Premium Makeup Box: ¥35,200 (Tax Included)
Rock the Party Mini Lipstick Set: ¥7,150 (Tax Included)
*Available only at the official online store and Global Flagship Beauty Boutiques
The new collaborative collection is inspired by Tokyo nightlife and is perfect for creating both a glamorous rock ‘n roll look or something more soft and sweet. A number of new shades of eyeshadow and lipstick appear in this holiday collection, so why not snag some of these high-quality goods before they’re gone?
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Information
shu uemura x Hello Kitty 1st Collection
Limited-Time Release Starting November 1, 2021 / 12 Items Total
Preorders Begin October 15, 2021
2nd Collection
Limited-Time Release Starting November 15, 2021 / 4 Items Total
Preorders Begin November 8, 2021
Where to Buy:
Shu Uemura Locations Nationwide and Online / Global Flagship Beauty Boutiques
Official Site: https://www.shuuemura.jp
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Yojiya Hosts Very First ‘Yuzu Fair’ Combining Cosmetics Stores with Cafes
Yojiya will be hosting the very first Yuzu Fair, an event combining cosmetics stores and cafes, on October 9 2021. Limited edition Yuzu oil-blotting paper and handmade Yuzu hand creams will be available at the beauty stores, while the cafes are full of tasty drinks and sweets. You can discover the charms of Yuzu at each Yojiya store!
Makeup & Miscellaneous Goods’ Store Products
Yuzu Oil-blotting Paper
Yuzu Hand Cream
Yojiya Hand Cream Set
Yuzu Bath Oil
Aromatic Wood
Cafe
Yuzu Parfait
Yuzu Cheese Daifuku
Yuzu Maritozzo
Yuzu & Chocolate Shake
Tea Crepe – Yuzu Tea
Twitter Campaign Bonus: The first 500 people to enter will receive a special Yojiya Yuzu logo sticker.
In 2020, due to the Covid crisis, Yojiya had to make the tough decision to cancel their annual Yuzu series. While the customers were disappointed, Yojiya was convinced that in Autumn 2021, they would be able to welcome their customers into their stores once more for a care-free experience. The event took a year to organize, but has become something even more powerful than the regular Yuzu series.
The cosmetics store staff and cafe staff joined together into one team to create the projects, which has the theme of “Yuzu at Yojiya ~ Enjoy Beauty and Food!~.” Not only can you find limited edition products at the fair, you can also partake in the various campaigns that Yojiya has announced in order to spread the Yuzu love, so be sure to check them out.
Fill your heart and stomach with Yuzu this Autumn at the Yojiya Yuzu Fair!
Information
Yojiya “Yuzu Fair”
Date: October 9 2021
Online Shopping: https://www.yojiyacosme.com/
Official Site: https://www.yojiya.co.jp/
Yojiya Yuzu Fair Campaigns
- Twitter Retweet Campaign
The first 500 people to show that they have retweeted the campaign tweet on the Yojiya official Twitter (@yojiya1904) will receive a free Yojiya Yuzu logo sticker. *Only 500 stickers are available.
- Yellow Challenge
Those who wear yellow items to the fair and make a purchase can try their luck in a dice game. Players will receive small prizes depending on what number they roll.
- Stamp Rally
1.You will receive a stamp card with a ¥500 coupon upon purchasing select items in any of the event products at the Yojiya store or at their cafe and crepe stores.
2.Upon visiting both stores with your card and purchasing one or more items after receiving your card, you will receive a small prize. In addition, 10 lucky customers will receive a limited edition stainless steel bottle through a lottery.
Stamp Rally Duration: October 9 ~ November 30 2021
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Shiseido Releases Video for Global “POWER IS YOU” Campaign
05.October.2021 | FASHION
Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.
The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.
Comment from Megan Rapinoe
“Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.”
Conceptual Videeo
The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador.
Comment from Utada Hikaru
“The source of all power is believing in yourself.
It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.”
Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events.
Comment from Ursula Corbero
“Inner beauty comes from positivity.
Tap into your individual energy, and if there’s something you want to do, do it!
It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.” -
Hotel New Otani Announces Second PAUL & JOE Collaboration
Hotel New Otani Tokyo has collaborated with PAUL & JOE for the second time to offer a new accomodation plan, which will be available for one-night stays between December 1 2021 and January 4 2022. The rooms will not be available between December 31 and January 2.
This collaboration room will allow you to surround yourself in the world of PAUL & JOE, a Parisian brand PAUL & JOE that is extremely popular with young women in their 20s and 30s. The initial collaboration was so popular that within just 10 days, all of the available dates within three months were sold out. This Christmas edition will only be available for one month, so be sure to book while you can.
The pink and ivory room features the brand’s icon; Designer Sophie’s beloved cats, Nunet and Gypsy. The decorations also feature Crisantemo flower motifs.
Not only is the wallpaper covered in PAUL & JOE motifs, but even the smaller pieces such as cushions, curling irons, and brushes are themed too. In addition, to celebrate the festive season, the room will include a special Christmas tree, allowing you to enjoy a special Christmas with somebody special, sharing a view of Tokyo Tower.
The second round of cosmetics is focused on the 2021 CHRISTMAS COLLECTION. The ‘Lipstick Treatment’ features adorable cats wearing Santa hats, while the ‘Lipstick Limited’ comes in a luxurious Christmas red – and also features cats in hats! Plus, the new ‘Wrapping Hand Cream’ will wrap your hands in a fresh moisturising texture. In addition, the best-selling ‘Moisturizing Foundation Primer,’ which was renewed on September 1, and the P&J skincare selection (oil, lotion, cleansing), each must-haves for the upcoming dry season, have been miniaturized into take-home samples in a limited edition pouch, especially for hotel customers.
Alongside the limited cosmetic samples, there will be matching pajamas and slippers available for purchase and take home, with a that will take you even deeper into the PAUL & JOE world. While these cat-and-floral print PJs are perfect for a girls-only gathering, a men’s line has also been released due to popular demand, ideal for spending a romantic Christmas in matching pajamas.
Why not spend a wonderful Christmas in this PAUL & JOE room?
Information
PAUL & JOE Room ~Christmas~
Reservation Dates:
Friday & Saturday Rooms: September 14 2021~
Weekday & Sunday Rooms: Late October 2021
Room Duration: December 1 2021 ~ January 4 2022
※Unavailable between Dec. 31 and Jan. 21
Location: Hotel New Otani Tokyo
Reservations: https://www.newotani.co.jp/tokyo/stay/plan/paul-joeroom/ *Reservations can only be made online