Every year during summer in Japan there are ubiquitous alerts cautioning people to do everything they can to combat heatstroke. According to the Ministry of Internal Affairs and Communications in Japan, in 2018 (May-September), there were more emergency call outs due to heatstroke than in previous years.
To help spread awareness about the effects of heatstroke, Otsuka Pharmaceutical teamed up with the anime series Cells at Work! to promote their sports drink Pocari Sweat, a hugely popular non-carbonated sweet beverage in Japan. Together, they produced an alternative story to Episode 11 of the anime series entitled Heatstroke. They dubbed it Episode 11.5: Heatstroke ~If Only I Had Pocari Sweat~. The short episode was released both on YouTube and the official Pocari Sweat website on July 8.
Cells at Work! follows the stories of anthropomorphised cells in the human body. Episode 11 showcases what happens when the body suffers from heatstroke and what people can do it prevent it.
The special collaboration video with Pocari Sweat features several of the original voice cast including Maria Naganawa (Platelet) as well as Mamiko Noto reprising her role as the Narrator.
ⓒAkane Shimizu/Kodansha・Aniplex・davidproduction
Information
TV Anime Cells at Work! – Episode 11.5: Heatstroke ~If Only I Had Pocari Sweat~
Released: July 8, 2019
Original Series: Cells at Work!
Pocari Sweat Official Website: https://pocarisweat.jp/hs/
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Kikkoman Foods has appointed the adorable characters from Pui Pui Molcar as ambassadors for Del Monte Vegetable Juice! A new CG commercial began airing nationwide on June 12, 2022.
This is the third collaboration between Del Monte’s Vegetable Juice and Pui Pui Molcar. The commercial is getting fans excited for the newly-announced second season of Pui Pui Molcar, scheduled to air this autumn. It’s also the first official commercial showing the characters in CG. Mizuho Misato voices the presenter in the new commercial; the actress also played Potato in the series. Comment from Tomoki Misato (Director)
I’m so happy that Del Monte is teaming up with Pui Pui Molcar again!The previous 2D animated web commercials were amazing, so when this project was starting to come together, I was shocked to find out that it would be made with CG!This is probably the first CG Del Monte commercial to date!Seeing my characters moving around on the screen, I immediately hoped that we could team up again in the future! This will also be the first time that Potato’s driver speaks! (My sister did the voice!)Information
Del Monte Fruit Juice x Pui Pui Molcar CM
Airing starting June 12 *Broadcast date may vary by region.
Broadcasting nationally *Excludes some areas.
Official Site: https://kikkoman-delmonte-b.jp/brand/tsubuyasai
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As part of Coca-Cola System's 'Coca-Cola Summer Campaign,' the drinks giant is releasing a new summer entry to their Kono Shunkan ga, Watashi (Me in This Moment) TV commercial series on June 28, promoting the start of a new summer. The commercial features the members of Japanese music group NiziU enjoying the hot weather and includes their new song Super Summer which doesn't have a release date yet.
NiziU'z shoot for the commercial
On set, NiziU arrived with smiles and said to the staff, 'We look forward to working with you!' This shoot took place by the sea. The scene begins on the beach, and because the members were so engaged in the shoot, they didn't notice the wave rolling up to them, making them scream out 'Cold!' when it hit their feet. When they're running along the beach, all the members showed how each of them runs in their own unique way. There's also a scene when they're flying a kite, and when they were filming it, a bee appeared out of nowhere. The shoot was full of smiles from start to end, and it shows in the final cut.NiziU | Interview
How did the shoot go on this 'New Summer Start' commercial, and what were some fun moments? ―RIKU "We had fun being our normal, natural selves, and I think it shows in the commercial. I experienced at lot of first-time things in this one, so it was a lot of fun." ―RIO "Drinking Coca-Cola by the beach makes tastes super good! I enjoyed how refreshed I felt after it took the heat away." ―RIMA "I was able to enjoy feeling summer nice and early with the other members and some Coca-Cola!" All of you are your normal, natural selves in this commercial. How did you find doing the activities together? ―AYAKA "Everyone took the coke dropping way too seriously, it was a little scary <laughs>, but I enjoyed how natural we were!" ― MIIHI "It'd been a while since I flew a kite and the other stuff, so I was hypnotised. It was fun, so I'd love to go to a lodging house with everyone if we get time and do it all again! <laughs>" ―MAYA "It was my first time flying a kite. You need to be able to run a lot to keep it up high, so I was running around all over the place <laughs>." What parts of the commercial would you want people to look out for? ―MAKO 'New Summer Start' was the theme, so we showed us enjoying the summer in the moment, so I hope people look out for that! I'd also love for it to encourage people to try something new!" ―NINA "You get to see all of us looking natural in this commercial, so I definitely want people to check that out!" ―MAYUKA "I personally think the part where we're all enjoying drinking Coca-Cola at the beach is a must-see part." With the core message of the commercial mind, is there anything you too want to try doing this summer? ―MAKO "Going to the beach with everyone!" ―MAYUKA "You're here now, aren't you? <laughs>" ―ALL MEMBERS <Laughs> ―MAKO "We're here! <laughs> But I want to come here in our free time too! <laughs>" ―RIKU "I want to try dares! A lot of the members aren't good with them, so I want to go and have fun doing that with everyone! <laughs>" ―MAYUKA "I want to eat a big shaved ice with everyone!" ―RIKU "We're gonna get brain freeze! <laughs>" ―MAYUKA "It'll make a good memory though!" ―ALL MEMBERS "For sure! Sounds fun!" ―AYAKA "I want to try making a watermelon dessert!" ―MAKO "I love that! You're the best, AYAKA! <laughs>" ―NINA "I love ice cream, so I wanna try making some myself to enjoy with everyone!" ―RIO "I'm bad at swimming, so I want to learn to swim this summer!" ―MAYA "I want to go to a summer camp with all the members, with a BBQ and campfire, and to try out new things together!" ―MIIHI "I really love summer festivals, so I want to eat something at home with someone you can only get at summer festivals, like whole pickled cucumbers!" ―RIMA "Summer means nagashi somen noodles, so I really want those!" ―MAKO "Shall we go get some bamboo then? <laughs>" ―RIKU "Let's all get some together! <laughs>" As part of the Coca-Cola Summer Challenge, NiziU had a go at the summer Coke mix challenge in a video which shows you how to best into Coke in summer. Information
Coca-Cola Summer Campaign x NiziU
Commercial Release Date: June 28, 2021
Coca-Cola Japan Twitter: https://twitter.com/CocaColaJapan (＠cocacolajapan)
Coca-Cola Japan Official Website: https://www.cocacola.jp/
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In promotion of their new Ver.2.0.0 energy drink, which hit shelves in Japan last Tuesday, ZONe released a TV commercial featuring Japanese artists LiSA and yama. The new beverage, which is advertised as putting people in the zone of invincibility, contains the highest amount of caffeine put in a ZONe drink yet: 150mg of the stuff, which is sure to keep people buzzing throughout the day. The packaging has also been updated to feature the new 'ZONe EYE' which symbolises that you're in the zone and nothing will stand in your way. LiSA in the ZONe
Dive into the zone with LiSA who knocks back her drink and immediately takes on the ZONe EYE. She grabs her mic and belts out a hardcore performance, showing off her incredible voice, before winking at the camera. yama in the ZONe When yama chugs her can she says the words 'Into the ZONe' along with the futuristic-sounding voice. She is surrounded by a whirlpool of the energy drink which flows along to the sound of her gorgeous high-tone vocals. The track itself is titled Ketsuryu ('Blood Flow') and was written for this commercial. Interview
LiSA・What did you think of the commercial and your appearance?"For me, it was a live performance. Even I was surprised at the show of power that ZONe has [in the commercial] when it turns on your switch. I enjoyed it like a real live performance, since the part when I switch into that invincible zone was filmed just as I look in the video." ・Tell us about the song RUNAWAY which features in your commercial. "The song is about quitting while you're ahead in life. It's the start of a new era, heading into that invincible zone to laugh lots, sing, dance, and enjoy everything." yama ・Tell us about the song Ketsuryu which features in your commercial "ESME MORI kindly wrote this song for me. It's a song that brings up the topic of being bored in life, and feeling lonely, but that you can still find someone special or something you can immerse yourself in to light up your life. It's about keeping your heart moving even if those things disappear. I hope it encourages people, even if just a little." Information
ZONe x LiSa/Yama TVCM
Released: June 8, 2021
Where: Japan
ZONe Official Website: https://zone-energy.jp/ -
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical's "ALFACE+" cosmetic face masks which will roll out in Japan on July 1. ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes. Information
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021
Details: https://alface-mask.com/niziu/
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The vertical theatre app smash., which lets users shoot professional quality short videos, released a new commercial in Japan on May 8 which features the eight-member boy band Hey! Say! JUMP and their new single Negative Filter which dropped on May 12.
The commercial features all eight members performing using the app. Each of them shot their own solo videos which were string together for the video. Information
smash. New Commercial “Suki na Hito o, Suki na Dake.”
Released: May 8, 2021 (Japan)
Download smash. below ↓
Android: https://play.google.com/store/apps/details?id=com.showroom.smash
iOS: https://apps.apple.com/jp/app/id1506521850
Twitter: https://twitter.com/smash_media_jp
Official Website: https://smash-media.jp/ -
Bourbon's five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu's new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren't part of an afterschool club, and they don't have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online. The commercial features the song Tomason by Macaroni Enpitsu. "no doubt" Animated TV Commercial"no doubt" Recording Behind The Scenes Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated. Hiro Shimono x Yuki Kaji Interview A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.Hiro Shimono: "The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting." Yuki Kaji: "Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks." Q2: You both play the roles of high school boys. Tell me about a time from your youths.Yuki Kaji: "One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I'd run around the school building. That's a memory that's stuck with me. I'd change into my jersey, and go die-- I mean, run to the nearby river embankment too. Being reminded of that now it's too much like a youth film or something, it's making me laugh <laughs>. " Hiro Shimono: "I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, 'Well, it's already raining, so why the hell not!' Of course it wasn't the thing to do, but we jumped into the water fountain and splashed about. That's what being young is all about, right!?" Q3: What's your favourite Noukou Choco Brownie flavour, the regular or the rich milk?Hiro Shimono: "Noukou Choco Brownie."**Translator's Note: Implying all of them Yuki Kaji: "Me too! <laughs>" Q4: Please give a message to fans.Yuki Kaji: "I was lucky to have the opportunity to performance Yoru Sumino's novel no doubt. I'm over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it's linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story." Hiro Shimono: "[The commercial's characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we've always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part."no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn't have that custom where a classmate has to give handouts to someone who's off ill. And the two of them aren't that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.Information
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/