As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

Located along the Meguro River, Haute Couture Cafe is known for serving up some of the best afternoon tea in Tokyo. The location is incredibly photogenic and often pops up on social media, covered in flowers welcoming guests to what feels like a fairy tale land. From July 1 until September 4, visitors to the cafe can enjoy a Peach and Shine Muscat Afternoon Tea set, perfect for summer and incorporating seasonal fruits. 

The fresh peaches and shine muscat (a type of luxurious grape found in Japan) are delivered from a nearby market daily. By using peaches without heating them, such as in the compote, guests can enjoy the juiciness of the raw fruit in a new way.

The lineup of delicately prepared and hearty savory dishes includes Peach and Prosciutto Cappellini, and guests wanting to enjoy more can order this as a lunch or dinner course as well. There are six courses in total, including the fresh-squeezed grape and muscat Mont Blanc plan and a Peach Cheesecake plan with a drink included. The cafe also offers anniversary plans, so why not bring your sweetheart?

The theme of this summer afternoon tea is ‘an adorable purple space.’ Guests will be surrounded by light purple wisteria as they enjoy this colorful spread.

Why not enjoy this summer treat as you look out over the river? 

Kanda Myojin Shrine dates back over 1,270 years, making it one of the most well-known religious sites in Tokyo. Dai Nippon Printing is now making it possible for interested visitors to experience the site from anywhere in the world, unveiling the Kanda Myojin CG Space this week. Developed with approval from the shrine, the virtual space faithfully reproduces the structure and design of the location using 3D laser measurement technology and CG techniques developed by DNP over many years. The space will be open online to all audiences.

A portion of the work from the Masayuki Kojo 10th Anniversary Exhibition currently behind held on-site at Kanda Myojin from June 4 until July 10 will also be available to view in the CG space. The space will also be linked to ‘Virtual Akihabara,’ developed by DNP in conjunction with the AKIBA Tourism Council. Using XR (Extended Reality), the company hopes to develop a wide variety of new communication styles.

The Kanda Myojin CG Space was created by using DNP’s laser measurement technology to recreate three-dimensional objects. By using high-definition photography and photogrammetry technology, images of objects are taken from many angles, creating a realistic 3DCG space to explore. The structure of the shrine, which was rebuilt in 1934 after being damaged in the Great Kanto Earthquake, has been faithfully reproduced in every way.

In conjunction with events held at the Kanda Myojin Museum, the Kanda Myojin CG Space will make the history of Kanda Myojin and its collection of materials, including rare ukiyo-e prints, available online for anyone to access. Through these exhibits, people both in Japan and abroad can experience Edo culture through their web browsers!

Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer?

Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!

Gujo Hachiman Villa, Limited to 1 Couple Per Day (Gifu)

This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!

A House Surrounded by Lush Greenery in the Countryside (Tottori)

Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.

Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)

There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!

Coastal Cabin (Chiba)

You can’t have summer without a pool. This luxurious coastal retreat boasts a 15-meter pool, outdoor Jacuzzi, bonfire space, and a barbeque. Relax by the pool while listening to your favorite songs or soak in the outdoor bath as you watch the waves crash along the shore.

An Elegant and Peaceful Log Cabin (Nagano)

Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan!

Ryusenji Temple in Saitama is offering some exclusive summer goshuin! Goshuin are stamps or seals given to worshippers at shrines and temples around Japan, where somebody will stamp your goshuin-cho (stamp book) with the site’s unique seal along with the temple’s name and the day you visited handwritten in ink.

The two new goshuin feature summer fireworks and a cooling fan design. These will be available from June 1 until August. They might sell out, though, so be quick!

Summer Exclusive Paper-Cut Overlaid Goshuin: Fireworks and a Wish for Peace

The Fireworks and a Wish for Peace goshuin use five kinds of paper to depict fireworks in the summer night sky.

Fireworks are a popular summer tradition in Japan. It’s said that fireworks were born following the discovery of gunpowder and its use in guns when some decided to use the substance to make something beautiful rather than use it as a weapon. 

Because of this, many see fireworks as a symbol of peace. The current war between Russia and Ukraine has seen gunpowder used as a horrific weapon used to end the lives of many innocent people, and this special goshuin was made in the hopes that the war will come to an end as soon as possible. Gunpowder should be used in fireworks to bring people happiness instead.

Summer Exclusive Paper-Cut Overlaid Goshuin: Refreshing Good Luck Charm

The Refreshing Good Luck Charm shows a traditional Japanese summer scene with a fan and goldfish swimming in clear blue water.

Fans are used by many Japanese to keep cool during the summer months, and some are even said to have the power to ward off illness and evil spirits. Goldfish are often seen during summer festivals, where visitors try to scoop them up using an easily-breakable net in a fun game with family and friends.

Goldfish became popular during the Edo period and were considered to be lucky creatures capable of bringing happiness into one’s home and bringing financial fortune. 

If you’re heading to Saitama, why not add these intricate goshuin to your book?

Anniversaire Cafe Minatomirai Yokohama has opened a limited-time fair inspired by beautiful hydrangea! The ‘Purplish Flower Garden’ event is currently inviting guests to enjoy gorgeous sweets and drinks inspired by these spring and summer blooms until July 10, 2022.

Purplish Flower Plate

Purplish Flower Pain Perdu

Matcha Mont Blanc

Purplish Soda / Rainy Peach

Purplish Flower Stand Afternoon Tea

Purplish Flower Plate Afternoon Tea

Petits Fleur

The menu includes three desserts, two beverages, two afternoon tea plans, and one take-out dessert perfect for enjoying beside the sea. Come enjoy an elegant moment at the ‘Purplish Flower Garden’ event if you can!

Tohouen, a Japanese confectionary maker in Gifu Prefecture, has begun selling a springtime version of its popular cat-inspired manju. Inspired by the many cats that like to stroll around the shop’s headquarters, the new release includes cherry blossom-colored cat paws. 

A traditional sweet in Japan, Manju is made from flour, rice powder, and buckwheat, with a tasty sugar and anko (red bean paste) filling.

Do you think these are too cute to eat? 

The Godfather of Kawaii Sebastian Masuda will open his ‘Yes, Kawaii Is Art’ exhibition at the 1,300-year-old Kanda Myojin Shrine on December 4, 2021. A number of Masuda’s representative works will be on display at the historical site, known as one of the most important shrines during the Edo period. 

Colorful Rebellion -Seventh Nightmare-

Kanda Myojin Shrine

Colorful Rebellion -Seventh Nightmare- has been shown in New York, Milan, and Amsterdam over the past few years, and will now make an appearance as part of this exhibition. Given the magnificence of the venue, the work will be presented in a unique way–in the basement of the shrine. In addition, a part of the research on Kawaii culture conducted in collaboration with Kyoto University of Arts Ultra Factory will be on display as well. Guests will be invited to ponder the nature of Kawaii, and what makes it so beloved by audiences worldwide.

Colorful Rebellion -WORLD TIME CLOCK-

Time After Time Capsule Art Project

Kawaii Archival Research

Near the entrance to the shrine, the Colorful Rebellion -WORLD TIME CLOCK will be on display. Clad in the cutest colors imaginable, it has become a symbol of Harajuku around the world. The Hello Kitty-shaped time capsule, which was on display for five months in New York City in 2015, will also be shown on the temple grounds. The participatory art project has made it to 12 cities around the world so far. 

Kawaii culture will blend with traditional Japanese culture during this exhibition, so keep an eye out for more details coming soon!

What is ‘Yes, Kawaii Is Art?’ 

Sebastian Masuda has been at the helm of the global Kawaii movement for decades. 

 In 2020, Masuda asked a number of questions to fans of Japanese pop culture around the world–what is Kawaii? Why does Kawaii cross borders, generations, and gender? This new exhibition tries to find an answer to those questions while bringing some joy and excitement to the local community. 

Takayama Hotel Zenko-ji isn’t your typical hotel: this Buddhist temple invites anyone, regardless of faith or nationality, to stay in one of its five rooms. The property has now opened the ‘Activity Cafe Zenko-ji,’ a place to rest and relax while learning more about various cultures and, of course, traditional Buddhism. 

The well-ventilated and airy temple.
All drinks, including coffee and tea, are free of charge. 

The Takayama Zenko-ji Lounge Area

Enjoy free Wi-Fi, ample power supplies, and clean restrooms. 

Feel free to work remotely and have meetings in the main hall. 

Being in a new space will open up your mind and expand your creativity. 

The cafe was first opened for a limited time beginning in April 2021, inviting locals and tourists alike to come and find stress relief while praying for an end to the Coronavirus pandemic. However, given the location’s immediate popularity, it will now be open for good. 

In the midst of the Coronavirus pandemic, an increasing number of people have lost their physical and mental balance. For both the locals and visiting tourists, the temple is meant to be a place where anyone can find a sense of calm and peace of mind. Deep in the city of Takayama, this is where people are meant to relax, feel energized, and regain who they used to be before this stress became the new normal. 

Hiroshi Yamamoto, a Buddhist priest who works as the manager at Temple Hotel Zenko-ji, is the founder of the Activity Cafe. Hoping to help bring back the bustling tourist atmosphere of Takayama, he intends the space to be a meeting ground for locals and visitors from around the world to interact naturally. 

After graduating from an American university and working as an English teacher, Yamamoto became ordained as a Buddhist monk. Now a certified meditation instructor, he specializes in teaching meditation and Buddhist programs in English. 

Those utilizing the cafe can experience asceticism by walking through a dark tunnel to help find their inner peace, and can also try their hand at sutra-writing!

How would you like to spend some time at the Activity Cafe in Takayama? 

Sneaker shop atmos will be releasing a colorful new collection of shoes inspired by Japan’s famed summer festivals! Called the RETRO SUMMER PACK, sales will begin in most atmos stores on August 9, 2021, as well as on the atmos online shop. To celebrate the launch, a pop up shop will open in Harajuku for a limited-time on the same day. The lottery is now open on atmos-tokyo.com. 

NIKE AIR MORE UPTEMPO ‘96: ¥20,900 (Tax Included)

NIKE WMNS AIR FORCE 1 ʻ07 LV8 ¥13,200 (Tax Included)

NIKE WAFFLE TRAINER 2 ¥12,100 (Tax Included)

NIKE AS M NSW TEE MAX90 TD RESU ¥4,950 (Tax Included)

The AIR MORE UPTEMPO sneakers feature traditional Japanese patterns inspired by Kuniyoshi Utagawa, one of Japan’s most famous ukiyo-e artists. Traditional Japanese patterns like chrysanthemums and pine needles decorate the AIR FORCE 1 shoes, while the lemon, strawberry and melon colors covering the WAFFLE TRAINER 2 and t-shirts were inspired by the most sought-after summer treat, shaved ice!

At the atmos pop up shop, it’s all about the retro theme. Inside the store, visitors can stroll down memory lane, with every square-inch of space filled with Showa era nostalgia. Certain items will only be available here, so don’t miss out! 

Nijigen no Mori, an amusement park located on Awaji Island in Hyogo, began a summer event at its Naruto and Boruto-themed zone on July 22 which is set to run until September 30.

Event-exclusive stickers

The event includes a huge water gun event where 25 litres of water will be sprayed to cool down guests during the hot summer event. With themed character panels displayed around the park, join Naruto and the gang, including Zabuza and Haku, for some summer fun. All guests receive a free original sticker too.

© 岸本斉史 スコット／集英社・テレビ東京・ぴえろ

Tokyo Midtown’s annual MIDTOWN ART PALETTE has returned again for the summer, opening on July 16 and running until September 5. This year, the event delivers a Digital Art Garden with gorgeous dream-like digital artwork.

Digital Art Garden

Last year’s event

Experience a distinctively Japanese way to stay cool and refreshed on a wooden veranda with light and mist dancing through the outdoor space inspired by traditional Japanese rock gardens. Find yourself bewitched by an enchanting summer evening as the digital art transforms throughout the day.

This year’s event is being held with all proper social distancing measures in place.

Take digital art home with you with AR fireworks

Locate five QR codes dotted around Tokyo Midtown which when accessed via your smartphone will award you with artistic AR fireworks, allowing you to enjoy fireworks with you wherever you point the camera on your screen, including at home.