Welcome to Episode 3 of Kawaii Fashion Snap where we get to know all about the kawaii girls of the world and their fashion. Each girl in this series has incorporated Japanese-like fashion into their wardrobe and turned it into something of their own.
Today, we’ll be taking a look at stylish hats♡
Our first model today is unbelievably cute Lumia who is all about the ‘yume-kawaii’ (dreamy cute) aesthetic. Her Shiba Inu top coupled with the pink cap is the peak of kawaii! By combining this girly outfit with the cap she has created a very stylish yume-kawaii look.
If you’re interested in seeing more yume-kawaii fashion then we highly recommend following Lumia on Instagram below.
Our next model is Dannielle from France. She has gone for a beautifully girly yet ever so slightly classic style which is absolutely kawaii♡
What makes this outfit so incredibly good is the summery boater which Dannielle has coordinated perfectly with her blonde twin tails, creating a romantic kind of style.
For more looks by Dannielle, check out her Instagram page where she is as cute as a princess.
Ruthy’s vivid pink hair is on point in this look and looks positively kawaii together with her pink beret♡
Not only is her hat and hair pink but her top, accessories and makeup too! If you’re into pop fashion then you’ll definitely want to give Ruthy a follow on her colourful Instagram page. She has lots of makeup examples on her page, it’s a lot of fun just scrolling through it!
Arashi is from Hong Kong and is currently studying abroad in Japan. She has gone for an all-black co-ord with her black mask, black outfit and black cap. This look is like the one she wore when she went to see The Weeknd perform live in Japan.
She posts photos of her cosplay, anime figures and more on her Instagram, so be sure to give her a follow!
Naomi’s violet hair looks really cute on her. She has gone for a sporty style with the sporty blouse and cap♡ Her shoes too remind you of keeping active, but when you break it down she has incorporated all pastel colours giving it that kawaii vibe.
The Japanese text on her cap is stylish too.
Naomi has lots of photos of herself taken in Japan so check them out to find some great places for taking kawaii photos!
Mikan from Sweden is currently studying at a fashion school in Tokyo. She’s giving us those summertime vibes with her boater and beautiful flowery background♡
Her off-shoulder top and denim bottoms looks just like something a girl in Japan would wear.
Mikan has her own YouTube channel where she posts about her daily life in Japan. Be sure to subscribe and check out her Instagram page too.
We will continue to introduce more of the world’s kawaii girls in this new series. If you’d like to feature in Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post with the hashtag #moshimoshiphoto.
Look forward to the next entry!
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Welcome to Episode 2 of Kawaii Fashion Snap where we get to know all about the kawaii girls of the world and their fashion. If you're new to this feature then you'll want to check out Episode 1 which dropped last week. The theme of today's Kawaii Fashion Snap is Colourful Pop. We have 5 new names to look forward to with 5 completely different looks. Let's take a peek♡
The cute Milli loves fantasy, her pastel coloured outfit and accessories matching perfectly in this look. Her outfits over on her Instagram page are in sync with the seasons, creating a professional magazine-like layout. The clothing in this look are even coordinated with the building in the background! See more of Milli @plantlovingrose Leader of The Kawaii Cult, BRITTANY looks like she jumped straight out of an anime series. The pink feminine base of this outfit mixed with the boyish cap makes for a unique look―and those shoes are to die for! You should most definitely check out her dance video on YouTube where she's cosplaying Hatsune Miku too. See more of BRITTANY @brittanymichelle.jpg It's no secret that Kiri loves Rilakkuma. One peek at her lookbook also tells us that she looks amazing in anything she wears, from girly styles to kimono. Her beautifully vibrant orange hair and colourful pop garbs, carefully pinned with cute decorations, is nothing less than kawaii♡ Her Instagram page shows off not only her fashion but her lifestyle too where she is surrounded by her favourite characters. See more of Kiri ＠kirukeru Sarah is currently studying abroad in Japan. Her kawaii ensemble today features a one piece with a blue sky soaring across it coupled with rainbow socks. Her outfit is enough to bring out the sun as simply gazing at it will make you feel bright and sunny. Her Instagram page takes us on a trip with her to various apparel shops, cafes and many other kawaii spots in Japan. See more of Sarah @Sarah Sandra's mixes her colourful rainbow top with cropped jeans that have a cute heart on them. Don't miss the adorable Sora-chan on her top either, the official mascot character for Tokyo Skytree♡ Everything from the clothing up to her hair accessories are a perfect kawaii match. See more of Sandra @bubblechutea We will continue to introduce more of the world’s kawaii girls in this new series. If you’d like to feature in Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post with the hashtag #moshimoshiphoto. Look forward to the next entry! -
Kawaii Fashion Snap is a new feature we are starting here on MOSHI MOSHI NIPPON that puts the spotlight on girls around the world who have incorporated Japan’s culture of kawaii fashion into their wardrobe. From lolita to gothic lolita, yume-kawaii, colourful Harajuku-like pop styles and more, we will showcase and interview the girls of the world who are active with their kawaii endeavours on social media. Check out the co-ords of each of these Japan-loving fashionistas, and if you like their style be sure to follow them.
This is Chirikku. She coordinates pastel colours into her outfits. She likes the kind of styles featured in the Japanese fashion magazine LARME. The photos she took while at the Pokémon Café are nothing short of kawaii. She buys a lot of her clothes in Japan and online. Visit her Instagram page to see all the photos she has taken in many of Japan’s kawaii spots. @Chirikku Kawaii Dream is an avid cosplayer. In this look she has gone full pink, from the pink wig to the pink sailor uniform and pink bag. Her hair accessory is beautiful too. She mainly buys her kawaii-style fashion items online. You can see more of her ultra-kawaii looks in her cosplay photos over on her Instagram page, so be sure to check them out. @Kawaii Dream Danielle’s outfit is girly from top to bottom: the umbrella, skirt and the laces of her shoes are both stylish and kawaii. The locale for this photoshoot in the garden was a perfect choice. She’s been a fan of visual-kei since high school which is where her interest in Lolita fashion sprouted. She posts many different looks over on her Instagram page. @Mintkismet Angelic Amii’s pastel-coloured co-ord is also kawaii, combining an Esther Bunny t-shirt with jeans that have hearts on them. This shoot was taken in London’s Selfie Factory. The location and her outfit match splendidly. Amii gets her clothes when she visits Japan as well as at Lazy Oaf in London. She bought her jeans and belt are from lazy oaf. Make sure to check out her summertime kawaii on her Instagram page. @Angelic_amii_ For Thyra’s look, she is wearing a beret and big and beautiful ribbon earrings. The transparent ribbon together with her gorgeous blue top gives a cool and refreshing look. It’s very kawaii indeed. Thyra gets her kawaii fashion from online stores and second-hand clothing shops and even makes her own. The various items that appear on her Instagram, like cherries and unicorns, match beautifully with her style. @fluffymashumaro We will continue to introduce more of the world’s kawaii girls in this new series. If you’d like to feature in Kawaii Fashion Snap or know somebody that would, then follow us on Instagram and post with the hashtag #moshimoshiphoto. Look forward to the next entry! -
I visited MOSHI MOSHI ROOMS -SAKURA- with Chinese talent Etsuna and Japanese model Ren Koseki. This accommodation and Harajuku hot spot is gaining much attention right now for its interior design which offers the full ‘kawaii’ experience wherever you look. It is produced by ASOBISYSTEM, a company that aims to promote Harajuku culture to the rest of the world.
It is located just an 8-minute walk from Meiji-Jingumae Station via the Tokyo Metro Line or 10 minutes on foot from Harajuku Station via the JR Line. Its ideal location places it very close to the most popular areas in Harajuku including Takeshita Street, Ura-Harajuku and Omoteando. It is even within walking distance from the New National Stadium which is set to be completed in November 2019 and will serve as the venue for the 2020 Summer Olympics and Paralympics. The concept of this single-room accommodation is ‘SAKURA’ which is the Japanese word for cherry blossom making it the perfect place to be in right now for the spring season. Its gorgeous and unique layout is overlooked by a huge cherry blossom monument in the bedroom which also works as a light to create a magical atmosphere. Pink is the base colour for the room which is perfect for parties and girl-only get-togethers. The is the main bed and separate simple beds to accommodate up to 5 guests. But it can house as many people as you like if they’re just coming to play! This fantastic system is made possible by Airbnb. You’re sure to snatch an Instagram moment in front of this neon sign which reads 桜―that’s ‘sakura’ in Japanese! The room even comes with an iconic dresser fitted with a huge mirror. This means you and your friends can all put your makeup on together at the same time before you head out. There’s a hair drier as well as hair straighteners which Ren is using in the photo. There’s even a rooftop area which provides a panoramic view of Harajuku. This space can be used for parties, BBQs and whatever else you can think of! But keep in mind that the roof can be reserved by non-guests too in which case access will be restricted. Be sure to find out in advance if you’re thinking of using it. How did you find your stay at MOSHI MOSHI ROOMS -SAKURA-, Etsuna and Ren? Etsuna: “From a foreigner’s perspective, I really felt the Japanese-ness towards the sakura which is great. The dresser is huge too, I’m happy that two people can do their makeup at the same time! The place is not only cute, but it’s made in such a way that the functionality of the room is easy to use. It felt heart-warming to be there.” Ren: “When it comes to lots of girls wanting a place to get together, not for travel but just to hang out, love hotels are the mainstream, but ‘fun’ and ‘cute’ don’t really stand together in a place like that. But here, five people can stay together, and no matter where they take photos it’s going to look cute! Plus it’s in Harajuku, you can get some stylish-looking food and drinks from nearby cafés for takeout and stay up late. That sounds amazing. I can think of so many things!” SAKURA is located on the 5th floor of a building, but if you have a lot of luggage you can contact the staff in advance and they will carry it up for you. MOSHI MOSHI ROOMS offers a very special experience where you get to stay the night in Harajuku. And SAKURA is just the start. We plan to open even more rooms on the other floors with different concepts, so look forward to it! Information
MOSHI MOSHI ROOMS -SAKURA-
Address: 2-18-7 Jingumae, Shibuya, Tokyo
Access: 8-minutes on foot from Meiji-Jingumae (Harajuku) Station via the Chiyoda and Fukutoshin lines
Occupancy: 1-6 people
Price: ¥40,000 (does not include handling and service charges) *1 room 1 night
*Accommodation prices are subject to change depending on the period. For full details please check the Airbnb website
Official Website: https://rooms.moshimoshi-nippon.jp
Bookings: https://www.airbnb.co.uk/rooms/30276372?s=KNUexTNq
Etsuna’s Weibo Page: https://www.weibo.com/erina0114
Etsuna’s Instagram: https://www.instagram.com/etsunaotsuka/?hl=ja
Ren Koseki’s Instagram: https://www.instagram.com/renkoseki/?hl=ja
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Q-pot is an accessory brand whose products are made to look just like delicious desserts. They also have their own cafe in Omotesando where they flip that concept, making desserts that look exactly like real accessories. Q-pot CAFE has just unveiled its new line-up of "Mint Soda Lagoon" themed drinks and desserts. This dreamy pastel-coloured menu is available this summer only for a limited time.
Mint Soda Lagoon Parfait w/ Drink - ¥1,850 (Tax Included)
Whether you're planning a trip to the beach for a dip in the sea or are out catching some sun while shopping, you're going to want to keep cool this summer, and Q-pot CAFE has you covered. Their delicious, cold pastel-coloured parfait is topped with shell and coral-shaped meringue and contains salt milk ice cream, grapefruit, fluffy mint cream, and lychee jelly. The beautiful gradation of colours and textures through the glass is enough to have you panting for an order. Squished at the bottom of the glass is sponge cake with almonds and a syrupy blueberry anglaise.Shell Macaron Plate w/ Drink - ¥2,060 (Tax Included)
If you're looking for something a little more by the sea then you'll want to order the shell macaron plate. The standout of this dish is the blueberry flavoured macaron shell which is stuffed full of fluffy strawberry custard cream. It also contains a sweet and sour strawberry and blueberry sauce. It's served with a salted vanilla starfish cookie, tropical passion fruit and mango sherbet, and an additional macaron from which you have a choice of four flavours.Mint Soda Float - ¥750 (Tax Included)
You're sure to be tempted by this mint soda float which contains a mix of refreshing Blue Curaçao and lychee puree which come together beautifully. It has a taste as refreshing as a mojito and if finished with a dollop of salted milk ice cream, fresh grapefruit, and mint cream which is topped with a mint leaf for extra kick and colour.Mint Soda Lagoon Afternoon Tea Set for One w/ Drink - ¥2,400 (Tax Included)
There's even an incredibly cute afternoon tea set.Sitting on the top plate are adorable mini parfaits coming in pink, purple and blue pastel colours. They include sumptuous lychee jelly crowned with mint cream and decorated with shell-shaped meringue. Also on the upper tier are scones filled with Q-pot CAFE's homemade blueberry jam and fromage blanc cream, salted vanilla starfish cookies, and the cafe's rich macarons. The second tier has two seriously stuffed crunchy croissants which contain smoked duck and broccoli. You won't be able to resist the combination of the sweet and spicy sauce and mayonnaise either. There's also a serving of rich onion soup made with caramelised onions and melted cheese as well as a side of olives, mini tomatoes and pickles. Feel like a mermaid of the Mint Soda Lagoon with this luxurious afternoon tea set♡ Q-pot is also selling a new range of accessories in line with the new menu featuring starfish sugar cookies and more. Starfish Sugar Cookie Necklace - ¥9,000 (Before Tax) / Shell Macaron Ring - ¥5,000 (Before Tax) / Jellyfish Earring - ¥5,200 (Before Tax)
Starfish Sugar Cookie Necklace - ¥9,000 (Before Tax) / Earring and Ring - ¥5,400 Each (Before Tax)
Fall into the Mint Soda Lagoon this summer at Q-pot CAFE in Omotesando, Tokyo.Information
Q-pot CAFE “MINT SODA LAGOON” Menu
Location: Q-pot Cafe Omotesando
Release Date: August 5, 2019
Reservations accepted via telephone and online.
TEL: 03-6447-1218 (11:00-20:00)
Website reservations accepted from August 5, 2019 at 13:00 (JST)
MINT SODA LAGOON COLLECTION
Release Date: August 3, 2019
Available: at Q-pot stores
Official Website: http://www.q-pot.jp/
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Laforet Harajuku is holding a yukata event on its second floor CONTAINER area from June 25 to July 24 where you'll be able to pick from a wide range of different yukata designs. This marks the 5th run of the event, and this year, it is being split into three separate periods. A total of 9 shops are participating including the popular kimono brand Roccoya Summer Shop which fuses the traditional with the modern as well as MICOPARADE which is managed by designer and Japanese clothing model Maria Kawahara. The event's main visual was conceived by art director Tomoko Katayama, a designer at airlinesinc. and president of kimono teaching company Airport Lounge. There will be a photo spot as well as displays created by Katayama.
Period 1: June 25, 2019 - July 4, 2019
Roccoya Summer ShopRoccoya is a brand popular for fusing together traditional and modern designs. The company is returning to Yukata IN LAFORET once again to sell a variety of new yukata, kimono and accessories. Pick anything from cute to contemporary to sophisticated couture. They also sell head accessories and customers can order specific sizes. MICOPARADE MICOPARADE is a kimono brand led by designer and Japanese clothing model Maria Kawahara which offers contemporary twists of traditional ideas. Expect kimono like you have never seen as modern fashion. This event will be MICOPARADE's first unveiling of their new products. Period 2: July 5, 2019 - July 14, 2019
MIKI SAKURA & Sakura MaisonSakura Maison focuses on "Japanese kawaii" kimono, accessories and obi sashes while MIKI SAKURA's concept, conceived by designers at Sakura Maison, is "dignified women wrapped in beautiful fragrances." These two brands will come together to showcase an array of feminine yukata including yukata made from lase. They will also sell headdresses, ornate hairpins and other accessories. Expect to get your fill of kawaii♡ Asobiya Meets yuminique Asobiya is a brand that adds a bit of fun to traditional Japanese motifs. They will collaborate with the "nostalgic and cinematic" brand yuminique for the very first time. Asobiya will have their popular paper crane series of items while yuminique will showcase their "SECRET" themed line-up this summer with an assortment of handmade head accessories with rose and lily of the valley designs. You're sure to find the right decorative accessories for your yukata look here♡ Period 3: July 15, 2019 - July 24, 2019
AYAKONAGAHASHIAyako Nagahashi's select shop is associated with many different kimono and yukata brands. The new yukata and accessory collection by KIIRO, which Nagahashi is the director of, and Furifu will be on show. New Yukata and obi sashes the likes of which the industry has never seen before from Nagahashi's private brand Fruttarossa will also make an appearance. There will also be plenty of other pieces like geta shoes and obi clips. Shigemune Tamao Unique and innovative kimono creator and artist Shigemune Tamao is opening her first ever store where she will sell original kimono, obi sashes, and a selection of items made in collaboration with guest brands that transcend traditional and contemporary clothing. Find the yukata for you at this year's Yukata IN LAFORET. Information
Yukata IN LAFORET
Event Page: https://www.laforet.ne.jp/news_events/628
Laforet Harajuku
Address: 1-9-13 Jingumae, Shibuya, Tokyo
Official Website: http://www.laforet.ne.jp/
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Japanese fashion brand jouetie is running a pop-up souvenir shop called POSTOKYO By jouetie on the first floor atrium of HEP in Umeda, Osaka from June 21 - June 30. POSTOKYO By jouetie will serve original fashion items in a new an original style from the lens of jouetie, who fuse the many cultures of Japan, in the form of a souvenir shop from Tokyo where various cultures and subcultures and fashion mix together. Following the success of the first pop-up shop in Tokyo, demand for the store to open across other parts of Japan has been made clear, and it is now moving to Osaka for the first time.
Yuka Furukawa
Japanese model duo AMIAYA who conceived jouetie will be at the sop on Saturday June 22 from 11:00am to welcome customers. Popular Japanese YouTuber Yuka Furukawa, who is a big fan of the brand, will also make an appearance on June 21. Let's take a look at some of the items you can expect to get your hands on at the souvenir store.POSTOKYO Mix Flower Open Colour Shirts: ¥6,000 (Before Tax)
These colourful open shirts are a mix of colour variation and camellias. They are made of super soft and comfortable satin.
NANCY SNAKE POSTOKYO T-Shirts: ¥5,000 (Before Tax)
jouetie has collaborated with paint artist NANCY SNAKE for the first time to release thiese manga-esque t-shirts with unique touches and coloured trims. The main print designs are beautifully coloured with careful detail embroidered by jouetie.MASAKO.Y POSTOKYO T-Shirts: ¥5,000 (Before Tax)
Another debut collaboration, this time with artist MASAKO.Y. These t-shirt designs are inspired by Japanese izakaya and can be worn and enjoyed by any lover of Japanese cuisine. It also includes Japanese and English letter embroidery.POSTOKYO Tokyo Bi-Colour No-Sleeve Knit: ¥4,500 (Before Tax)
These summery dresses are perfect for the coming warm season. The back is embroidered with a gorgeously eye catching crane while the front features the word "Tokyo" written in Japanese (東京) in the same colours. Head to the shop to see even more must-get items from jouetie.Information
POSTOKYO By jouetie
Location: Umeda HEP FIVE Floor 1F Atrium (Address: 5-15 Kakudacho, Kita Ward, Osaka, Osaka Prefecture)
Running: June 21, 2019 – June 30, 2019
Event Details: https://bit.ly/2EXjKzD
Jouetie Official Website: https://jouetie.com/
Web Store: http://runway-webstore.com/jouetie/
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MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we'll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku. You'll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #9, we welcome Luzia from Portugal, who expressed her kawaii through fashion and illustration. In this interview, we get to hear about how she came to love fashion, the anime series that have influenced her, and lots more. --What is your nickname (or name)? Hi! My name is Luzia! It’s not a super common name, though... so I get called Luiza or Lucia all the time haha! --Which country do you live in? I’m from Portugal but I moved to Sweden exactly a year ago! --What is your occupation? At the moment, I work as an artist (I earn my life through drawing commissions) but I am working on my first clothes and accessories collection. --What made you interested in kawaii fashion? I’ve always loved pastel and overall kawaii things ever since I was a kid. Me and my brother would watch magical girls girl animes every day for years and those memories always stuck with me. For this reason, when I found photos of Sweet lolita and Fairy Kei online and noticed how, in a way, I could look and feel like a magical girl every day, I became obsessed with them and really wanted to try it. My family was not super supportive of my style in the beginning but, now they accept it a bit more. --At what age did you start experimenting with kawaii fashion? I first started experimenting with kawaii fashion around my 19th birthday. I was in recovery after suffering with a very severe case of Anorexia Nervosa and I just went: “Screw what people may think. I almost died. I’m not going to keep living my life looking like what other people want me to. I want to wear what makes me happy”, and I did! --Where do you buy your kawaii accessories and clothes from? I buy most of my stuff in the second hand market (Lace Market, Closetchild, facebook groups, etc...). It’s one of the things which I love about kawaii fashion, in fact! It makes it more affordable and also more sustainable since people are a lot more careful with their clothes and tend to prefer higher quality pieces. I also really enjoy getting stuff from different artists and to support their work! –What sparked your interest in creating kawaii art? Seeing all the amazing kawaii art out there and the realization that i could do it too and make others smile! –At what age did you start making kawaii art? When I was a kid, “Santa” would always give me a big tin of Caran’dAche coloring pencils. It was, probably, a bit of an extreme gift for a 4 years old, BUT, it did lead me to not only draw A LOT of princesses and fairies, but also to respect art supplies (and not break them like all those kids in kindergarten haha). I was not allowed to study art in High school but I never stopped practicing and drawing cute anime girls non-stop! Eventually, we reached “today” and that is my job! It’s great! –What do you use to create your art? Most of my art is currently done on my 6th gen ipad and I use the app Procreate. Before that, I had a pretty long copic markers + fine liners phase and before that, coloring pencils. I am working towards getting a better set up, though! One day... –What do you like doing on your days off? I draw! A lot! I also do some gaming here and there (not as much since I started doing commission work this often) but I also really enjoy doing makeup, put on a kawaii outfit and taking photos for my instagram account. –What is your favourite food and why? (It can be from any country) Cheese, mushrooms and sushi! –Do you have a favourite anime? Cardcaptor Sakura and Puella Magi Madoka Magica will always have a place in my heart. -- Do you have a favourite Japanese celebrity? If yes, who is it and why? Misako Aoki! She is a lolita model for several brands and she is also a nurse! And nurses are super awesome heroes! -- Do you have a favourite website about Japan or Japanese culture? If so, what is it? I’ve recently found the youtube channel Abroad in Japan and I absolutely love it since it is full of beautiful scenery, yummy food, fun facts and British humour! Would definitely recommend it if you’d like to see a lovely view of Japan, without the usual focus on the anime and fashion districts. --What is your favourite Japanese word or phrase? I use the word “Kawaii” several times a day for years. It is my life at the moment so, as cringy as it may be, it describes my dreams and what makes me happy. --Have you ever been to Japan? what is your favourite place? No… I would love to one day, though! My boyfriend went there a couple of years ago on a tour with his band and his stories always make me so jealous. --Tell us about your dreams for the future. I would love to: 1: Get a nice set up going which helps me be more productive, 2: Launch my first collection of apparel and accessories and, lastly, get more healthy or, at least, get healthier or, at least, get help to manage my chronic condition. –Finally, what does “kawaii” mean to you? As I’ve said above, it describes my dreams and what makes me happy. It’s more than just pastel colours. It’s warm and cozy, it’s beautiful, everything is perfectly balanced (as all things should be), it comes with an amazing community and it makes people smile! If you want to see more of Luzia then be sure to follow her on Instagram where you can check out many more of her looks. Luzia’s Instagram: https://www.instagram.com/alnilan_luzia/ -
MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we'll be introducing to you, the readers, to Kawaii Fashion Creators from around the world whose kawaii fashion is reminiscent of that seen in Tokyo's fashion hub of Harajuku.
You'll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview. In Episode #8, we welcome Milli from Germany! We get to hear about how this kawaii fashion creator, whose gorgeous short hair has us hooked, came to be interesting in fashion, how anime has influenced her, and more. --What is your nickname (or name)? Milli --Which country do you live in? Germany --What is your occupation? I'm a student, nearing the last year of German secondary school (similar to High School). --What made you interested in kawaii fashion? I saw a YouTube video way back, when I was just getting into cosplay, discussing whether Lolita Fashion fell into the cosplay category or not (obviously it doesn't). I had no idea what Lolita Fashion or Fairy Kei was then, but I saw the two lolitas featured on the thumbnail of that video and thought "wow, I wanna look like them!!!" --At what age did you start experimenting with kawaii fashion? When I was 12 years old. --Where do you buy your kawaii accessories and clothes from? Accessories I buy at random or make myself. For clothing, I like to go thrifting as much as possible, although I looove the following online-available brands: Nile Perch ／Milklim／Listenflavor／Peiliee Shop／Kokopie Shop／Good Fortune Shop／Pastelloves Store／Devil Inspired --Is there anyone who inspires your fashion style? There are so many amazing creators out there, so I could name a bunch of people haha... When I need particular fashion inspiration, I often go to the accounts of @laaagkki@pixieelocks@dewybun@fairy.izzi@kao_kitsune@newniji@katiebabydoll -- What do you like doing on your days off? Anything creative! Drawing, sewing, scrapbooking, going out and taking photos... Oh, and bake a cake! --What is your favourite food and why? (It can be from any country) Mango curry with vegetables and fried tofu (for a meal), but something my sweet tooth can never get enough of is German poppyseed cake! --Do you have a favourite anime? I'll have to name multiple... Kuroshitsuji: love because: it combines my favorite past time (the 1880's) with my favorite city (London) and an AMAZING set of characters fav character: Ciel Phantomhive because I relate to his cold, sarcastic energy. Which gives me confidence that one can use these traits for good, not for evil or to be mean. Haikyuu: love because: sooo many characters to cheer for! Best sports anime out there and it focuses on each team so nicely, you literally can't pick sides. fav character: Hinata Shoyo because he shines like a happy, energetic sun for everyone around him. I want to be that for my friends. Ouran Highschool Host Club: love because: hilarious, queer, absolutely out there, and so different from any other anime I've watched. fav character: Haruhi Fujioka because I have NEVER before related to any fictional character this much. And I just love the way she breaks gender stereotypes! --Do you have a favourite Japanese celebrity? If yes, who is it and why? I don't really keep up with celebrities in general haha, sorry... I only really know influencers, so in that case: Haruka Kurebayashi (@kurebayashiii on Instagram) Her style is so creative (the way she puts together outfits and combines the pieces + makeup is amazing!) and her personality just SHINES! Which makes the videos and vlogs she does especially enjoyable. --Do you have a favourite website about Japan or Japanese culture? If so, what is it? Well, since the part of Japanese culture that I currently educate myself on the most is the language, I will name the website I'm learning through: japanesefromzero.com Moreso, the author George Trombley is so helpful with the teachings he gives on his YouTube channel! --What is your favourite Japanese word or phrase? 十人十色 // juunintoiro // Ten People, Ten Colours I find this proverb so joyful and fitting, as it allows me to take it literally (in the sense of individual style and "don't judge a book by its cover") or interpret it according to an occasion (when I might be upset because someone has a different outlook on something, that might however be interesting to consider). It also promotes diversity! --Have you ever been to Japan? What is your favourite place? Not yet, but I want to go as soon as possible!! Mainly to Harajuku, as I'd love to see the district where my favorite fashion styles originated and flourish. --Tell us about your dreams for the future. I dream of living freely and finding an occupation I love (this is especially important right now, as I need to know what to do after I finish school). I want to travel with friends and one day live in an old house in my hometown, with a big garden and many cats. It might sound like just wishful thinking, but we attract what we believe in! --Finally, what does “kawaii” mean to you? "kawaii" is a lifestyle to me, as well as a feeling of childish, careless happiness and unrestricted creative freedom. It's definitely more than just "cuteness"; it's the way I view and design my surroundings and how I choose to find brightness and positivity in the world, regardless of how dark it might be some days. If you want to see more of Milli then be sure to follow her on Instagram where you can check out many more of her looks. Milli Instagram: @plantlovingrose -
In our Kawaii Creators Club series, we introduce to our readers to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku. Each episode, you'll get to know a different creator―each of whom live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #7, we say hello to Chirikku from Norway. We asked her about her roots in "kawaii," what brands she likes, her dreams for the future, and more. --What is your nickname (or name)? My name is Henrikke, but I go by Chirikku online. -- Which country do you live in? I currently live in Norway. --What is your occupation? Employed with a company. -- What made you interested in kawaii fashion? I first got interested in Japanese pop-culture back in high school, and that lead me to find out about different kinds of Japanese fashion trends. I was already dressing a bit different than the other kids at my school so the different street styles in Japan really facinated me. Back when I first got into it it wasn't even called Kawaii fashion. --At what age did you start experimenting with kawaii fashion? I must have been about 13 or 14 years old when I first started experimenting with different styles, that also included different elements of what we now call kawaii fashion. -- Where do you buy your kawaii accessories and clothes from? I usually buy most of my clothes and accessories whenever I'm in Japan, but I also have some online stores I like ordering from. -- Is there anyone who inspires your fashion style? Yeah of course! I get really inspired by many of my friends and other people I follow on Instagram etc. --What do you like doing on your days off? I love spending time with my friends just doing whatever. I also really enjoy playing games and occasionally I read manga and draw. --What is your favourite food and why? (It can be from any country) Sweets and desserts, haha. I would have sweets over food any time of the day, jk ...unless? But yeah, I really like pizza, any food with salmon, and many other Japanese dishes that does not have any meat in them. -- Do you have a favourite anime? Who is your favourite character? I honestly don't watch that much anime anymore, but Black Lagoon has always been one of my favorite animes. I really like most of the female characters in this anime, they are all so bad ass but Revy is my favorite for sure. --Do you have a favourite Japanese celebrity? If yes, who is it and why? I haven't really been keeping up with Japanese celebrities so I can't really say I do have one right now. --Do you have a favourite website about Japan or Japanese culture? If so, what is it? I actually really enjoy your website https://www.moshimoshi-nippon.jp/ , and I always pop by it before going to Japan to see what's up or if there are any cute restaurants popping up. -- What is your favourite Japanese word or phrase? My favorite word is 天使 meaning Angel, and phrase 仕方がない. --Have you ever been to Japan? what is your favourite place? Yeah I have been there 5 times by now. I studied at a university there back in 2017-2018, and I'm planning om on moving back for a little while in the near future. Tokyo has a special place in my heart, but I have really enjoyed every place in Japan I have been to this far. I just really love exploring new places, preferably by bike. --Tell us about your dreams for the future. My dreams for the future is to be able to work and live in Japan for a period of time and just see where life takes me. -- Finally, what does “kawaii” mean to you? kawaii /kəˈwʌɪ/ adjective (in the context of Japanese popular culture) cute. "she paints elephants that are extremely kawaii" noun the quality of being cute, or items that are cute. "even in a cosmopolitan city like Tokyo, kawaii is everywhere" Just kidding, no but to me it just cute and youthful, and there is just something so pure and sweet about it. If you want to see more of Chirikku, then be sure to follow her on Instagram where you can check out many more of her looks. Chirikku's Instagram: @chirikku -
MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we'll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku. You'll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #5, we welcome Sandra from Finland! In this interview, we asked her about her favourite brands, her dreams for the future, what sparked her interest in kawaii fashion, and much more. --What is your nickname (or name)? My name is Sandra. I go by the name BubbleChuTea on social media. I chose that name because I love bubble tea (or boba tea), and I thought it’d be cute to add the “chu” in between. --Which country do you live in? I live in Finland. --What is your occupation? I’ve graduated from a vocational school with a major in fashion design. And I'm currently studying graphic design. --What made you interested in kawaii fashion? When I was 12 years old I found a blogger whose style was inspired by Japanese fashion, and she wrote a lot about Japan’s pop culture. I think that’s when I got interested in kawaii/Japanese fashion. -- At what age did you start experimenting with kawaii fashion? I’ve always been interested in fashion and clothing styles in general. I think I started experimenting with kawaii fashion when I was around 16 years old, when I had just started studying fashion design, and started buying more cute pastel clothes from online shops. --Where do you buy your kawaii accessories and clothes from? Some of my current favorite Japanese brands are W♡C and Listen Flavor. I also recommend Yesstyle, Lazy Oaf, MIXXMIX for example. --Is there anyone who inspires your fashion style? I get inspired mostly by people I follow on Instagram with similar styles as mine. --What do you like doing on your days off? I like to create content for Instagram and Youtube, photography, and doing makeup looks. Lately, I’ve been playing a lot of Animal Crossing New Horizons. --What is your favourite food and why? (It can be from any country) Sushi! I know it’s a pretty basic answer, but I like that there are so many different kinds of versions and you can pretty much use any ingredients you like. --Do you have a favourite anime? I don’t watch a lot of anime anymore, I used to watch it more often a few years ago. My favorite anime has to be Cardcaptor Sakura. I remember when I went to elementary school, and Cardcaptor Sakura used to come on TV when I came home from school. Since it was the first anime I ever watched, it holds a special place in my heart. I’ve also cosplayed Sakura Kinomoto. --Do you have a favourite Japanese celebrity? If yes, who is it and why? No I don’t have. --Do you have a favourite website about Japan or Japanese culture? If so, what is it? I like Tokyofashion.com, sometimes I check out their website or Instagram for fashion inspiration. I’ve also watched a lot of Youtube videos in the past to learn about Japan’s culture. --What is your favourite Japanese word or phrase? My favorite Japanese word used to be kawaii, but now I think my favorite word is nani, because of all the memes. --Have you ever been to Japan? What is your favourite place? Yes, I visited Japan (Tokyo to be specific) in October of 2017. I liked Harajuku the most, even though it was very crowded it felt so cool to be able to explore all the streets and go to the physical stores of my favorite clothing brands. I definitely wanna go back and explore more places in Japan someday. --Tell us about your dreams for the future. I would like to work in a creative field, something with graphic design for example. Or maybe start my own company/brand. I’m not sure yet. --Finally, what does “kawaii” mean to you? I think the word kawaii has changed so much over the years, it has turned into a whole subculture. For me, it’s almost like a lifestyle, to not be afraid to express who you are, being able to embrace your inner “child”, having interests like collecting character plushies, wearing cute clothes even when you’re an adult. It can be a distraction from all the struggles in your life, and I think that’s just a good thing. If you want to see more of Sandra then be sure to follow her on Instagram where you can check out many more of her looks. Sandra's Instagram: https://www.instagram.com/bubblechutea/ -
MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we'll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku. You'll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview.
In Episode #4, we welcome Lumia from Finland! We asked this pastel colour-loving individual about her favourite brands, how anime has influenced her, and more. --What is your nickname (or name)? I go by Lumia! --Which country do you live in? Finland! --What is your occupation? I'm still in school. --What made you interested in kawaii fashion? I was into pastel goth fashion at first and well, my earliest interests in j-fashion were because of anime haha! --At what age did you start experimenting with kawaii fashion? Around twelve I think! I became really interested in developing my style at 14 though. --Where do you buy your kawaii accessories and clothes from? I always keep an eye out for all things pastel! Wherever I go, I look for cute things that suit my aesthetic! I do shop at aliexpress a lot although I'd love to buy less fast fashion in the future. Pastelloves store also has some super cute clothing, accessories and wigs! --Is there anyone who inspires your fashion style? A lot of people! I take inspiration from many different sources such as people on the online and art! --What do you like doing on your days off? Sleeping and drawing mainly. I also love taking walks in nature! --What is your favourite food and why? (It can be from any country) I'll have to say sushi, I love all kinds of seafood and sushi can be so versatile! The egg ones are my favourites! In the desserts category it's tough to choose one but I absoutely love carrot cake and ice cream! --Do you have a favourite anime? I have quite a few actually! Fullmetal Alchemist Brotherhood, Madoka Magica, Mob Psycho 100 and Attack on Titan are all high up on the list. My favourite characters from these shows are Madoka from Madoka Magica and Jean from Attack on Titan. Madoka because she's such a cutie and I relate to her a lot! --Have you ever been to Japan? what is your favourite place? Sadly I haven't, though it's a dream of mine! I'd love to walk around in harajuku and also pet some deer in Nara! --Tell us about your dreams for the future. I don't haven't planned it much as right now I think I'll just do my best and go with the flow! My only goals are to be happy and also give some of that happiness to others as well. --Finally, what does “kawaii” mean to you? To me, it's just a word in japanese that means 'cute' at the end of the day. But it does remind me of certain things, certain styles and certain people! If you want to see more of Lumia then be sure to follow her on Instagram where you can check out many more of her looks. Lumia’s Instagram: https://www.instagram.com/sleepymelo/ -
MOSHI MOSHI NIPPON is launching a new series which we are calling the Kawaii Creators Club. Each episode, we'll be introducing to you, the readers, to Kawaii Fashion Creators from around the world who are interested in kawaii fashion from Harajuku. You'll get to know each of these creators―who all live in different countries around the world―as you learn how they came to know about kawaii fashion, where they buy their clothes and accessories, who their fashion inspirations are, and more, in the form of an interview. In Episode #3, we welcome Naomi from the Philippines!
Naomi is a fashion student who has her own brand. We asked her about her daily life and her experiences with kawaii fashion. --What is your nickname (or name)? My name is Naomi but some of my friends call me Naomeow (Now-meow) or Nao! --Which country do you live in? I'm living in Japan now but I'm from the Philippines! --What is your occupation? Naomi's Brand Omi Omi
I'm a full-time fashion student, part-time model and creator/designer of my new brand: Omi Omi. --What made you interested in kawaii fashion? I’ve always had a love for cute things, and have always been told I've been stuck daydreaming in my own world. So being able to wear kawaii fashion enables me to express my love for cuteness while being able to show people what it means to me.--At what age did you start experimenting with kawaii fashion? I've been dressing in kawaii fashion for as long as I can remember, but I think it's just evolved in different ways now. --Where do you buy your kawaii accessories and clothes from? I really love thrift shopping! This is where I usually buy my clothes if it's not given to me from online shops. Koenji and Shimokita are usually my go-to places in Tokyo. I also like re-making old clothes, and some of the things I wear I designed myself ♡ I just started my brand recently and have been doing pop-up shops around Tokyo from time to time, and will launch my website soon at www.omi-omi.com --Is there anyone who inspires your fashion style? I don't have a particular real person, but I do think my favorite heroines from shows and video games have affected my style in some way. For example, Mathilda from Leon the professional and Miwako Sakurada from Paradise Kiss. --What do you like doing on your days off? During my free time, I tend to just sleep and play video games. --What is your favourite food and why? (It can be from any country) Katsu Curry is my ultimate favourite dish! It just tastes so good I'm getting hungry thinking about it. I can finish that in 10 minutes. --Do you have a favourite anime? I have my top 3 favourite animes that I love, which are Fullmetal Alchemist: Brotherhood, Chobits, and Neon Genesis Evangelion. The stories of these are amazing, and I love animes with deep, complex plot twists. --Who is your favourite character? (If you have one) Chii from Chobits! --Do you have a favourite Japanese celebrity? If yes, who is it and why? I don't know much about Japanese dramas or celebrities unfortunately :( --Do you have a favourite website about Japan or Japanese culture? If so, what is it? I don't know much about Japanese culture websites as well :( --What is your favourite Japanese word or phrase? Probably 「ヤバイ！」 --Have you ever been to Japan? What is your favourite place? Yes! I live here. My favourite places are Shimokitazawa, Koenji and Harajuku. --Tell us about your dreams for the future. I'm currently studying fashion right now, and once I graduate I plan to expand my brand around Tokyo. Maybe, in the near future, it would be such a dream to open a physical store in Harajuku. --Finally, what does “kawaii” mean to you? To me, I feel like "Kawaii" is more than just physical aesthetics. I think it's also a feeling, culture, and a lifestyle. You don't have to be a model, a certain gender, or popular to be "Kawaii". For me, someone who is "Kawaii" radiates that happiness from within, just like the way we feel when we see our favorite cute toys. They aren't afraid to be different, and are real with our love to express joy and cute things. There's a difference between kawaii and childish and I think being able to express your inner child is a brave and rebellious thing to do in a world full of people who push that side of themselves away! If you want to see more of Naomil then be sure to follow her on Instagram where you can check out many more of her looks. Naomi's Instagram: https://www.instagram.com/naomeoww/ Blog: http://www.naominikola.com Brand: http://www.omi-omi.com