Starbucks Japan Announces 2nd Collaboration With Hiroshi Fujiwara’s Design Project ‘Fragment ‘Design’

03.August.2019 | FOOD

Following the success of the first collaboration back in 2017, Starbucks Coffee Japan has teamed up once again with Hiroshi Fujiwara and his design project Fragment Design. The collection this time around will include the Fragment/Starbucks VIA® Coffee Essence Caramel & Cup and the Mocha & Cup. Both will go on sale at most Starbucks branches and the online store in Japan from August 7.

 

Starbucks VIA® is an instant coffee produced by Starbucks which simply requires you to add milk and water, allowing you to enjoy Starbucks’s signature taste wherever you go.

This Starbucks VIA® collaboration comes as a set with both the instant coffee packs as well as an iced coffee cup. The cups and packages are designed by Fragment Design which is spearheaded by Japanese musician and designer Hiroshi Fujiwara. The caramel flavour comes with a grey design and the mocha with navy.

 

Pick your coffee of choice and enjoy Starbucks at home, at the workplace or anywhere outdoors.

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