H&M has announced a new collaboration with Pokémon. The collection features appearances from popular characters as well as designs based off the upcoming Detective Pikachu movie.

Hoodie: ¥2,499 / Pants: ¥1,799

Shirt: ¥2,499 / Pants: ¥2,499

Pokémon has made its way onto the runway recently, such as at the London Fashion Week Men's show, and is becoming something of a style in the fashion world. H&M's Pokémon collection maintains that high level of fashion with its street-style men and women line and the cute kid's line.

T-Shirt: ¥1,299

T-Shirt & Pants Set: ¥1,799

The collection is being sold at H&M Mens, Divided, and the H&M online store in Japan.

One Piece: ¥999

Socks (5 Designs): ¥999

The kid's collection includes a t-shirt, one piece, socks and underwear, meaning both kids and adults alike can get in on the fun.     © 2019 Legendary and Warner Bros. Entertainment, Inc. All Rights Reserved.© 2019 Pokémon.

Aymmy in the batty girls is a fashion brand led by Ayumi Seto. I took a trip to the store’s press room together with Chinese model Etsuna to see the brand’s new spring collection.   First up, Etsuna & Ayumi’s casual attire! “I normally wear a lot of pastel-coloured clothes, but today I came wearing a bright rose pink one piece to look like Ayumi! I was also happy Ayumi was wearing the same coloured pants as me.” ―Estuna

Shirt: ¥14,040 / Pants with Belt: ¥18,360 (All Tax Included)

“I coordinated this outfit using Aymmy’s new items. The sparkly buckle on the pants is an important piece so I wore shiny earrings and glasses to go with it. I also combined the purple in the shirt design with the pants, so even though I have both the patterns and flashy coloured pants it all comes together.” ―Ayumi   Aymmy in the batty girls’s recommended spring items The theme for Aymmy in the batty girls’s items this season is “Blooming Garden Picnic.” They maintain that typical Aymmy feel while mixing in springtime motifs like daisies and tulips. The collection is made to make you feel like you’re by the flower beds having a picnic.   Which item do they recommend this most?

One Piece: ¥22,680 (Tax Included)

“This slim-fit knitwear is something I want to see combined with the checkered one piece. It’s made tight and minimalist and can be worn stylishly and girly. The collar and sleeves are also rainbow coloured.” ―Ayumi  

Knitted Polo: ¥10,800 (Tax Included)

“This slim-fit knitwear is something I want to see combined with the checkered one piece. It’s made tight and minimalist and can be worn stylishly and girly. The collar and sleeves are also rainbow coloured.” ―Ayumi  

Cardigan: ¥14,040 (Tax Included)

“Glitter is in the spotlight this spring, so I recommend this knitted glitter cardigan too. The sleeves have frills to make you look cute. Another highlight is the red ribbon.” ―Ayumi  

PVC Bag： ¥7,560 (Tax Included)

“The number one most popular items at our exhibition were these three PVC bags. They come in three different colours. They are transparent so you can see the contents inside which I think is cute. I recommend the red one to those who don’t want their things to be seen though, that one is harder to see through. We made the handles long too so they can be worn from the shoulder!” ―Ayumi   Etsuna & Aymmy’s outfit showdown! At Etsuna’s request Aymmy did her styling for her!

One Piece: ¥17,820 / Cardigan: ¥14,040 / Beret: ¥8,640 (All Tax Included)

“Estuna’s image is pink, so I tried to give the outfit a spring vibe by combining pink and green. The gingham one piece has a high waist and can be used to alter to change how it looks so you can make yourself look even more stylish.” ―Ayumi   Next, Etsuna did Ayumi’s styling.

Sweater: ¥9,720 / Skirt: ¥17,280 / Blouse: ¥12,960 / Cap: ¥5,400 (All Tax Included)

“Ayumi normally goes for a boyish look, so I wanted to make her more girly so I mixed in a dotted blouse. I combined red and white to make her look like Lolita from the movie.” ―Estuna   Estuna was very happy with her first ever visit to the Aymmy press room. She comments: “Back when Ayumi used to be a frequent model in magazines, I often saw her cute boyish style. I am moved to be able to actually meet the person whom I admired. I can see she has become more of an adult since the magazines, but the base of her hasn’t changed one bit!”   Aymmy in the batty girls’s new item collection can be bought from the brand’s official website or via Amazon. Those living overseas can purchase them on Amazon too. There are plenty of other cute items we couldn’t show today too, so be sure to check them out and enjoy filling up your wardrobe for Spring 2019!   Etsuna also made a video about her trip over on her Weibo page, so check that out below too. https://weibo.com/1053701534/HnKj48RL9   Model / Ayumi Seto Etsuna Writer / Sayoko Ishii Photographer / Kayo Sekiguchi

The days are still cold as February draws to a close, but I want to get out of this rut of wearing winter clothes every day! If you feel the same as I do, why not pick out a new pair of glasses in preparation for spring and discover a new you?   clear frames and their natural appearance I want to feel refreshed so I head to a record store to search for a new record. I might try out a genre I don't normally listen to. I've gone for a casual look today with a sweater, jeans and sneakers. I add a scarf for style so I don't look too rough. For those who like unique things but aren't confident with challenging themselves to something new, then I recommend getting glasses with clear frames. At a glance they look difficult to co-ordinate with, but they're in fact a fantastic choice that go with anything. It's good to try out things you normally wouldn't go for to make you feel refreshed.

Model's Glasses: Zoff - ¥7,000 (Before Tax)

Left: Zoff - ¥7,000 (Before Tax) / Right: Zoff - ¥7,000 (Before Tax)

    rough brought to life with glasses On my days off I usually hole up at home but today I went to chill at a local cafe. I go for a rough look with a hoodie, checkered pants and sneakers. The colours are my silhouette are rough but this is balanced by my brow-framed glasses. This type of frame of course goes well with tight, well-balanced looks, but why not try something different by combining with a rough outfit?

Model's Glasses: JINS - ¥12,000 (Before Tax)

Left: OWNDAYS - ¥10,980 (Before Tax) / Right: Zoff - ¥9,000 (Before Tax)

    playing around with unique glasses Wearing a jacket set-up like this makes you feel sophisticated. Grab a coffee during your work break, straighten your back and get through the last day of the week. While an outfit like this will make you feel proper, paying attention to the size and material while taking into account the overall balance will have you looking even more dapper. Since the outfit is so neat and trimmed you've gotta go with a quirky pair of glasses. This gives a playfulness.

Model's Glasses: OWNDAYS - ¥9,980 (Before Tax)

Left: Zoff - ¥9,000 (Before Tax) / Right: JINS - ¥12,000 (Before Tax)

    my new standard Everyone has their 'go-to' outfits. By adding just some little changes to your go-to you can experience a whole new you. My long-sleeved trench coat coupled with the loose pants makes for a tight balance. Combining this with glasses that have a defined colour and shape brings the whole mood of the look together. When I look in the mirror, I see an unfamiliar me. A new me.

Model's Glasses: JINS - ¥12,000 (Before Tax)

Left: Zoff - ¥9,000 (Before Tax) / Right: JINS - ¥5,000 (Before Tax)

  Find the glasses that you look the look of and discover a you that you never knew existed too.   Source: https://asbs.jp/archives/37286

#OOTD is fashion-lover Rikako “Ricopin” Ōya’s featured series on MOSHI MOSHI NIPPON where she exhibits the latest fashion from Japan. This will be the final entry to the long-standing and popular series which has taken place over a year already!   Ricopin’s crowning glory theme is a favourite colour (or colours) of hers: rainbow. In the final outfit of the article in which she makes up a look with her favourite items on the month she incorporates red as the main colour, her absolute favourite colour.   90’s mix littered with juicy colours Ricopin stylishly layers yellow, orange and blue in this look which elicits a feeling of freshness and energy. Compact sizing of each item brings the entire outfit together instead of it looking too loud. The half zip sweatshirt and coach jacket gives us that 90’s mood.

Aymmy in the batty girls: Boa Coach Jacket ¥24,000, Shaggy Neck Knitwear ¥13,000, Checkered Skirt ¥14,000 / Everything else is a personal item of the stylist

  playing daring with colours and a men’s-like balance Combining the street styles of an oversized denim jacket and striped pants gives fresh expression when the jacket is striped and the pants are a bright colour. The white accessories and details also help to bring the entire outfit together.  

VOLCAN&APHRODITE Shibuya 109: Denim Jacket ¥25,000, Sunglasses ¥2,000 / Aymmy in the batty girls: Striped Knitwear ¥13,000, Striped Pants ¥17,000, Boa Waist Pouch ¥9,000 / T&P Shibuya 109: Sneakers ¥2,900 / Everything else is a personal item of the stylist

  open a lead with accented colours in a sporty look Ricopin went on a colourful adventure with the high neck cut and sewn, belt and hood which complement the black down jacket base. The purple pants are surprisingly not overly flashy so even if you add colours it never looks too much. Her shoes are thick-soled to give a nice balance in terms of volume.  

VOLCAN&APHRODITE Shibuya 109: Down Jacket ¥9,800, Corduroy Pants ¥6,980, Belt ¥980 / Candy Stripper: High Neck Cut & Sewn ¥6,800 / T&P Shibuya 109: Sneakers ¥2,900 / Everything else is a personal item of the stylist

    ＜Ricopin’s Thoughts＞ “I’ve always liked colour coordination and colourful clothes. Even in my recent outfits I’ve just worn red. My hair is blonde so I wear red clothing I get told I look like [Japanese comedian] Kazlaser [laughs]. But in brightening up I’ve come to enjoy more standout colours than before. I also want to try out blue and green items this year! In winter I’m inclined to wear the same kind of outdoor wear and I tend to go with safe colours in my looks, but when I saw the clothes this time around I saw the light in how much you can play around with colours like this! Whether I’ll be popular in them is another thing entirely [laughs] but I love girls who wear colourful fashion. I feel wearing colours makes you feel more alive. The outfit I personally find to be the easiest to wear is the one with the black down jacket and yellow belt. Accessories add colour so you can change your impression easily, can’t you. My colour recommendation is without question red! Be sure to try colour coordinating yourselves this winter too♡”   Cooperating Stores VOLCAN&APHRODITE Shibuya 109 (03-3477-5072) / Aymmy in the batty girls (03-3470-0140) / Candy Stripper (03-5770-2201) / T&P Shibuya 109 (03-3477-5175)   Check out Ricopin’s own personal outfit! In this section, Style Leader Ricopin shows us what clothes she’s into right now. For her finale, she clads a winter colour look that is very her style. Her thing right now is an everyday style that combines casualness and cuteness.   Owning the sizing with red as the main player＜Interview＞ “This time I used my favourite colour, red, as the main colour! The down jacket is from Little Sunny Bite. This size which is like it’s hugging you is cute and warm and surprisingly goes with anything you combine it with so I’m all about it this year. Generally you’d wear the jacket zipped up with jeans and sneakers but this time I wanted to open the jacket up so I tried balance the volume with white socks and ballet shoes. I see these shoes so much in fashion on the streets and think it’s cute♡ The sweater is striped and is my kind of colourful. I want to carry on challenging myself to more colourful fashion this winter!”   ＜Staff Comment＞ Thank you to all of you who have read this series over the past year. Ricopin’s style has refined with every article and she has shown growth. Her possibilities are endless! The series is coming to an end, but we want to have Ricopin appear in another project sometime in the future. We’ll be sure to keep you updated, so we ask for your continued support until then.

Whether it’s adding a white shirt to denim or something else as simple, basic styles are my weapon of choice. And certain impacting accessories can sometimes perk up a lonely-looking co-ord. Common items are fine with the clothes you choose. So which accessories will give that change of vibe?  

Wear piercings and earrings big

Mild colours evoke that girly essence

Larger accessories are the trend right now. I recommend those with an antique feel to them too. Piercings that sway make their colours stand out more and are perfect for that after-five date. Classic pearls are surefire so be sure to check some out. Left: Earring ¥3,600 (YURI SUGANUMA×Liquem) / Bottom Left: Earring ¥2,300 (Liquem) / Top Middle: Piercing ¥1,600 (SMELLY) / Middle: Piercing ¥1,600 (SMELLY) / Lower Middle: Piercing ¥3,500 (Santa Monica Harajuku) / Right: Earring ¥3,000 (Liquem)  

Flashy & edgy coloured scarves? Absolutely!

Vivid coloured scarves go well with an outfit. Popular choices are geometric, oriental and checkered designs. If you’re looking in the used clothing section you’re sure to find some unique options – and for a good price. Top: ¥3,900 (Santa Monica Harajuku) / Bottom: ¥700 (Santa Monica Harajuku) / Left & Right: Stylist’s own belonging  

If you’re not good at hairstyling, don’t worry!

Make them look twice with a barrette

Barrettes will add a little sweetness to your hair. One barrette can make a big difference in those busy mornings so you look gorgeous. Even if you have a simple one, gold leaves a deep impression, and things like primary colours and retro, girly items fit grown-up women perfectly. Top Left: Barrette ¥2,900 (Santa Monica Harajuku / Rest: Stylist’s own belongings   Source：https://asbs.jp/archives/33712（Japanese）

#OOTD is a featured series here on MMN by fashion-lover Rikako “Ricopin” Ōya in which she showcases the latest fashion from Japan. This time she has picked out the perfect party style for this season and winter break where there are lots of events taking place. This dress-up style has that Ricopin taste to it, one that makes you stand tall while maintaining a uniqueness. Her final outfit in the list is made up of her favourite items of the month and is another dress-up style.   feeling like a lady with fur Ricopin creates a special ladies style simply by wrapping a a long-furred coat around a fitted one piece. Points of note are the belt tied up high and heels which give variation to the overall look.

MARTE: Fur Coat ¥21000, Used One Piece ¥8,800, Pumps ¥9,000, Bag ¥8,300 Aymmy in the batty girls: Beret ¥9,000 / Everything else is a personal item of the stylist

  a touch of playfulness using individual motifs The balance between the classic party style look of a dress and fur coat which has a cat design on the dress and Furby design on the back of the coat creates even more of a playfulness. An air of sophistication is also made with the long fur coat and bag.

Aymmy in the batty girls: Fur Coat ¥35,000, Pochette (Specimen) / Candy Stripper: One Piece ¥22,800 MARTE: Barrette ¥5,800 / T&P Shibuya 109: Long Fur Coat ¥1,900 /  Everything else is a personal item of the stylist

  a girly co-ord that brings out pop-ness using colour variations This outfit co-ord is fashionable without feeling overdressed and is perfect for getting together with the girls, going out to the theme park and so on. Points to highlight are the down jacket and the boa skirt. The yellow tights give an accent to the look♡

Aymmy in the batty girls: Down Jacket ¥24,000, Boa Skirt ¥17,000 MARTE: Used Turtle Knit ¥5,300 / T&P Shibuya 109: Shoes ¥2,900 / Everything else is a personal item of the stylist

  <Ricopin's Thoughts> "I actually haven't been to many parties in my private time, so it felt really fresh dressing up like this and doing this shoot! The location was a hotel which was just too wonderful that I thought 'This needs to be on Instagram!' (laughs) I played with motifs and colours this time, but it was something different from what you'd wear on a regular date. It was party fashion, something to enjoy going all out and dressing up for getting together with stylist girls, so it was great. The mint fur coat feels grown up, and the cat one piece co-ord brings out a style that separates you from others. The down jacket is perfect for outdoor events. I wore colours and items that require courage too, things that would be born precisely because it's a party, so I definitely want people to try challenging themselves! This is the New Year season and winter vacation with lots of events, so be sure to enjoy wearing something different from what you're used to♡"   Cooperating Stores Aymmy in the batty girls (03-3470-0140) / Candy Stripper (03-5770-2201) / MARTE (03-3797-3123) T&P Shibuya 109 (03-3477-5175)     Check out Ricopin’s own personal outfit! In this section, Style Leader Ricopin shows us what clothes she’s into right now. This time she has created a special winter style that is girly but spicy.   feeling yourself combining rock and girly styles "I like the leather skirt so much that I wanted to buy it the moment I saw it. It's from NADIA in Harajuku. It's leather but has ribbons and mini flairs. It has a sweet and spicy vibe that's irresistible♡ I tried making a co-ord that you can head out with as is by combining the red frill skirt and leopard fur coat. It's winter so I want to look girly from time to time, but there's a rock [gal] in me I can't shake off easily that's left in (laughs). I dressed up in heels, but it will be cute in sneakers too, so I recommend this look!"