Lovers of Sanrio and all things Hello Kitty won't want to miss the 45th Anniversary Hello Kitty Collection Exhibition currently being held at Sogo Chiba until August 15.   The event look backs at the kawaii history of Hello Kitty with a huge range of old and new merchandise. There's also photo spots for taking cute photos, a wall of Hello Kitty plush toys, touch interactive digital videos, and much more.   If you're looking to stock up on your collection of Hello Kitty merch then you have around 850 items to choose from including goodies exclusive to the event, pre-sales of items to be released at a later date, and more. There's even a pottery workshop as well as a chance to take your photo with the real Hello Kitty. Kawaii Chronicles: Hello Kitty Design Museum Get ready to witness a wide selection of Hello Kitty goods from across generations, including rare and vintage items no longer manufactured. Witness the history of Hello Kitty's kawaii world and how things changed through the years to fit each generation. Digital Content & Plush Toy Wall Get interactive with Hello Kitty with the wall mapping - touch the wall and see the visuals change. There's also another wall completely full of Hello Kitty toys which makes for a really cute photo opportunity. Photo With Hello Kitty Hello Kitty will be present on August 12 in a beautiful kimono ready to have her picture taken with you! Tickets will be handed out 30 minutes before each session. Spaces are limited so make sure you're on time! Date: August 12, 2019 at 11:00/13:00/15:00Location: Floor 6F Event HallNo. of People: 20 per shootWorkshop Paint your very own ceramic Hello Kitty ornament. You colouring it means that yours will be unique and the only one in the world♡ Running: August 7, 2019 - August 15, 2019Time: 11:00-16:00No. of People: 30 per dayPrice: ¥1,296   Hello Kitty Kawaii Market Get your hands one one of 850 pieces of Hello Kitty merchandise from plush toys to stationery, interior items and more. Many of these items are exclusive to the exhibition.

Mascot Holder - ¥1,728 (400 Available - 1 Per Person) / Acrylic Key Ring - ¥648 / Mug - ¥1,080 / Hand Towel - ¥756

Replica Classical doll - ¥17,280 / Mini Mascot Brooch (20 Designs) - ¥1,080 Each (1 Per Person) / A4 Folders (Includes 2) - ¥486

  Enter the adorable world of Hello Kitty this summer and help her celebrate her 45th anniversary.

Sanrio and Harajuku's KAWAII MONSTER CAFÉ have set out on a two-month collaboration which will run until September 1. Sitting at the heart of Harajuku, which is the home of kawaii culture, the KAWAII MONSTER CAFÉ is topping up its kawaii powers with the release of Hello Kitty collaboration meals and merchandise that you cannot obtain from anywhere else. For the collaboration, Hello Kitty has transformed her look, turning into a kawaii Harajuku girl.  Once you enter the café, you will immediately notice the giant cake-shaped merry-go-round called the SWEETS GO ROUND. This time, you will notice that Hello Kitty's head garnishes the top of the cake. Make your way through the cafe and you will eventually come across the Mel-Tea Hello Kitty Room, which is a special room that must be reserved in order to experience. On pink tatami flooring sits multiple low tea tables, representing the traditional culture of Japan in a colouful pop style. Foreigners would  just love to spend some time in this room. Looking around the room, the macarons and strawberries remain in their usual places. You will notice Hello Kitty's ribbon and even many Hello Kitty stuffed toys also decorating the room. This entire new kawaii world locked in this room was created by Sebastian Masuda. Surrounded by a world of pastel colours and kawaii decorations, you just have to take photos. ReservationsIf you wish to book the Mel-Tea Hello Kitty Room, please talk to a member of staff. Tel: 03−5413−6142Reservation TimesWeekdays: 11:00, 13:00, 15:00Sundays/ Weekends: 11:00, 13:00, 15:00, 17:00, 19:00※ Two-hour time slots　※ Number of seats is limited   This is a unique opportunity to taste only the most kawaii of menus as Hello Kitty teams up with the KAWAII MONSTER CAFÉ. Let's check out the menu!

Colourful Pop Hello Kitty Burger: ￥1,680 (before tax) 

Hello Kitty Harajuku Rainbow Curry: ￥1,580 (before tax)

Harajuku X KAWAII X Hello Kitty SWEETS GO ROUND Cake: ￥1,480 (before tax)

Harajuku KAWAII 原宿 KAWAII Poison Parfait: ￥2,480 (before tax )

There are also many Harajuku-style Hello Kitty goods that you should check out. The biscuits and stickers would make the perfect souvenirs.Not only has the food been given a Hello Kitty upgrade, but the MONSTER CAFÉ's iconic Monster Girls have also transformed their look for the Hello Kitty collaboration. If you are a fan of Hello Kitty or kawaii culture, you absolutely must check this out.    If you ever find yourself in Harajuku, please consider stopping by the KAWAII MONSTER CAFÉ to witness the Hello Kitty collaboration project. 

A trailer for the second episode of the the ongoing Gundam vs. Hello Kitty Project just dropped on YouTube. Check it out below.

The project is currently being held on the Japanese messenger app LINE which fans of the franchises can participate in. After friending the official Gundam and Hello Kitty LINE account you can choose whether you are on team Gundam or team Hello Kitty. You can also win a special prize by saving up your LINE points. The person with the highest number of points will be selected to win. Other prizes are also up for grabs for each individual franchise.

The first video, which can be seen above, was released back in March and has already amassed nearly 1.4 million views. The second episode sees Hello Kitty appear before Amuro who is battling in space. She says ,"Let's all get along," but it seems like something unexpected is about to unfold. The series is being animated by Japanese animation studio Sunrise (Gundam, Cowboy Bebop, Code Geass). Be sure to check out the new episode when it's released on July 9.   ©Sotsu・Sunrise Inc.©’76, ’19 SANRIO