Atami Ginza Shopping District in Shizuoka’s seaside city of Atami is enjoying a new boom of bustling customers this year, and they’re sure to continue pouring in with the opening of its new seafood entertainment restaurant Atami Ginza Osakana Shokudo. The eatery opened its grand doors on August 8, offering fresh, flavourful seafood dishes. In the evenings, the restaurant turns into Osakana Sakaba where they serve gorgeous sake.
Atami is home to many fishing harbours, including those in Ajiro, Izuyama, and Hatsushima. Atami’s waters are a treasure trove of sea life, offering a bounty of seafood such as mackerel, salmon, shrimp, Splendid alfonsino, shellfish, and more.
The restaurant uses a previously vacant building which has been renovated for the opening. Their menu concept is “Atami nostalgia” which will fuse together traditional Atami food with new spins. Food is prepared in an open kitchen in a variety of ways including sashimi, grilled, steamed, and so on.
Splendid Alfonsino Rice Bowl – ¥2,780 (Before Tax)
The absolute must-try on their menu is their Splendid alfonsino rice bowl. It’s topped generously with huge cuts of horse mackerel, mackerel, and Splendid alfonsino, all caught fresh from neighbouring harbours.
The restaurant also serves the ginormous Japanese spider crab which is a local speciality in the city of Izu. They are kept fresh in tanks in the restaurant. In the evening, when the restaurant turns into a bar, you can have this crab served however you like: as sashimi, grilled, or even steamed. As well as fresh seafood, they also serve vegetables and other meat, all sourced locally. Tofu, desserts and other food is too.
Japan is known for its exquisite seafood. If you’re travelling to Shizuoka this summer, be sure you pay a visit to the new Atami Ginza Osakana Shokudo.
Information
Atami Ginza Osakana Shokudo (Osakana Sakaba at night)
Address: 8-8 Ginza-cho, Atami, Shizuoka Prefecture
Opening Hours: Lunch 11:00-16:00 (Last Orders 15:30) / Dinner 17:00-22:00 (Food Last Orders 21:00/Drink Last Orders 21:30)
No Fixed Holidays
Access: 14-minutes on foot from JR Atami Station
Official Website: http://www.osakana-atami.com/
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Get ready to dine on desserts in style as Shiseido Parlour announces its second-ever Midsummer Parfait Fair at its Salon de Cafe in Ginza which will be held from August 1 to 25.
Four incredible summery parfaits make the fair’s lineup, each centred around local and seasonal fruits. This year sees the return of the popular mango, fig and strawberry flavours, and for the first time ever, a melon flavour made with melons from the city of Furano in Hokkaido.
Hokkaido Prefecture Furano Melon Parfait – ¥1,980 (Tax Included)
Made with sweet and fragrant Furano melons grown in Hokkaido’s city of Furano, this angelic delight of a parfait is made with classic silky vanilla ice cream, refreshing hibiscus jelly, and for added accent, a squeeze of cranberry sauce. The fresh melon piece toppings are packed full of mouth-watering melon juice. The melon is served in several different ways for textural enjoyment including skinless slices, a slice with the skin on, and melon balls.
Wakayama Prefecture Kinokawa Fig Parfait – ¥2,160 (Tax Included)
The seasonal figs in this parfait have been grown and nurtured laboriously. The figs are plucked in Wakayama prefecture and are served fresh on your dessert. Tucked under the hearty serving of figs is a red wine-laced compote, sauce and sherbet while placed gracefully on top is a baked tuile. There is also a fig and apple jelly for that cheek-sucking sweet kick.
Okinawa Prefecture Apple Mango Parfait – ¥2,580 (Tax Included)
If you love mangoes, then you’re in for a treat with this parfait which is prepared with mangoes from Okinawa which have been cut up into different shapes and sizes. The dessert contains a midsummer medley of ingredients including a tropical homemade mango sherbet, an exotic sauce, milk flavoured ice cream, and cranberry sauce. Savour the succulent taste, smooth texture and sweet aroma of the elusive Keats mango, the richest and most delicious of all mangoes, and one which has only a limited production in Okinawa from mid-August onward.
Nagano Prefecture Hatake Kobo Koihime Strawberry Parfait – ¥1,890 (Tax Included)
Finally, this tempting parfait is made with strawberries from Hatake Kobo in Nagano. Because of the regional climate of Nagano, these gorgeous strawberries are delicious from summer through fall. They are served with classic vanilla ice cream for the absolute perfect pairing.
Which of these do you want to try the most?♡
Information
Salon de Cafe – Shiseido Parlour
Address: Tokyo Ginza Shiseido Building 3F, 8-8-3 Ginza, Chuo, Tokyo
Opening Hours: [Tuesday-Saturday] 11:30-21:00 (Last Orders 20:30) / [Sunday & Holidays] 11:30-20:00 (Last Orders 19:30)Closed: Mondays (Unless it falls on a national holiday)
*Closed August 26, 2019 – October 31, 2019 for renovations
Official Website: https://parlour.shiseido.co.jp/?rt_pr=pl274
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Asakusa is located in Tokyo and is home to many famous tourist and sightseeing spots such as Sensō-ji Temple and the Kaminarimon Gate. It’s also a place lined with restaurants serving up an array of gourmet dishes.
We have covered many popular cafés and local specialties in Asakusa in MOSHI MOSHI NIPPON. Today, we will take a look at a sushi restaurant called Oniku no Osushi which opened recently where customers can eat sushi served with Japanese wagyu beef. It is the first big name restaurant from the Gion district of Kyoto to arrive in the country’s Kanto region. Since opening its doors, it has been much-talked-about and has enjoyed the hustle and bustle of hungry customers.
The restaurant is about an 8-minute walk from Akasaka Station via the subway and just a 2-minute walk via Tsukuba Express. You’ll know the restaurant when you see it as the outside of it incorporates a wooden design. Inside, too, wooden planks and pillars decorate the interior.
Matsusaka beef is a brand of beef in Japan made from the meat of Japanese Black cattle that are reared under strict conditions in Matsusaka, Mie. At Oniku no Osushi, customers are able to eat this beef in the form of sushi marbled and with a rare texture.
I dined together with Chinese model and talent Etsuna. She loves eating out but this was her first time eating rare meat on sushi. We ordered the restaurant’s popular Oniku no Osushi platter and the Gyusen Don (served only at lunchtime).
Oniku no Osushi Platter (8 Pieces): ¥5,000
The meat sushi platter comes with eight pieces including two pieces each of lean beef, salted beef, roast beef, and fatty gunkan beef. Excluding the gunkan beef it’s recommended eating each piece from the left as pictured above. Everything is already flavoured so you can eat them as they are.
The gunkan beef is best enjoyed while it is still frozen so I started with that. The cold beef just melts as it enters you mouth. It tastes sweet and has a fatty texture to it. The egg yolk mixes together with the beef on your tongue and gives it an even smoother taste.
The meat of the lean beef, salted beef and roast beef sushi is soft and each is layered with refreshing grated lemon and daikon. When you bite into the succulent meat your taste buds are treated to the sweetness of the fat and the meats’ rich flavours. I was able to taste the distinct qualities of each type.
Gyusen Don (w/ Cold Miso Soup): ¥2,480
The Gyusen Don is served at lunchtime only. It contains Matsusaka Gyusen® flakes and Kyoto-style tsukemono pickled vegetables, condiments and bite-sized meat pieces. The presentation of the dish is beautiful! You add soy sauce to it and mix with the egg yolk, and it’s simple irresistible! We made sure to snap a final photo before tucking in.
The beef of this dish melts in your mouth just like the gunkan beef and blends well with the egg yolk to create a velvety flavour. The dish also has condiments and pickled vegetables too adding to the variety of tastes. If you add wasabi or ginger the flavours are elevated even further, especially when eaten with the Kyoto-style pickled vegetables which creates a spicy tang.
The miso soup that the dish is served with is also Kyoto-style. Wheat starch and pickled vegetables are added to the sweet white broth to create a mellow flavour that goes well with the dish.
Etsuna gave high praise to the dish too: “It was so delicious. I think there are still a lot of foreigners that don’t know about meat sushi yet, so I think it’ll get popular soon. It’s a bit pricey there are a lot of foreign travelers who want to eat tasty Japanese food, so I recommend it to them.”
Asakusa is famous for its takeaway food to be eaten while walking, but Oniku no Sushi serves up an Asakusa-exclusive gourmet experience too.
Steamed Rice & Meat: ¥500
If you’re walking around Asakusa and are feeling peckish, then you should go for steamed rice and meat (おにくの飯蒸し). It’s packed full of beefy flavour.
What did you think of this little Asakusa lunch trip? Of course, Oniku no Osushi has an evening slot for dinner too, so if you’d like to try some Matsusaka beef then be sure to pay a visit.
Writer: Sayuri Mizuno (MMN Editorial Department)
Model: 悦奈（Etsuna）
Information
Information
Oniku no Osushi (Asakusa Branch)
Address: 2-6-14 Asakusa, Taito, Tokyo
Business Hours: 11:30-15:00 / Dinner 18:00-21:00
Closed: Tuesdays
TEL: 03-5811-1939
Access: 7-minutes on foot from Sensō-ji’s Kaminarimon Gate / 2-minutes on foot from Asakusa Station via Tsukuba Express
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The scenic Hoshino Resort Risonare Atami in Shizuoka Prefecture, known for its spectacular views and hot springs, will begin hosting Night Strawberry Tours, inviting couples to pick strawberries in an illuminated greenhouse from January 6 until March 30, 2023. The event is only available on even-numbered days, and only one couple per day can participate. Beni Hoppe Strawberries are a specialty of the area, and this is the 10th event of its kind. Fittingly, guests can enjoy their strawberries with 10 unique condiments.
Enjoy Fresh Strawberries with 10 Condiments
Guests can enjoy ten unique condiments with their strawberries, including condensed milk, mascarpone, and pistachio. When the mild flavor of condensed milk is combined with savory pistachios, the fresh, full-bodied sweetness of the Beni Hoppe strawberries reaches a new level. Visitors are welcome to ask the staff for the best combinations, or are welcome to experiment themselves!
Pick Strawberries at Night in a Private, Shimmering Greenhouse
After dinner, guests will leave the hotel to begin the Night Strawberry Tour. A red carpet is laid out in the illuminated greenhouse, and those taking part in the tour will enjoy strawberry picking as they sip a glass of rose champagne.
See how Strawberries are Cultivated
Beni Hoppe strawberries are made by combining the Akihime and Sachinoka varieties. In Japanese, the name means red cheeks, and the name was inspired by the Japanese term hoppe ga ochiru*, meaning “my cheeks are falling off.” This is often used to describe food that’s extremely flavorful. These particular strawberries are award-winning, so visitors won’t want to miss this exclusive experience!
*See Shizuoka Prefecture’s official website for more information.
Information
Hoshino Resorts Risonare Atami – Night Strawberry Tour
Running: Even-numbered days from January 6, 2023 – March 30, 2023
Hours: 19:00-21:00
Price: ¥17,000 per person, reservation for 2 people (Tax Included)
Details/Reservations: https://risonare.com/atami/
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In February, Godzilla fans were excited to hear that they would be tasked with protecting Atami Bay Resort Korakuen in a new escape room coming soon. Now, the Escape from Godzilla event has a starting date: May 27, 2022!
Atami Bay Resort Korakuen has been a familiar sight in Atami since 1965. The beautiful property sits on the gorgeous Sagami Bay, treating guests to unforgettable views. The Escape from Godzilla event will ask players to solve mysteries throughout the hotel. Visitors will need to explore rooms and sometimes interact with hotel staff to reach the end. SCRAP, known for its numerous crossover escape games, created the project.
Atami is the setting of the decisive battle in the 1962 film King Kong vs. Godzilla. 2022 is the 60th anniversary of the film, and guests are invited to enjoy an original story and original images showing Godzilla’s attack on present-day Atami in cooperation with Toho.
Five original pieces of merchandise have been announced as part of the project. These Godzilla-themed items can only be purchased during the event.
Commemorative Puzzle Game Set: ¥2,300 (Tax Included) / Door Plate / Sticker / Hotel Keychain
Plush: ¥1,800 (Tax Included)
Fans can grab a commemorative set including a special Godzilla sticker, a hotel keychain, and a door plate perfect for decorating at home. Clear folders and celebratory stickers for escape room winners will also be available, along with special hand towels printed with a special Atami design.
Tickets for the event are now on sale!
Information
Real Escape Game – Godzilla vs. Atami Bay Resort Korakuen “Escape from Godzilla”
Venue: Atami Bay Resort Korakuen (10-1 Wadahamaminamicho, Atami, Shizuoka)
Running: May 27, 2022~Special Event Site: https://realdgame.jp/atami-godzilla/
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Escape rooms invite family and friends to solve exciting puzzles and riddles within a time limit, and have become massively popular around the world. Since the first one opened in 2007, over 8 million people in Japan have participated in one of these exciting events held everywhere from apartment buildings to amusement parks.
The Escape from Godzilla event will be held throughout the Atami Bay Resort Korakuen, and will ask players to solve mysteries throughout the hotel. Visitors will need to explore rooms and sometimes interact with hotel staff to reach the end. SCRAP, known for its numerous crossover escape games, created the project.
Atami is the setting of the decisive battle in the 1962 film King Kong vs. Godzilla. 2022 is the 60th anniversary of the film, and guests are invited to enjoy an original story and original images showing Godzilla’s attack on present-day Atami in cooperation with Toho.
Keep an eye out for more details coming later in February!©SCRAP TM ＆ © TOHO CO., LTD.
Information
Escape from Godzilla
More Details to be Announced in Late February
Official Site: https://realdgame.jp/atami-godzilla/
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Hoshino Resort Risonare Atami will open the Atami Plum Cafe from January 6 until March 11, 2022. Guests can experience the early arrival of spring beneath the plum blossoms, and at the cafe space on the top floor of the hotel, visitors can feast on a number of plum-inspired dishes.
The Atami Plum Garden, located near the resort, is one of the most famous places in Japan to see plum blossoms early. The first blossoms usually open up in late November or early December, and this event will get people excited about welcoming the warmer spring months.
A false plum tree will welcome visitors to the cafe, and the ceiling will also be covered in lavender blossoms. The tables, chairs, and garlands are all themed to welcome spring, and the terrace will feature a plum-shaped kotatsu. Guests sitting beneath it can stay warm while gazing out at the vast ocean.
The Plum Gelato Plate features three varieties made with plum pulp, jam, and paste. Why not give it a try?
Plum Gelato Plate: ¥2,000 (Tax Included) *5 available per day
Information
Atami Plum Cafe
Running: January 6 – March 11, 2022
Hours: 10:00-22:00 (Last Order at 21:30)
*Adults Only (12 and up) after 21:00
Free Entry
Capacity: 40 seats
*Visitors must be staying in the hotel.Official Site: https://risonare.com/atami/
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Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It’s home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.
A Visit to the Historical Sea Route
Oyamazumi Shrine
A ‘power spot’ revered by prominent people
Oyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It’s home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.
Information
Oyamazumi Shrine
Address: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, Japan
TEL: 0897-82-0032
Opening Hours: Sunrise to 17:00
National Treasure Building: 8:30-17:00 (Last Entries 16:30)
Official Website: https://oomishimagu.jp/
Kurushima Kaikyo Service Area
Lip-smacking food aplenty
If you’re one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that’s made to look like Kurushima Kaikyō Bridge, or try Imabari’s soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don’t pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above.
Information
Kurushima Kaikyo Service Area
Address: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan
Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00
Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00
Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00
Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php
Murakami Suigun Museum
Dedicated to the Imabari heroes who protected the ocean
Murakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: “Now I’m sorta like a military commander too,” she said.
Information
Murakami Suigun Museum
Address: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan
TEL: 0897-74-1065Opening Hours: 9:00-17:00
Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)
Official Website: https://www.city.imabari.ehime.jp/museum/suigun/
Roadside Station Yoshiumi Iki-iki-kan
A bundle of fun and entertainment in one place
Roll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It’s also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You’ll also be able to meet Koro-chan, a popular fish who has lived there for 30 years.
Information
Roadside Station Yoshiumi Iki-iki-kan
Address: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, Japan
TEL: 0897-84-3710
Opening Hours: 9:00-17:00
Restaurant: 10:00-16:00 (Last Orders 15:00)
Closed: New Year’s Day (and certain days in winter)
Official Website: http://www.imabari-shimanami.jp/ikiiki/
Dolphin Farm Shimanami
Meet the cute and friendly dolphins
Dolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There’s even a car camping area you can stay at.
Information
Dolphin Farm Shimanami
Address: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan
TEL: 0897-72-8787
Opening Hours: 9:00-17:00
Closed: On days with bad weath
Official Website: https://www.df-shimanami.com/
Hakata Beach
A white sandy beach rolling out 200-meters
Hakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream.
Information
Hakata Beach
Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan
Sea Bathing: Early July – Late August
Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198
Imabari Towels
High quality towels woven with tradition and technique
Imabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time!
Information
Imabari Towel
Official Website: https://www.imabaritowel.jp/
Sunrise Itoyama
Need a bike?
Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone’s needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea.
Information
Sunrise Itoyama
Address: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, Japan
TEL: 0898-41-3196
Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/
Official Website: https://www.sunrise-itoyama.jp/
Marutomi
The famous restaurant known to every local
If you want the real experience of Imabari’s yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn’t come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too.
Information
Marutomi
2-3-6 Katayama, Imabari, Ehime 794-0063, Japan
TEL: 0898-23-2740
Opening Hours: 17:30-22:00
Closed: Wednesdays
Official Website: https://maru-marutomi.jp/
Imabari Castle
A castle by the sea
Imabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan’s three “Castles on the Sea” and was also listed in Japan’s Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It’s a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city.
Information
Imabari Castle
Address: 3-1-3 Toricho, Imabari, Ehime, 794-0036, Japan
TEL: 0898-31-9233
Opening Hours: 9:00-17:00
Closed: December 29 – December 31
Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/
Kirosan Observatory Park
A breathtaking spectacle to remember
Kirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues.
Information
Kirosan Observatory Park
Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, Japan
No Fixed Holidays
Open 24-hours a day
Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182
Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/
We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It’s a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more.
Information
Kyary Pamyu Pamyu
Official Instagram: https://www.instagram.com/kyarypappa (＠kyarypappa)
Official Twitter: https://twitter.com/pamyurin (＠pamyurin)
Official Website: http://kyary.asobisystem.com/
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The reception staff are ready and waiting to greet customers with a smile
The all new Matsuyama Tourist Information Centre finally opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. You’ll find it on the first floor of Matsuyama Mitsukoshi which isn’t even a one-minute walk from Okaido Station. It features an interior fusion combining history and culture with a design inspired by Matsuyama Castle while also throwing in a contemporary feel.
Six giant screens serve as the perfect place for tourism-related PR of Matsuyama
The first sight many visitors will lay their eyes on upon entering the information centres are the six screens spanning 1.5 meters high and 4.5 meters across the wall. Here, a variety of promotional material centred on the highlights of Matsuyama will be displayed.
The information centre offers many useful services, including for foreign customers who don’t speak Japanese. There is a translation and interpreting service, money exchange, rental electrical outlets for smart devices, and more. The staff themselves are multilingual, but the interpreting service includes access to a call centre which you can access using the free WiFi or using an iPad. The availability of foreign currency exchange is also extremely beneficial as Matsuyama is a city abundant with long-standing shops that have been around for decades and longer. Another convenience with the centre is easy access to public transport. If you’re looking to travel around the prefecture, we recommend paying a visit to the centre first as it’s sure to provide valuable information. You can even rent mobile batteries for your smartphone to lessen the stress when sightseeing.
The pictogram shows the many handy services available
Visitors will also find a comprehensive duty-free counter inside the information centre which covers all stores in Okaido, Gintengai, Matsuchika Town, Dogo Shoten, and Ropeway Shotengai. You must spend over ¥5,000 (before tax) on products to be duty-free eligible. Since it’s a comprehensive service, if you have multiple receipts you can be exempt from tax as long as all your receipts exceed ¥5,000. Participating stores have special stickers plastered up inside so tourists can quickly and easily identify them.
Stores participating in the duty-free service have stickers and signs to show it
For example, if you spend ¥500 at participating stores in Dogo Shotengai, ¥1,000 in Okaido Shopping Street, and ¥3,500 in Gintengai Shotengai, and take all three of those receipts adding up to ¥5,000 to the information centre, you can get your items duty free. But keep in mind that the receipts have a validity period on them, so be sure to check opening hours.
The Matsuyama Tourist Information Centre serves as the perfect site for bringing in all kinds of tourists, including foreign travellers, to Matsuyama post-COVID. The information also goes by the cute nickname “Dan Dan info.” Dan dan is an old Ehime phrase meaning “thank you” and ties in with the smiling and hospitable welcome staff wish to greet guests with. It’s exciting to look into the future and see how Matsuyama’s tourism and economic growth will develop in its shopping districts, stores, and elsewhere. Make one of your first stops the Matsuyama Tourist Information Centre when visiting the city.
Information
Matsuyama Tourist Information Centre
Opened: May 27, 2021
Address: Matsuyama Mitsukoshi Floor 1F Atrium Space Court, 3-1-1 Ichibancho, Matsuyama, Ehime
Homepage: https://matsuyama-tourism.com/
Facebook: dandaninfo
Instagram: dandaninfo_matsuyama
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The all new Matsuyama Tourist Information Centre opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.
From tasty treats to home and lifestyle goods, Matsuyama has no shortage of souvenirs
Popular sightseeing spots and delicious food you can’t get anywhere else—these are all part of the fun experience to be had when travelling. To wrap up your time there and memorialise all that’s happened, nothing’s better than picking up a little souvenir. In Episode 8 of All About Matsuyama, we take a look at the many wonderful items you can take home with you as souvenirs from food to traditional handicrafts, special dyed fashion and accessories, and more. MOSHI MOSHI NIPPON has picked out a range of delightful treats like Matsuyama’s famous tartes, jakoten, three-colour botchan dango as well as Tobe ware porcelain which is an Ehime tradition, and iyo-kasuri fabric which is one of Japan’s three main kasuri fabrics.
First on the list is the ‘tarte,’ a speciality product of Shikoku which is more of a sponge cake. They’re made of a soft and fluffy sesame seed-coloured sponge and coarse red bean paste. A famous treat of Matsuyama, you can find these tarts just about anywhere in Okaido Shopping Street, near Dogo Onsen, and elsewhere.
Jakoten is considered a soul food of Ehime Prefecture. It’s made from fish that are blended into a paste and fried. You can find jakoten everywhere in Matsuyama, but every restaurant serves theirs with different textures and flavours. Many places fry them fresh, so be sure to try a bunch to compare the flavours and then you can decide which to buy as a souvenir. There are even places so popular that they have lines outside them before they even open.
The botchan dango is something many of our readers have probably seen or heard about. These three-coloured skewered dango are served bite-sized, cute enough to snap a photo of. The ones sold at Dogo Onsen are something of a speciality. They have their name from Natsume Soseki’s novel Botchan. You’ll find them all around Dogo Shotengai.
Tobe ware is a traditional type of porcelain from Tobe in Ehime, known for its smooth touch and durability. This traditional porcelain has been handed down from old times until today, and in recent years, ceramists have been hammering out their own unique shapes, so have become popular as stylish, everyday use lifestyle items.
You can’t talk about Ehime’s traditional craftwork without mentioning iyo-kasuri fabric. Matsuyama used to have huge production output of this fabric type, which stands as one of three of Japan’s most famous kasuri fabrics alongside kurume-gasuri from Fukuoka and bingo-kasuri from Hiroshima. Production has dwindled in modern times, but if you go to Art Labo KASURI Rekishikan, you can learn all about iyo-kasuri. There are lots of gorgeous iyo-kasuri products to buy like cute pouches, bags, and more.
And that’s our list of must-grab souvenirs. There are of course endless other things you can get your hands on, so if you’re lost on what to pick up, try asking at the Matsuyama Tourist Information Centre.
Stay tuned for the next and final episode of All About Matsuyama.
Information
Matsuyama Tourist Information Centre
Opened: May 27, 2021
Address: Matsuyama Mitsukoshi Floor 1F Atrium Space Court, 3-1-1 Ichibancho, Matsuyama, Ehime
Homepage: https://matsuyama-tourism.com/
Facebook: dandaninfo
Instagram: dandaninfo_matsuyama
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The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.
The Mitsu Ferry, managed by Matsuyama City, has been running for over 500 years
We’ve covered much about the land in this series, so in Episode 7 of All About Matsuyama, we’re heading to the sea. Mitsuhama Port sits in the western part of Matsuyama, Ehime. Mitsuhama is a port town that flourished during and following the Edo Period as the ‘front door to the ocean.’ Visiting the town is a trip down memory lane as there are still pseudo Western-style buildings from the Meiji and Taisho periods that suffered damage from the war, as well as traditional Japanese houses, and more. The Mitsuhama Shotengai shopping district was once a bustling place for the fishing and trade industries. Today, buildings have been renovated and taken on new managers who have turned places into stylish cafes, galleries, and other businesses, creating a quaint mix of new and old.
Matsuhama Port is a 15-minute car ride from Matsuyama Station, which itself is connected to other must-visit spots we’ve covered in this series such as Matsuchika Town and Gintengai. If you’re looking for a place to walk around, the port area is somewhere you can really stretch your legs. It’s right outside Mitsu Station from where you can see Mitsuhama Shotengai lined with concrete shops. The street has an old-timey Japanese nostalgic feeling to it. The number of young people frequenting the local shops and houses that have been renovated into various stores is on the rise which is changing its image from a former port town to a hip place to go for shopping. In the summer there are firework festivals and events held by the shopping district, so it’s quickly becoming one of Matsuyama’s new tourist spots.
A luxurious sea bream meshi-zen set meal
If you’re strolling through Mitsuhama Shotengai, one place we absolutely want to recommend people visit is Taimeshi, a restaurant that set up shop inside a Japanese house that’s registered as a Tangible Cultural Property. They have only one order on the menu as pictured above: the Taimeshi-Zen, a sea bream set meal, which is made even more enjoyable by the restaurant’s elegant decor.
Mitsuyamayaki is a fast food delicacy of Mitsuhama
Everyone needs to try the local fried food as well. The most popular is their okonomiyaki, a common food in Japan. However, the type served in Mitsuhama, known as Mitsuhamayaki, is a little different from the Osaka or Hiroshima styles. They load the batter with noodles and garnish with chikuwa fish-paste, an ingredient long-loved in Mitsuhama, and the secret ingredient—fish flakes. Beef is used as the meat filling. The result is the kind of flavours you’d imagine tucking into in a port down. Each restaurant that serves Mitsuhamayaki serves theirs with their own original sauces too, so no two places will be exactly the same. Try several to compare the tastes.
Something else that can’t be passed up when visiting Mitsuhama is the Mitsu Ferry, a boat with a 500-year history that rides up and down the river and is free of charge. Not only has it been used since the Muromachi Period for transporting goods, it also enjoys 40,000 passengers every year having been recognised as a tourist spot in recent years.
Baishinji Station, which is right next to Minatoyama Station and is how you get to the Mitsu Ferry, is known for being the location of the final episode of the 1991 Japanese drama series Tokyo Love Story. There, visitors can also gaze at the gorgeous view of the Seto Inland Sea, pay a visit to Baishinji Garden to enjoy the plum and cherry blossoms, and more.
Matsuyama is vast and full of many places to enjoy. Mitsuhama is one of these locations and is easily accessed by train from the city centre. It’s a tranquil place where you can feel both the preserved old atmosphere and the modern changes. It’s sure to continue growing as one of the city’s must-visit sightseeing spots.
Information
Taimeshi
Homepage: http://taimesi.net
Address: 1-3-21 Mitsu, Matsuyama, Ehime
味処いとさん
住所 愛媛県松山市住吉2-8-33
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The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.
One of the biggest attractions to anyone travelling abroad, or even domestically, is the food. In Episode 6 of All About Matsuyama, we give you a mouth-watering tour of Matsuyama’s food scene. Every area of the city is bursting with flavours to be savoured, so here’s our list of places we can’t recommend enough, all located around Okaido Shopping Street, Matsuyama Gintengai, and Matsuchika Town.
Higiriyaki
Higiriyaki is a sweet local treat from Matsuyama with chewy skin and filled with hot adzuki bean paste
The first delectable treat MOSHI MOSHI NIPPON recommends begins at a shop in Okaido Shopping Street. The ‘higariyaki’ is a local food that was first created during the Taisho period in Japan and is also the name of the shop that sells them. It’s said that the first higariyaki was made at Zenshoji Temple which is located in front of Matsuyama Station. The temple is nicknamed “Ohigiri-san,” and the dessert’s name derives from the Higiri Jizo god that is worshiped there. Its dough is made with high quality wheat flour and eggs and is stuffed with an azuki bean paste recipe that has been preserved and passed down since it was first created. You get to see the higiriyaki being made fresh before you when ordering one.
Noma Kajuen noma-noma
Every cup of their refreshing juice is freshly squeezed
Noma Kajuen noma-noma is a juice and gift shop managed by Noma Kajuen, a fruit grower in Ehime which ships tasty mikan oranges around Japan. noma-noma not only serves fresh juice but ice creams, parfaits, drinkable jelly, and other takeout items too – all made with mikan. They have plenty of fruity gifts too, so don’t pass up the opportunity to try some sweet Ehime mikan.
Roken Manto
The only place left making steamed bread with koubokin yeast fungus
Next on the menu is Roken Manto which is famous in Matsuyama for its steamed bread. This bread is made with koubokin yeast fungus and has been since 1931. No preservatives or other additives are used so they don’t have a shelf life – you can only buy and eat them from here. The bread was adapted in Kurashiki from the Chinese steamed bun to cater to Japanese palettes. Fillings include pinto beans, raisins, cheese, cocoa, and more. None are overly sweet so make for a nice easy bite. They are particularly popular with male customers who you often see in droves buying them in the evenings and late into the night.
Nabeyaki Udon Asahi
A bowl of their sweet udon will leave you feeling happy
We’re moving locations now – towards Matsuyama Gintengai. Nabeyaki Udon Asahi is a famous udon bar in Matsuyama known for its sweet tasting nabeyuki udon, something of a soul food to the locals. The restaurant opened in 1947 and has been frequented by locals since. Their udon is simple but delicious, made with a sweet broth, chewy noodles, kamaboko fish paste, chikjuwa fish paste, and boiled egg. The restaurant itself has a retro vibe to it which serves as the perfect setting for your bowl of udon. It will definitely have you wanting a second visit. One thing to note is that the restaurant closes once all noodles have been served, so we recommend visiting in the early afternoon.
Usuzumi Yokan
The quality of the adzuki beans elevate this dessert to sublime new heights
The usuzumi yokan is a famous sweet of Matsuyama which was first made over 1,000 years ago when Empress Jito visited Dogo. Its surface has a sheen to it, and inside are white beans made to look like cherry blossom petals, giving it an extravagant appearance. It’s a sweet famous across Japan having won awards at national confection competitions. You can order them to have-in at this cafe if you like – and their gorgeous Tobe ware plates are available to buy too. Both would be great as souvenirs bought together.
Tonkatsu Katsuyoshi
The crunchy, mouth-watering tonkatsu is nice and light and not fatty at all
Last up on our list takes out to Tonkatsu Katsuyoshi in Matsuchika Town. They serve up some seriously succulent and juicy meat covered in a crunchy layer and served with an in-house sauce. Their menu is long, and all set meals come with a bowl of grated Japanese yam soup. Matsuchika Town is full of popular eateries with lots of takeout items to enjoy, so we recommend visiting there before moving away from the station area.
Matsuyama is loaded with restaurants so you’ll never go hungry. The places on this list, and many others, are waiting for your arrival.
Information
Higiriyaki
Homepage: https://higiriyaki.jp
Address: 2-5-1 Okaido, Matsuyama, Ehime
Noma Kajuen noma-noma
Homepage: https://www.kajuen.co.jp/shop/nomanoma/
Address: 1-4-20 Okaido, Matsuyama, Ehime
Roken Manto
Homepage: http://home.e-catv.ne.jp/takeuchi/
Address: 2-3-15 Okaido, Matsuyama, Ehime
Nabeyaki Udon Asahi
Address: 3-10-11 Minatomachi, Matsuyama, Ehime
Usuzumi Yokan
Homepage: http://www.usuzumi.co.jp
Address: 1-2-2 Okaido, Matsuyama, Ehime
Tonkatsu Katsuyoshi
Homepage: http://matsuchika-town.com/shop/?mode=shop_detail&shop_id=5
Address: Matsuchika Town, 5-1-1 Minatomachi, Matsuyama, Ehime
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Five unique shopping districts loved by Matsuyama locals
The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.
When visiting Matsuyama, some of the must-visit hot spots include places like Dogo Onsen and Matsuyama Castle. While it’s true you’re sure to enjoy a satisfying sightseeing experience visiting these worthwhile locations, if you’re looking for an even truer Matsuyama experience, you’ll want to hit up the city’s shopping districts. In Episode 5 of All About Matsuyama, we’re looking at five different shopping districts, each with their own unique characters, and all loved by the locals.
The five places we’re looking at are: Okaido Shopping Street, a bustling street and the biggest shopping district in all of Ehime; Matsuyama Gintengai which is lined with a diverse bounty of stores; Matsuchika Town which is the only underground shopping centre in Shikoku; Ropeway Shopping Street, a beautiful street with an inherently ‘Japanese’ feel to it; and Dogo Shotengai which connects the local station to the main Dogo Onsen site. All five of these places should be listed alongside Matsuyama Castle and Dogo Onsen as tourist hot spots.
Let’s begin with Okaido Shopping Street. Located right by Okaido Station, the street runs 483 meters from Shiden Street to Chifunemachi Street. It’s an enormous, brightly-lit arcade with plenty of things to enjoy throughout the day from the morning farm market to the wine and dine experiences to be had in the evenings. No matter the hour, Okaido Shopping Street is bustling, so if you’re looking for some fun in Matsuyama, this is the place.
Next on the list is Matsuyama Gintengai, which runs from Chifunemachi Street to Matsuyama City Station. It connects directly to Okaido Shopping Street and is split into four districts: Sanchome and Yonchome. This 600 meter space is frequented by young and old shoppers alike, with delectable desserts to tuck into and lifestyle items to adorn your days with.
Matsuchika Town can be accessed via an elevator from Matsuyama Gintengai. It’s connected to Matsuyama City Station and is the only underground shopping district you’ll find in the whole of Shikoku, one of the five main islands of Japan. It’s on the smaller side when compared to Okaido and Gintengai, but as well as various stores, it has a well-known rest and meeting spot which is a symbol of the shopping centre.
Ropeway Shopping Street is a 500 meter road that runs from Matsuyama Ichibancho—which is across from the same Shiden Street that links to Okaido Shopping Street—to the Matsuyama Ropeway cable car station that goes to Matsuyama Castle. It’s home to many old-time shops stocking second-hand books, Japanese instruments, and more. It’s also a barrier-free shopping centre which is something of a rarity in Japan.
The final site on this list is Dogo Shotengai, which is about 10-minutes by train from Okaido Station. It’s an L-shaped arcade that runs 250m from Dogo Onsen Station. It’s known colloquially as Dogo High Collar Street for its smart and chic Meiji Roman vibe. There are many people who walk around the area from the surrounding hotels in yukata. It really has that ‘hot spring town’ vibe.
And that’s our list of five unique shopping districts adored by the locals. Be sure to jot them on your list of places to go when travelling to Matsuyama.
Information
Official Site: https://matsuyama-shotengai.com/
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All About Matsuyama | Episode 4: Japan’s Famous Bathhouses Dogo Onsen & Dogo Onsen Annex Asuka-no-Yu
Dogo Onsen is registered as an Important Cultural Property of Japan
Dogo Onsen Annex Asuka-no-Yu incorporates Asuka Period-style architecture
The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.
In Episode 3 of All About Matsuyama, we head to Dogo Onsen, another famous location that should be added to your Matsuyama bucket list adventures.
Dogo Onsen is Japan’s oldest hot spring, located along Dogo Shotengai, a shopping district that runs 250m from Dogo Onsen Station. Dogo Shotengai is known colloquially as Dogo High Collar Street for its smart and chic Meiji Roman vibe. Dogo Onsen is a 3-story hot spring facility in the heart of Dogo which became the first public bathhouse to be registered as an Important Cultural Property of Japan in 1994.
Conservation and repair work began on Dogo Onsen in January 2019 in order to preserve the bathhouse which boasts a long history spanning over 120 years. It is the first public bathhouse in Japan to operate as an Important Cultural Property while undergoing large-scale reparation.
The preservation work is scheduled to take 7 years during which the Dogo Reborn Project is taking place. The Phoenix from Osamu Tezuka’s manga of the same is watching over the revitalization of Dogo Onsen which will be ‘reborn’ like a phoenix. The project is holding a range of events such as light-ups, projection mapping, animations that people can watch, and more.
Please note however that project mapping is temporarily suspended until May 31, 2021 due to COVID-19.
Dogo Onsen’s history spans more than 120 years. Its on-site sister location, Dogo Onsen Annex Asuka-no-Yu, opened in 2017. This bathhouse is constructed in the style of the Asuka Period. Asuka-no-Yu, like the main Dogo Onsen building, is home to Bijin no Yu, a rare kind of water with a soft texture which flows from the source and is neither heated nor cooled.
Dogo Shotengai, which links together Dogo Onsen and Dogo Onsen Annex Asuka-no-Yu, is an L-shaped arcade and runs from Dogo Onsen Station. It has a roof which means you can walk from the station straight to the bathhouse without getting wet on a rainy day. There are around 60 shops to look around, and if you wear a yukata, you’re sure to enjoy the real Dogo experience. Head back in time in Japanese history with a visit to the Dogo area.
Information
Dogo Onsen Homepage (English): https://dogo.jp/en/
Address: 5-6 Dōgoyunomachi, Matsuyama, Ehime 790-0842, Japan
Access: 5-minutes on foot from Dogo Onsen Station
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Matsuyama Castle from high above
Matsuyama’s shitamachi castle town
The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.
In Episode 3 of All About Matsuyama, we’re taking a look at Matsuyama Castle, an absolutely indispensable location when travelling to Matsuyama which has and still watches over the development surrounding shitamachi castle town.
Matsuyama Castle sits at the heart of Matsuyama. It was built in 1603 on top of Mount Katsuyama which stands towering at 132 meters tall. At the foot of the mountain are two enclosures: Ninomaru and Sannomaru. The castle grounds are so big that you wouldn’t be able to see everything in a single day. It’s also home to only one of 12 existing original castle towers in Japan, is featured in Japan’s Top 100 Castles list, and was selected as one of the 100 Most Beautiful Historical Sites in Japan. It also ranked as the third best castle in Japan in a 2020 list. You clearly can’t pass up a visit to Matsuyama Castle when travelling to Matsuyama!
There are several ways to get to Matsuyama Castle. You can take the walking route upwards which takes about 30 minutes, but many people take the Ropeway or lift. You can buy a ticket for the Ropeway at the station outside Matsuyama Ropeway Shopping District. You will be greeted by Matsuyama Castle’s mascot character Yoshiaki-kun.
Matsuyama Castle was built following the Battle of Sekigahara by Katō Yoshiaki who was awarded for his service as a retainer of Toyotomi Hideyoshi. The main tower is the only part that has been preserved in its original form. Other parts of the keep have been restored throughout the years due to fires. Several parts of the castle have been designated as Important Cultural Properties including the main tower which can be accessed by visitors who can see what the castle was like when it was first built.
The castle is surrounded by a towering 14-meter stone wall which, though was built in order to prevent enemies from infiltrating, has an air of beauty to it. Two stone walls were built on the mountain slope to stop people from entering via the hillside too. This wall is considered a nationally precious example of Japanese history and is a must-see when visiting Matsuyama Castle.
It’s rare for a castle like this in the middle of a city to have such a history. The view from the very top of the castle keep, which is an extra 30 meters on top of the 132m tower, is a wonderful sight to behold as you gaze across Matsuyama. Many people visit the castle during the daytime, but the castle is actually one of the city’s most beautiful night time spots too. Whichever time of the day you decide to visit, you’re sure to learn much about Matsuyama’s history.
Information
Due to COVID-19, the castle, Ropeway Lift, and Ninomaru Gardens are temporarily closed until May 31, 2021.
Matsuyama Castle Homepage: https://www.matsuyamajo.jp
Matsuyama Castle Ropeway is a 5-minute walk from Okaido Station.
