As part of the ongoing Gundam vs. Hello Kitty project, Sanrio is releasing a new collection of chess design merchandise and other merchandise themed on both franchises at Sanrio stores across Japan, as well as its online store and in selection shops stocking Sanrio merchandise on August 17 (and August 21 for the online store).
Let’s take a look at just some of the items up for grabs.
Gundam vs. Hello Kitty T-Shirts (M/L) – ¥3,456 Each (Tax Included)
Gundam vs. Hello Kitty Face Towels – ¥1,944 Each (Tax Included)
Gundam Mug – ¥1,620 (Tax Included)
Hello Kitty Mug – ¥1,620 (Tax Included)
For the 7th round of the project, fans of Hello Kitty and Gundam are encouraged to take a photo of any of the chess design items they have purchased and post it on Twitter.
If you are team Hello Kitty then you must post with the hashtag #キティチェックメイト (“Kitty Checkmate”) and if you are team Gundam then post with #ガンダムチェックメイト (“Gundam Checkmate”). This hashtag campaign will begin on August 17 and end on September 16. The character with the most number of posts will be crowned as the winner of Round 7. Additionally, one random participant from both teams will be selected to win a complete set of the chess design merchandise which includes the t-shirts and both mugs.
Pick your team, get the goods and get voting!
©Sotsu・Sunrise ©’76, ’19 SANRIO
Next » Rock Band SCANDAL Writes ‘Line of Sight,’ Theme Song for Mobile Suit Gundam Arsenal Base LINXTAGE
Information
Gundam vs. Hello Kitty Chess Design Promotionカ
Release Date: August 17, 2019
Available: At Sanrio stores, select shops selling Sanrio merchandise, and the official Sanrio online store (from August 21, 2019 on the online store)
Sanrio Online Store: https://shop.sanrio.co.jp/
Rakuten: https://www.rakuten.co.jp/sanrio/
Yahoo! Shopping: https://shopping.geocities.jp/sanrio/
Sanrio Official Website: https://www.sanrio.co.jp/news/kt-gundam-chessdesign-20190814/
Gundam vs. Hello Kitty Project – Round 7: Twitter Posting Campaign
Running: August 17, 2019 – September 16, 2019
Participating: Purchase one of the chess design items on Twitter with the relevant hashtag. If you are team Hello Kitty then post with the hashtag #キティチェックメイト (“Kitty Checkmate”) and if you are team Gundam then post with #ガンダムチェックメイト (“Gundam Checkmate”).
Prize: One random participant from both teams will be selected to win a complete set of the chess design merchandise which includes the t-shirts and both mugs. More details will be posted on the project’s official Twitter account.
Gundam vs. Hello Kitty Project Official Twitter: @gundamvskitty
Gundam vs. Hello Kitty Project Official Website: https://www.gundamvskitty.com
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Rock Band SCANDAL Writes ‘Line of Sight,’ Theme Song for Mobile Suit Gundam Arsenal Base LINXTAGE
28.January.2023 | ANIME&GAME / MUSIC
On February 22, the popular rock band SCANDAL will release the documentary MIRROR on Blu-ray and DVD. In April, the artists will embark on the SCANDAL TOUR 2023 – Unlimited UTOPIA, performing in seven cities across Japan.
The new song Line of Sight was written by the band to serve as the theme song for the arcade card game Mobile Suit Gundam Arsenal Base LINXTAGE, scheduled to release in late February. Read SCANDAL’s comment below!
Mobile Suit Gundam Arsenal Base LINXTAGE〈LINXTAGE SEASON:01〉PV
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“We’re pleased to announce that we’ve been put in charge of the theme song for Mobile Suit Gundam Arsenal Base LINXTAGE.
This summer, SCANDAL will celebrate our 17th anniversary. What a great time to get this incredible offer!
We met with the team behind Arsenal Base and shared our thoughts and feelings before starting production on the song.
In the game, music is played during battle scenes, where players’ emotions are heightened. Considering that, we wrote a fast-paced, danceable track.
In the end, we combined our own thoughts and feelings with the world of Gundam. Be sure to listen to the lyrics closely!
Please enjoy our music as you play Arsenal Base!
—Mobile Suit Gundam Arsenal Base is a real-time strategy arcade card game in which players take on the role of a commander in control of five mobile suits and five pilots fighting to destroy a collection of enemy battleships. Found in many arcades across Japan, players place pilot cards on the terminal in dedicated boxes. The terminal then reads a QR code on each card. The series will soon introduce tons of new content including the LINXTAGE BATTLE system, in which two players can enter battle at the same time. Be sure to listen to a snippet of Line of Sight in the new PV!
Information
SCANDAL – MIRROR Documentary Film (Blu-ray/DVD)
Release Date: February 22, 2023
https://www.her-label.com/Documentary_film_MIRROR/ -
Soundtrack to Mobile Suit Gundam: Char’s Counterattack Sees Vinyl Rerelease by Bernie Grundman
21.November.2022 | ANIME&GAME / MUSIC
Released in 1988, the film Mobile Suit Gundam: Char’s Counterattack remains popular with fans of the series over 30 years later. A rerelease of the original soundtrack on vinyl has been announced, coming on February 18, 2023. The record will be cut by Bernie Grundman and will feature Shigeaki Saegusa’s magnificent score and the theme song BEYOND THE TIME ~Beyond the Mobius Universe~ by TM Network.
The three-sided panoramic jacket for the record was illustrated by Naoyuki Kato, and fans will love the red record itself reminiscent of Char’s personal emblem and Gundam.
(C)創通・サンライズ
Information
Mobile Suit Gundam: Char’s Counterattack
Release Date: February 18, 2023
Price: ¥4,840 (Tax Included)
Official Site:https://www.110107.com
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Chiikawa and Sanrio Characters Collaborate for Special Merch Collection
19.November.2022 | FASHION
A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24 and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.
Goods at a Glance
This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?
Information
Available at Sanrio stores, Sanrio corners in department stores, etc. (*Products are not carried at all locations.)
Release Date: November 25, 2022
Sanrio Online Shop
Available: November 24 at 10:00
Sanrio: https://shop.sanrio.co.jp/
Rakuten Marketplace: https://www.rakuten.co.jp/sanrio/
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/sanrio/Official Site: https://www.sanrio.co.jp/
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Sanrio Virtual Festival 2023 in Sanrio Puroland to Bring Fans Into the Metaverse
17.November.2022 | ANIME&GAME / SPOT
The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.
A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.
The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!
Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland
・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!
・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!
・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.
・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)
The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.
Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day
A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day.
The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt.
17 Artists Announced (So Far) to Perform During Virtual Music Festival!
Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)
Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.
Free areas will be open to the public. More details and ticket information is available on the official website.
Information
SANRIO Virtual Festival 2023 in Sanrio Puroland
Running: January 13 – January 22, 2023
Venue: Virtual Sanrio Puroland
Official Site: https://v-fes.sanrio.co.jp
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60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Hokkaido Museum of Modern Art in February 2023
The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online.
“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody.
This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”
The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website.
Information
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii
Running: February 11 – April 2, 2023
Hours: 9:30 – 17:00 (Last entry at 16:30)
Venue: Hokkaido Museum of Modern Art (17-chome Kita 1 Jonishi, Chuo-ku, Sapporo, Hokkaido)
Official Site: https://stv.jp/event/sanrio
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Hello Kitty Autumn Event ‘Apple Halloween 2022’ Running Until October 31
HELLO KITTY SHOW BOX, a theater and restaurant offering Hello Kitty-themed shows and meals on Awaji Island, and HELLO KITTY APPLE HOUSE, an apple-shaped observation theater based on the popular character’s home, are both currently holding the Apple Halloween 2022 event until October 31!
Guests can enjoy a mystery-solving event and some adorable photo spots inspired by apples and the Halloween season. By solving certain riddles, visitors will be rewarded with candy!
Come have fun this Halloween with Hello Kitty, friends, and family!
Started in October, the New Show ‘HELLO KITTY THE PARTIES’ Gets Rave Reviews
HELLO KITTY THE PARTIES, a new show at the theater and restaurant HELLO KITTY SHOW BOX, will run until December 30, 2022. The show features a new theme each month and currently features a jazz band.
October’s theme is Happy Halloween Party, and visitors can listen to a number of famous songs while enjoying tasty and healthy dishes packed with autumn flavors. At the end of the performance, a meet and greet with Hello Kitty will be held. November’s theme will be Hello Kitty’s Birthday Party, while December will focus on a Christmas Party!
Information
Apple Halloween 2022
Running until October 31, 2022
Hours: 11:00-17:00
Venue: Awaji Hello Kitty Apple Land ( 177-5 Nojimahirabayashi, Awaji, Hyogo)
Official Website: https://awaji-resort.com/hellokittyshowbox/
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The #KuromifyTheWorld Project Celebrates First Anniversary with Special Week of Events
06.October.2022 | FASHION
The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya.
Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now.
Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week.
Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.
Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!
Information
#KuromifyTheWorld Week
・Kuromi’s Drink Stand:
Running:
Shinjuku, Tokyo: October 20 – October 24, 2022
Shinsaibashi, Osaka: October 29 – October 31, 2022
・#KuromifyTheWorld Ad Truck:
Running:
Tokyo: October 20 – October 24Nagoya: October 26 – October 27
Osaka: October 29 – October 31
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Sanrio Releases New Collection Inspired by Gyaru from the 90s and 2000s
13.September.2022 | FASHION
On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll.
A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag.
Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.
New Products
Mascot Keychain (4 varieties): ¥1,980 each
Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.
Accessory Case with Hole for Strap (4 varieties): ¥1,100 each
Hair Clip (4 varieties): ¥990 (Set of 2)
Pouch: ¥2,420
Secret Strap (8 varieties): ¥880 each
Each comes with a strap. The Cell phone can be opened and closed.
*Secret Straps are sold in a blind box.
Information
Tokimeki Heisei Kogyaru Design Series
Release Date: September 14, 2022
Limit: From September 14 until September 20, each person is limited to 2 items of each character.
Sanrio Goods Page:
https://www.sanrio.co.jp/news/goods/mx-tokimeki-kogal-202209
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Pochacco and Pekkle Collaboration Donuts Coming Soon
08.September.2022 | FOOD
The handmade donut shop Floresta will be offering some adorable Pochacco and Pekkle donuts from September 10 until September 30, 2022. Customers can snag them at Floresta locations and the online store.
Floresta specializes in donuts made from all-natural ingredients, and these adorable collaboration donuts are sure to put a smile on Sanrio fans’ faces!
These donuts are made with Floresta’s special white chocolate mixed with strawberry powder and pumpkin powder. Not overly sweet, these goodies will suit anyone’s palate.
Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Many customers have said that the natural taste is totally different from that of standard donuts, so why not give it a try with family or friends?
Information
Pochacco & Pekkle Collaboration Donuts
Available: September 10 – September 30, 2022
Where to Buy: In-store or at the online shop (https://floresta-ec.jp/)
*Preorders begin on September 10 at 10:00 AM
*Items available in limited quantities.
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Sanrio Avatar Creation App Hello Sweet Days Celebrates 5th Anniversary with Collab Cafe
24.August.2022 | Uncategorized
To commemorate the 5th anniversary of Sanrio’s avatar app Hello Sweet Days, a cafe collaboration with Sanrio Characters Honey Toast Cafe in Yokohama, the Pompompurin Cafe in Harajuku, and the Cinnamoroll Cafe in Shinjuku will begin on August 20, 2022. This is the first collaboration to take place at all three stores at once.
Collaboration Cafe
Each location will offer a different collaborative drink for a limited time only. Those who purchase these tasty beverages or show the Hello Sweet Days app screen to the staff will receive exclusive goods while supplies last! Music from the app will be played in each cafe, so be sure to check it out!
Collaboration Drinks
Exclusive Merch
Limited-Time Event
The Sugoroku Event is a popular part of the Hello Sweet Days app. This year’s event will begin on August 21 and will take a look at the history of the app, given that it is celebrating its 5th anniversary. Players will be able to take look back on past additions and earn a variety of special rewards!
Running: August 21 – August 30 at 23:59
The Smile Festival SNS Contest will also be going on, inviting fans to participate to win Sanrio goods. More details on how to submit an entry are available on the app.
There will be many other special events and campaigns both inside and outside the app during the month of August to celebrate the 5th anniversary, so keep an eye out for more!
Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L633389 Ⓒcocone
Information
Hello Sweet Days 5th Anniversary Event
App Download: https://app.adjust.com/rrm18ss
Official Site: https://www.sweetdays.jp/Smile Festival SNS Contest
Running: August 21 – August 31 at 23:59
Details Available in the AppCollaboration Cafe
・Sanrio Characters Honey Toast Cafe (Yokohama)
Running: August 20 – August 31, 2022
Collaboration Drink – Pochacco’s Banana Latte: ¥990 (Tax Included)
Shop Details: https://www.paselaresorts.com/collaboration/sanriocharacters-honeytoastcafe/
・Pompompurin Cafe (Harajuku)
Running: August 20 – August 31, 2022
Collaboration Drink – Pompompurin’s Tropical Float: ¥990 (Tax Included)
Shop Details: https://pompompurincafe.com/
・Cinnamoroll Cafe (Shinjuku)
Running: August 20 – August 31, 2022
Collaboration Drink – Hello Sweet Milk: ¥990 (Tax Included)
Shop Details: https://www.cinnamorollcafe.com/shinjuku/ -
Hello Kitty and Wish Me Mell Inspire Dinner and Dessert Buffet at Keio Plaza Hotel
Starting September 3, Keio Plaza Hotel Tama will offer a special dinner and dessert buffet inspired by the Sanrio characters Hello Kitty and Wish Me Mell. The adorable event will take place at the Jurin restaurant on the 4th floor, and guests will be able to enjoy some cute dishes and desserts inspired by the character’s gratitude. The event will run until October 30 and will only be held on weekends and holidays.
The restaurant’s patissier has designed a collection of sweet dishes based on the two characters, from strawberry shortcakes inspired by Wish Me Mell’s outfit to pastel-colored cakes and rainbow jello. Cream-filled fruit sandwiches cut to look like Hello Kitty’s face are sure to offer guests the perfect photo op! For those wanting something savory, over 15 dishes will be available, including roast beef, pasta and cheese, curry, and more.
Special seats including large stuffed animal versions of Hello Kitty and Wish Me Mell will be available, limited to two tables per day.
Come enjoy a relaxing meal with these two adorable characters!
Information
Dinner & Dessert Buffet – From Hello Kitty and Wish Me Mell with Thanks
Running: September 3 – October 30, 2022 (Available only on weekends & holidays)
Venue: 4F Restaurant ‘Jurin’
Details: https://www.keioplaza.co.jp/tama/event/autumn-sweets/ -
Coji-Coji and Sanrio Characters Come Together to Celebrate Cinnamoroll’s 20th Anniversary
28.June.2022 | ANIME&GAME / FASHION
To commemorate Cinnamoroll’s 20th anniversary, Coji-Coji and a ton of other Sanrio characters are coming together to celebrate!
The characters who live in fairy tale lands are always on a mission to entertain humans. Coji-Coji attends a school and studies hard every day, following the example of famous characters active in the human world. Sanrio characters have come to the school to study hard themselves, and this newly-created collaboration art shows the characters in adorable matching school uniforms.
Look forward to these new collaborative products coming in the summer of 2022, as well as other unique plans to celebrate the anniversary of Cinnamoroll!