YOUCA’s Formula For a Fine Face Vol. 1: Oriental Face
Popular Japanese hair and makeup artist YOUCA is an analyzer of the latest makeup collections. In this new featured series, YOUCA reveals the secret formula to easily incorporating today’s makeup trends into your daily routine. In Volume 1, she showcases midsummer oriental-style makeup. Learn the formula for a fine face by following her trendy tips and tricks.
Oriental Face Formula = Turquoise Line x Terracotta Lipstick + Flower Print
YOUCA: “The 2019 fall/winter collections have been adventurous with eye makeup colours, featuring things like paint makeup and graphic eyeliner. Those are hard to incorporate with your everyday looks, so I recommend just using them in one spot. I’m serving makeup colours that go well with the botanical look, something which is in fashion right now.”
Turquoise Line: Go casual with a single coloured line drawn from your eye
What we are focusing on here is the single coloured eye makeup line. By choosing a colour like turquoise, which is far away from skin colour, it highlights the eyes more. With this style you are looking to make the eyeline stand out, so we want to be low-key with the eyeshadow. All YOUCA has done here is used grey eyeshadow (pictured top right) which is spread thinly. The eyelashes are not raised and only a little mascara has been applied. Then, using the eyeliner (pictured bottom left), she has drawn a thin line just above where the double eyelid ends. Simply apply the colour as it is without flicking it up for a more effortless eye.
Terracotta Lipstick: Sophisticated grown-up lips without looking overly pop
The colour of terracotta, which is a type of earthenware, goes really well with floral designs. It’s also a perfect match with the turquoise eyeliner. Just put a little bit of the terracotta lipstick (pictured bottom right) on your lips and pat it with your finger to blend. Keep in mind that the eyes are the main focus so don’t emphasize your lips too much.
To make your eye makeup stand out even more, try to go makeup-less as much as possible on your skin. YOUCA is using the purple makeup base from Shinseido (pictured bottom) instead of foundation which gives a more no-makeup naked look. For her cheeks, she’s using the Cream Cheek (pictured top right) by Celvoke and applying it thinly to her cheeks to give her a more grown-up look.
Clockwise From Top Left
Top Left: SHISEIDO Essentialist Eye Palette 02 – ¥4,000 / Shiseido International
Top Right: Celvoke Comfy Stick Brush 03 – ¥3,500 / Celvoke
Bottom Right: SHISEIDO Kajal InkArtist 07 – ¥2,200 / Shiseido International
Bottom Middle: Shiseido Glow Enhancing Primer – ¥4,000 / Shiseido International
Bottom Left: Celvoke Dignified Lips 09 – ¥3,200
Styling Credit
Shirt (Stylist’s Own Item) / DISCOVERED: Pants ¥27,000 / flake: Earrings ¥24,000, Bangle ¥46,000/ agete: Ring (Gold/Right Hand Ring Finger) ¥22,000 / IDEALITE: Ring (Silver/Right Hand Index Finger)
SHOP LIST
agete 0800-300-3314
IDEALITE 03-5413-3546(alpha PR)
Shinseido International 0120-81-4710
Celvoke 03-3261-2892
DISCOVERED 03-3463-3082
flake 03-5833-0013
Staff Credit
Photographer:中野 与志夫
Styling:橋本 裕介
Model:KAINO Yu
Writer:石井 佐代子
Editor:YOUCA
*All prices listed are pre-tax prices
Source: https://asbs.jp/archives/43166(Japanese)
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badmood Shadow Palette
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・01 Orange / 02 Grape: ¥2,000 (Tax Included)
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・Easy to match to any skin tone
・SPF50+ sure to block harsh ultraviolet rays
・Skin Color: ¥2,600 (Tax Included)
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*Available while supplies last.
*Not available at Rakuten or Qoo10 Official Store.
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Collection
Limited Edition Eyeshadow Palette
Nude Punk Eye Palette (5 limited edition colors / 1 existing color)
Lilac Rebel Eye Palette (3 limited edition colors / 3 existing colors)
Lipstick Unlimited Kinu Satin
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Sienna Silk
Ultim8∞ Sublime Beauty Cleansing Oil
Hard Formula Hard 9 Seal Brown
Petal 55 Foundation Brush
The Shu Uemura philosophy is that makeup is “fashion for the face.” From makeup that hides blemishes to makeup that helps people express themselves, every piece is important.
In 1968, Shu Uemura introduced ‘Mode Makeup,’ with the idea that just as there are patterns in clothing, there should be patterns in makeup as well. He proposed free expression using makeup and inspired people to be more fearless with their makeup application. Try expressing yourself more in 2022!Information
2022 Shu Uemura Spring/Summer Collection
Release Date: April 22, 2022
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©東映アニメーション
Information
Integrate Pro Finish Foundation Special Set D
Integrate Pro Finish Liquid Special Set D
Integrate Nuance Eyebrow Mascara D
Launch: Limited Quantities Available April 21, 2022
Integrate Official Site: https://www.shiseido.co.jp/ie/
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Lovisia Detective Conan Hand Cream
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Jill Stuart Crystal Bloom Sakura Bouquet Eau de Parfum
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Crystal Bloom Sakura Bouquet
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Pokémon Hand Cream
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FACE&BODY OIL
Japanese Mugwort Oil
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BODY OIL
Castor Oil
Arnica Oil
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Information
Oil Collection (8 Varieties)
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Official Site: https://shiro-shiro.jp/
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Hello Kitty and Cosmetics Company Shu Uemura Release Holiday Collection
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Japanese cosmetics brand Shu Uemura is releasing two new holiday collections in collaboration with beloved Sanrio character Hello Kitty! The first collection, featuring twelve items, will go on sale on November 1, 2021, and the second collection, featuring four items, will be available on November 15, 2021. Only limited quantities will be available. Preorders are now available on the official online store. Certain products will also be available at Sanrioworld GINZA 1F starting October 30 to celebrate the new collaboration.
Bold, edgy, and chic makeup looks
Rich Collection Lineup
1st Collection Lineup
Rock the Party Palette (6 limited-time colors/ 4 existing colors): ¥9,900 (Tax Included)
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Limited-Time Channel Goods
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© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Information
shu uemura x Hello Kitty 1st Collection
Limited-Time Release Starting November 1, 2021 / 12 Items Total
Preorders Begin October 15, 2021
2nd Collection
Limited-Time Release Starting November 15, 2021 / 4 Items Total
Preorders Begin November 8, 2021
Where to Buy:
Shu Uemura Locations Nationwide and Online / Global Flagship Beauty Boutiques
Official Site: https://www.shuuemura.jp
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Yojiya Hosts Very First ‘Yuzu Fair’ Combining Cosmetics Stores with Cafes
Yojiya will be hosting the very first Yuzu Fair, an event combining cosmetics stores and cafes, on October 9 2021. Limited edition Yuzu oil-blotting paper and handmade Yuzu hand creams will be available at the beauty stores, while the cafes are full of tasty drinks and sweets. You can discover the charms of Yuzu at each Yojiya store!
Makeup & Miscellaneous Goods’ Store Products
Yuzu Oil-blotting Paper
Yuzu Hand Cream
Yojiya Hand Cream Set
Yuzu Bath Oil
Aromatic Wood
Cafe
Yuzu Parfait
Yuzu Cheese Daifuku
Yuzu Maritozzo
Yuzu & Chocolate Shake
Tea Crepe – Yuzu Tea
Twitter Campaign Bonus: The first 500 people to enter will receive a special Yojiya Yuzu logo sticker.
In 2020, due to the Covid crisis, Yojiya had to make the tough decision to cancel their annual Yuzu series. While the customers were disappointed, Yojiya was convinced that in Autumn 2021, they would be able to welcome their customers into their stores once more for a care-free experience. The event took a year to organize, but has become something even more powerful than the regular Yuzu series.
The cosmetics store staff and cafe staff joined together into one team to create the projects, which has the theme of “Yuzu at Yojiya ~ Enjoy Beauty and Food!~.” Not only can you find limited edition products at the fair, you can also partake in the various campaigns that Yojiya has announced in order to spread the Yuzu love, so be sure to check them out.
Fill your heart and stomach with Yuzu this Autumn at the Yojiya Yuzu Fair!
Information
Yojiya “Yuzu Fair”
Date: October 9 2021
Online Shopping: https://www.yojiyacosme.com/
Official Site: https://www.yojiya.co.jp/
Yojiya Yuzu Fair Campaigns
- Twitter Retweet Campaign
The first 500 people to show that they have retweeted the campaign tweet on the Yojiya official Twitter (@yojiya1904) will receive a free Yojiya Yuzu logo sticker. *Only 500 stickers are available.
- Yellow Challenge
Those who wear yellow items to the fair and make a purchase can try their luck in a dice game. Players will receive small prizes depending on what number they roll.
- Stamp Rally
1.You will receive a stamp card with a ¥500 coupon upon purchasing select items in any of the event products at the Yojiya store or at their cafe and crepe stores.
2.Upon visiting both stores with your card and purchasing one or more items after receiving your card, you will receive a small prize. In addition, 10 lucky customers will receive a limited edition stainless steel bottle through a lottery.
Stamp Rally Duration: October 9 ~ November 30 2021
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Shiseido Releases Video for Global “POWER IS YOU” Campaign
05.October.2021 | FASHION
Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.
The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.
Comment from Megan Rapinoe
“Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.”
Conceptual Videeo
The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador.
Comment from Utada Hikaru
“The source of all power is believing in yourself.
It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.”
Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events.
Comment from Ursula Corbero
“Inner beauty comes from positivity.
Tap into your individual energy, and if there’s something you want to do, do it!
It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.”