Bubble Tea Gourmets THE ALLEY to Open Flagship Store in Shibuya’s Dogenzaka District

23.August.2019 | FOOD / SPOT

Tea enthusiasts THE ALLEY are opening a flagship store in Dogenzaka, Shibuya on September 14, 2019.

THE ALLEY’s main customers are women and office workers. It’s custom for people to go out for a cup of coffee with friends and coworkers, but THE ALLEY hopes to bring that same idea of “grabbing a coffee” to tea with their drinks line-up. Located at the top of Dogenzaka, the new branch aims to make tea even easier to enjoy while embedding a culture of tea.

Enjoy a drink between shopping or work in one of their 73 comfy seats spread across two floors, or grab a takeaway cup to sip.

“THE ALLEY x thermo mug” 300ml Tumbler – ¥3,500 (Before Tax) / “THE ALLEY x thermo mug” 300ml Stainless Steel Bottle – ¥3,500 (Before Tax)

The cafe has also teamed up with thermo mug to create a seriously stylish tumbler and stainless steel bottle. Both are limited in availability, and if you do decide to grab one, you can get a coupon for one free drink of your voice. They are perfect for using at home, out or at the office.

THE ALLEY is known for its three tea bases: Assam, Royal No. 9, and Jasmine. But the new Dogenzaka branch will have two extra exclusives. The first is White Peach Oolong which originally appeared as a limited-time flavour and in the cafe’s milk foam series. It’s now a regular at the new cafe. The other is Tieguanyin, a premium oolong tea, whose sales ended in May this year. Due to high demand, they are bringing it back to THE ALLEY Dogenzaka and plan to put it on the menu of other branches in the future.

The cafe has also incorporated paper straws to help combat the use of single-use plastic straws. This includes their thick straws used for tapioca bubble tea drinks and ordinary thin straws for their regular teas.

 

THE ALLEY Dogenzaka marks the cafe’s move from a tea stand into a full-fledged tea shop. If you’re in Shibuya, be sure to pay them a visit when they open on September 14.

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