Mister Donut has revealed its annual Pokemon Christmas collaboration. This marks the 5th year that the popular sweets chain is teaming up with the legendary franchise, and starting on November 9, fans can find themed sweets and merchandise for a limited time. 

Pikachu Snowman Donut

Christmas Collection Donut Set

New to the lineup in 2022 is the Pikachu Snowman Donut. This will be sold alongside the always-popular standard Pikachu Donut which will be sold in a cute Christmas sleeve. Customers can also look forward to the sleepy Pikachu Donut and the fluffy Jigglypuff Donut this holiday season.

Mister Donut Blanket (White)

Mister Donut Glasses (Set of 2)

The Christmas Set will include the Mister Donut Pokemon Blanket, which is available in two patterns, as well as a pair of Pokemon glasses. Fans are sure to enjoy these new illustrations of Pikachu and Jigglypuff made exclusively for the collaboration. 

Pikachu Donut

The popular Pikachu Donut is back! The fluffy yeast pastry is filled with whipped cream with a pudding flavor and chocolate coating. 

Pikachu Snowman Donut

Also filled with whipped cream, the Pikachu Snowman Donut is coated with white chocolate.

Be sure to check out this exclusive collection of sweets and goods before they’re gone!

©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc.

ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。
Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

The luxury hotel Grand Hyatt Tokyo will offer Easter sweets and baked goods at the on-site Fiorentina Pastry Boutique from April 1 until Easter, April 17, to celebrate the arrival of spring.

Easter Egg Macaroon

Easter Cookies with Icing

Easter Lollipop

Easter Bunny Brioche

This year, in addition to the new Easter Bunny and Easter egg macaroons, cookies with icing, lollipop chocolates, brioche in the shape of the Easter Bunny, and other sweets and bakery items will be available. Don’t miss it!

Mister Donut is teaming up with Gion Tsujiri, a traditional green tea maker in Uji, Kyoto, for some tasty new treats starting March 25 for a limited time. Four new items will be available until the end of April. To celebrate the new collaboration, a new TV commercial starring actor Masaki Suda has started airing nationwide.

Fresh Pon de Uji Green Tea

Fresh Pon de Uji Green Tea with Brown Sugar Syrup

Uji Hojicha Warabimochi

Uji Hojicha Mochi with Whipped Cream

In the new ad, Suga is seen in a manly kimono with one of the new products in hand. Remaking on the soft and chewy texture of the new items–which are kneaded with Gion Tsujiri’s Uji Green Tea–Suda slowly falls in love with Mister Donut and commands viewers to do the same. How could you not?

Which of these new items look the best? 

Interview

――How do you feel about the Fresh Pon de Uji Green Tea and the Fresh Pon de Uji Green Tea with Brown Sugar Syrup?

“They’re so crazy delicious. Each of them are so moist and smell so yummy, and the topping…I mean, that’s everyone’s favorite, right?”

――Speaking of toppings, what are some of your favorites?

“I love garlic and green onion on just about everything. Cheese is also my go-to. Condiments are everything.”

――How about the Warabimochi and the Whipped Cream Mochi? 

“I can’t get enough of them. I’d definitely buy them myself. They aren’t too bitter, and I could really enjoy the rich aroma of the hojicha. It’s honestly amazing that Mister Donut can come out with these creative new items so often. This isn’t like memorizing lines in a play or following a formula. It must take so much work.”

――Do you prefer matcha or hojicha?

“That’s really tough. (laugh) I like both. I love the flavor of matcha but I think hojicha has flavors that aren’t as common. I find myself eating a lot of chocolate, drinking lattes, or grabbing hojicha more often.”

――How did it feel to shoot the Mister Donut commercial in a kimono?

“It was so lightweight, it felt great. The stylist told me that it was entirely made of silk. I typically only wear kimono during rehearsals or things like that, but I’d love to wear something like this during a festival. Someday.”

――The new commercial will begin airing during graduation season. Is there anything you’d like to ‘graduate’ this year since it’s the last year in your 20s? 

“That’s true, I am almost 30. I hadn’t thought about it! In my job, everyone is so polite to me, and I have the habit of leaving things up to other people. I need to be more personally responsible. For example, if I have to be somewhere for a meeting in the morning, I always get up at the last minute. Why don’t I get up 10 minutes earlier, you know? I need to be better.”

――What would you like to tell those who are coming of age this year? Do you have anything to say to students and working adults who will start new grades and jobs in the spring? 

“As you grow older, you have less and less to do outside of work. I’m really impressed by people who do something consistently during their free time. I thought I should have done something like that back when I was a teenager, so I tried saving ¥500 coins last year. It was hard to do, even though it was something so small. After a year, I had saved up about ¥40,000 and I felt satisfied, so I stopped. But doing something each day outside of work is important.”

Mister Donut has unveiled three new donuts as part of the ‘misdo meets Wittamer Heart Donut Collection!’ These will be available nationwide for a limited time only and were developed alongside the royal Belgian patisserie brand Wittamer. 

Rouge Heart

Noir Heart

Blanche Heart

These heart-shaped treats are a new take on Wittamer’s popular Coeur Lait donuts including crunchy pralines. The Rouge Heart donut is made with dough that will remind guests of a Belgian waffle. The Noir Heart contains macadamia nuts and almonds, and the Blanche Heart is accented with blueberry jam. 

Which do you think looks the tastiest?

Mister Donut locations nationwide are now selling products from the ‘misdo meets Wittamer’ collection, developed in collaboration with the Belgian royal patisserie brand Wittamer. These tasty treats will be available at participating shops until late February. 

Since 2017, under the brand slogan “Good Things Come to Mister Donut,” the brand has collaborated with a number of companies from around the world to invigorate its already delicious selection of sweets. To start 2022, the beloved donut chain is teaming up with Wittamer to bring their ‘Chocolat Samba’ and ‘Praline Chocolat’ to customers throughout Japan.

The newly-developed chocolate donut batter is made by applying the same method to make cakes to donuts, creating a light mouthfeel very much like taking a bite of chocolate cake. By combining it with ganache cream and whip, the flavor becomes even richer. It might be difficult to take a bite of something so beautiful, but if you’re near a Mister Donut, you should give these a try before they’re gone!

misdo meets Wittamer Collaboration

Chocolat Samba: ¥200 (Without Tax)
The donut’s chocolate dough is covered with ganache cream and filled with ganache whip. Pay close attention to the glossy texture inspired by the Chocolat Samba cake.

Chocolat Hazlenut: ¥200 (Without Tax)
Covered in graham cracker hazelnut cream and filled with ganache whip, the cocoa powder on top takes the flavor to new heights.

Chocolat Caramel: ¥200 (Without Tax)
Caramel mocha cream and ganache blend together with caramel chocolate and nuts for a decadent and luxurious treat.

Chocolat Blueberry: ¥200 (Without Tax)
Chocolate dough and blueberry jam blend seamlessly with ganache cream. Topped with raspberry-flavored chocolate flakes, this is a showstopper.

Japan-based chocolate specialty store Minimal is now offering a limited-edition set of gateau chocolates with fresh strawberries from Mei Strawberries in Kagawa Prefecture. These are available for preorder and are perfect for Valentine’s Day!

These sweets were a huge hit last year, selling out immediately. The rare variety of strawberries used is only found in 1 percent of Japanese strawberry farms, and these are blended with milk cream and specialty chocolate. 

The strawberry jam found on the top of each chocolate piece is made from these rare Nyohou strawberries.  Originally a small-grained variety, the Nyohou varietals send from Mei Strawberries in Kagawa Prefecture are larger with a beautiful dark-red color. Fragrant, juicy, and sweet, they also have a slight acidity that provide a more complex flavor.

To maximize the natural strawberry flavor, the chocolate is made from Madagascar cocoa beans with a more berry-like flavor. Only slightly roasted, the graininess is intact, leaving a more powerful and rich flavor. A milky sweet cream has also been added to the center to provide a better balance.

This is the second year that the company has worked with these strawberries from Mei, and after making a number of prototypes, Minimal has found the best possible way to express these unique flavors in harmony. 

Popular Japanese donut chain Mister Donut is teaming up with Pokemon for the fourth year in a row! Lots of new themed sweets and merchandise will be available for a limited time starting November 12. 

Together Again This Year Collection

Pikachu Donut

Eevee Donut

Turning-Back Pikachu Donut

Turning-Back Eevee Donut

Pokemon Turning-Back Donut

Christmas Donuts

Pon de Ring Chocolate

Pon de Ring Pudding Flavor

Pon de Ring White

Christmas Set

Donut Set

Drink Set

Merchandise

Mister Donut x Pokemon Blanket

Mister Donut x Pokemon Plate

Mister Donut x Pokemon Mug

This year, guests can enjoy not only Eevee and Pikachu themed donuts, but other adorable Pokemon too! The Pokemon Turning-Back Donuts show these cute characters looking over their shoulder. Adults will fondly look at these designs and remember their childhoods, while children are currently in the midst of becoming Pokemon masters. These are perfect to bring people together during the holiday season.

The Christmas Set comes with three pieces of merchandise: a blanket, a plate, and a mug, all featuring this year’s Mister Donut x Pokemon design. How would you like to have this as a gift this Christmas?

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
『ポケットモンスター ブリリアントダイヤモンド』
『ポケットモンスター シャイニングパール』 are developed by ILCA,Inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。
Nintendo Switchは任天堂の商標です。

Japanese donut shop Mister Donut is bringing back its popular Ouchi de MISDO HALLOWEEN event starting on September 3, featuring five spooky sweets.

Black Choco Cat

Fluffy Mummy

Floating Ghost

Pink Frankenstein

Pon de Chocolate Devil

MISDO HALLOWEEN Party Set

This year’s theme is ‘cute ghosts coming to visit you for Halloween!’ Rather than aiming for scares, these sweets are intended to make guests smile as they envision themselves playing with ghostly guests. These donuts are perfect for eating at home with friends and family.

The lineup includes some new designs, like the Fluffy Mummy, made with strawberry, chocolate, and whipped cream designed to look like bandages. There are 10 different eye designs, so customers never know which expression these characters will make when the box is opened!

As the COVID-19 pandemic continues, the takeout-only MISDO HALLOWEEN Party Set was created to allow parents and children to enjoy Halloween festivities at home. The set includes a bag and sun visor with an original Pon de Lion Halloween design!

Which donut are you dying to try?

To ring in the fall season, Mister Donut shops across Japan are now offering five different sweet potato donuts. The scrumptious sweets will be available until the end of November.

Honey Sweet Potato Donut

Honey Sweet Potato with Butter Donut

Purple Sweet Potato Donut

Candied Sweet Potato Donut

Sweet Potato Donut

The final donut on the list, the Sweet Potato Donut, doesn’t refer to a typical sweet potato in Japanese, but instead to a popular sweet potato cake. It’s topped with sweet potato cream and black sesame.

These sweet potato themed treats have been available for the past three years, and continue to please customers with their simple taste and texture. Each pastry is kneaded with specific types of sweet potato powder, to give it a signature flavor and feel.

New additions to this year’s lineup include the Honey Sweet Potato Donut and the Honey Sweet Potato with Butter Donut. By soaking the dough used for these treats in syrup, each bite provides a burst of sweetness while also keeping the texture of a freshly-cooked autumn potato. The Butter Donut is oven-baked with a salted butter-flavored filling.

The Purple Sweet Potato, Candied Sweet Potato, and Sweet Potato Donuts from last year are all making a comeback after immense popularity. Which one would you try first?

From July 29 to August 11, over 320,000 people from around Japan voted for their favorite lesser-known local souvenir. Sponsored by Japanese e-commerce site Mercari, the contest highlighted 47 unique goods from around the country, one for each prefecture. The winners have been announced, and the White Rabbit of Inaba from Tottori Prefecture has won first place, receiving more than 60,000 votes.

A music video-style web commercial featuring the winning product is now being produced to support the shop and particular region of Tottori. The music will be performed by electro-pop group Frasco.

In Japan, the rabbit is known for bringing good fortune, and has been a beloved symbol since ancient times.  The white rabbit in particular, featured in the local Izumo myth ‘The White Rabbit of Inaba,’ plays a major role in connecting the characters Onamuchi-no-kami and Princess Yakami. In 1968, the famous confectionery ‘White Rabbit of Inaba’ was created in the hopes of bringing good luck to those visiting the area.

Much like how an indie music group has a small group of hardcore fans but may not be well-known outside of small circles, these indie souvenirs are popular with locals, but may not be known to those outside the community. On the official website, fans can see their favorite treats displayed on what looks like album covers as an homage to this fitting comparison.

On social media, there was incredible support for the project from all kinds of people: those who made the souvenirs in the first place, those who love their local area, and those who were seeing these treats for the first time and dying to try them.

Which of the 47 souvenirs would you be most happy to receive?

BAKE CHEESE TART has teamed up with Mister Donut to release CROQUANTCHOU ZAKUZAKU, a crispy cream puff by BAKE CHEESE TART’s sister company of the same name. They are being served from July 2 to August 1.

CROQUANTCHOU ZAKUZAKU is a crispy cream puff with a custard cream filling made from Hokkaido milk. It was first produced in Hokkaido. They are stick shaped and covered in almond crunch and ‘ZAKUZAKU,’ a coating combination of egg white and sugar.

Don’t miss the chance to enjoy both BAKE CHEESE TART and CROQUANTCHOU ZAKUZAKU’s tasty treats at the same time.

Mister Donut Japan released its new tasty collection of limited-edition doughnuts in collaboration with Gion Tsujiri, the famous tea shop in Kyoto from April 9. 

The Line Up

Fluffy Uji Matcha Mochi with Black Honey 

Fluffy Uji Matcha Mochi with Soybean Whipped Cream 

Fluffy Uji Matcha with Azuki Red Beans Mochi 

Pon de Double Uji Matcha

Pon de Double Uji Matcha with Black Honey Mochi

Pon de Double Uji Matcha with Soybean Whipped Cream and Azuki Red Beans 

Uji Matcha Chocolate, Azuki Red Beans and Rice Cake Balls Pie

Special Edition: Mister Donut Voucher Card with Masaki Sudaミ

The 1st edition of collection released on March 12 with the theme of colouration 

that enhances the colour of matcha. The new edition launching this time was developed with the theme of Japanese ingredients such as black honey that brings harmony with matcha.  “Fluffy Uji Matcha” series consist of 3 flavours made of luxurious Kyoto Uji Matcha with fluffy donut which marks its first appearance of this year. “Fluffy Uji Matcha with Black Honey” is a glossy doughnut coated with matcha chocolate with black honey filling. A wide variety of doughnut featuring 7 combinations of matcha and Japanese ingredients are unbearably delicious and unmissable. 

Mister Donut holds a promotional campaign in collaboration with the Japanese movie God of Kinema starring Masaki Suda, current image model of the brand. 

During the campaign, follow Mister Donut’s official Twitter account and upload pictures of the collection with hashtag  “#ミスドでつや抹茶” and 428 lucky customers can win a voucher worth ¥500 with exclusive design features Masaki Suda.  Additionally, 67 lucky customers who have also participated in the 1st edition of Mister Donut ×Gion Tsujiri collection campaign previously can receive a voucher worth ¥2,000. 

Enjoy popular limited-edition doughnuts with Gion Tsujiri until your heart’s content.