PARCO Celebrates 50th Anniversary with New Fashion Coordination Event

13.September.2019 | FASHION

PARCO has prepared a sensational autumn and winter campaign to celebrate reaching its 50th anniversary in 2019. This campaign, which is called 50 STYLES 50th PARCO, was launched on September 12 and is represented by the famous model Niki, who will be the main fashion icon for the duration of the campaign.  

Hiroshi Doiji (BEAMS Communications Director) 

Ayami Yamanobe: SUPER A MARKET Purchasing Agent (TOMORROWLAND Sales Department)  

PARCO opened a commemoration website for the anniversary called 50 STYLES 50th PARCO. This anniversary edition website features the recommended autumn and winter fashion of the 50 brands that reside within their walls. There is also a section dedicated to the brands’ important rules of fashion, the trends to look out for this autumn and winter, and much more. There is even a Q&A column consisting of 5 hot questions and answers.

 

There are even special features containing some of the leading figures in the fashion industry including BEAMS Communication Director Hiroshi Doiji and SUPER A MARKET (TOMORROWLAND) Purchasing Agent Ayami Yamanobe. 

 

In addition, there is a special lottery with the chance to win one of the brands’ recommended fashion coordination items. For the chance to win, purchase something from one of the 50 brand shops at PARCO. You will then receive a sticker with a QR code to gain access to apply to take part in the lottery. There will be a total of 51 lucky winners.

Please check the special edition website to find out which brands are taking part in this campaign. 

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