Glasses brand Zoff teamed up with famous models Saki Shibata, Yuri Suganuma and Rinko Murata to produce a branded glasses series that is perfect to wear “All Day, Every Day”. The girls designed these glasses to fit into and enhance your everyday life experiences. The Zoff CLASSIC Girls Collection -All Day, Every Day- series will be released across Japan from October 11, 2019.
The main theme of this series is All Day, Every Day. From this, the three sub themes of morning, midday and evening were created and each model was put in charge of the designs for one of these themes. Shibata was in charge of ‘morning’ designs, Suganuma was in charge of ‘midday’ designs and Murata was in charge of ‘evening’ designs. Each model carefully thought of how the user would wear the glasses during their sub theme time in order to fully enhance their daily experiences. Each model also created a unique personal design out of metal for the temple tips of the glasses they designed.
Before being released in stores, the glasses will be available to preorder from Zoff’s official online store from 11am (JST) on September 20. From the same day from 9pm, there will be a one-hour-long live broadcast where the models will showcase their creations. A limited number of the glasses will be available to preorder during this live broadcast.
There is also a lottery taking place with the chance to take part in the Zoff CLASSIC Girls Collection Special Event which consists of two parts: A tea session where you can listen to the girls’ stories on how they produced the glasses and even get some pointers on how to coordinate your look, and a special photography session with the three models.
Designs by Saki Shibata
ZH191011 Available in 3 colours ¥7,000
These compact and circular-shaped rims are the perfect way to highlight your classic look or even a tomboy look. However you decide to wear these glasses, you will always look good with minimum effort.
ZO192024 Available in 3 colours ¥9,000
The vintage style and matte coloured metal frame make these glasses perfect for both men and women. The carefully chosen size makes these extra special.
Shibata’s statement on the personalised symbol:
“I want the wearer to feel good the moment they put on these glasses. I designed these glasses to give the wearer confidence to hold their head high and say: ‘Today is going to be a wonderful day and I am going to enjoy every moment of it.'”
Designs by Yuri Suganuma
ZP192020 Available in 3 colours ¥7,000
These frames are rectangular with soft round edges to make your face look smaller and your eyes look bigger.
ZO191012 Available in 3 colours ¥9,000
A perfect mix between foxy and geeky, the roundness of these rims is subtle, adding a feminine touch to your look. Although you may get the impression that these glasses only go well with a few styles, they actually coordinate well with a surprisingly large range of styles.
Suganuma’s statement on the personalised symbol:
“My design is a heart rate to represent how the wearer will feel when they put these glasses on. I hope my glasses make your heart jump with excitement.”
Designs by Rinko Murata
ZP192019 Available in three colours ¥7,000
The metal frame is so beautiful that it is like wearing an accessory. The subtle colours of the frame make it perfect for casual clothing. If you are looking for something for everyday use, these are perfect. Big rims are trending right now.
ZN191011 Available in three colours ¥9,000
There is a wonderful contrast between the different materials used and the circular-shaped lenses give a classic look. Switch the lenses for blue light blocking lenses to reduce the amount of blue light exposure from your computer and phone.
Murata’s statement on the personal symbol:
“I etched my initials ‘rm’ into the design. I hope the wearer feels the power to transform into a brand new person whenever they put on these glasses. I hope my glasses provide a sense of comfort and confidence to the wearer.”
Whether you are a fan of the models or this is your first time hearing about them, you just have to check out their stylish designs which are suitable for men and women of all ages.
Information
Zoff CLASSIC Girls Collection -All Day, Every Day-
Price: ¥7,000/ ¥9,000 (Price after tax, includes price of standard lenses)
*Comes as a set with a special case and microfiber cleaning cloth
Product Range: 6 different shapes in 3 different colours (18 designs in total)
Release Date: October 11, 2019
* Available for preorder from 11am on September 20, 2019 from the following locations:
– Zoff Online Store
– Zoff Rakuten Market
– Zoff ZOZOTOWN Store
* The models will be presenting their glasses on the Live Shop! live stream for 1 hour from 9pm on September 20, 2019. During this hour, a limited number of the glasses will be available to preorder.
Link: http://clk.nxlk.jp/NwGufFql/test
* All pre ordered goods from this series will be shipped to customers from the end of October.
Purchasable From: All Zoff stores nationwide (Not available at shopping outlets), Zoff Online Store, Zoff Rakuten Market, Zoff ZOZOTOWN shop, Zoff i LUMINE (Also available at the following overseas Zoff stores: Shanghai, Hong Kong and Singapore).
Special Edition Website: http://clk.nxlk.jp/Z6IMGHK5/test
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https://www.youtube.com/c/yonawoCampaign Period
August 14, 2021 (after the stream) until August 15, 2021, 23:59
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*Winners will receive a lens exchange coupon redeemable at any Zoff store nationwide.
*Prizes will be shipped in an autographed glasses case.
Zoff ROCK: https://zoffrock.com/
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