Sanrio has announced that it will begin a new hashtag campaign titlec “Take Cinnamon with you!” for its popular character Cinnamoroll, nickname Cinnamon, which will run from October 1 to November 30.
This year marks the fifth time the event has been held, which has fans taking part by taking photos and uploading them to social media. It first began in 2003, and also ran as part of Cinnamon’s 10th and 15th anniversaries in 2012 and 2017 respectively for the promotion of new merchandise. It has become a special occasion amongst fans of Cinnamon.
The theme this year is “It’s fun to take a trip out in a vehicle!” A stamp rally will take place alongside the campaign: if you visit all six designated spots and take a photo you will receive some complimentary gifts.
But for the main part of the campaign, lucky fans will also be selected to win an assortment of goodies. All they need to do is take a Cinnamon plushy or piece of merchandise out with them, or decorate their photos with either the app created for the campaign or BeautyPlus. They then need to post it onto their Twitter or Instagram with the Japanese hashtag #つれてってシナモン 2019 (“Take Cinnamon with you 2019”).
This year’s campaign enables both those with or without Cinnamoroll merchandise to participate.
Take Cinnamon out you and start snapping some cute photos!
© 2001, 2019 SANRIO CO., LTD.
Information
Take Cinnamon with you! Hashtag Campaign
Running: October 1, 2019 at 10:00 (JST) – November 30, 2019 at 23:59 (JST)
How to Participate:
①Follow the official campaign account on Twitter or Instagram @tsuretette47mon
②Take Cinnamon or Cinnamon’s friends with you to various places and apply with any of the photos. You can choose to be in the photo or not with the merchandise. If you don’t have merchandise, decorate a photo of yourself using the official campaign app or Beautyplus.
③Post your photo with the hashtag #つれてってシナモン 2019 onto your own Twitter, Instagram or other form of social media.
*There is no limit to how many photos you post across your various social media pages, apart from Instagram, of which only 1 photo will be judged.
Official Website: https://www.47mon.com/tsuretette/
*Website to be updated with more information on September 30, 2019 at 12:00 (JST)
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