New Pikachu plushie cozies up inside ketchup bottle, looks so cute that we could eat him right up

19.January.2017 | FOOD

Pokémon continues in role as pitchman for tomato products in Japan with adorable limited-edition stuffed animals and pouches.

It’s not like Pikachu really needs to do anything special to charm people, seeing as he’s the adorable face of the Pokémon franchise and all. And yet, he still felt the need to double up on the cuteness last fall by appearing as a huggable plushie nestled inside sleeping bags styled after other Pocket Monsters.

Apparently Pikachu was as cozy as he looked inside those sleeping bags, because now he’s back inside another one, this time shaped like a bottle of ketchup.

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