Starbucks X BEAMS collaboration ー where digital meets craft. Pay for drinks easier with the fashionable keyring “STARBUCKS TOUCH The Drip”
Starbucks and BEAMS have teamed up to produce a keyring that doubles up as a Starbucks card! The “STARBUCKS TOUCH The Drip” will be available to purchase from Starbucks and the online shop for a limited period starting from Friday 20th January 2017!
The STARBUCKS TOUCH card using a FeliCa chip for contactless payment was created in May 2015, and until now there have been three designs for Starbucks cards as iPhone cases. Now, the “STARBUCKS TOUCH The Drip” is the first card in keyring form! It was designed by a conscientious Japanese designer, who carefully assembled the keyring using leather to add a touch of cozy warmth and a FeliCa chip to allow for contactless payment. This brings the sensation of a hybrid accessory.
This product was designed based around the concepts of “experiencing a new, wearable way to make payments” and “where digital technology meets craft”. BEAMS considered that when purchasing coffee from your favourite café, it should also be made possible to enjoy the payment procedure. Therefore, they wrapped the new product in cozy leather, creating an accessory that can purchase a cup of coffee easily. (※) You can enjoy the wonderful look of worn leather as you use it for a long period of time ー at last, this fun and practical prepaid item has finally arrived!
The shape of the keyring resembles the shape of a drop of coffee to create the image of a Barrister making coffee, waiting for each drop to fall into the cup. In a similar way, the leather keyring has been made stitch by stitch. The keyrings are available in 5 different colours ー Starbucks green, BEAMS orange, black coffee, milk white coffee and brown latte. Wear it on your belt, your bag or attach it to your car keys ー this multipurpose keyring is fashionable and convenient!
All Starbucks cards can be charged and used multiple times. All you have to do is hold your “STARBUCKS TOUCH The Drip” keyring above the IC card reader for a speedy and cool way to pay.
■Information
STARBUCKS TOUCH The Drip
Price： ￥4,240～ (￥3,000+tax +Card deposit of over ￥1,000)
※ You can only purchase this product at BEAMS for the full price of ￥4,240 which includes the necessary ￥1,000 deposit and tax. You cannot top up your balance at the BEAMS store. You must top up at Starbucks or online.
※ Sales will end once stock runs out
Release date: Friday 20th January 2017
Available stores： Starbucks（※） and Starbucks online store
※Limited sales at 7 stores located in the Omotesandō/ Harajuku area:
Starbucks Coffee Omotesandō B-SIDE store、
Starbucks Coffee Kitasandō store,
Starbucks CoffeeYoyogi store、
Starbucks Coffee Meiji-Jingu Mae Metropia store、
Starbucks Coffee Jingu-Mae 6 chōme store、
Starbucks Coffee Omotesandō Jingu-Mae 4 chōme store、
Starbucks CoffeeTokyo Plaza, Omotesandō Harajuku store）
BEAMS Harajuku
『STARBUCKS TOUCH The Drip』Special site: http://starbuckstouch.jp/beams
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