Brightburn Horror Film Japan Release Promoted With Supervillain March in Shibuya

08.November.2019 | MOVIE / SPOT

In May this year, US-based film production and distribution company The H Collective partnered with Japanese e-commerce company Rakuten to establish Rakuten H Collective Studio and the distribution company Rakuten Distribution. It has been announced that the first film they will release, together with Toho-Towa Distribution, will be Brightburn on November 15, 2019.

 

Brightburn is an American supervillain horror film directed by David Yarovesky and produced by James Gunn and Kenneth Huang. The movie is an amalgamation of genres including horror, sci-fi, suspense and drama. The global hit song bad guy by Billie Eilish serves as the movie’s credit roll theme.

 

The film tells the story of Tori Breyer (Elizabeth Banks) whose struggles with fertility are lifted and her dreams for motherhood come true when a mysterious baby boy appears to her. Things take a turn for the worse however as darkness begins to manifest itself in the child, Brandon Breyer (Jackson A. Dunn), and he begins to act out his deviant urges.

In promotion of the film, an army of 48 people dressed as Brightburn marched through the streets on Shibuya on Wednesday. They called themselves BBK48, a pun on the Japanese idol group AKB48, with “BBK” standing for Brightburn Kyoufu no Kakusancha (“Fear Spreading Collective”). They began on Koen Dori Street and made their way to Shibuya’s famous Scramble Crossing, weaving in and out of the crowd who reacted in fear and surprise at the red-cloaked band of baddies. Many photos were taken by passersby and posted onto social media.

They continued along Basketball Street (Center-gai Shopping Street), catching everyone off guard as they marched in unison.

 

Have you seen Brightburn yet? Let us know what you thought on Twitter or Facebook.

 

©The H Collective

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