The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

Starting February 1, 2023, visitors to Nagano will be able to experience an unforgettable winter experience at Hoshino Resorts KAI Alps. The Kamakura Footbath will invite guests to soak their feet in a warm bath as they sit in a traditional Japanese igloo while sipping local amazake and enjoying the snowy scenery. 

Soak your Feet Inside a Hot Footbath Inside a Kamakura

During February when snowfall is the heaviest, these kamakura, or igloos, can be spotted in the hotel’s courtyard. A private footbath is available inside each structure, which will keep guests from experiencing the cold wind. According to many, having a cool body and warm feet is the perfect recipe for a good night’s sleep and good health.

Taste Amazake from a Local Brewery

Kurazukuri Amazake is brewed at Hokuan Brewery in Omachi, Nagano. Made exclusively from home-grown, expertly polished sake rice, the sweet beverage has a delicate flavor similar to wagashi. Why not warm your body from the inside out with this traditional drink?

Enjoy the Winter Landscape Illuminated by Bamboo Lights

Around each kamakura are a sea of bamboo lanterns, popular in the area. Guests can gaze out at the cold winter landscape beneath the awesome peaks of the Japanese Alps while pondering what the spring will bring. 

Hoshino Resorts KAI Tsugaru, a hot-spring hotel located in Owani, Aomori Prefecture, will hold a special snow and sake event from February 1 until February 28, 2022. Hotel guests will be invited to enjoy drinks before dinner with a special winter twist–under a kamakura! A kamakura is the Japanese equivalent of an igloo, and local sake will be cooled by the snow as guests enjoy a glass while taking in the gorgeous scenery.

Famed author Osamu Dazai described the seven types of snowfall found in the Tsugaru region in his work Tsugaru. To allow visits to enjoy the many different types of snow in Aomori, seven unique sakes will be prepared and depending on the snowfall each day, the sake guests are served will change. This unique experience is sure to leave an impression. Who would you like to bring along?

Tsugaru Snow Lanterns

Seven lanterns designed by Iemasa Yamahata will be placed on the inside of the kamakura. Each has a different color and pattern and each is based on one of the seven types of snow: powdery snow, large snowflakes, grainy snow, watery snow, granular snow, sleet,  and crusted snow.

The Kirby Cafe has announced a warm and tasty new winter menu! New items will be available from November 17, 2022 until February 28, 2023, and are sure to warm up fans of the beloved video game series.

Menu

Winter Kirby Burger & Pasta with Powdered Snow Cheese (30th Anniversary Version)

Winter Waddle Dee Burger & Pasta with Powdered Snow Cheese

Waddle Dee’s Dreamy White Stew

Chef Kawasaki’s Winter Hors d’oeuvres with Roast Beef

Transform! Carby Cake

Kirby’s Dream Ricotta Pancake

Whispy Woods Blessed Tart

Elfilin’s Twinkle☆Frozen Drink

The Winter 2022 menu offers a variety of adorable and tasty menu items featuring Kirby and his friends all dressed up for the colder months. From a burger and pasta set to piping hot stew and fluffy ricotta pancakes, there’s sure to be something for every taste. 

The Carby cake, inspired by Kirby’s special transformation in the recent game Kirby and the Forgotten Land, has been reimagined in a winter version. Fans won’t want to miss out!

This winter, come enjoy plenty of Kirby-inspired treats while you can!

©Nintendo / HAL Laboratory, Inc.

The scenic Hoshino Resort Risonare Atami in Shizuoka Prefecture, known for its spectacular views and hot springs, will begin hosting Night Strawberry Tours, inviting couples to pick strawberries in an illuminated greenhouse from January 6 until March 30, 2023. The event is only available on even-numbered days, and only one couple per day can participate. Beni Hoppe Strawberries are a specialty of the area, and this is the 10th event of its kind. Fittingly, guests can enjoy their strawberries with 10 unique condiments. 

Enjoy Fresh Strawberries with 10 Condiments

Guests can enjoy ten unique condiments with their strawberries, including condensed milk, mascarpone, and pistachio. When the mild flavor of condensed milk is combined with savory pistachios, the fresh, full-bodied sweetness of the Beni Hoppe strawberries reaches a new level. Visitors are welcome to ask the staff for the best combinations, or are welcome to experiment themselves!

Pick Strawberries at Night in a Private, Shimmering Greenhouse

After dinner, guests will leave the hotel to begin the Night Strawberry Tour. A red carpet is laid out in the illuminated greenhouse, and those taking part in the tour will enjoy strawberry picking as they sip a glass of rose champagne. 

See how Strawberries are Cultivated

Beni Hoppe strawberries are made by combining the Akihime and Sachinoka varieties. In Japanese, the name means red cheeks, and the name was inspired by the Japanese term hoppe ga ochiru*, meaning “my cheeks are falling off.” This is often used to describe food that’s extremely flavorful. These particular strawberries are award-winning, so visitors won’t want to miss this exclusive experience!

*See Shizuoka Prefecture’s official website for more information.

Hoshino Resorts currently operates 56 facilities in Japan and abroad, and the company has just added another gorgeous property to the list. Starting March 30, Hoshino Resorts acquired all shares of the Onward Beach Resort Guam. Going forward, the hotel will undergo extensive renovations and will be relaunched as a Hoshino Resorts branded location. This is the fifth Hoshino property to be located overseas and the second in the United States. 

The Onward Beach Resort Guam is located 10 minutes by car from downtown Tumon. At the hotel, guests can enjoy a quiet stay away from the hustle and bustle of the city, with a private beach and unrivaled views of the sunset. 

The resort also boasts one of the largest water parks in Micronesia, where adults and children can enjoy themselves all day long. With plenty of chances to both relax and stay active, this is the perfect location for any travel lover!

Hoshino Resort Aomoriya, an inn where visitors are invited to fully enjoy Aomori’s culture, will begin its Hanami Kotatsu event from April 1 until May 31, 2022. Guests can enjoy local sake while warming themselves beneath a cozy kotatsu. In the chilly Aomori spring, a kotatsu) will be set up beneath the blooming trees for visitors to comfortably view the cherry blossoms. Hot-water bottles will also be available for rent if guests can a little too cold!

April in Aomori is spring according to the calendar, but it’s still quite chilly. Nevertheless, the people of Aomori look forward to flower viewing to overcome the cold winter and enjoy the long-awaited arrival of spring.

Three Fun Additions to Make Cherry Blossom Viewing More Fun

1  A Traditional Umbrella with a Sakura Pattern

Next to each kotatsu is a row of Japanese umbrellas with cherry blossoms painted on them, spreading the pink cherry blossom imagery all around. When opened, the umbrellas are covered with cherry blossoms, making you feel as if you are under the cherry blossoms in full bloom.

2 Choose a Local Sake and Sake Cups for a Flower Viewing Sake Tower

Choose your favorite local sake and three sake cups to make a sake tower! Guests can choose from 10 Aomori sake brands, each with unique aromas and flavors. 

3 Cherry Blossom Patterned Cotton-Filled Hot Water Bottle for Extra Warmth

To keep extra warm beneath the kotatsu, a cotton blanket with a cherry blossom pattern and a hot-water bottle are available for rent. Doesn’t it sound heavenly?

Booking.com Japan has revealed its top four picks for the Japanese accommodations with the best outdoor baths and snow views! 

Zao Kokusai Hotel (Zao Onsen, Yamagata Prefecture)

Located 900 meters above sea level and surrounded by the gorgeous natural beauty of the Zao mountains, this resort has long been renowned for its spectacular view of seasonal scenery. During winter, guests can enjoy a fully spring-fed open-air bath while gazing at the snow-capped mountains. The milky white waters of the Zao Hot Springs have high sulfur content which will improve the texture of your skin. The resort also has a bath large enough to accommodate up to seven people at a time and a private bath for families or lovers. 

Midorinokaze Resort Kitayuzawa (Date, Hokkaido)

The Midorinokaze Resort Kitayuzawa is surrounded by nature and contains one of the largest open-air baths in Japan, along with 20 unique fragrant baths for guests to enjoy. In winter, the surrounding trees seem to glisten with snow, and visitors are sure to find plenty of peace and relaxation while lounging beneath the grey skies. 

Akakura Kanko Hotel (Myoko, Niigata Prefecture)

This highland resort sits on a 1,000-meter peak, offering unmatched views of Niigata Prefecture. The natural hot spring flows from the inside of Mt. Myoko, with healing waters perfect for soaking in during the cold winter months. The large baths are also equipped with a sauna and deck, and those wanting to view the scenery from their room can enjoy guest accommodations with private baths as well!

Satoyama Jujo (Minamiuonuma, Niigata Prefecture)

Winning a design award for its facilities, Satoyama Jujo has a different feel when compared to most hotels and ryokan. Booking.com recommends it for travelers looking for new experiences! In the open-air bath, visitors can relax while enjoying a panoramic view of Mt. Makihata, one of Japan’s 100 most famous peaks. Guests can also enjoy the starry skies at night. This is a perfect location for couples!

Each season in Japan offers uniquely beautiful scenery. How would you like to enjoy winter in one of these luxurious baths?

Want something to do at a ski resort but not a fan of skiing? No problem! Ishiuchi Maruyama Ski Resort in Niigata Prefecture has opened the new Snow Garden, a complex filled with cafes and activities held in transparent dome tents and terraces. Visitors can relax in an open space overlooking the gorgeous landscape without breaking a sweat. The Snow Village will be open until March 27, 2022.

Enjoy the panoramic view of the snow-covered Uonuma Plains and Niigata’s breathtaking mountains while enjoying a warm beverage and wonderful company. 

Hoshino Resort Tomamu, one of the largest stay-and-go snow resorts in Hokkaido, will open a hotel made entirely of ice from January 20 until February 28, 2022. The ceiling, walls, and furniture will all be made of ice, and guests can also enjoy an outdoor ice bath! In addition, a new Ice Dinner will be on offer, where visitors can enjoy a beautiful table surrounded by ice overlooking a forest of white birches while staring up at the starry winter sky.

The seamless dome-shaped ice structure is about 8.5 meters in diameter and 3.5 meters high. Sleeping bags will be provided to guests to keep them warm and comfortable until morning.

Visitors can enjoy a hot spring in the open winter air in Shimukappu Village’s Scan Portopia Yunosawa Onsen. 

The aforementioned Ice Dinner features three ice-themed dishes and welcomes guests to sit at a table made entirely of ice surrounded by majestic nature.

The appetizer includes iced vegetables like tomatoes, bell peppers, and cauliflower. Each is dipped in a warm garlic sauce, balancing the sweetness of the veggies, which become more sugary when cold. 

The main course, Iceberg Bouillabaisse, is covered with ice. This begins to melt as the soup pot is slowly heated in front of the guests, revealing gorgeous seafood like cod and shrimp. It’s a feast for the eyes as well as the tastebuds!

The frozen fruit dessert mixes strawberries and kiwis with hot wine and a touch of cinnamon. Sweet and sour flavors come together to end the night on a high note.

UNITED ARROWS has released its first craft beer in collaboration with Be Easy Brewing, located in Hirosaki City, Aomori Prefecture. The brew is available at the UNITED ARROWS BOTTLE SHOP, which sells select alcoholic beverages from both Japan and abroad. ‘Apple Pie Ala Mode’ went on sale starting January 2 at the UA BAR on the first floor of the UNITED ARROWS Harajuku flagship store, H BEAUTY AND YOUTH, and the California General Store. 

Be Easy Brewing offers a selection of unique and constantly changing beers using ingredients found in Aomori like apples, strawberries and Tsugaru rice. From IPAs to wheat ales, the company is always experimenting with different styles. This strange collaboration was born after UNITED ARROWS expressed a fascination with the high quality and incredible taste of Be Easy Brewing’s beers.

‘Apple Pie Ala Mode’ is a Berliner Weisse with a slightly sour taste combining apple juice, cinnamon, and vanilla. 

Hoshino Resort Risonare Atami will open the Atami Plum Cafe from January 6 until March 11, 2022. Guests can experience the early arrival of spring beneath the plum blossoms, and at the cafe space on the top floor of the hotel, visitors can feast on a number of plum-inspired dishes. 

The Atami Plum Garden, located near the resort, is one of the most famous places in Japan to see plum blossoms early. The first blossoms usually open up in late November or early December, and this event will get people excited about welcoming the warmer spring months.

A false plum tree will welcome visitors to the cafe, and the ceiling will also be covered in lavender blossoms. The tables, chairs, and garlands are all themed to welcome spring, and the terrace will feature a plum-shaped kotatsu. Guests sitting beneath it can stay warm while gazing out at the vast ocean.

The Plum Gelato Plate features three varieties made with plum pulp, jam, and paste. Why not give it a try?

Plum Gelato Plate: ¥2,000 (Tax Included) *5 available per day