A special pop-up store celebrating the upcoming Dragon Ball Super: Super Hero film is coming to four locations in Tokyo and Kanagawa! The film is scheduled to be released on June 11, 2022, and fans can pick up some exclusive merchandise at Shinjuku Station, Kawasaki Station, Ikebukuro Station, and Akihabara Station. The dates are listed below!

 

 

Exclusive Products

 

 

Special Bonus

 

 

Product Lineup

 

 

Shop Displays

 

The pop-up shop will feature exclusive items decorated with popular imagery from the Dragon Ball series. Fans will also be able to grab some home goods themed around the Capsule House where Bulma lives!

 

As a purchase bonus, customers spending ¥2,500 or more will receive a special holographic sticker!

 

Each venue will be decorated, so enjoy taking some photos with your family and friends.

The Ryokan Tokyo Yugawara, a traditional-style Japanese inn and hot spring located in Kanagawa Prefecture, will open on March 18, 2022. The hot springs in the area have a storied history, appearing in the oldest collection of Japanese poems from the year 759 AD and loved by great writers such as Natsume Souseki and Ryunosuke Akutagawa. There is also a cafe inviting visitors to enjoy delicious meals as they relax in the springs.

 

Onsen Dojo operates and plans hot spring facilities, including the ‘Ofuro Cafe’ brand, resort facilities, and more. The company also provides support for local business investments. 

Sankt Gallen Taproom, a bar directly owned by the original Sankt Gallen microbrewery, has begun selling special menu items to commemorate the 40th anniversary of Honatsugi MYLORD until March 31, 2022. Since ancient times, black cats have been a symbol of prosperous business, and fittingly, the new menu features a black cat motif. 

 

The 40th-anniversary beer, Congratulations Nya~ England IPA, is a New England IPA-style beer, a style that originated in the New England region of the eastern United States. The orange-yellow liquid was inspired by the eyes of a black cat glowing in the dark. The adorable cat ear burger buns are baked at the city’s Good Aging Store. The black color is made by adding unsweetened black cocoa to the flour.

 

Pola Museum of Art opened in September 2002, its huge collection amassed by the second-generation founder of Pola, Tsuneshi Suzuki (1930-2000), over a period of about 40 years after World War II. The museum has since held various special exhibitions based on this collection–for the 10th anniversary in 2012, the Forest Promenade was opened along with a collection of outdoor sculptures, the opening of a contemporary art gallery, and more hands-on exhibitions. From April 9 until September 6, 2022, the POLA will host an exhibition to celebrate the 20th anniversary of the venue’s opening. This event will focus on new additions to the gallery, including works by Claude Monet, Henri Matisse, and Gerhard Richter.

 

Water Lilies. Claude Monet, 1907. Oil/Canvas. (93.3 x 89.2 cm)

 

In planning the exhibition, the theme chosen was ‘light.’ Impressionist painters such as Monet were experts at capturing light, and this is easily seen in Water Lillies.

 

Expanding the Existing Collection, New Pieces Connect the Modern and Contemporary Periods

Woman with a Parasol. Robert Delaunay. 1913. Oil/Canvas. (123.5 × 90.3 cm)

 

While the collection is largely composed of modern Western and Japanese paintings from the 19th and 20th centuries, the new additions include postwar contemporary pieces, with some on display for the first time ever.

 

The Largest Project in the Museum’s History

Woman with a Mirror. Fernand Léger. 1920. Oil/Canvas. (55.6 x 38.7 cm)

Woman Reading by the Window. Vilhelm Hammershøi. 1899. Oil/Canvas. (46.2×51.0 cm)

 

 

In order to showcase as much of the existing and new collections as possible, the exhibition will be held in five exhibition rooms in the museum, the Atrium Gallery, which was newly established in 2017 to showcase contemporary art, the lobby space, and even the forest promenade. This is the largest event since the opening of the Pola Museum of Art.

From Impressionism to the Present Day: Works Featuring ‘Light’

Abstract Painting. Gerhard Richter. 1987. Oil/Canvas. (200.7 × 200.8 cm) © Gerhard Richter 2021（20102021）

 

 

The exhibition introduces numerous works related to light from the height of the Impressionist movement to the present day. Be sure to visit if you can!

On November 23, 2021, RADWIMPS released their new album ‘FOREVER DAZE’ on the 16th anniversary of their major-label debut. A new report has been published highlighting the first day of the band’s new tour on December 4 at Pia Arena MM. 

 

RADWIMPS Official Live Report

“It went by in the blink of an eye. Thank you so much for coming out. All I can do is say ‘thank you.’ There is so much more I’d love to say, but when I see all of your faces like this, all I can manage to get out is ‘thank you.’ Meeting each and every one of you makes this all more real. I’ve been waiting to be able to do this for such a long time. Thank you.” 

 

This is how vocalist Yojiro Noda thanked the audience with all his heart and soul at the end of the show. The first day of the ‘FOREVER IN THE DAZE TOUR 2021-2022’ was a joyous occasion after nearly two years of the pandemic, with fans gathering to praise the band’s first new album in three years ‘FOREVER DAZE.’ 

 

Day one took place on December 4 at Pia Arena MM in Kanagawa. In addition to RADWIMPS members, drummers Mizuki Mori and Masafumi Eno, as well as guitarists Taiking (Suchmos) and Mizuki Masuda (miida) joined the band for this tour only. Since the tour has just started, I won’t spoil the set list and production, but the ensemble brought some incredible energy to the stage. RADWIMPS seemed to take on new life with each and every song performed, and the audience was slowly and steadily inspired by both Noda’s incredible vocals and the powerful instrumentals. As Noda said in a comment regarding the new album, “No matter how hard things get, I can always make music.” 

 

How will the new songs found on FOREVER DAZE fit in with the band’s classic tracks? The performance features graphics from visual artist Kento Yamada that will wow audiences more than they could ever anticipate. The curtain has risen on this new RADWIMPS. Get ready to see them in a whole new light. 

（text： Shoichi Miyake）

 

The ‘FOREVER IN THE DAZE TOUR 2021-2022’ is coming to six locations across Japan for twelve shows total. For more information, check out the official website!

 

The huggable next-generation pet robot LOVOT was first released one year ago, and to celebrate, some limited time merchandise and sweets are now on sale!

 

LOVOT LOVOT Anniversary Dessert Plate, available until October 31, 2021

Autumn Only! LOVOT LOVOT Chicken Plate with Mushroom Sauce, available until November 30, 2021

Coaster / Postcard / Clear Folder

LOVOT Cafe Original Coaster / LOVOT Cafe Original Smartphone Case

LOVOT Cafe Original Tote Bag / LOVOT Cafe Original T-Shirt (Unisex)

LOVOT Cafe Original Case / LOVOT Cafe Original Handtowel 

LOVOT Cafe Original Ballpen with Charm / LOVOT Cafe Original Mug

LOVOT Cafe Original American-style Cookie / LOVOT Cafe Original Natural Plate

LOVOT Cafe Original Pin

 

 

Featured in the special Dessert Plate is a loveable cake with LOVOT’s face, along with mini rolls, mini cupcakes, and vanilla ice cream with fruit on top. The LOVOT cake is made with milk chocolate and coffee mousse, along with chocolate streusel for a more mature flavor that isn’t overly sweet. Those who visit the store on or after October 1 will receive a limited-edition novelty drawing while supplies last. Coasters and postcards will also be given away on a first-come, first-served basis from October 1 until October 15, while clear folders will be gifted on or after October 16. 

 

The goods for this collection are based on the theme of ‘LOVE is here,’ so please look forward to these sweet collectibles and many more years of LOVOT!

 

Prepare for the ultimate comfy camping and dining experience! The Riviera Zushi Marina in Zushi City, Kanagawa, is opening a glamping-themed restaurant, Malibu Farm Kamakura Terrace, for a limited time only. Returning from a popular run last year, the comfy spot will be open from October 1 until February 28, 2022, with reservations now open. 

 

 

In addition to Malibu Farm’s commitment to fresh, organic, and local ingredients, this year’s menu will feature sustainable ingredients, with plenty of seafood and vegetables. Guests can relax in the luxurious comfort of their own private tent, enjoying a meal and the crisp sea air. 

 

Malibu Farm, incredibly popular with celebrities from L.A., opened its Japan location last March at the Riviera Zushi Marina Resort. Looking over the ocean, the locale offers breathtaking scenery with over 900 palm trees and a collection of luxury cruisers and yachts. 

 

 

Introduced last winter, the Kamakura Terrace is perfect for winter, with each private tent heated while not obstructing the view and giving guests a safe place to enjoy time with family and friends. This is the ideal location for birthdays and anniversaries, and watching the sunset will offer an unforgettable way to celebrate. 

The colorfully painted street pianos seen around Japan are set to make an appearance in Kanagawa Prefecture! Two of Yamaha’s upright LovePianos will be installed at two stations along the Hakone Ropeway from September 12 until September 25. During this time, anyone can freely play these pianos at Sounzan Station and Togendai Station. From the five distinctly designed LovePiano designs, numbers 1 and 2 will be installed for this event.

 

 

LovePiano #1

LovePiano #2

 

 

The Hakone Ropeway connects Sounzan Station and Togendai Station, a distance of about 4 kilometers, in 25 minutes. Those travelling this unique cable car line can catch glimpses of Mount Fuji and Lake Ashinoko along the journey.

 

From March 18 until March 31, one of the LovePianos was installed at Sounzan Station to massive crowds and fanfare. Yamaha Music Japan has continued installing pianos in open spaces such as train stations, airports, and other facilities as part of the LovePiano project, which promotes activities to get the masses interested in piano playing. So far, LovePianos have popped up at over 60 locations, including Shinjuku Station, Shinagawa Station, Sapporo Station, and Osaka International Airport.

 

LovePiano will also be installed at Odawara Sannomaru Hall and Umemaru Square in the HaRuNe Odawara underground shopping mall from September 5 until the 17th.

 

Would you want to play one of these pianos in public?

Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It’s home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.

 

A Visit to the Historical Sea Route

 

 

Oyamazumi Shrine

A ‘power spot’ revered by prominent people

Oyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It’s home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.

 

Information

Oyamazumi Shrine

Address: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, Japan

TEL: 0897-82-0032

Opening Hours: Sunrise to 17:00

National Treasure Building: 8:30-17:00 (Last Entries 16:30)

Official Website: https://oomishimagu.jp/

 

Kurushima Kaikyo Service Area

Lip-smacking food aplenty

If you’re one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that’s made to look like Kurushima Kaikyō Bridge, or try Imabari’s soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don’t pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above.

 

Information

Kurushima Kaikyo Service Area

Address: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan

Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00

Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php

 

Murakami Suigun Museum

Dedicated to the Imabari heroes who protected the ocean

Murakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: “Now I’m sorta like a military commander too,” she said.

 

Information 

Murakami Suigun Museum

Address: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan
TEL: 0897-74-1065

Opening Hours: 9:00-17:00

Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)

Official Website: https://www.city.imabari.ehime.jp/museum/suigun/

 

Roadside Station Yoshiumi Iki-iki-kan

A bundle of fun and entertainment in one place

Roll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It’s also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You’ll also be able to meet Koro-chan, a popular fish who has lived there for 30 years.

 

Information

Roadside Station Yoshiumi Iki-iki-kan

Address: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, Japan

TEL: 0897-84-3710

Opening Hours: 9:00-17:00

Restaurant: 10:00-16:00 (Last Orders 15:00)

Closed: New Year’s Day (and certain days in winter)

Official Website: http://www.imabari-shimanami.jp/ikiiki/

 

Dolphin Farm Shimanami

Meet the cute and friendly dolphins

 

Dolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There’s even a car camping area you can stay at.

 

Information

Dolphin Farm Shimanami

Address: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

TEL: 0897-72-8787

Opening Hours: 9:00-17:00

Closed: On days with bad weath

Official Website: https://www.df-shimanami.com/

 

Hakata Beach

A white sandy beach rolling out 200-meters 

 

 

Hakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream.

 

Information

Hakata Beach

Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

Sea Bathing: Early July – Late August

Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198

 

Imabari Towels

High quality towels woven with tradition and technique

 

Imabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time!

 

Information 

Imabari Towel

Official Website: https://www.imabaritowel.jp/

 

Sunrise Itoyama

Need a bike?

Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone’s needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea.

 

Information 

Sunrise Itoyama

Address: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, Japan

TEL: 0898-41-3196

Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/

Official Website: https://www.sunrise-itoyama.jp/

 

Marutomi

The famous restaurant known to every local

If you want the real experience of Imabari’s yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn’t come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too.

 

Information 

Marutomi

2-3-6 Katayama, Imabari, Ehime 794-0063, Japan

TEL: 0898-23-2740

Opening Hours: 17:30-22:00

Closed: Wednesdays

Official Website: https://maru-marutomi.jp/

 

Imabari Castle

A castle by the sea

Imabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan’s three “Castles on the Sea” and was also listed in Japan’s Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It’s a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city.

 

Information

Imabari Castle

Address: 3-1-3 Toricho, Imabari, Ehime, 794-0036, Japan

TEL: 0898-31-9233

Opening Hours: 9:00-17:00

Closed: December 29 – December 31

Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/

 

Kirosan Observatory Park

A breathtaking spectacle to remember

Kirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues.

 

Information 

Kirosan Observatory Park

Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, Japan

No Fixed Holidays

Open 24-hours a day

Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182

 

Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/

 

We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It’s a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more.

The reception staff are ready and waiting to greet customers with a smile

 

The all new Matsuyama Tourist Information Centre finally opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. You’ll find it on the first floor of Matsuyama Mitsukoshi which isn’t even a one-minute walk from Okaido Station. It features an interior fusion combining history and culture with a design inspired by Matsuyama Castle while also throwing in a contemporary feel.

Six giant screens serve as the perfect place for tourism-related PR of Matsuyama

The first sight many visitors will lay their eyes on upon entering the information centres are the six screens spanning 1.5 meters high and 4.5 meters across the wall. Here, a variety of promotional material centred on the highlights of Matsuyama will be displayed.

 

The information centre offers many useful services, including for foreign customers who don’t speak Japanese. There is a translation and interpreting service, money exchange, rental electrical outlets for smart devices, and more. The staff themselves are multilingual, but the interpreting service includes access to a call centre which you can access using the free WiFi or using an iPad. The availability of foreign currency exchange is also extremely beneficial as Matsuyama is a city abundant with long-standing shops that have been around for decades and longer. Another convenience with the centre is easy access to public transport. If you’re looking to travel around the prefecture, we recommend paying a visit to the centre first as it’s sure to provide valuable information. You can even rent mobile batteries for your smartphone to lessen the stress when sightseeing.

The pictogram shows the many handy services available

Visitors will also find a comprehensive duty-free counter inside the information centre which covers all stores in Okaido, Gintengai, Matsuchika Town, Dogo Shoten, and Ropeway Shotengai. You must spend over ¥5,000 (before tax) on products to be duty-free eligible. Since it’s a comprehensive service, if you have multiple receipts you can be exempt from tax as long as all your receipts exceed ¥5,000. Participating stores have special stickers plastered up inside so tourists can quickly and easily identify them.

Stores participating in the duty-free service have stickers and signs to show it

For example, if you spend ¥500 at participating stores in Dogo Shotengai, ¥1,000 in Okaido Shopping Street, and ¥3,500 in Gintengai Shotengai, and take all three of those receipts adding up to ¥5,000 to the information centre, you can get your items duty free. But keep in mind that the receipts have a validity period on them, so be sure to check opening hours.

 

The Matsuyama Tourist Information Centre serves as the perfect site for bringing in all kinds of tourists, including foreign travellers, to Matsuyama post-COVID. The information also goes by the cute nickname “Dan Dan info.” Dan dan is an old Ehime phrase meaning “thank you” and ties in with the smiling and hospitable welcome staff wish to greet guests with. It’s exciting to look into the future and see how Matsuyama’s tourism and economic growth will develop in its shopping districts, stores, and elsewhere. Make one of your first stops the Matsuyama Tourist Information Centre when visiting the city.

The all new Matsuyama Tourist Information Centre opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

From tasty treats to home and lifestyle goods, Matsuyama has no shortage of souvenirs

Popular sightseeing spots and delicious food you can’t get anywhere else—these are all part of the fun experience to be had when travelling. To wrap up your time there and memorialise all that’s happened, nothing’s better than picking up a little souvenir. In Episode 8 of All About Matsuyama, we take a look at the many wonderful items you can take home with you as souvenirs from food to traditional handicrafts, special dyed fashion and accessories, and more. MOSHI MOSHI NIPPON has picked out a range of delightful treats like Matsuyama’s famous tartes, jakoten, three-colour botchan dango as well as Tobe ware porcelain which is an Ehime tradition, and iyo-kasuri fabric which is one of Japan’s three main kasuri fabrics.

 

First on the list is the ‘tarte,’ a speciality product of Shikoku which is more of a sponge cake. They’re made of a soft and fluffy sesame seed-coloured sponge and coarse red bean paste. A famous treat of Matsuyama, you can find these tarts just about anywhere in Okaido Shopping Street, near Dogo Onsen, and elsewhere.

 

Jakoten is considered a soul food of Ehime Prefecture. It’s made from fish that are blended into a paste and fried. You can find jakoten everywhere in Matsuyama, but every restaurant serves theirs with different textures and flavours. Many places fry them fresh, so be sure to try a bunch to compare the flavours and then you can decide which to buy as a souvenir. There are even places so popular that they have lines outside them before they even open.

 

The botchan dango is something many of our readers have probably seen or heard about. These three-coloured skewered dango are served bite-sized, cute enough to snap a photo of. The ones sold at Dogo Onsen are something of a speciality. They have their name from Natsume Soseki’s novel Botchan. You’ll find them all around Dogo Shotengai.

 

Tobe ware is a traditional type of porcelain from Tobe in Ehime, known for its smooth touch and durability. This traditional porcelain has been handed down from old times until today, and in recent years, ceramists have been hammering out their own unique shapes, so have become popular as stylish, everyday use lifestyle items.

 

You can’t talk about Ehime’s traditional craftwork without mentioning iyo-kasuri fabric. Matsuyama used to have huge production output of this fabric type, which stands as one of three of Japan’s most famous kasuri fabrics alongside kurume-gasuri from Fukuoka and bingo-kasuri from Hiroshima. Production has dwindled in modern times, but if you go to Art Labo KASURI Rekishikan, you can learn all about iyo-kasuri. There are lots of gorgeous iyo-kasuri products to buy like cute pouches, bags, and more.

 

And that’s our list of must-grab souvenirs. There are of course endless other things you can get your hands on, so if you’re lost on what to pick up, try asking at the Matsuyama Tourist Information Centre.

 

Stay tuned for the next and final episode of All About Matsuyama.

The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

The Mitsu Ferry, managed by Matsuyama City, has been running for over 500 years

We’ve covered much about the land in this series, so in Episode 7 of All About Matsuyama, we’re heading to the sea. Mitsuhama Port sits in the western part of Matsuyama, Ehime. Mitsuhama is a port town that flourished during and following the Edo Period as the ‘front door to the ocean.’ Visiting the town is a trip down memory lane as there are still pseudo Western-style buildings from the Meiji and Taisho periods that suffered damage from the war, as well as traditional Japanese houses, and more. The Mitsuhama Shotengai shopping district was once a bustling place for the fishing and trade industries. Today, buildings have been renovated and taken on new managers who have turned places into stylish cafes, galleries, and other businesses, creating a quaint mix of new and old.

 

Matsuhama Port is a 15-minute car ride from Matsuyama Station, which itself is connected to other must-visit spots we’ve covered in this series such as Matsuchika Town and Gintengai. If you’re looking for a place to walk around, the port area is somewhere you can really stretch your legs. It’s right outside Mitsu Station from where you can see Mitsuhama Shotengai lined with concrete shops. The street has an old-timey Japanese nostalgic feeling to it. The number of young people frequenting the local shops and houses that have been renovated into various stores is on the rise which is changing its image from a former port town to a hip place to go for shopping. In the summer there are firework festivals and events held by the shopping district, so it’s quickly becoming one of Matsuyama’s new tourist spots.

A luxurious sea bream meshi-zen set meal

If you’re strolling through Mitsuhama Shotengai, one place we absolutely want to recommend people visit is Taimeshi, a restaurant that set up shop inside a Japanese house that’s registered as a Tangible Cultural Property. They have only one order on the menu as pictured above: the Taimeshi-Zen, a sea bream set meal, which is made even more enjoyable by the restaurant’s elegant decor.

Mitsuyamayaki is a fast food delicacy of Mitsuhama

Everyone needs to try the local fried food as well. The most popular is their okonomiyaki, a common food in Japan. However, the type served in Mitsuhama, known as Mitsuhamayaki, is a little different from the Osaka or Hiroshima styles. They load the batter with noodles and garnish with chikuwa fish-paste, an ingredient long-loved in Mitsuhama, and the secret ingredient—fish flakes. Beef is used as the meat filling. The result is the kind of flavours you’d imagine tucking into in a port down. Each restaurant that serves Mitsuhamayaki serves theirs with their own original sauces too, so no two places will be exactly the same. Try several to compare the tastes.

 

Something else that can’t be passed up when visiting Mitsuhama is the Mitsu Ferry, a boat with a 500-year history that rides up and down the river and is free of charge. Not only has it been used since the Muromachi Period for transporting goods, it also enjoys 40,000 passengers every year having been recognised as a tourist spot in recent years.

 

Baishinji Station, which is right next to Minatoyama Station and is how you get to the Mitsu Ferry, is known for being the location of the final episode of the 1991 Japanese drama series Tokyo Love Story. There, visitors can also gaze at the gorgeous view of the Seto Inland Sea, pay a visit to Baishinji Garden to enjoy the plum and cherry blossoms, and more.

 

Matsuyama is vast and full of many places to enjoy. Mitsuhama is one of these locations and is easily accessed by train from the city centre. It’s a tranquil place where you can feel both the preserved old atmosphere and the modern changes. It’s sure to continue growing as one of the city’s must-visit sightseeing spots.