The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

Hoshinoya Tokyo, a Japanese-style inn in Otemachi, Tokyo, will offer a strawberry-filled afternoon tea set from January 7 until May 31, 2023.

Fragrant Strawberry Afternoon Tea

The Fragrant Strawberry Afternoon Tea is a modern-day expression of the traditional Japanese tea ceremony. A major part of Edo culture, guests can enjoy small dishes, sweets, and more. All 10 dishes are made with seasonal strawberries and fermented foods. Visitors can enjoy a plethora of unique textures and flavors, from a French cake with four layers of strawberry sauce to a strawberry confiture in dough kneaded with amazake.

Enjoy Unique Pairings

Dim sum, sweets, and dried goods will each be served with a proper pairing. The oshizushi is paired with a sparkling sake that perfectly matches the seasonal ingredients, and accompanying the main sweets is original coffee brewed in a French press. This coffee was developed exclusively for the afternoon tea set by the specialty coffee shop Sarutahiko Coffee. 

Original Box

Since ancient times, the fuchidaka has been used as a sweets dish to accompany stronger tea. This afternoon tea will be served in an eye-catching original decorated stacked box decorated with jewel beetles. Come enjoy this elegant treat with a loved one to celebrate the new year!

From July 15 until November 6, the popular teamLab exhibition A Forest Where Gods Live will be returning to Mifuneyama Rakuen Park in Saga Prefecture! This year, a new work titled Ephemeral Solidified Light will be on display, with rainbow-colored lights swirling and shining across the gorgeous landscape. The exhibition is being sponsored by Volvo. 

Ephemeral Solidified Light makes it seem like the lights themselves have come to life. Visitors will be tempted to reach out and touch them, but they’ll only find normal water against their fingertips.

teamLab <Ephemeral Solidified Light> ©teamLab

The exhibition will be held for the eighth year at Mifuneyama Rakuen Park, which opened in 1845 and spans an enormous 500,000 square meters. teamLab hopes to use digital technology to transform the natural environment into something new and unique. The company uses the rocks, caves, and forests to encourage contemplation of the meaning of life through their digital art which is non-material and does not harm nature in any way.

The massive event is held each summer and fall and was named CNN World’s ‘Best Outdoor Art Exhibition to Visit’ in 2021. 

teamLab <Drawing on the Water Surface Created by the Dance of Koi and Boats> ©teamLab

Mifuneyama Rakuen Park is also home to Mifuneyama Rakuen Park Hotel which has won awards for its beautiful sauna facilities. How would you like to visit this unique event?

Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022.

Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.

Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.

After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.

Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.

Come enjoy a trip to Toyama with a whole new perspective!

Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer?

Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!

Gujo Hachiman Villa, Limited to 1 Couple Per Day (Gifu)

This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!

A House Surrounded by Lush Greenery in the Countryside (Tottori)

Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.

Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)

There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!

Coastal Cabin (Chiba)

You can’t have summer without a pool. This luxurious coastal retreat boasts a 15-meter pool, outdoor Jacuzzi, bonfire space, and a barbeque. Relax by the pool while listening to your favorite songs or soak in the outdoor bath as you watch the waves crash along the shore.

An Elegant and Peaceful Log Cabin (Nagano)

Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan!

JR Tokai Tours has released a new travel plan for fans of Laid-Back Camp Season 2, which aired from January to March 2021. The tour will take place in the Izu area, which was heavily featured in episodes 10, 11, and 12. Guests can enjoy a travel plan with single lodging and original goods starting May 23 until June 29, 2022.

Original Stickers

The slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.

Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The series is based on the author Afro’s personal experiences and interviews, and since serialization in 2015, the series has attracted fans from around the world. The original comic has sold over 7 million copies. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021.

Four years after it was announced in 2018, a Laid-Back Camp animated film will arrive in theaters this summer.

The EMOCAL project aims to support small-town areas of Japan. As a new initiative in the project, specific soundscapes only found in certain areas of the country have been combined with music to create some unique tracks. A selection of musical artists have collaborated with the project to bring these songs to life!

EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.

Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.

Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu

Beard Driver created this ambient track with sounds recorded inside of Ikkyuu, a ramen shop.

ZOWA: https://zowa.app/play/20019
Spotify: https://open.spotify.com/track/1RP4RcpJwMrFzoYQbnfDYm?si=f1f1e816adb14db0

Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren

Powerless created this track, inspired by the sounds of waves crashing at Miyuki no Hama, a seaside recreation area 20 minutes from Odawara Station.

ZOWA: https://zowa.app/play/20016
Spotify: https://open.spotify.com/track/5DkQ9FeM7jQBacUf7Nbuxc?si=c7d771e73ddd44b6

Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill

Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.

ZOWA: https://zowa.app/play/20017
Spotify: https://open.spotify.com/track/0oIU4x7MjVKmpouRwEPaXZ?si=04dcb805cea540b7

Ibusuki, Kagoshima Prefecture / Cape Tara x SeA0, Akushu

Cape Tara is a popular spot featuring an 800-meter-long sandbar at low tide. The sounds captured here were used by artist SeA0, and this track is sure to make you miss the water.

ZOWA: https://zowa.app/play/20018
Spotify: https://open.spotify.com/track/1Utz5j0oB4GmSDOMVdUcXU?si=eafa1949b3ea44d0

From July 15 until November 6, 2022, the ‘teamLab: A Forest Where Gods Live’ exhibition at Mifuneyama Rakuen, an ancient forest at the Takeo Hot Springs in Saga Prefecture. The massive event is held each summer and fall and was named CNN World’s ‘Best Outdoor Art Exhibition to Visit’ in 2021 and one of the Top 10 Art Installations in the world by DesignboomMagazine in 2017.

Works on Display

Universe of Water Particles on a Sacred Rock, 2017

Drawing on the Water Surface Created by the Dance of Koi and Boats – Mifuneyama Rakuen Pond, 2015

Ever Blossoming Life Rock, 2017

 Life is Continuous Light – Azalea Valley, 2017

Rock Wall Spatial Calligraphy, Continuous Life – Five Hundred Arhats, 2017

Split Rock and Enso, 2017

Resonating Forest – Cherry Blossoms and Maple, 2017

Megaliths in the Bath House Ruins, 2019

Graffiti Nature – Living in the Ruins of a Bathhouse, Red List, 2017-

Resonating Forest in the Ravine, 2019

Abstract and Concrete – Forest Entrance, 2018

Flowers Bloom in an Infinite Universe inside a Teacup, 2016

Forest and Spiral of Resonating Lamps in the Forest – One Stroke, Summer Forest, 2018

Mifuneyama is said to have risen from the Ariake Sea 3 million years ago. The 500,000 square meter Mifuneyama Rakuen Park was created in 1845, at the end of the Edo period. The park is home to megaliths, caves, and forests that have been slowly shaped over thousands of years. teamLab believes that the shapes and textures of these objects are important, serving as traces of ancient people and natural changes over time.  The concept of the project is that non-material digital technology can turn nature into art without harming it.

The creative team will be holding a number of other high-profile exhibitions this year, including installations in Paris, Tallinn, Shanghai, and Geneva. Their sauna collaboration with TikTok for teamLab Reconnect in Roppongi made huge waves in 2021–guests would take alternating hot and cold baths to experience intense physical sensations while surrounded by digital art.

Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022. 

Strawberry Matcha Parfait

The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.

Matcha and Berry Mascarpone Parfait

The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.

The Banyan Tree Rooftop Bar, located at Hoshino Resort Risonare Kohamajima on Japan’s southernmost island, is holding a special stargazing event until April 20, 2022. Visitors can enjoy a cocktail as they gaze at the countless twinkling stars overhead.

Kohama Island is located within the Yaeyama Islands. With a warm climate, it’s comfortable to spend long hours outside, even at night. Kohamajima was also the first island in Japan to be protected by the IDA (International Darkness Association), meaning that no bright manmade lights can interfere with stargazing. Visitors can see 84 of 88 constellations! 

Enjoy a Boundless Starry Sky

The Banyan Tree Terrace will bring guests together to feel the sea breeze and taste colorful mojitos as they enjoy the pleasant weather. Why not spend a relaxing time in a fantastic space lit with faintly glowing candles as you stargaze?

Taste Colorful Mojitos

A limited number of colorful mojitos will be available at a bar counter set up on the terrace for this event only. You can also enjoy Okinawan original mojitos with made with Okinawa lime, brown sugar instead of sugar, non-alcoholic mojitos for children, and tropical fruit mojitos with pineapple and passion fruit.

Munch on Snacks Perfect to Pair with Cocktails

Guests can also enjoy a snack set with salty nuts perfect for enjoying with alcohol!

The St. Regis Hotel Osaka’s current strawberry-themed afternoon tea set has been updated as of March 7, 2022!

The Fifth Avenue Collection, a strawberry afternoon tea set inspired by the hottest trends in New York fashion, is now available at the St. Regis Bar. The St. Regis New York Hotel was founded in 1904, and is located on 5th Avenue, one of the most famous shopping streets in the world. This new afternoon tea set features a gorgeous three-tiered array of colorful savory and sweet dishes inspired by the many fashion items that line the shop windows of the NYC street.

The Spring Collection features brand new items, including six sweet items, four savory items, two scones, and three pass-around glass desserts. 

The legs extending from the Strawberry Heels glass dessert give a nod to the classiest scenery in New York, while the Strawberry & Mango Shortcake adds a vibrant touch of yellow, popular on the runway this season.

The desserts include lime and strawberry macaroons and plenty of chocolate for cocoa lovers. Those wanting something savory can enjoy meat-filled crepes and the spring vegetable and smoked salmon rolls. This bright and colorful set is sure to brighten up anyone’s mood!

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. Kyary’s tour made it to Shimane on March 12, and the details of her next collaboration have been revealed!

Kyary will be teaming up with Nakaura Foods and their delicious local delicacy Dojou Sukui Manju. Known as the representative treat of the San’in region, the name is a reference to the mask worn during local performances of the Yasugibushi folk song. The steamed buns were developed by Nakaura Foods in 1967 and have been loved by locals ever since. In the 2000s, the company began experimenting with new flavors by teaming up with other local creators.

The company’s logo is being reimagined for the project, inspired by Kyary Pamyu Pamyu’s 2013 Furisodeshon music video. 

The name of the popular product has also been changed to Kyary Sukui Manju! Each box has a pop design and would make a perfect souvenir for Kyary fans.

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. A special LINE collaboration is also underway, and 50 people who order the new Kyary-themed treats from the official Nakaura Foods online store will be entered to win a shirt!