Pastel, a sweets brand known for its smooth pudding, has announced a collaboration with the Sanrio characters My Melody and Kuromi! Fans can snag some tasty treats from September 1 to October 31, 2022.

This year’s collaboration is based on a sweet circus. Fall is full of wonderful events like Halloween, and the company is ready to celebrate with these colorful desserts.

New items include limited edition puddings featuring illustrations of My Melody and Kuromi and sweet and sour treats made with strawberries that will crackle and pops in your mouth!

My Melody Mini Pudding: ¥430 (Tax Included)

Left 2 Puddings: September 1 – September 30 / Right 2 Puddings: October 1 – October 30, 2022

Kuromi Mini Pudding: ¥430 (Tax Included)

Left 2 Puddings: September 1 – September 30 / Right 2 Puddings: October 1 – October 30, 2022

Pastel’s original mini puddings are topped with whipped cream and finished with a My Melody illustration in cocoa powder. Enjoy the smooth texture and soft whipped cream!

My Melody’s Merry-go-Round Pudding: ¥600 (Tax Included)
Top: September 1 – September 30 / Bottom: October 1 – October 30, 2022

This exclusive pudding was inspired by My Melody. Smooth pudding is topped with sponge cake and diced strawberries, sweet and sour strawberry cream, and colorful marshmallows.

Kuromi’s Circus Pudding: ¥600 (Tax Included)

Top: September 1 – September 30 / Bottom: October 1 – October 30, 2022

Smooth chocolate pudding is accented with raspberry sauce and finished with fluffy cream. This treat is perfect for fall, and the chocolate that crackles in your mouth is sure to amaze and delight!

Come enjoy some autumn sweets decorated with your favorite Sanrio characters!

© 2022 SANRIO CO., LTD.　APPROVAL NO. L632735

*AEON Mall Shin-Rifu South Building, AEON Mall Okazaki, and THE OUTLETS HIROSHIMA will only offer mini-puddings of each character.
*All images are sample images.

Cotomono Marche’s original brand ‘BUTTON&CUFFLINKS’ has released a selection of earrings and brooches inspired by popular Sanrio characters! These are available online and at select Cotomono Marche stores. 

The accessories are inspired by Hello Kitty, Cinnamoroll, Pompompurin, My Melody, Kuromi, and Little Twin Stars, and are perfect for Sanrio fans of any age. 

Earrings: ¥2,750 (Tax Included) / Brooch: ¥1,650 (Tax Included)

Hello Kitty debuted in 1974 and continues to captivate fans around the world. The character peeking out from behind an apple is an original design for the collaboration. 

Pompompurin and Cinnamoroll have been transformed into adorable accessories, while My Melody and Kuromi are featured in two different color palettes: seasonal pastel or vivid. 

The Little Twin Stars accessories are perfect for wearing with a friend, with a different character on each ear!

Japanese accessory brand Maison de FLEUR has opened orders for a new collaboration collection featuring the popular Sanrio characters My Melody and Nyaninyunyenyon! Fans can purchase the items on the STRIPE CLUB website for a limited time.

My Melody

Lace Tote Bag

Lace Ribbon Pouch

Lace Tissue Case

Shoulder Bag

Round Pouch

Nyaninyunyenyon

Square Tote Bag

Mini Pouch

Drawstring Bag

Ribbon Pouch

This project celebrates two characters who celebrated their birthdays in January. My Melody, born January 18, has been a hit in previous collaborations. The five naughty Nyaninyunyenyon kittens were born on January 17, and this is the first time they are being featured on Maison de FLEUR merchandise.

The My Melody collection features a number of elegant pink bags highlighted with lace. The Nyaninyunyenyon items show the energetic characters surrounded by baby bottles and ribbons, while Maison de FLEUR’s iconic pearls accent each design. Which of these feminine items do you like the most?

ⓒ’22 SANRIO APPR.NO.L629830
ⓒ’22 SANRIO APPR.NO.L629825

MINI SOF, a shop specializing in soft-serve ice cream since 1980, is now offering products in collaboration with the popular Sanrio character My Melody! A limited number of sweets and goodies will be available until January 31, 2022, with New Year grab bags containing special coupons for sale until January 9, 2022.

W Rich Soft-Serve Ice Cream

My Melody Collaboration Campaign

2022 Lucky Bag

Blanket

Desktop Calendar

Tote Bag

Soft-Serve Vanilla Ice Cream (with Strawberries and Chocolate) with Original Glass

Pink

Purple

Double Rich Strawberry Waffle Cone Soft-Serve with My Melody Collaboration Sleeve

Sleeve Design 1

Sleeve Design 2

Sleeve Design 3

Double Rich Strawberry Shortcake

My Melody Original Pouch

Design 1

Design 2

My Melody Original Keychain

Acrylic Keychain Design 1

Acrylic Keychain Design 2

Participating Characters

My Melody

Kuromi

My Sweet Piano

Don Quixote is now selling a new collection of interior goods perfect for gamer girls! The My Melody and Kuromi collaboration is a part of ‘Don Quixote x Sanrio Characters,’ and these goods can be found nationwide.

The number of girls playing video games is on the rise thanks to more interest in e-sports and more free time at home. Girls with computers love to decorate their PC space, and this new collection is perfect for those wanting some sassy Sanrio flare. Merch includes a gaming chair, neck pillows for comfort, and fuzzy rugs to liven up any space.

*Product images are examples only. The final products may differ. 

In an effort to help support of the restoration efforts in Kumamoto after the 2016 earthquake devastated the prefecture, the Nohara family from the popular manga and anime series Crayon Shin-chan have been appointed official Kumamoto Restoration Supporters. This begins with a PR campaign to help promote tourism in Kumamoto’s city of Aso. To celebrate, Shin-chan himself visited the Kumamoto Prefectural Government on July 15.

Shin-chan’s mother, Misae, was born and raised in Aso, Kumamoto, while himself and his father Hiroshi were both born in Akira Prefecture. Shin-chan considers Aso his second home, and all of this the reason behind the family’s appointment as supporters. The manga series has raised money for Kumamoto numerous times in the past, including for the Crayon Shin-chan 25th Anniversary Exhibition which saw money raised for charity products donated towards relief efforts of the earthquake disaster. This year, the series joins hands with the prefecture once more.

The 2021 summer campaign is being carried with the slogan “I’m fine! ASO.” The Nohara family will serve as PR characters to spread the word about Aso. This will include a digital stamp rally that will have people travelling around the prefecture on their smartphones. The app will be released in August, followed by campaign posters, pamphlets, and other promotional material rolling out.

When Shin-chan visited the local government office for his appointment as a supporter, he played the Nintendo Switch game Crayon Shin-chan: Ora to Hakase no Natsuyasumi – Owaranai Nanokakan no Tabi with officials, which also released on the same day. In the game you can visit lots of spots around Kumamoto such as Kumamoto Station, Kusasenri Observatory, Tsujun Bridge, Aso Station, and more.

©臼井儀人／双葉社・シンエイ・テレビ朝日・ADK
©2010熊本くまモン

 ⒸNeos Corporation
Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

Digital content enterprise Cocone has made Sanrio’s popular character dress-up game Hello Sweet Days available in the US, Canada, and South Korea. The app hit the overseas countries on June 10, allowing for fans outside Japan to enjoy dressing their avatars up like their favourite Sanrio characters.

Hello Sweet Days first launched in Japan back in August 2017 and has since amassed over 2 million downloads. It rolled out to Taiwan, Hong Kong, and Macao in 2020, and now an English version has finally been made available. There are plans to release the app to even more countries in the future.

Pre-registration opened early in South Korea on May 24 when it garnered 60,000 advance sign-ups. Those who registered early even received K-pop idol-style fashion items. Since releasing last Thursday, it is now being used by over 300,000 fans in South Korea.

Head on over to the App Store or Google Play and enjoy Hello Sweet Days in English now!

© 2021 SANRIO CO., LTD. TOKYO, JAPAN Ⓗ. APPROVAL NO. S620438 ©cocone corp.

Sanrio announced the final results and winners of the 36th Sanrio Character Ranking, an annual event where fans vote for their favourite Sanrio character to see who is the most popular. A total of 21,346,750 votes were submitted for 2021.

2021 Sanrio Character Ranking: General Ranking

Comments from the Winners

1st Place: Cinnamoroll
“I’m going to treasure this feeling forever! Thank you all for your support!♪”

2nd Place: Pompompurin
“Thanks so much for cheering me on!♡ I’m so grateful for all the love!”

3rd Place: Pochacco
“I can’t believe I got 3rd again this year! It’s thanks to all your support! I’m going to try hard next year too!”

2021 Sanrio Character Ranking: Collaboration Category

This year sees Cinnamoroll take the top spot for the second year in a row. In the first round-up of announcements, Cinnamoroll was already at number one, but in the second round-up he dipped to 2nd place. That didn’t stop him however as after gaining over 2.3 million votes, he grabbed that shiny crown once again. Pompompurin, who is celebrating his 25th anniversary this year, came in 2nd again, and Pochacco in 3rd again. Hello Kitty, who ranked 5th last year, came in 6th place this year – a place she kept since the second round-up. SHOW BY ROCK!! who will commemorate her 10th anniversary next year came in 8th once again. Kuromi, who received much love from overseas fans this year, climbed from last year’s 7th to 5th this year, making it the first time she has clocked in the Top 5 spot in 11 years. Cogimyun came in 10th after coming in 13th last year, making it her first time in the Top 10.

The Collaboration Category, which began in 2013, saw 27 entrees from different businesses and creators. Popular creators Azuki and Hapidanbui took 1st place this year.

The Shinjuku branch of EGG & SPUMA is now hosting “Sanrio Characters CAFE,” a menu of food and drink themed on Sanrio’s beloved characters. Running until August 31, the cafe has also been decorated in colourful and cute Sanrio designs.

Receive a free coaster with your order

The menu line-up features lots of fruits, including the Cinnamoroll crème brûlée which is served on weekdays only, fruit sandwiches which will include My Melody themed ones this month and June, Hello Kitty and Keroppi ones in July, and Little Twin Stars in August. There’s also fruity jelly and more.

If you’re a Sanrio fan look to indulge a little more, then there is also a two-tiered afternoon tea set. The upper plate includes Kiki & Lala sandwiches, a Keroppi tart, the Cinnamoroll crème brûlée, and more. On the bottom plate there is Hello Kitty apple jelly, My Melody strawberry caprese salad, Kuromi canapé, and so on. There will also be special pancakes and a jelly dessert arriving in June which must be booked in advance.

Which of these Instagram-worthy delights do you want to tuck into?

Votes for the 2021 Sanrio Character Ranking opened on April 9. Fans around the world have been voting for their favourite characters to win this year. The winner is set to be announced on June 8, but results of 1st place to 10th place for the second round-up have been revealed. These interim results were collected from votes placed online, in Sanrio’s Ichigo Shimbun magazine, and Sanrio’s online shop.

Taking the number one spot of the interim results is Pompompurin who made his debut 25 years ago. In 2nd place is Cinnamoroll, who is not far behind in the voting numbers. In 3rd is Pochacco, in 4th is My Melody, and in 5th is Kuromi. These characters are usually ones to rank high each year. Hello Kitty has moved up two places from the first round-up to 6th. Yoshikitty, the character representing music artist YOSHIKI, is in 8th.

Entering the Top 10 for the first time ever is Kogimyun in 9th place. There’s still a little ways to go until votes close on May 24, so it could still be anyone’s game. The winner will be announced online on June 8 at 19:30 (JST).

Comments from the Top 3 (Translated by MMN)

1st Place: Pompompurin

“Wow, 1st place! Thanks for all your support♪ I’m super happy, so lemme tell you something! I found an island that’s shaped like me! The world we live in sure is exciting. My dream is to go there with you all after getting 1st place♪”

2nd Place: Cinnamoroll

“Thanks so much for your support! I love you all, and I want you to see me become an idol, stand on a big stage, and sing and dance for you♪”

3rd Place: Pochacco

“I’m still in 3rd place from the first round-up! Thank you, allll♪ It’s all thanks to your support. Make a stop with me on our walk. If I’m together with you all, we’re sure to see a brand new world. Keep supporting me, okay?”

Top 5 Characters Ranking Analysis

1st Place: Pompompurin

Pompompurin has been in the Top 3 for several years in a row. He last took 1st place in 2016. This year marks the 25th anniversary of his debut. He’s looking to be number one after five long years.

2nd Place: Cinnamoroll

Cinnamoroll is a very busy individual, even making a CD debut. He first took 1st place in 2017 and has done three times in total. Will he take home the top spot again like last year?

3rd Place: Pochacco

Pochacco finally entered the Top 3 again last year for the first time in 23 years. This veteran character actually achieved this feat five years in a row between 1991-1995. Will 2021 be his year?

4th Place: My Melody

My Melody has been in the Top 5 for 24 years in a row. She has gone up one place since the first round-up. She has been in the Top 3 every year since 2017.

5th Place: Kuromi

Also known as My Melody’s rival, Kuromi has seen a huge increase in popularity in recent years, and her place in the Sanrio Character Ranking has surged. Will she enter the Top 3 for the first time ever and beat her biggest rival, My Melody!?

Voting at the Sanrio Character Ranking is open to fans around the world. Hurry and make your vote before they close on May 24!

©‘21 SANRIO S/F·G 著作（株）サンリオ

From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.

What to look out for at Sanrio’s 60th anniversary exhibition

Unforgettable Tower by Sebastian Masuda

Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.

The Beginning of Kawaii

Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.

There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.

The Birth of the Characters

What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.

Sanrio’s Characters

How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.

Ichigo Shimbun

Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.

Hello Kitty: The Character Who Turned Into a Global Icon

Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.

A Battle Between Artists

Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).

Total beauty brand LUX is set to collaborate with Sanrio on its non-silicone hair care series LUX LUMINIQUE which will launch on March 29.

LUX LUMINIQUE Damage Repair Pompompurin

LUX LUMINIQUE Happiness Blue My Melody

LUX LUMINIQUE Botanical Pure Cinnamoroll

This marks the second collaboration between LUX and Sanrio, following the success of the first back in June 2020. The collection includes the LUX LUMINIQUE Damage Repair with Pompompurin who is celebrating his 25th anniversary this year. For the LUX LUMINIQUE Happiness Blue we get My Melody wearing her super cute trademark, and for the LUX LUMINIQUE Botanical Pure, Cinnamoroll makes an appearance, the fan-favourite who won the Sanrio Character Ranking last year for the third year in a row.

The products are packaged in cute designs featuring the trio enjoying a well-deserved bath, inviting you to do the same as you enjoy the collection when it launches on March 29.