Sanrio is teaming up with Japan’s longtime loved snack maker Ginbis to release a new line of 11 products featuring Hello Kitty. They will go on sale from February 6, 2020 at Sanrio shops across Japan, the online store, and select stores stocking Sanrio products. The collaboration combines the deliciousness of their biscuits, which are a nostalgic snack for Japanese people, with the cuteness of Hello Kitty.

The snack in question is the butter flavour of the popular longtime selling biscuit Tabekko Doubutsu, which are light to eat and come in cute animal shapes with the name of the animal written on them. Hello Kitty is a character known the world over, who celebrated her 45th anniversary last year. But the collaborative product line doesn’t just include the biscuits – it includes merchandise too which will be sold as gift sets.

Plastic Mug (2 Designs) & Tabekko Doubutsu Biscuits – ¥700 Each

Two exclusive designs were created for the plastic mugs, including one with Hello Kitty flying an aeroplane over the animals, and the other with her face mixed in with the biscuit shapes.

*Please note that the biscuit packs do not come with biscuits of Hello Kitty’s face

Mascot Holder & Tabekko Doubutsu Biscuits – ¥1,650

Mini Handbags (2 Designs) & Tabekko Doubutsu Biscuits – ¥1,100 Each

The mascot holder features Hello Kitty covered in biscuits, and the mini handbags come in the same designs as the plastic mugs. There are also pouches, mini purses, and more, for a total of 11 different items.

Treat yourself or your Valentine’s Day sweetheart to an item in this kawaii new collaboration from Sanrio and Ginbis.

©️’76,‘20SANRIO ©️Ginbis

*All listed prices include tax