Shiseido has announced the release of its new sunscreen “The Perfect Protector” which roll out worldwide in 85 countries on May 1, 2020. It will also be released at around 420 department stores and the company’s website in Japan.
In 2015, Shiseido released a new sunscreen that used “Wet Focus Technology,” meaning it was highly resistant to water, sweat and other liquids, as well as providing strong UV protection. It went on to win the Prix d’Excellence de la Beauté in the French fashion and beauty magazine Marie Claire in 2017.
The company’s new product, The Perfect Protector, makes use of SynchroShield™ーa combination of Wet Focus Technology and Heat Focus Technology, meaning this sunscreen is not only highly resistant to liquids, but heat too, ensuring even greater skin protection when you’re exposed to the sun. The skin care ingredients used in the sunscreen also protect your skin from drying out. The sunscreen feels light on the skin and is quickly absorbed too, so your arms aren’t left white from the cream.
Information
Shiseido – The Perfect Protector
SPF50+・PA++++
Contains: 50ml
Price: ¥5,170 (Tax Included)
Official Website: https://www.shiseido.com/ca/en/
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The limited-time 'BEAUTY EXPANSION' exhibition is being held at 'Shiseido Global Innovation Center S/Park' between October 15 and 20 2021. For the event, Shiseido's beauty artists have collaborated with 'Pokémon Shirt,' the personalized Pokémon shirt service. The special exhibition relives the visual collaboration between Shiseido's top hair and makeup artist Harada Tadashi and 'Pokémon Shirt,' with behind the scenes footage and more.
From the inspiration for the Harada Tadashi and 'Pokémon Shirts' collaboration to the three key visuals, the exhibition has been split into sections to show how the visuals were created. With drawings, crocheted hair parts, and more, you'll learn about the order of production, how visuals are created, and even how new ideas about beauty are formed. Not only can you relive the creation process of a top creator, but you will also experience the ever-changing and evolving expression of "beauty." The music used for the promotional video was inspired by the key visuals and produced by Conisch, a music writer and producer who has worked for many animated TV shows and has even previously written the theme song for Pokémon. The hair and makeup fashion show held on October 20 will be broadcast on YouTube, with guest appearances from Harada Tadashi and Conisch themselves. The incredible show will combine the world of Pokémon, the key visuals, and all kinds of motifs to match the space, so be sure to check it out! ©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc. ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。 Information
BEAUTY EXPANSION
Duration: October 15 ~ October 30 2021 (closed on Sunday)
Venue: Shiseido Global Innovation Center (S/PARK)
Official Site: https://spark.shiseido.co.jp/
Opening Hours: 11:00 ~ 18:00
Address: 1-2-11 Takashima, Nishi-ku, Yokohama City, Yokohama
Entry Cost: Free
Online Streaming
Availability: October 20 ~ December 31 2021
Shiseido on YouTube: https://www.youtube.com/user/SHISEIDOofficial
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Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign. The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.
Comment from Megan Rapinoe
“Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.”Conceptual Videeo The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador. Comment from Utada Hikaru
“The source of all power is believing in yourself.It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.”Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events. Comment from Ursula Corbero
“Inner beauty comes from positivity. Tap into your individual energy, and if there’s something you want to do, do it! It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.” -
Shiseido's self-makeup brand INTERGRATE is set to release select beauty products with limited-edition Hello Kitty packaging on May 21. The theme of the collection is Meet "LOVELY." In the run up to its release, Hello Kitty cans can enjoy three filters of the popular Sanrio character over on INTERGRATE's official Instagram page.
INTERGRATE Limited-Edition Pro Finish Foundation Special Set K (2 Types) | ¥1,430 Each (Tax Included)
Colour palette
INTERGRATE Limited-Edition Pro Liquid Special Set K | ¥1,760 Each (Tax Included)
Colour palette
INTERGRATE Limited-Edition Water Jelly Crush Special Set K (2 Types) | ¥2,200 Each (Tax Included)
Colour palette
INTERGRATE Limited-Edition Triple Recipe Eyes Special Set K (2 Types) | ¥2,200 Each (Tax Included)
Colour palette
The limited-edition designs feature Hello Kitty and her cute friends who are ready to help you apply your makeup. The collection focuses on three each of INTERGRATE's iconic foundations and eye shadows. This includes the Pro Finish series which has foundation in a compact case, durable liquid foundation, and water jelly crush. Pick from three foundations too which come in a triple set. For this limited-edition collaboration, you can enjoy the pink PK704 and brown BR703, both of which are popular colours.Information
INTERGRATE x Hello Kitty Meet “LOVELY”
Release Date: May 21, 2021 (Limited Edition)
INTERGRATE Instagram: https://www.instagram.com/integrate_jp/?hl=en (＠integrate_jp)
Official Website: https://corp.shiseido.com/?rt_pr=tri65
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The Ginza branch of Shiseido Parlour in Tokyo released its new BOUQUET DE FRAISES biscuit cake on Friday. The dessert is inspired by Shieido Parlour's strawberry parfait and is made to be held in one hand. It comes with three kinds of creams, and each is a crunchy and customisable delight decorated like a bouquet.
BOUQUET DE FRAISES | ¥540 (Tax Included)
The buttery cone is a cat tongue biscuit and is filled with cream shanty, cream patissiere, and strawberry jam. The bouquets are also topped with fresh strawberries.BOUQUET DE FRAISES (Box of 10) | ¥5,724 (Tax Included) | Reservation-only
Information
BOUQUET DE FRAISES
発売日：2021年4月23日（金）
場所：資生堂パーラー 銀座本店ショップ
住所：東京都中央区銀座8-8-3 東京銀座資生堂ビル1F
営業時間：11:00～21:00※当面の間、20:00閉店となっております
定休日：年末年始
資生堂パーラー Official site：https://parlour.shiseido.co.jp/?rt_pr=pl369
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Shiseido's men's hairstyling, skincare, and body-care brand Uno is collaborating with the Gintama The Final to put the main three characters of the anime film on the bottle designs of its Uno Whip Wash product. The items will launch at the end of January in Japan in limited quantities in promotion of the anime film which hit Japanese theatres on January 8, 2021.
Uno Whip Wash Black Gintoki / Uno Whip Wash Scrub Shinpachi / Uno Whip Wash Moist Kagura
The Uno Whip Wash is a quick foaming, creamy facial wash for men which contains charcoal and methyl hydroxide to absorb excess sebum while refining the skin. It's available in three types: Black, Scrub, and Moist, each of which bears Gintoki, Shinpachi, and Kagura designs respectively on the bottles. Look as good as the anime character trio with a bottle of Uno Whip Wash. (C)空知英秋／劇場版銀魂製作委員会Information
Shiseido Uno x Gintama The Final Collab
Releasing: Late January 2021 (Limited Stock)
Product Page: https://corp.shiseido.com/jp/news/detail.html?n=00000000003060&rt_pr=trh79
Official Website: https://corp.shiseido.com/jp/ -
Following her Winter 2020 look for Shiseido Beauty Square, Japanese pop icon Kyary Pamyu Pamyu is serving something different with the unveiling of her look for Spring 2021. The theme of this look is "2021: A Beauty Odyssey" with her hair, makeup, and outfit fusing together space and Harajuku-style beauty. It serves a romantic future full of hopes and dreams for the present.
The look was once again made in collaboration with top Shiseido hair and makeup artist Tadashi Harada. If you’re in need of makeup ideas for the New Year, and are in Tokyo this winter, be sure to pay a visit to Shieido Beauty Square where you’re sure to discover a new you. Information
Shiseido Beauty Square
Address: WITH HARAJUKU Floor 1F, 1-14-30 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00
No Fixed Holidays
TEL: 03-5413-7717Official Website: https://beautysquare.tokyo/
*Website available in English, Japanese, and Chinese