As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

Starting February 1, 2023, visitors to Nagano will be able to experience an unforgettable winter experience at Hoshino Resorts KAI Alps. The Kamakura Footbath will invite guests to soak their feet in a warm bath as they sit in a traditional Japanese igloo while sipping local amazake and enjoying the snowy scenery. 

Soak your Feet Inside a Hot Footbath Inside a Kamakura

During February when snowfall is the heaviest, these kamakura, or igloos, can be spotted in the hotel’s courtyard. A private footbath is available inside each structure, which will keep guests from experiencing the cold wind. According to many, having a cool body and warm feet is the perfect recipe for a good night’s sleep and good health.

Taste Amazake from a Local Brewery

Kurazukuri Amazake is brewed at Hokuan Brewery in Omachi, Nagano. Made exclusively from home-grown, expertly polished sake rice, the sweet beverage has a delicate flavor similar to wagashi. Why not warm your body from the inside out with this traditional drink?

Enjoy the Winter Landscape Illuminated by Bamboo Lights

Around each kamakura are a sea of bamboo lanterns, popular in the area. Guests can gaze out at the cold winter landscape beneath the awesome peaks of the Japanese Alps while pondering what the spring will bring. 

Hoshino Resorts KAI Tsugaru, a hot-spring hotel located in Owani, Aomori Prefecture, will hold a special snow and sake event from February 1 until February 28, 2022. Hotel guests will be invited to enjoy drinks before dinner with a special winter twist–under a kamakura! A kamakura is the Japanese equivalent of an igloo, and local sake will be cooled by the snow as guests enjoy a glass while taking in the gorgeous scenery.

Famed author Osamu Dazai described the seven types of snowfall found in the Tsugaru region in his work Tsugaru. To allow visits to enjoy the many different types of snow in Aomori, seven unique sakes will be prepared and depending on the snowfall each day, the sake guests are served will change. This unique experience is sure to leave an impression. Who would you like to bring along?

Tsugaru Snow Lanterns

Seven lanterns designed by Iemasa Yamahata will be placed on the inside of the kamakura. Each has a different color and pattern and each is based on one of the seven types of snow: powdery snow, large snowflakes, grainy snow, watery snow, granular snow, sleet,  and crusted snow.

The scenic Hoshino Resort Risonare Atami in Shizuoka Prefecture, known for its spectacular views and hot springs, will begin hosting Night Strawberry Tours, inviting couples to pick strawberries in an illuminated greenhouse from January 6 until March 30, 2023. The event is only available on even-numbered days, and only one couple per day can participate. Beni Hoppe Strawberries are a specialty of the area, and this is the 10th event of its kind. Fittingly, guests can enjoy their strawberries with 10 unique condiments. 

Enjoy Fresh Strawberries with 10 Condiments

Guests can enjoy ten unique condiments with their strawberries, including condensed milk, mascarpone, and pistachio. When the mild flavor of condensed milk is combined with savory pistachios, the fresh, full-bodied sweetness of the Beni Hoppe strawberries reaches a new level. Visitors are welcome to ask the staff for the best combinations, or are welcome to experiment themselves!

Pick Strawberries at Night in a Private, Shimmering Greenhouse

After dinner, guests will leave the hotel to begin the Night Strawberry Tour. A red carpet is laid out in the illuminated greenhouse, and those taking part in the tour will enjoy strawberry picking as they sip a glass of rose champagne. 

See how Strawberries are Cultivated

Beni Hoppe strawberries are made by combining the Akihime and Sachinoka varieties. In Japanese, the name means red cheeks, and the name was inspired by the Japanese term hoppe ga ochiru*, meaning “my cheeks are falling off.” This is often used to describe food that’s extremely flavorful. These particular strawberries are award-winning, so visitors won’t want to miss this exclusive experience!

*See Shizuoka Prefecture’s official website for more information.

Hoshino Resorts currently operates 56 facilities in Japan and abroad, and the company has just added another gorgeous property to the list. Starting March 30, Hoshino Resorts acquired all shares of the Onward Beach Resort Guam. Going forward, the hotel will undergo extensive renovations and will be relaunched as a Hoshino Resorts branded location. This is the fifth Hoshino property to be located overseas and the second in the United States. 

The Onward Beach Resort Guam is located 10 minutes by car from downtown Tumon. At the hotel, guests can enjoy a quiet stay away from the hustle and bustle of the city, with a private beach and unrivaled views of the sunset. 

The resort also boasts one of the largest water parks in Micronesia, where adults and children can enjoy themselves all day long. With plenty of chances to both relax and stay active, this is the perfect location for any travel lover!

Cafe Accueil Ebisu is currently offering a limited Sakura-themed menu featuring pancakes, afternoon tea, and drinks until April 10, 2022.

Sakura & Strawberry Pancakes

Sakura Afternoon Tea

Special Latte with Cherry Blossoms

The seasonal menu includes Sakura & Strawberry Pancakes with pale pink and strawberry red accents, and savory items such as a croissant with cherry cheese cream. Guests can also enjoy Sakura Afternoon Tea, a colorful 12-item menu featuring cherry and strawberry delights. Come enjoy the coming of spring at this gorgeous Tokyo cafe!

The NFT platform ‘Adam by GMO’ will offer the creative company NAKED’s first piece of NFT art. Sakura Ousai has been featured in the hands-on art exhibition NAKED FLOWERS held in Nihonbashi, Nijo Castle, Hong Kong, and Korea. The NFT will be available in late March and a portion of the proceeds will be donated to support Ukraine.

Since its establishment in 1997, NAKED has constantly produced incredibly unique art installations to fit with the times. Starting with the projection mapping of Tokyo Station in 2012, the company has created unprecedented art and entertainment experiences by combining real space with virtual experiences. The current theme is ‘borderless creativity,’ and creating NFT art fits into this vision.

NAKED FLOWERS, one of NAKED’s signature events, has been held since the New Year 2016. The NAKED FLOWERS experience has now been converted into a piece of NFT art for the first time, and buyers can enjoy these cherry blossoms no matter their location!

People flock to Kanda Myojin to pray for good luck at the start of the new financial year, surrounded by beautiful pink blooms. The shrine offers beautiful sights during the day, and this year, it’s collaborating with digital art collective NAKED to host a beautiful light-up event every evening from March 26 until April 10, 2022.

Kanda Myojin is a hidden cherry blossom viewing spot in Tokyo. This spring-only event is held in the hope that people will pray at Kanda Myojin, one of the most popular power spots in Tokyo, for a great start to the new year.

Guests will be able to see cherry blossom trees lit up in iridescent lights with pink petals projected on the ground. Some of the digital sakura are interactive and change shape and color when you’re nearby. Digital art is even incorporated at the hand sanitizing station, where you’ll see vivid pink sakura projected onto your palms. Visitors will also be handed a special Naked Distance Lantern, which naturally creates distance between others as you hold it up.

Lake Biwa Canal, one of the best places to see cherry blossoms in Shiga, will be completely illuminated each night from March 25 until April 10! The nearby Onjo-ji Temple will also be lit up during the duration of the event.

Lake Biwa, Otsu Spring Illumination – Cherry Blossoms on the Lake Biwa Canal

The Lake Biwa Canal carries water from the biggest lake in Japan to Kyoto and was built during the Meiji era using the best civil engineering technology of the time. Both sides of the bank are lined with almost 200 cherry trees, making it one of the most beautiful cherry blossom viewing spots with a spectacular view leading to Onjo-ji Temple.

Onjo-ji Spring Illumination 2022

Over 600 lights will be set up around the temple grounds to illuminate the cherry blossoms. The national treasures and designated cultural properties will be completely open to the public for nighttime viewing.

Wishing you could be in Japan to see the cherry blossoms? The Cherry Blossom Drone Project on March 27 will be live-broadcasting some of the most beautiful blossoms in the country to viewers around the world. 

Incredible 4K aerial footage will be available to watch on YouTube LIVE for free from 12:00 until 19:00 on March 27, 2022. No matter where you are, you’ll be able to lose yourself in the feeling of spring. 

Three Best Cherry Blossom Viewing Spots Chosen by Sakura Enthusiasts

Breathtaking Mountain Cherry Blossoms at Mount Yoshino in Nara

The First New Sakura Species in Over 100 Years Found in Wakayama Prefecture

A Sea of Cherry Blossoms at Takato Joshi Park in Ina, Nagano Prefecture

McDonald’s Japan will start selling the new Sakura Mochi Pie starting March 23, 2022 for a limited time only.

The new pie is inspired by sakura mochi, a traditional wagashi sweet popular during spring. 

Sakura mochi is typically made from mochi rice cakes filled with a sweet red bean paste and wrapped in a pickled cherry blossom leaf. The McDonald’s pie is filled with azuki red bean paste and a chewy, sakura-flavored mochi that features bits of pickled sakura leaves.

The packaging will also feature spring designs and each pie costs just ¥150. They will be available until mid-April. 

Creative company NAKED has opened its popular annual spring event NAKED Sakura Aquarium at Maxell Aqua Park Shinagawa until April 17, 2022. 

Since winter 2015, Maxell Aqua Park Shinagawa and NAKED have held a number of collaborative events each season based on blending the concepts of sound, light, images, and living things. The centerpiece of this spring event is the immersive area titled ‘Patterns.’ The walls of the aquarium are decorated with fluttering cherry blossoms as petals dance across the ground, pulling guests into a virtual Japanese garden. 

The Garden of Dancing Sakura

Fluttering Sakura

Flower Lantern

Nighttime Dolphin Performance ‘Sakura Story’

NAKED Tsukubai – Sakura Version

Guests can also enjoy a cherry blossom version of NAKED Tsukubai, a virtual hand-washing experience. Why not come experience spring in a whole new way?