Japan’s largest sake event, TOKYO SAKE FESTIVAL 2022, will run from October 4 until October 6 at the Shinjuku Sumitomo Building’s Triangle Square.

The event’s aim is to make sake more mainstream around the world, with the first festival taking place in 2020. Tokyo Sake Festival blends sake with entertainment, showing off the very best of Japanese culture to those who may be new to craft sake. For the third year, former NMB48 member Yui Takano will serve as ambassador. Takano is known for leaving her idol career to manage the sake specialty store Yui Sake Shop. 

Tokyo Sake Festival 2022 is bringing together forty carefully selected sake breweries from around Japan, including Inoue Seikichi, winner of the Champion Sake award at IWC 2022. Tonoike Sake Brewery, winner of Kura Master 2022’s President’s Award, will also be in attendance. The full lineup can be found on the official website.

Popular influencers and artists from Raphael to BOYS AND MEN and Ukon Takafuji will take the stage during the event, so be sure to swing by if you’re a fan of Japanese spirits!

To celebrate the debut of Dev-c, the new VTuber unit from VEE, a giant ad has appeared in Shinjuku Station! Fans should head to the Promenade connecting Shinjuku Station to Shinjuku 3-come from September 5 until September 11 to catch a glimpse of these new talents!

The ad shows Uriyone, Anew Uparu, Cotonoha, Luminous Sweet, and Aomiya Yozuri strolling down a Tokyo street.

Spread out behind them are images of the members of Dev-a and Dev-b, who previously debuted.

VEE has managed to bring together some incredible talents so far. On the right side, fans will see Dev-c’s key visual and a message from VEE to fans, so if you’re near Shinjuku, be sure to check it out!

From September 1 until October 31, the District Brasserie, Bar, and Lounge at the Kimpton Shinjuku Tokyo will be offering a spooky Halloween-themed afternoon tea set. The tasty treats won’t be the only scary thing on the plate–the event will incorporate AR technology! By holding up your phone, you’ll be able to see monsters moving around on your plate.

The goodies will also be available for take-out, making them perfect for souvenirs or at-home Halloween parties! Nine types of Halloween sweets, six small dishes, and two tea sachets will be included. Why not spend Halloween in a more elegant way in 2022?

The Isetan Shinjuku department store will hold a new event in collaboration with popular Sanrio characters from August 24 to August 29 2022 on the 6th-floor event space. The theme is Sweer Summer Festival, and those who want to grab some unique Sanrio swag shouldn’t miss it!

Goods at a Glance

isayamax  OWCS -Cinnamoroll- [Art]　

TiTi Cinnamoroll Ice Cream Bag Charm

Sauna Boy Sauna Pompompurin T-Shirt

Ikumimama’s Animal Donuts

Kuromi Donut Set / Cinnamoroll Donut Set / Pompompurin Donut Set (All 2 pieces) 

Etoile et Griotte Reuseable Bag

mikko illustrations Collaboration Imabari Hand Towel

Moon Prim Cinnamoroll PVC Frilly Pouch

WANPAKU HOUSE Pouch

FANCY SANRIO CHARACTERS, a collaboration that began in October 2017, has been held six times so far. This seventh edition will be the largest to date, with more than 40 brands making an appearance. From fashion and sundries to sweets and art, guests will be able to find some adorable merchandise both in-store and at the Isetan Mitsukoshi online store. Why not come shop for your family and friends during this cute event?
 

Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO.L632357

Have you ever heard of Pickles the Frog? The adorable plush has become popular enough to inspire his own collaboration cafe in Shinjuku from May 25 until June 6! A special menu will be available at Brilliant Cafe located on the 11th floor of the Odakyu Department Store.

Green Curry Plate

Birthday Cake Plate

Fruit Tea Soda Float

As part of Pickle the Frog’s birthday celebration, the cafe will feature a limited menu of three delectable items. Why not come celebrate Pickle’s special day on June 1? 

A pop-up shop will also be opened soon, so keep an eye out!

Summer is fast approaching, and gelato pique cafe knows exactly how to celebrate! From May 25 until July 13, guests can enjoy a selection of four sweets featuring tons of American Cherries.

American Cherry Crepe

Made with a mildly sweet American Cherry Gelato and topped with fresh cherries, this crepe isn’t just delicious–it’s perfect for posting on social media.

American Cherry Gelato & Sherbet

This blend of gelato and sherbet can only be found at gelato pique cafe. Accented with a fresh American Cherry on top, it’s perfect for keeping cool during the summer heat.

American Cherry Float / American Cherry Soda

*The glasses featured in the image will not be available at the cafe. All beverages will be served in take-out cups.

With a dramatic shift in color, these fizzy and refreshing cherry beverages make a huge impact before the first taste. After making a splash last year, the soda has been re-released in a big new way to welcome the beginning of summer!

Popular on LINE and other texting apps and illustrated by Jyuuno, mofusand is a curious collection of cute and slightly surreal cats. As with most things that go viral in Japan, these adorable characters will be featured in a themed cafe for a limited time! The Tokyo location will open on May 19 and the Osaka location will welcome visitors starting May 26, 2022.

Cafe Visitor Bonus: Sticker (6 varieties)

Drink Order Bonus: Coaster (6 varieties)

Menu

Fried Shrimp Sandwich Plate

Grilled Vegetable Curry

Nyanko Burger

Salmon Mentaiko Cream Pasta

Taiyaki

Nyanko Parfait

Black Cat Pancake

Nyan Lime Nata de Coco

Green Nyanko Float / Yello Nyanko Float / Blue Nyanko Float

Nyanko Cafe Latte / Nyanko Milk Tea

Merchandise

Sticker

Clear Folder

All menu items draw inspiration from the many mofusand characters and are perfect for posting on social media! Special bonuses will be given to those visiting the cafe and making select purchases, and a merchandise corner will be selling limited-edition goods featuring new artwork!

©mofusand

From April 13 until April 25, fans of Disney Pixar will want to visit the first floor of the Odakyu Department store in Shinjuku! The Pixar Fest Pop-Up Store by Small Planet will be selling a large collection of items featuring popular characters from Toy Story, Monsters, Inc., Cars, and more!

A wide variety of PIXAR goods such as bags, towels, mugs, stationery, and apparel will be available, and the Disney Friend of Nature Pop-Up Store by Small Planet will be held simultaneously, featuring sustainable and eco-friendly Disney items.

PIXAR FEST POP UP STORE by Small Planet Goods at a Glance

[Exclusive Event Item] IC Card Case: ¥2,310 

[Event Exclusive Item] Drawstring Bag: ¥660 *On sale April 16

[Event Exclusive Item] Random Pin Collection (12 varieties): ¥440 each

Purchase Bonus: Tote Bag

Purchase Bonus: Acrylic Coaster

Starting April 13, guests spending ¥6,600 (including tax) or more at the venue will receive one special tote bag while supplies last! Starting April 23, guests spending ¥2,750 (including tax) will receive a Toy Story acrylic coaster.

Disney FRIEND OF NATURE POP UP STORE by Small Planet Goods at a Glance

[Event Exclusive Item] Mug Made from Recycled Goods “Green Vibes Only!”: ¥2,310

[Event Exclusive Item] Eco Bag “Green Vibes Only!”: ¥3,190 *On sale April 15

Be sure to visit the pop-up shop to grab some exclusive merch while you can!

©Disney/Pixar
©Disney

From March 30 until April 12, fans of Moomin will want to visit the Odakyu Department Store in Shinjuku for a special pop-up store!

Lineup

Odakyu Preorder Items　

Toto Bag

Synthetic Leather Coaster

Masking Tape

Event Exclusives

T-Shirt

Acrylic Keychain

Stainless Steel Tumbler

Purchase Bonuses

(March 30 ~) Bonus for purchases of ¥6,600 or more

Pocket Thermos Bottle, Joxter Cloud Design (Not for Sale)

(April 2 ~) Bonus for purchases of ¥3,300 or more

Sea Orchestra Acrylic Keychain (Not for Sale)

(April 9 ~) Bonus for purchases of ¥5,500 or more

Snufkin & Joxter Acrylic Stand Set (Not for Sale)

The pop-up store, which was very well-received last year, focuses on Snufkin, one of the most popular Moomin characters. This year, Snufkin’s father, Joxter, will also be making an appearance. The venue will be decorated with original artwork, and a wide variety of Moomin merch will be available, including plush toys, sundries, apparel, and much more.

BEAMS Japan will hold an event highlighting the wonders of Okayama Prefecture in both Shinjuku, Tokyo, and Taipei, Taiwan! The event will feature specialty products from 11 businesses in Okayama, and is now open in Shinjuku, with the Taipei event beginning in February 2022. Certain items are also available at the official BEAMS online shop.

Selected Products

Okayama prefecture is known for its mild climate and nature. BEAMS Japan has developed 81 unique products, with some highlighting the denim creation in the region and others showcasing local crafts.

As Okayama is closely associated with Momotaro, a figure out of Japanese folklore, peaches are very prominent in the region and can be seen in a number of these special products. 

Selected products from the collection will be available at the Taipei location from February 24 until March 13, 2022. Although travel has been made incredibly difficult during the pandemic, this pop-up shop was made possible by Okayama prefecture and BEAMS Japan. 

The koe lobby on the first floor of hotel koe Tokyo is now selling the traditional English dessert Strawberry Eton Mess for a limited time. 

Eton Mess is made with a mixture of strawberries, meringue, and whipped cream, and is popular during the holiday season!

koe lobby’s Eton Mess features a baked meringue with a crispy texture, homemade sweet and sour strawberry sauce, and fluffy cream and fresh strawberries. If you’re in the area, be sure to order one before they’re gone!

Tomo Koizumi is one of Japan’s most popular up-and-coming young designers. At a young age, he began creating custom outfits for his female friends, and eventually, the editor of Vogue Italia Sara Maino posted an image of his incredible work on Instagram, netting him instant fame. Now, the creator is collaborating with Marc Jacobs on a Japan-only collection scheduled to be released on November 17, 2021. 

At the 2019 New York Fashion Week, Koizumi was invited by Marc Jacobs to show his designs at the Marc Jacobs Madison Avenue store. The designer is known for his experimental and unique approach to clothing, always managing to shock audiences. This new collaboration will feature a number of colorful pieces featuring the signature stylings of Marc Jacob with Tomo Koizumi’s incredible ruffles. To celebrate this new limited-edition collab, Koizumi himself appears in many of the campaign images. Actress Yumi Adachi will also appear as a model. 

Marc Jacobs’ iconic bag ‘The Snapshot’ serves as the centerpiece of the collection, along with plenty of ruffles and hairbands. A special series of one-of-a-kind garments handcrafted from scrap stock fabrics laying around in Jacobs’ atelier will be sold in limited quantities. 

Tomo Koizumi x Marc Jacobs pop-up stores will appear at Isetan Shinjuku and HANKYU Umeda for a limited time from November 17 until November 23, 2021.