BG, an apparel brand directed by Toua, has officially launched. The online store began accepting orders on September 7, 2023.

 

The name ‘BG’ stands for ‘Borderless Gradation,’ implying that the brand’s creations represent freedom without boundaries. Buyers can expect unisex items with a playful and modern touch.

 

<CONCEPT>

No matter your age or your gender,

empower yourself just the way you are.

As sure as your heart beats, always keep your curiosity.

Make today the best day of your life.

 

On August 10, the apparel brand tiit tokyo released a short film titled ESCAPE starring model and talent Nagomi.

 

The film comes prior to tiit tokyo’s first solo pop-up shop at Shibuya PARCO, scheduled to open on August 24. The final scene of the film was filmed at Shibuya PARCO and features the location’s classic symbol–a neon ‘P.’

 

The story follows a woman who lives a strictly controlled life who, after witnessing an incredible scene, begins planning her escape and a new beginning. Nagomi plays the main character, a female vampire.

ESCAPE was written and directed by fashion event director and filmmaker Hajime Tsuda, who previously worked on the film Daughters. The creative director for tiit tokyo, Sho Iwata, served as fashion director.

   

『

ESCAPE (Part One)

*Part Two will be released on August 22

   

Licaxxx and Yutaro are currently appearing in a new ad for Meta Rubber, a new series of products from Mandom’s ‘Gatsby’ hair styling brand.   A total of nine cast members from all areas of the entertainment world appear in the ad, from voice actors and video creators to idols and DJs. The video features the song Kororon by the popular artist Eve.   Be sure to check out the ad for a glimpse into the Meta Rubber lineup, which aims to transcend standard hair styling techniques.  

Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.

 

Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.

Sailor Moon boots/ VARENNE QUAD XS

Sailor Mercury ankle boots

Sailor Mars patent pumps

Sailor Jupiter boots

 Sailor Venus platform pumps

   

Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo's signature kick heel, Sailor Moon's iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.

 

Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.

 

If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.   This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.   Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

WADE, known as the virtual artist behind LINE FRIENDS, has announced that he will participate in the 2022 A/W collection as the first virtual model for the global street fashion brand ©SAINT Mxxxxxx. The campaign video includes music produced by WADE himself and was released on August 22.    WADE is a DJ and producer whose creative activities transcend genre. He continuously inspires artists around the world to pursue different fields and to stay open-minded, earning him a large fanbase. Previously, WADE participated as a virtual artist for a Leica photo exhibition in Korea and has also worked extensively on the PEACEMINUSONE x Nike KWONDO 1 F&F Special Shoe Box and Air Max 1 x Kashina Won-Ang campaigns.   WADE × ©SAINT Mxxxxxx 

©SAINT Mxxxxxx was co-founded by Yuta Hosokawa, the designer behind READYMADE, a company that upcycles vintage military fabrics and transforms them into new and fashionable items, along with American visual artist Cali Thornhill. The company is known for its artistic graphics and vintage feel. For this collaboration, WADE acts as the first ever virtual model for ©SAINT Mxxxxxx and the music producer for the unique campaign video.   WADE and ©SAINT Mxxxxxxxx share a common respect for diversity and a desire to break away from stereotypes. Anyone who feels similarly shouldn’t miss out on this unique collab! ©SAINT Mxxxxxx official