The limited-time ‘BEAUTY EXPANSION’ exhibition is being held at ‘Shiseido Global Innovation Center S/Park’ between October 15 and 20 2021. 

For the event, Shiseido’s beauty artists have collaborated with ‘Pokémon Shirt,’ the personalized Pokémon shirt service. The special exhibition relives the visual collaboration between Shiseido’s top hair and makeup artist Harada Tadashi and ‘Pokémon Shirt,’ with behind the scenes footage and more.

From the inspiration for the Harada Tadashi and ‘Pokémon Shirts’ collaboration to the three key visuals,  the exhibition has been split into sections to show how the visuals were created. With drawings, crocheted hair parts, and more, you’ll learn about the order of production, how visuals are created, and even how new ideas about beauty are formed. 

Not only can you relive the creation process of a top creator, but you will also experience the ever-changing and evolving expression of “beauty.” The music used for the promotional video was inspired by the key visuals and produced by Conisch, a music writer and producer who has worked for many animated TV shows and has even previously written the theme song for Pokémon. The hair and makeup fashion show held on October 20 will be broadcast on YouTube, with guest appearances from Harada Tadashi and Conisch themselves. The incredible show will combine the world of Pokémon, the key visuals, and all kinds of motifs to match the space, so be sure to check it out! 

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.

The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.

Comment from Megan Rapinoe

“Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.” 

Conceptual Videeo

The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador. 

Comment from Utada Hikaru

“The source of all power is believing in yourself.

It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.” 

Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events. 

Comment from Ursula Corbero

“Inner beauty comes from positivity.
Tap into your individual energy, and if there’s something you want to do, do it!
It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.” 

Shiseido’s self-makeup brand INTERGRATE is set to release select beauty products with limited-edition Hello Kitty packaging on May 21. The theme of the collection is Meet “LOVELY.” In the run up to its release, Hello Kitty cans can enjoy three filters of the popular Sanrio character over on INTERGRATE’s official Instagram page.

INTERGRATE Limited-Edition Pro Finish Foundation Special Set K (2 Types) | ¥1,430 Each (Tax Included)

Colour palette

INTERGRATE Limited-Edition Pro Liquid Special Set K | ¥1,760 Each (Tax Included)

Colour palette

INTERGRATE Limited-Edition Water Jelly Crush Special Set K (2 Types) | ¥2,200 Each (Tax Included)

Colour palette

INTERGRATE Limited-Edition Triple Recipe Eyes Special Set K (2 Types) | ¥2,200 Each (Tax Included)

Colour palette

The limited-edition designs feature Hello Kitty and her cute friends who are ready to help you apply your makeup. The collection focuses on three each of INTERGRATE’s iconic foundations and eye shadows. This includes the Pro Finish series which has foundation in a compact case, durable liquid foundation, and water jelly crush. Pick from three foundations too which come in a triple set. For this limited-edition collaboration, you can enjoy the pink PK704 and brown BR703, both of which are popular colours.

The Ginza branch of Shiseido Parlour in Tokyo released its new BOUQUET DE FRAISES biscuit cake on Friday. The dessert is inspired by Shieido Parlour’s strawberry parfait and is made to be held in one hand. It comes with three kinds of creams, and each is a crunchy and customisable delight decorated like a bouquet.

BOUQUET DE FRAISES | ¥540 (Tax Included)

The buttery cone is a cat tongue biscuit and is filled with cream shanty, cream patissiere, and strawberry jam. The bouquets are also topped with fresh strawberries.

BOUQUET DE FRAISES (Box of 10) | ¥5,724 (Tax Included) | Reservation-only

Shiseido’s men’s hairstyling, skincare, and body-care brand Uno is collaborating with the Gintama The Final to put the main three characters of the anime film on the bottle designs of its Uno Whip Wash product. The items will launch at the end of January in Japan in limited quantities in promotion of the anime film which hit Japanese theatres on January 8, 2021.

Uno Whip Wash Black Gintoki / Uno Whip Wash Scrub Shinpachi / Uno Whip Wash Moist Kagura

The Uno Whip Wash is a quick foaming, creamy facial wash for men which contains charcoal and methyl hydroxide to absorb excess sebum while refining the skin. It’s available in three types: Black, Scrub, and Moist, each of which bears Gintoki, Shinpachi, and Kagura designs respectively on the bottles.

Look as good as the anime character trio with a bottle of Uno Whip Wash.

(C)空知英秋／劇場版銀魂製作委員会

Following her Winter 2020 look for Shiseido Beauty Square, Japanese pop icon Kyary Pamyu Pamyu is serving something different with the unveiling of her look for Spring 2021.

The theme of this look is “2021: A Beauty Odyssey” with her hair, makeup, and outfit fusing together space and Harajuku-style beauty. It serves a romantic future full of hopes and dreams for the present.

The look was once again made in collaboration with top Shiseido hair and makeup artist Tadashi Harada.

If you’re in need of makeup ideas for the New Year, and are in Tokyo this winter, be sure to pay a visit to Shieido Beauty Square where you’re sure to discover a new you.

SHISEIDO PARLOUR SALON DE CAFE in Ginza, Tokyo, is serving up Christmas cheer this year in the form of a delightful selection of desserts from December 1 to 29.

Christmas Angel Parfait | ¥2,300 (Tax Included)

Made with super sweet Le Lectier pears and combined with assorted berries, this parfait is like a gift from the heavens.

Present From The Heavens w/ Drink | ¥2,500 (Tax Included)

A super cute Christmas assortment with a Christmas present made from white chocolate and berry yam, a snowman made from yuzu citrus-laced milk ice cream, and more.

Shiseido Parlour Story w/ Drink | ¥2,600 (Tax Included) *Served weekdays only

Ensemble Chocolate w/ Drink | ¥2,200 (tax Included)

A brownie made from a combination of Belgian, French, and Swiss chocolate surrounded by ganache, ice cream, and more, served with a spread of berry sauce.

Strawberry Parfait | ¥2,000 (Tax Included)

A simple but deliciously sweet parfait made with koiminori strawberries from Nagasaki. It’s served with ice cream and sauce but only contains 10g sugar content.

Following her Halloween-inspired look for Shiseido Beauty Square, Japanese pop icon Kyary Pamyu Pamyu returns to the beauty facility with a new white and snowy winter look which was unveiled on Monday (November 2).

Shiseido Beauty Square

Kyary Pamyu Pamyu became the ambassador for Shiseido Beauty Square when it opened back in June. The concept of the beauty facility is centred on having people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene

Winter Key Visual

Kyary’s winter look for 2020 features a breathtaking headdress inspired by snowy skies, silver flowers, and powdery snow. The look was made in collaboration with top Shiseido hair  and makeup artist Tadashi Harada.

If you’re stuck on what makeup to wear for winter, and are in Tokyo this holiday season, be sure to pay a visit to Shieido Beauty Square where you’re sure to discover a new you.

Following her firework-inspired summer promotion look for Shiseido Beauty Square, Japanese pop icon Kyary Pamyu Pamyu has returned to the beauty facility with an all-new Halloween look, first revealed on Friday.

Kyary is serving a dark romantic world in Harajuku this Halloween, with Gothic hair and makeup that delivers us spook fantasy mixed with a bewitching, fairy tail-like sweetness. The look was brought to life thanks to Shiseido’s top hair and makeup artist Tadashi Harada.

Kyary Pamyu Pamyu became the ambassador for Shiseido Beauty Square when it opened back in June. The concept of the beauty facility is centred on having people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene

Shiseido Parlour Salon de Cafe in Tokyo has revealed a lineup of seasonal centred on Japan’s famous ‘shine muscat’ grape which will be served this autumn from September 1 to 30.

Nagano Shine Muscat & Three Grape Parfait | ¥2,200 (Tax Included)

Made using specially selected shine muscat grapes farmed from Iizukakaju Orchards in Ueda, Nagano, together with three other varieties of grape for a super refreshing flavour.

Grape Fruit Sandwich | ¥1,700 (Tax Included)

Toasted raisin bread stuffed with seven different fruits, including seasonal and specially selected varieties, and fresh cream. It’s served with bittersweet ‘Karasuzanjo’  honey from Chiba Prefecture and a compote of seasonal fruits.

Nagano Grape Mousse | ¥2,100 (Tax Included) *Comes with drink

This mousse is also made from grapes grown in Iizukakaju Orchards, and is drizzled with honey and cream. The grapes add a fresh kick to the dessert.

Shiseido Parlour Story | ¥2,600 (Tax Included) *Comes with drink, served weekdays only

An assortment of desserts including a mini strawberry parfait, mini chocolate parfait, mini custard pudding, seasonal fruits, grape jelly, kaki persimmon mousse, and chestnut pie.

SHISEIDO opened its first-ever global flagship store in Ginza, Tokyo on July 31, 2020.

Since its founding in Ginza, the SHISEIDO brand has been fusing art and science, representing Japanese Beauty. Today, it offers a wide range of products in 88 countries and regions around the globe. SHISEIDO skincare and makeup aims to reveal and express people’s beauty on the outside, empowering them with confidence and vitality. For SHISEIDO, it is that outer beauty that brings to light your inner beauty, a notion that’s centred around the brand’s concept of feeling “ALIVE with Beauty,” something they say is achieved when beauty blooms from both the outside and inside.

SHISEIDO GLOBAL FLAGSHIP STORE follows this mantra of “ALIVE with Beauty” which it will promote to those visiting Ginza, be they Japanese or foreign. The store’s design concept is “Japanese Digital Garden” which encapsulates the image of a Japanese-style garden—something which symbolises the Japanese sense of beauty as well as nature. It will be inspired by Japanese paper, trees, and Nishijin silk fabrics, and will incorporate flowing music and lighting.

Digiskin Tester (Makeup)

SHISEIDO GLOBAL FLAGSHIP STORE is a beauty experience that combines human touch with the latest technology. The shop caters to a multitude of beauty needs and lifestyles. Simply by taking a photo of yourself, the Digiskin Tester will find the perfect shade of SHISEIDO foundation for your skin from 30 colours. This instant tester can be combined with one-on-one counselling with the staff so you can find the right products for you.

SHISEIDO Ultimune™

SHISEIDO Ultimune Power Infusing Concentrate N – Ginza Flagship Store Limited Edition (75ml) | ¥16,000 (Before Tax) *Available in-store only

The building consists of three floors serving all things SHISEIDO, from their full line-up of makeup and skincare products to items exclusive to the flagship store.

They are taking all the necessary precautions against the spread of COVID-19 so that customers can continue to enjoy the beauty experience. This includes practicing social distancing, providing alcohol gel, disinfecting tester products, having staff and customers wear masks, and so on.

Ultimune Essence Auto-Tester

Customers can use special dispensers set up in-store which lets them try out products without having to come into physical contact with other people.

SHISEIDO has also launched a “virtual store” on its official website so that customers can still enjoy SHISEIDO GLOBAL FLAGSHIP STORE from the comfort of their own home. Customers use VR to walk around the shop and watch help and advice videos on makeup.

Discover your inner and outer beauty at SHISEIDO GLOBAL FLAGSHIP STORE in Ginza.

A colourful line-up of angelic parfaits will be served up at Shiseido Parlour The Harajuku, which is located on the 8th floor of the WITH HARAJUKU shopping centre, from August 18 to October 11.

Made in collaboration with Shiseido Beauty Square, also located in the building, these parfaits are inspired by different popular cosmetic brands.

The parfaits will be switched out every two weeks. The first parfait will be based around the brand bareMinerals. After that it will be NARS, then Laura Mercier, and finally Dolce & Gabbana Beauty. Each sweet treat also comes with samples of cosmetics and fragrances from each respective beauty company.

Lychee Green Beauty Parfait with bareMinerals | ¥1,980 (Tax Included) | Serving: August 18, 2020 – August 30, 2020

The bareMinerals parfait is made with mineral-rich lychee sherbet, healthy ice cream made with tofu, marine blue jelly, ruby grapefruit, orange, mango, and more.

Fig & Berry Chocolate Mode Parfait with NARS | ¥1,980 (Tax Included) | Serving: September 1, 2020 – September 13, 2020

If you’re looking for true dark luxury, then tuck into this devilish layering of Belgian chocolate ice cream, strawberry milk sauce, figs, pione grapes, raspberries and a topping of macaron and chocolate.

Japanese Chestnut Tea Gradation Parfait with Laura Mercier | ¥1,980 (Tax Included) | Serving: September 15, 2020 – September 27, 2020

A delightful gourmet marriage of Earl Grey jelly, houjicha ice cream, and chai sauce which creates a nude lip brown colour. This one’s topped with Japanese chestnuts, blackcurrants, pomegranate, a macaron, and a swirling chocolate stick.

Blood Orange Exotic Parfait with Dolce & Gabbana Beauty | ¥1,980 (Tax Included) | Serving: September 29, 2020 – October 11, 2020

The final parfait is a vivid combination of sumptuously sweet blood orange sherbet, rose jelly, an ‘exotic’ sauce, ruby grapefruit, raspberries, mango, a macaron, and to decorate, a red rose.

*Depending on ingredient stock, the parfaits and serving periods are subject to change

*Photos are for illustrative purposes only