The new “KitKat Mini Yogurt Sake” will be released on March 16, 2020. It is made with a famous brand of sake known as “Chonoko Jersey Yogurt Sake,” which is made by Niizawa Sake Brewery, a company in Miyagi Prefecture produced by Hidetoshi Nakata.
Japan’s KitKat product line-up is popular around the world, so much so that they are often recognised as “KitKats made in Japan.” Hidetoshi Nakata is known for pouring his strength into spreading the word of Japan’s traditional industry around the world. He has also visited around 400 sake breweries across Japan. To date, he has collaborate with KitKat on around 20 chocolate bars, all made with local sake, and all of which have been top sellers. These products are helping to promote the prefectures of Toyama, Wakayama, and Kochi.
Niizawa’s Sake Brewery’s “Chonoko Jersey Yogurt Sake” was released to help in the recovery efforts of the Tohoku Earthquake. “Yogurt Sake” has a short shelf life, and so it is a necessary requirement that it is shipped in refrigeration under 5℃ to preserve it. Because of this, the number of places it is sold at in Japan is limited, and it is also difficult to export overseas, making it a very rare type of sake. The milk comes from Jersey cattle which is used to make the milk. It’s combined with alcohol powder of the yogurt sake for the KitKat Mini. The chocolate bar has a refreshing sourness and rich flavour.
KitKat is sold in over 100 countries worldwide. This new flavour creates the opportunity for more people around the world to try yogurt sake when they are buying KitKats in Japan.
Speaking about the collaboration, Hidetoshi Nakata said: “I began with nihonshu, then went onto umeshu, then yuzushu. For the fourth one, I wanted to get people knowing about new possibilities when it comes to a Japanese sake that is not yet known around the world. So I chose Chonoko Jersey Yogurt Sake which is made by Niizawa Sake Brewery in Miyagi Prefecture. The yogurt in the sake has a bitterness and sweetness, which balances perfectly with the refreshing taste of the nihonshu. It’s a delicious sake that Japan can boast about, one which can be enjoyed whenever and by anyone. The sweetness of the chocolate comes together with the bitterness of the yogurt sake. We have created something that doesn’t taste just like yogurt, but yogurt sake.”
He continues: “Because there is a possibility the Chonoko Jersey Yogurt Sake will ferment and the bottles break during transportation, it can only be distributed to places within Japan where it can be shipped below 5 degrees at this moment in time. It’s this very reason that its delicious taste cannot be enjoyed around the world that I want people to know about Chonoko Jersey Yogurt Sake through KitKat, and also get people knowing about new possibilities of Japanese sake.”
Information
KitKat Mini Yogurt Sake
Release Date: March 16, 2020
Contains: 9 bars
Price: ¥700
Available: At souvenir shops and KitKat gift shops in Japan
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Japanese creative company NAKED will hold a Night Walk event at Zuiganji Temple in Matsushima, located near one of the top three most scenic spots in Japan. The event will run from October 29 until November 23, 2022. The NAKED Night Walk was created to revitalize hot spring resorts and other tourist spots during the pandemic. This special event will bring the illuminated experience to Zuiganji Temple, one of the Tohoku Region’s most famous Zen temples. Guests will be invited to carry beautiful lanterns around the grounds, maintaining social distancing while enjoying the cool evening weather. These lanterns will cast one of three unique designs onto the ground below–a starry sky, a camellia flower, or a lotus.
Guests can also enjoy NAKED’s Flower Fortune Telling, pulling unique paper flowers from a massive wall, with each holding a personalized fortune. These flowers can then be tied to a nearby tree to further spread NAKED’s art. You can also take home your flower as a souvenir! The event will only run for a limited time. For more information including admission fees and hours, see the official website! Information
NAKED Night Walk – Matsushima, Zuiganji Temple (National Treasure)
Address: Zuiganji Temple (Chonai-91 Matsushima, Miyagi District, Miyagi Prefecture)
Running: October 29 – November 23, 2022
Hours: Weekdays 17:00-20:00 / Fridays, Weekends, Holidays 17:00-21:00
Official Site: https://zuiganji.or.jp/
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Kyary Pamyu Pamyu recently wrapped up her 10th-anniversary tour with an extra performance in Okinawa on July 23. After completing 30 shows over six months, the longest tour of her career, Kyary will perform a solo concert at Nippon Budokan on October 19 to truly conclude this epic tour. As part of her tour, the singer has continued to energize Japan through the appeal of regional towns and cities with the LOCAL POWER JAPAN Project. At each tour location, the artist collaborates with a local company, creating special collaboration logos and products that have become the talk of social media. Kyary has announced the final collaboration for the project, bringing the total to 32. During the national tour, the Miyagi concert scheduled for June 25 was canceled due to difficulties at the planned venue, Tokyo Electron Hall Miyagi, after an earthquake hit off the coast of Fukushima Prefecture in March. Although the artist wasn’t able to hold her planned performance in the area, she still wants to share the charm of Miyagi with the rest of Japan. The singer will team up with Zunda Saryo, a leading company in the area, for a special release.
Zunda-mochi is a traditional treat popular in Sendai. Loved for centuries, this seasonal delicacy is made by boiling and mashing young soybeans which can only be harvested for a few short days in summer before they turn yellow and ripen. These are then mixed with sugar and wrapped around a rice cake. Zunda Saryo produces many different varieties of this luxurious treat, allowing people to eat them whenever and however they like. From the Zunda Shake to the Zunda Roll Cake, these sweets contain many health benefits–they are rich in protein, vitamins, and minerals. So don’t feel any guilt the next time you eat your fill! For this collaboration, Zunda Saryo’s reimagined logo pays homage to the artwork seen on the jacket of the ‘KPP 2014 JAPAN ARENA TOUR COLORFUL PANIC TOYBOX’ Blu-ray release. The company’s edamame-inspired mark has been redesigned to feature Kyary’s distinctive headpieces, and the artist can be seen smiling with a Zunda Shake in hand. A colorful collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting July 29, and a portion of the proceeds will be donated to Miyagi Prefecture to help repair the Tokyo Electron Hall Miyagi which was damaged by the June earthquake. Information
Zunda Saryo (Miyagi Prefecture) x LOCAL POWER JAPAN Project Collaboration T-shirt
Price: ¥3,300 (Tax Included)
Available: July 29 – August 11, 2022Special Site: https://localpowerjapan.com
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The popular BTS chibi characters TinyTAN will be featured at TinyTAN Cafe locations in five cities for a limited time! Nine locations will be open across Tokyo, Yokohama, Osaka, Nagoya, and Miyagi starting April 21, 2022. The TinyTAN characters were designed by the seven members of BTS to embody their “second selves.”
Select Cakes: ¥990
Fruits Deco Style: Strawberry, Fruits Deco Style: Mango, Fruits Deco Style: White Grape: ¥1,760
The menu is packed with desserts, including seven different types of cakes each inspired by a member of TinyTAN.
American Sundae Style Chocolate Cookie, American Sundae Style Caramel Nuts, American Sundae Style Pistachio Honey: ¥1,870
Afternoon Style Tea: ¥3,190
The Afternoon Style Tea includes a base plate that can be customized with guest’s favorite fruits and chocolates. Two types of TinyTAN Select Cakes will also be included to share!Ham (2 types) & Scrambled Egg Peanut Butter Sandwich: ¥1,760
Cafe Style Drink & Cake Set *Prices vary based on drink selection.
Guests can choose from colorful bagel sandwiches, pancakes, and open sandwiches, along with a selection of sweet drinks to match each meal.Bonuses
Acrylic Stand (7 varieties, random): ¥1,320
Sticky Note Roll: ¥880, Acrylic Nameplate (7 varieties): ¥990 each
Original cafe merchandise and special offers will make visiting the TinyTAN Cafe even more exciting!
© BIGHIT MUSIC. All Rights ReservedInformation
TinyTAN CAFE
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April 21 – June 5, 2022
Pine Under Flat B1F (5-13-2 Jingumae, Shibuya-ku, Tokyo)
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April 28 – July 3, 2022
Lumine EST Shinjuku B1F (3-38-1 Shinjuku, Shinjuku-ku, Tokyo)
Tokyo, Harajuku: BOX cafe&space Harajuku Alta
April 21 – June 5, 2022
Harajuku Alta 3F (1-16-4 Jingumae, Shibuya-ku, Tokyo)
Tokyo, Omotesando: BOX cafe&space Omotesando Hills
April 21 – June 26, 2022
Main Building, B3F (4-12-10 Jingumae, Shibuya-ku, Tokyo)
Kanagawa, Yokohama: Collabo_Index Lumine Yokohama
April 22 – June 19, 2022
Lumine Yokohama 6F (2-16-1 Takashima, Nishi-ku, Yokohama)
Aichi, Nagoya: BOX cafe&space Nagoya LACHIC #1
April 28 – June 5, 2022
LACHIC B1F (3-6-1 Sakae, Naka-ku, Nagoya)
Osaka, Umeda: BOX cafe&space HEP FIVE
April 28 – June 5, 2022
HEP FIVE 7F (5-15 Kakudacho, Kita-ku, Osaka)
Osaka, Shinsaibashi: Shinsaibashi contact
April 29 – July 3, 2022
1-6-24 Kitahorie, Nishi-ku, Osaka
Miyagi, Rifu: BALLER:S
April 27 – June 26, 2022
AEON MALL Shin-Rifu South Building 2F (3-1-1 Shinnakamichi, Rifu, Miyagi)
Reservations Open
Reservation Fee: ¥660 (Includes Bonus)
TinyTAN CAFE Official Site: https://tinytan-cafe.jp/
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Creative company NAKED is now providing incredible projection mapping across Matsushima Palace, located close to the many tiny islands of Matsushima, known as one of the 'Three Views of Japan.' The light show completely envelops the Retsuru Tower, the symbol of the property, along with the gardens around the palace. Guests can expect a once-in-a-lifetime experience as they wander the grounds at night. Matsushima has a long history, with many unique geographical highlights developing thousands of years ago. Many poets have written poems about the area since the Heian period (794-1185). The projection mapping show will highlight the past, present, and future of the area, inviting guests on a trip through time and space.
Information
‘Matsushima Rikyu’ Retsuru Tower, Rikyu Garden, Miyagi Prefecture
Now Open
Hours: 17:00~
Details: https://rikyu-m.com/news/event/Official Site: https://naked.co.jp
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AMAZAKE STAND opened its first branch in Kamakura a year and a half ago as the first store in Japan serving homemade rice-malt amazake sweet sake. The cafe has announced that its second branch will open in Sendai on June 10, 2021. It hopes to promote the delicious taste of amazake to more people and pass it down to the next generation.
Homemade Amazake - Plain (Small Size) | ¥390 (Tax Included)
Strawberry Chocolate Amazake - Blueberry Cheesecake Amazake - Apple Pie Amazake | From ¥600 Each (Tax Included)
Amazake is a great alternative for those who can't handle the taste of ordinary strong sake. The cafe makes it with koji and rice from Tohoku and offers it in a range of different flavours. All beverages are made without granulated sugar and include a range of ingredients that have beautifying effects on the skin and help with recovering from fatigue such as grape powder, amino acids, and Vitamin B.Information
AMAZAKE STAND Sendai
Address: Okuda Bldg Floor 3F, 1-6-15 Kokubuncho, Aoba-ku, Sendai-shi, Miyagi
Access: 3-minutes on foot from Aoba-dori Ichibancho Station / 5-minutes on foot from Hirose-dōri Station
Official Instagram/Opening Hours: https://www.instagram.com/amazake_stand/ (＠amazake_stand)Details: https://camp-fire.jp/projects/view/147686
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In accordance with Earth Day, which is set for April 22, Nestlé released its limited-time KitKat Mini Maple on Monday to raise awareness of environmental issues and the future of the planet.
KitKat Mini Maple (3 Included)
KitKat Mini Maple (12 Included)
9 packaging designs with different messages related to the environment
'KitKat Always For Earth Day' online talk event to take place on April 30
In September 2019, Nestlé began packaging five of its major large-sized KitKat bags in paper bags rather than plastic, and since autumn 2020, most of their large sized bags are now made from paper. This has helped reduce 450 tonnes of plastic per year. Now, Nestlé is releasing a new collection of packages for Earth Day featuring original designs by up-an-coming young artist SUGI. Each features messages from members of MIMO, a group managed by Japanese model Mila Aina, stating messages about helping to protect the environment and the future of planet earth.Information
KitKat Mini Maple
Release Date: April 19, 2021 (Limited Edition)
Online Talk
Instagram: https://www.instagram.com/kitkat_japan_official/
YouTube: https://www.youtube.com/channel/UC3tkan9Ml07VHX8ztozVrJQ/featuredKitKat Japan Official Website: https://nestle.jp/brand/kit/