Fashion model and designer Kiko Mizuhara has teamed up with H&M once more to promote their Spring Fashion Collection which went on sale on April 2, 2020.
Mizuhara hails as the first “Sustainability Ambassador” of H&M Japan. She is helping to promote three sustainable collections from H&M through spring and summer whose theme is centred around changing fashion. The campaign aims towards a sustainable future, with the clothing collection line-up being made from 100% recycled material. This is H&M’s the first step towards all clothing being made from recycled and sustainable fabrics by 2030.
Puff Shoulder Maxi One Piece – ¥5,999 (65% Tencel™ Lyocell, 35% Polyamide)
The 2020 Spring Fashion Collection centres on mini and maxi one piece dresses ranging from items with volume and tight silhouettes to ruffles, power sleeves, puffed shoulders, and other 1980’s inspired designs.
Flower Print Mini One Piece – ¥3,990 (100% Organic Cotton)
Dot Print Long One Piece – ¥2,499 (100% Tencel™ Lyocell)
In her photo shoot for the promotion, Kiko Mizuhara donned the mini one piece which has a floral print and is made from 100% organic cotton, as well as the polka dot print long one piece which uses 100% Tencel™ Lyocell, an environmentally-friendly natural material.
The flowery mini one piece has volume in the shoulders and sleeves, and the body is smocked to create a perfect fit.
The polka dot one piece has airy sleeves as well as a flared hem to give it a gorgeous appearance.
Maxi One Piece – ¥7,999 (50% Recycled Polyester, 50% Polyester)
Puff Sleeve Mini One Piece – ¥3,999 (100% Organic Cotton)
The fine details, from the crisp cotton to the British-style embroidery, crease effects, organdy lace and so on create a modern, relaxed aesthetic.
The collection is now being promoted on Japanese TV and H&M Japan’s official YouTube page.
Information
H&M Spring Fashion Collection
Released: April 2, 2020
Official Website: https://www2.hm.com/ja_jp/hm-sustainability/lets-change.html