Aichi Dobby released its all-new “Vermicular Frying Pan” on April 21, 2020.

Pre-orders opened via the official Vermicular online shop and at the company’s flasgship store on March 26, and by April 16, order 15,000 orders were placed. April and May deliveries are already sold out. The company plans to ship until the end of June 2020.

About Vermicular

The Hijikata brothers are the heir to the Aichi Dobby foundry, which since 1936 has been known for its ability to cast and machine iron with the utmost precision. They have repurposed the company’s masterful skill to create Japanese cookware that has gone on to become a staple of the Japanese kitchen. They pride themselves in cookware that is “Made in Japan”

In 2016, they released the Vermicular Rice Pot, which has sold over 140,000 units (as of December 2019). In 2019, the company began shipping its range overseas, starting with the US.

Kunihiro Hijikata, President at Aichi Dobby | Comment

“Home cooking becomes more fun when it’s easy to make delicious food that exceeds your expectations, done with using a frying pan, the most familiar cooking utensil in the kitchen. When I tried some simple bean sprouts when testing the Vermicular Frying Pan, I was taken aback by how crispy the texture was and how delicious the bean sprouts were. They had taken on a taste I’d never had before. With home cooking on the rise right now, I hope that the Vermicular Frying Pan allows for people to cook like a pro easily from their own home. Aichi Dobby aims to keep on creating tools that are unique around the world and allow for people to enjoy life and cookingーto create items that change the way people live.”

Shusaku Toba, Chef & Owner at sio | Comment

“When I used the Vermicular Frying Pan, I was overwhelmed by how different it was to other frying pans out there. It evaporates the water content of ingredients straight away, so the food doesn’t boil. You can cook ingredients on the surface of the frying pan with a low level of water content which intensifies the flavour and makes food simply delicious. Ingredients also don’t get stuck together. It’s really easy to use. In the food prep business, combi steamers are the main players. Prepping in frying pans is on the decline. However, I believe this frying pan will change the cooking industry.”

Check out the Vermicular Frying Pan in action over on the company’s official YouTube channel, which shows how the frying pan is made, there’s an interview with the product designer and manufacturer, and more.