Taiwan-based e-commerce platform Pinkoi, one of Asia’s largest, is celebrating its 10th anniversary with a special project! Virtual model imma is the face of the campaign as a character named ‘Pin Tripper,’ and a new web commercial featuring the personality along with a song written by popular artist Daoko is now available! In addition, the newest issue of the web magazine ‘Pinkoi Zine’ is also available on the official Pinkoi website, featuring a tour of unique items from cities around Asia in the style of a travel report. For the campaign, the Pantone Color Institute defined Pinkoi’s two corporate brand colors, ‘Pinkoi Navy’ and ‘Pinkoi Salmon Pink.’ Japanese illustrator Noritake then designed the Pinkoi x Noritake Limited Collaboration line of goods using these unique shades. These will only be available for a short time, so be sure to snag some while you can!  

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imma “Pinkoi is fun to use, because it allows you to find trendy items from cities all over Asia. I found lots of items I don’t come across very often, and items that made me feel as though I were travelling around the continent. (laugh) I hope that you’ll enjoy the new web commercial and the special ‘Pin Trip Report’ in the newest Pinkoi Zine issue! And, of course, enjoy shopping at Pinkoi too. Daoko For this campaign, I was able to create a new song with trackmaker Yohji Igarahi. The theme was ‘sense of speed.’ I think I was able to express my identity as a rapper, while also maintaining the important image of neon lights shining at night. My impression of Pinkoi is that it has a huge variety of products not available on typical Japanese sites, and as someone who loves online shopping, I was super excited to work with them!

IKEA has announced a collaboration with Japan's most talked-about virtual model, imma, in promotion of the opening of its new IKEA Harajuku store. From August 28 to 30, imma will help share a vision of happiness in the home to the people of Tokyo in the shop window.   Home for people is a place where one can kick back and relax after a long day's work - to reset the mind and body for the next day. This fact has become increasingly more so in the wake of the pandemic, where we have come to spend even more time there, thus cementing the idea of the home as a haven evermore. But despite its role having changed in recent months, IKEA Japan believes the home is a place where we should spend longer.   With that in mind, IKEA Japan has formed a partnership with imma to commemorate with the opening of IKEA Harajuku. imma is Japan's first virtual model made using CG. She appears at events and shows in Tokyo and around the world, and boasts a following of over 240,000 people on her social media. The partnership will see imma inspiring her fans and young people by showing them how she made her room with IKEA furniture up on the second floor of the store.  She will also dance, do yoga, do cleaning, and more for people to see. She will appear at the store on August 28, 2020   Those unable to visit IKEA Harajuku can still see imma over on IKEA Japan's official website, and there will also be a live stream.  

imma | Comment

“I am so excited to hear that IKEA, which I have always loved, will be opening in my neighborhood, Harajuku. In this collaboration, I’m going to share a part of my life that I really value, happiness at home.”   Comment Source: IKEA Japan