Japanese fashion brand Onitsuka Tiger and professional makeup artist brand Shu Uemura have joined up to release a new pair of collaborative sneakers and line of cosmetic products.
Since their individual establishments, both Onitsuka Tiger and Shu Uemura have hailed as pioneering brands from Japan, cementing their names across the globe. Together, Onitsuka Tigerーa brand which fuses heritage and innovation around fashion and sports in their contemporary collectionsーand Shu Uemuraーa company which inspires the millennials to bring out their unique and inner beautyーhave collaborated to release a pair of sneakers as well as 11 cosmetic items.
The new sneakers by Onitsuka Tiger are a new model that take inspiration from the company’s DELEGATION EX™ pair which released back in 1964 and were worn by Japanese sports players back then. Glossy enamel has been added to bring to mind cosmetics, and matte has been used to create smooth calves. Tokyo Red is used for the colouring. The mid soles have volume and are made with spongy FLYTEFOAM™ Propel, ensuring comfort. Both ends of the spare laces, which are also Tokyo Red, bear the brand logos. The overall design screams active and urban sporty.
Unisex Shoes – ¥17,000 (Before Tax)
Shu Uemura’s new collection of 11 items is made up of five different cosmetic products which come in Onitsuka Tiger’s iconic key colours: Tokyo Red, Energy Orange, Indigo Blue, and others. They also bear Onitsuka Tiger’s stripes. The cosmetics elicit stylishness and an energetic mood.
The new Onitsuka Tiger shoes were released on May 1, 2020 at select stores and online shops both inside and outside Japan.
Information
Onitsuka Tiger Official Website: www.onitsukatiger.com
Shu Uemura Official Online Shop
PC: www.shuuemura.jp
Mobile: sp.shuuemura.jp
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