Evangelion: 3.0+1.0 Thrice Upon a Time Anime Film Collaborates With Eye Drops Brand Sante FX

04.June.2020 | ANIME&GAME / FASHION

Santen Pharmaceutical has teamed up with the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time to released limited edition versions of its eye drop products Sante FX NEO and Sante FX V+. The products went on sale on June 1, 2020.

The Sante FX series is a popular eye drops brand in Japan. It has previously collaborated with Evangelion in the past, with the last collaboration happening 8 years ago for the promotion of Evangelion: 3.0 You Can (Not) Redo. The product was promoted a series of commercials under the title “Refreshing Feeling Sante FX” which featured Evangelion references. They are doing the same for the new collaboration under the title “New Refreshing Feeling Sante FX.”

 

Four different models will be released for both the Sante FX NEO and Sante FX V+ eye drops, including Shinji, Asuka, Rei, and Kaworu. Each features an original illustration of the characters along with colours that identify them.

A commercial was released to promote the products featuring narration by Kotono Mitsuishi who voices Misato Katsuragi in Neon Genesis Evangelion.

 

Sante FX x Evangelion CM

A special website was launched exclusively for the product where Sante FX are carrying out eye tests in Japanese. Users can answer questions to measure the “vigilance” of their eyes. The answers they get will also present them with the Evangelion character they are.

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    Message from Kyary Pamyu Pamyu

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    Comment from Megan Rapinoe

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    Conceptual Videeo

     

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    Comment from Utada Hikaru

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    Comment from Ursula Corbero

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    Visée Glossy Rich Eyes N  – Available in 8 shades + 2 limited edition shades

     

     

    Photo Shoot

     

    「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA&NINA

     

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    Interview with NiziU

     

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    Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!

     

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    Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!



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    Kojin Haruka: Reflectwo for Miss Dior 2021

    Pop Up Store MISS DIOR MILLEFIORI GARDEN

     

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    The brand’s first Hinoki and Hiba-based items

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    “It’s been 16 years since this movie was remade,” explains Anno. “I was planning to finish it in about 8 years, but it took twice as long. So I’m relieved that it is finished.”


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    Anno also discusses his enthusiasm towards seeking new goals. “Now that I’ve turned 61 this year, from now on, I plan on making some new live-action movies instead of Eva. For animation, it’d be great if I have a chance to do it again after I take some live-action shots.” He continues: “Making a live-action video is totally different from animation. Because I can do a lot of things that I can’t do with animation, that’s why I’m really looking forward to it.”


    At the end of his talk, he comments: “Not only Evangelion, but my work basically deal with themes unique to Japan, aimed at people who grew up in Japan. I am really grateful and honoured that such works are seen and loved by people all over the world. Thank you so much for supporting Evangelion, and I hope you enjoy the film.”


    Amazon Prime Video is currently streaming the first three films in the film series: Evangelion: 1.0 You Are (Not) AloneEvangelion: 2.0 You Can (Not) Advance, and Evangelion: 3.0 You Can (Not) Redo. The final film, Evangelion: 3.0+1.0 Thrice Upon a Time, will be released on the service worldwide on August 13, 2021.

     

    ©khara

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    NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.

  • MAC Reveals Disney’s Cruella de Vil Makeup Collection

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    Disney Cruella Collection by MAC

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    A Look at the Collection

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    POWDER BLUSH DUO: CRUEL-LA INTENTIONS | $31

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    76 SUPERMODEL LASH | $18

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    EYESHADOW X 8: CRUELLA TO BE KIND | $45

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    The full collection will drop worldwide this Thursday at MAC.

     

    ©2021 Disney

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    Ice Mint Body Lotion | ¥2,530 (Tax Included)

    Ice Mint Clay Hand Soap | ¥2,200 (Tax Included)

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  • Hello Kitty x INTERGRATE Design Cosmetics Releasing This Spring

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    Colour palette

     

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    Colour palette

     

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    Colour palette

     

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    Colour palette

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