Shu Uemura to Release 100 New Pressed Eye Shadow Colours

13.June.2020 | FASHION

Shu Uemura has revamped its Pressed Eyeshadow collection and is releasing 100 colours on June 19, 2020.

 

6 textures add further shape and depth to Asian eyes

Six textures have been developed for the 100 different colours specifically to further elevate the beauty of the eyes of Asian people. The combinations are diverse, allowing buyers to find their own tailor-made colour.

Pressed Eye Shadow: ¥2,300 Each (Before Tax) *Refill

The gorgeous colours are made from pigments sourced in Japan. The colours are well compatible with the skin and leave you with beautiful eye makeup all day long. Pre-sales for the new eye shadows as well as eye shadow cases went live on Shu Uemura’s official online shop on June 1.

 

Your 2020 Summer Makeup: The Shu Uemura x Onitsuka Tiger Collection


Beyond The Limit Eye Pallete: ¥8,500 (Before Tax)

The “Beyond The Limit” eye palette is a collection of summertime colours to energise your mood and give you a playful look this summer.

 

Deep, Blood Red Lipstick


Rouge Unlimited Matte M RD 163 Red Boost: ¥3,300 (Before Tax)

The product to look out for is the Rouge Unlimited Matte lipstick that glides smoothly onto your lips and lasts all day. This highly-pigmented lipstick adds dimension to your look.

 

In a time where many people are having to wear face masks right now, make your eyes stand out beautifully even more with Shu Uemura’s new Pressed Eye Shadow line-up.

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    Comment from Somegoro Ichikawa

    “I’m honored to have been chosen to serve as an ambassador for Shu Uemura Cleansing Oil, which I personally use on a regular basis. What can we do to pass on Kabuki and other Japanese traditions to future generations? I feel a strong connection between my own ideas and challenges and those of the Shu Uemura brand.” 

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    FACE&BODY OIL

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    Message from Kyary Pamyu Pamyu

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    Bold, edgy, and chic makeup looks

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    1st Collection Lineup

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    © 2021 SANRIO CO., LTD. APPROVAL NO. L614617

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    Yojiya will be hosting the very first Yuzu Fair, an event combining cosmetics stores and cafes, on October 9 2021. Limited edition Yuzu oil-blotting paper and handmade Yuzu hand creams will be available at the beauty stores, while the cafes are full of tasty drinks and sweets. You can discover the charms of Yuzu at each Yojiya store! 

     

     

    Makeup & Miscellaneous Goods’ Store Products

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    Comment from Megan Rapinoe

    “Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.” 

     

     

    Conceptual Videeo

     

    The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador. 

     

    Comment from Utada Hikaru

    “The source of all power is believing in yourself.

    It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.” 

     

    Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events. 

     

    Comment from Ursula Corbero

    “Inner beauty comes from positivity.
    Tap into your individual energy, and if there’s something you want to do, do it!
    It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.” 

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