Popular loungewear brand gelato pique will begin selling items from the Happy Mario Home Collection, the third installment of the SUPER MARIO meets GELATO PIQUE collection, on November 10. 32 items will be available at gelato pique stores nationwide, the official USAGI ONLINE store, and official Nintendo stores in Tokyo and Osaka. 

On November 4, the official gelato pique online store USAGI ONLINE launched a special page dedicated to Super Mario. 

Jacquard Pullover & Long Pants Set

Jacquard Shawl Cardigan

Patterned Shirt & Long Pants Set

Hoodie and Long Pants Set

[Bedding] (Single) 3-piece Set / BABY MOCO Jacquard Blanket

Snack Bowl & Mini Tongs Set / Cup

Patterned Pouch / Hand Towel & Pouch Set

BABY MOCO Series

Decorate your home and deck yourself out in your favorite Super Mario characters!

FamilyMart stores nationwide have started a campaign in collaboration with the free-to-play mobile game Pokemon Cafe ReMix! From June 21 until July 18, visitors will be able to pick up some special treats and exclusive merchandise.

Pikachu Frappes

A new addition to the Frappe series, customers will be able to enjoy Pikachu’s Pineapple Frappe starting June 21, featuring Pikachu in a cute cafe uniform. Made with golden pineapple pulp, the drink is perfect for summer, offering a refreshing sweet and sour taste. There are three cup designs available–one with Pikachu in red, one in blue, and another in green.

Original Merchandise Campaign

Part I: June 21, 10:00~ / Original PP Coaster (4 varieties)

Part 2: July 5, 10:00~ / Cafe Menu Design Original Memo Pad (4 varieties)

*Sample Images

A goods campaign is also underway. Customers purchasing three qualifying products will receive exclusive merchandise–while supplies last, of course! The event will run from June 21 at 10:00 through July 18.

Stamp Campaign

Left: 5 stamps, Original Lunch Bag / Right: 10 stamps, Original Plates (Set of 3)

Collecting stamps on the FamilyMart app can also net fans some special prizes! At the same time, Pokemon fans can use the app to win tickets to Pokemon GO Fest 2022 Sapporo.

© 2022 Pokémon. © 1995-2022 Nintendo/Creatures Inc./GAME FREAK inc.
Developed by Genius Sonority Inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの
登録商標です。Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

©2022 Niantic, Inc. ©2022 Pokémon. 
©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc. 
ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

LEGO Japan will release seven new products in the LEGO Super Mario series in Japan on August 1, 2022. Princess Peach will finally be making her appearance in the anticipated lineup with some fun new building sets!

LEGO Super Mario allows players to take on challenging LEGO courses filled with characters and coins from the popular video game series. The newest product will star Princess Peach from the Mushroom Kingdom.

Fans can enjoy sound effects and voices from the series as they build the new set. The Peach, Mario, and Luigi figures can be connected via Bluetooth, and players can greet each other and earn bonus coins by working together to defeat enemies. Two players can earn more coins when playing together, so be sure to invite a friend! 

The Peach Castle Challenge will be released on the same day. Will you be picking up any of these LEGO sets?

To celebrate the final season of Attack on Titan, NewDays, a convenience store chain in Japan, has started a special campaign until January 10, 2022. Plenty of collaborate snacks will be available for the next few weeks.

Collaboration Food

Special Attack on Titan Packaging

Special Attack on Titan Packaging, “Exterminate Every Last Grain!” 

Luxury Seafood Onigiri (Special Packaging)

Luxury Seafood Onigiri

Nine Titan Bento

Collaboration Merch

Acrylic Keychain

Acrylic Keychain

Pin

Pin

Acrylic Stand

Bonus (Round 1)

Bonus (Round 2)

Present Campaign

A Prize: Signed Poster (3 Winners)

B Prize: NewDays Original Illustration Blanket (50 Winners)

Super-sized luxury onigiri are now available as part of the collaboration, along with special bread and bento featuring images of popular Attack on Titan characters. Seven types of original merchandise will be available at participating NewDays locations, and those spending over ¥600 including one or more Suntory beverages will be entered to win a poster signed by the cast. Don’t miss it!

The past two years have been difficult, with events being canceled and people having to spend more time inside. Universal Studios Japan is celebrating its 20th anniversary with a new Christmas event, hoping to bring back guests’ smiles and offer a place to make new holiday memories. The event will run from November 26, 2021, until January 10, 2022. 

NO LIMIT! ~Happy Christmas!~

#USJ Amazing AR (Christmas ver.)

Winter Exclusive Food and Merchandise

Super Nintendo World

Demon Slayer: Kimetsu no Yaiba

The park will decorate Gramercy Park, found in the heart of the New York section, with a massive Christmas tree, the first to be erected in two years. Featuring different decorations than years past, the tree will be clad in 20th-anniversary colors and adornments and will be the perfect place to take a photo! Plenty of Christmastime entertainment and lights will illuminate the park, giving visitors plenty of hope for the upcoming new year. 

The singing show ‘Power of Pop – Christmas Edition’ will be held at Mel’s stage, and guests can hear popular Christmas tunes sung live. The popular Super Nintendo World area of the park will be welcoming winter for the first time since its opening, with a new lineup of food and merchandise. 

A Demon Slayer: Kimestu no Yaiba collaboration event will also be going on until February 13, 2022. In addition, the Demon Slayer XR ride, the series’ first VR roller coaster, themed restaurants featuring character meet-and-greets will also be open, as well as shops selling original Demon Slayer merchandise. 

For the park’s 20th anniversary, the popular stage show NO LIMIT! will feature a special Christmas theme, with popular park characters clad in holiday costumes. The collaboration with popular girl’s band NiziU has been a major hit so far and will feature their original song FESTA. This new revival is sure to have visitors dancing to the music!

A new Christmas-exclusive AR filter has been added to the park’s official Instagram, so don’t miss your chance to use it during your visit!

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)
Minions and all related elements and indicia TM & © 2021 Universal Studios. All rights reserved.
© Nintendo
TM & © 2021 Sesame Workshop
© 2021 Peanuts Worldwide LLC
© 2021 SANRIO CO., LTD.　APPROVAL NO.  EJ1102001
TM & © Universal Studios & Amblin Entertainment
©吾峠呼世晴／集英社・アニプレックス・ufotable
© Sony Music Labels Inc./JYP Entertainment.
TM & © Universal Studios. All rights reserved.

After a year on hiatus, Universal Studios Japan will be bringing back the daytime parade with the  ‘NO LIMIT! PARADE,’ scheduled to be held for a year starting in Spring 2022.

The ‘NO LIMIT! PARADE’ is like a dance party, unifying each guest as one with the power of dance. The energetic entertainment turns everybody into “the protagonist.”

In addition to well-known 

park characters like the Minions and Hello Kitty, Mario and his Nintendo friends will also be joining the parade from their home in the super popular Super Nintendo World™, bringing some Pokémon buddies along for the ride. The various worlds will collide to a range of party tracks, from 60’s rock to modern EDM, with each character performing a representative dance.

By dancing with these iconic characters and entertainers, everybody can become “The Protagonist” – young or old! The grand finale of each parade truly pushes the meaning of NO LIMITS, with production exceeding all expectations. Each visitor will feel their mind and body growing “Super Energetic” from all the fun with this all-new entertainment experience!

Become one with the all-star cast at the ‘NO LIMIT! PARADE!’

 WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)
Minions and all related elements and indicia TM & © 2021 Universal Studios. All rights reserved.
© Nintendo
TM & © 2021 Sesame Workshop
© 2021 Peanuts Worldwide LLC
© 2021 SANRIO CO., LTD.　APPROVAL NO. EJ1100402
TM & © Universal Studios & Amblin Entertainment
© 2021 UNIVERSAL STUDIOS
©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc. /GAME FREAK inc.
TM & © Universal Studios. All rights reserved.

Since opening in March, Super Nintendo World at Universal Studios Japan has caught the world’s attention, leading global game fans to pray even harder for Japan to reopen for tourism. Now, the park is scheduled to level up with a new Donkey Kong-themed area scheduled to open in 2024. 

Currently, Super Nintendo World is filled with Mario-inspired attractions, dining options, and shops, recreating some of the most memorable parts of the franchise in a larger-than-life way. The new Donkey Kong area will feature a roller coaster and more interactive experiences, as well as themed merchandise and food options. Guests will be able to walk through lush jungles, where Donkey Kong and his friends live. The creation of the new area will more than double the size of Super Nintendo World. 

Launched as an arcade game by Nintendo in 1981, Donkey Kong quickly took the world by storm, with games continuing to be released on Nintendo systems from the SNES to the Nintendo Switch. As of March 2021, the series has sold over 65 million units worldwide.

Comment from Nintendo’s Shigeru Miyamoto

“I am very happy to be able to make the world of Donkey Kong a reality following the world of Mario. I am looking forward to creating a thrilling Donkey Kong experience with the amazing team at Universal. It will take some time until it is completed, but it will be a unique area for not only people who are familiar with Donkey Kong games but for all guests.”

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)
Minions and all related elements and indicia TM & © 2021 Universal Studios. All rights reserved. TM & © Universal Studios & Amblin Entertainment. TM & © Universal Studios. All rights reserved.　© Nintendo

Japanese luxury loungewear and sleepwear brand gelato pique is teaming up with the Super Mario franchise to release a new collection of 32 unique pieces for men, women, and children. Pre-orders for the items will begin on September 13 on the official gelato pique site, USAGI ONLINE, and the official online Nintendo Store. Items will go on sale to the general public on September 17 at select gelato pique stores nationwide, as well as the Nintendo TOKYO shop in Shibuya PARCO.

ALL DAY SUPER MARIO！

This collection comes just in time for fall, and is filled with soft and comfy items perfect for lounging around the house with family and friends. The lineup includes a number of popular characters and items from the Super Mario franchise, which celebrated 35 years in 2020.

<Character Pullover & Long Pants Set> Women’s: ¥12,760 / Men’s: ¥14,960 / Junior: ¥9,900 *Only available at the Official gelato pique Online Store / USAGI ONLINE / My Nintendo Store

These are perfect for the entire family to wear together, and come in four different colors!

Hoodie & Shorts Set (Mario/Yoshi): Women’s: ¥12,320

Baby Romper: ¥6,930

Let your little one become their favorite characters! These are perfect for celebrating Halloween at home.

Character Pillow: ¥4,180 each

Character Sweater: ¥7,920

Character Blanket: ¥5,720 each

Those who make a purchase from the Super Mario collection will receive a limited-edition Super Mario shopping bag in classic gelato pique colors. These are limited in number, so be sure to grab your items as soon as possible!

A special page featuring model Nicole Fujita will be available on the gelato pique Online Store starting on September 7. Don’t miss it!

© Nintendo

Rain goods brand Wpc. will be opening preorders for their limited edition Super Mario themed collection after it sold out at the PARCO x Super Mario Collaboration Item Fair.

Wpc. Vinyl Umbrella ¥1,980 (Tax Included)

The umbrella, which was released as a limited item at the PARCO x Super Mario Collaboration Item Fair, was released for pre-sale at Wpc.’s Shinsaibashi PARCO store on July 1 and sold out the same day. Following overwhelming feedback from customers, the company has announced a second run, with pre-orders opening on August 5 on both the Wpc. ONLINE STORE and PARCO ONLINE STORE.

Character Pattern Print

The umbrella comes in 2 designs. The first features a variety of Mario characters and is finished with mushrooms, stars, and other iconic Mario motifs. Check out the cute facial expressions on the characters, such as the peeking Boo and the falling Goomba.

Neon Character Print

The Neon Character Print umbrella is packed full of popular Mario characters and motifs. The neon colours will surely brighten up any rainy day!

KiU New Standard Rain Poncho ¥6,600 (Tax Included)

The collaboration poncho that had previously sold out on the PARCO ONLINE STORE will be rereleased along with the vinyl umbrellas.

This item is not a pre-order and will be shipped upon purchase.

©Nintendo
ファミリーコンピュータは任天堂株式会社の商標です。

Japanese department store chain PARCO is teaming up with Super Mario from June 25 for a special summer campaign which will see stores selling items made in collaboration with the video game franchise.

PARCO Grand Bazaar

Collaboration Item Fair

The Line-Up

XLARGE | T-Shirt

LOEWE | Pouch

CABANE de ZUCCa | T-Shirt

FURFUR | Bag

Lily Brown | Knitwear

TiCTAC | Wristwatch

NUBIAN | Shirt

KIMONO by NADESHIKO | Yukata

Angelic Pretty | Dress

Maison de FLEUR | Bag

Ojaga Design | Keyrings

KiU | Poncho

Discover Japan Lab. | Folding Fan

une nana cool | Pouch

Shimamura Gakki | Electric Piano

Super Mario Hand Towel / PARCO Online Store Exclusive Gift Box

Nintendo TOKYO POP-UP STORE

Over 60 brands tied to PARCO are participating in the Collaboration Item Fair, and Nintendo TOKYO is also opening its first pop-up store. Join Mario this summer.

©Nintendo 

New Era has announced its first collaboration with the Mother video game series, also known as EarthBound outside Japan. Two hats, one inspired by Ness’s hat from Mother 2, and a ‘SMAAAASH!!’ version, will be released at the Mother no Hiroba pop-up shop at Shibuya PARCO as well as at participating TOCHIBI stores in Japan on July 1.

NEW ERA® 9FIFTY™ SMAAAASH!!/Ness – ¥7,700 Each (Tax Included)

Both hats feature New Era’s iconic 59FIFTY® model, which was first released in 1954, and feature the 9FIFTY™ snapback adjuster. One is coloured red and blue with a white top, just like Ness, and the other is full black with the word ‘SMAAAASH!!’ on the front.

The Mother no Hiroba pop-up shop will be open at Hobo Nichijo on the 8th floor of Shibuya PARCO in Tokyo from July 1 to 11. EarthBound fans can get their hands on a range of related merchandise.

©SHIGESATO ITOI / Nintendo ©HOBONICHI

Bandai’s character-inspired Japanese confectionery series Tabemas released a new collection of traditional Japanese wagashi confections and tarts inspired by the Demon Slayer: Kimetsu no Yaiba anime series at Lawson convenience stores across Japan on June 15.

Tabemas Demon Slayer

‘Tabemas’ is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionery series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour.

Their line-up of three confections are based on Tanjiro, Nezuko, and Zenitsu from the series, each of which captures their charm points in terms of colour and design. Tanjiro is chocolate flavoured, Nezuko is strawberry, and Zenitsu is custard.

Tabemas Demon Slayer: Kimetsu no Yaiba 2021 | ¥285 Each (Tax Included)

Demon Slayer Tarts

Tabemas has also baked up some no-baked cheesecake tarts featuring designs of Tanjiro, Nezuko, Zenitsu, Inosuke, Tomioka, Kyojuro, and Shinobu.

Demon Slayer: Kimetsu no Yaiba Tarts | ¥249 Each (Tax Included)

©︎ 吾峠呼世晴／集英社・アニプレックス・ufotable