Japanese fashion brand Onitsuka Tiger has appointed global artist Willow Smith as brand ambassador. Together, they have laughed a new brand campaign.
The campaign visuals show Willow in Onitsuka Tigers’s 2020 autumn and winter collection. Oniktsuka Tiger’s unique heritage and innovative spirit have been fused for a contemporary design. Together with Willow’s unique style, the campaign’s vision was made complete.
Some of the clothes featuring in the 2020 autumn and winter collection feature a colourful patchwork style ー a fusion of pop art and sportswear. Onitsuka Tiger’s creative director Andrea Pompilio, who is director of this campaign stated:
“In this generation, we have to focus on what is happening in the world – the pressing issues such as environmental protection and saving our planet. This campaign shows Willow’s natural beauty, her strength, her indomitable spirit and never-ending love for the planet. ”
Onitsuka Tiger’s communication team commented:
“Willow Smith is blessed with her creativity that reaches out to all of humanity. Her boundless influence is not restricted to generation Z or millennials. As 2020 heralds a new generation, we are so happy to be working in such natural harmony with Willow Smith, whose intelligence and strong faith in her opinion deliver our message to the world.
Onitsuka Tiger with Willow Smith – Official Video
A Statement by Willow Smith
“When working with Onitsuka Tiger, I found we were soon on the same page. We supported each other and accomplished our goal of inducing positive change in society by creating our vision. I can’t wait to see just how we continue to shape the future together.”
The new campaign visuals are going to be released globally on a number of platforms, including Onitsuka Tiger’s official social media, from June 6, 2020. A portion of the money raised from the campaign will be donated to the NAACP Legal Defense and Educational Fund, Inc.
*All statements have been translated from Japanese.
Information
Official site：https://www.onitsukatiger.com/jp/ja-jp/mk/willowsmith
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Official Site: https://www.onitsukatiger.com/jp/ja-jp/mk/uycollaboration
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Street Fighter Series: https://www.capcom.co.jp/streetfighter/
Onitsuka Tiger: https://www.onitsukatiger.com/
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A replica t-shirt of the official uniform is now available worldwide on Onitsuka Tiger's official website. The tee is limited to 120 units, so don't miss out. Seeing the potential of eSports as a medium in which we can create a society where everyone can be accepted regardless of age, gender, nationality, or disability, Onitsuka Tiger is looking to make use of the opportunity of this tournament to spread these values.Information
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Watch Here: https://www.youtube.com/user/OnitsukaTigerMAG
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Release Date: May 24, 2021
Available: Onitsuka Tiger Omotesando/Onitsuka Tiger Osaka Shinsaibashi/Onitsuka Tiger Kobe
Buy Online: www.onitsukatigermagazine.com/store/user_data/news_ss21_doi_tung.php
Special Site: www.onitsukatiger.com/jp/ja-jp/mk/doitung