Global prestige brand SHISEIDO will launch its new global campaign “With One Another. Without Limits. Our Future Is Beautiful.” on July 1, 2020. For global ambassadors have been selected as part of the campaign: Bibari Maeda, an actress whose beauty transcends age; Lauren Wasser, a model who chooses to find the beauty in overcoming her limitations; Huang Xuan, an actor who aspires to the kind of beauty that overcomes stereotypes; and Alina Zagitova, a world champion figure skater who chases beauty as an athlete. Together, these four figures each express that beauty has no boundaries, and that all of us can overcome our limits.
Founded in 1872, SHISEIDO was the first Western-style pharmacy to hit Japan when it opened in Ginza, Tokyo. For the past 148 years, the global brand has continue to innovate and sought to bring more beauty into the world. SHISEIDO helps people to be more beautiful from the inside out so they can look and feel their best.
Uncertainty reigns across the globe right now, and in the face of such adversity, SHISEIDO aims to get people overcoming their own boundaries and in turn move towards a brighter future. And that’s at the heart of the brand’s new campaign, “With One Another. Without Limits. Our Future Is Beautiful.”
SHISEIDO’s four brand ambassadors come from various backgrounds, each having their own unique stories when it comes to finding beauty by transcending boundaries. But one message connects them all—that #beautyisboundless.
Bibari Maeda
“Stay young at heart, and your true beauty will come out.”
By Bibari Maeda
By Lauren Wasser
“Do not force yourself to accept your destiny, change it.”
By Lauren Wasser
By Huang Xuan
“Life has many possibilities, we should embrace them all.”
By Huang Xuan
Alina Zagitova
“Imagination is the secret to beauty it makes beauty boundless.”
By Alina Zagitova
When the brand campaign website goes live on July 1, a video showcasing all four ambassadors will be available to watch. Additionally, alongside the campaign, SHISEIDO will also release their “Ultimune™ Defense Refresh Mist” and their cushion compact “Shiseido Synchro Skin” for summer with limited-edition packaging.
Information
SHISEIDO Official Website: https://corp.shiseido.com/en/
Brand Campaign Website (Available from July 1, 2020): https://brand.shiseido.co.jp/transcend-boundaries.html
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Lovisia Kirby Horoscope Hand Cream: ¥880 each (Tax Included)
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Crystal Bloom Sakura Bouquet
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