Kyary Pamyu Pamyu releases the full music video for her new song “Easta”

05.April.2017 | MUSIC

The full music video for Kyary Pamyu Pamyu’s new song “Easta” – Japan’s first ever Easter themed song – has just been released, with the single itself also hitting shelves today on April 5th. Kyary teamed up with female director Eri Sawatari for the first time for this video. In this poptastic and positive vibe video we see Kyary on a parade as the princess of an egg kingdom where she resides with her little egg companions who help Kyary launch off on a trip far away. The video is a hint towards having an “良いスタート” (iisutaato = a pun on the word “Easter” and phrase “Good start”) i.e. a good start to the new season. The song is also available for digital download starting today.

 

■”Easta” Official Music video

The new single is Japan’s first ever Easter track and was written by Yasutaka Nakata for AEON’s Easter campaign commercial. It’s a catchy number with a slightly melancholic undertone that rings through the melody. It’s one that is sure to stick in your head and has a springtime feel to it. Kyary was heavily involved with the creation of the music video alongside creators whom she has known since her debut, as well the new director.

The music video takes places in the Egg Kingdom, with Kyary as its princess ruler. The kingdom is populated with lots of individual eggs, each their own character. It’s symbolic of the world in which it’s situated, with a palace and even a “jigoku onsen” (“hell hot spring”).

Princess Kyary sets out on a trip to Earth and holds a giant parade with her egg compaions to commemorate her embarking to a new world. We see Kyary performing some classic ballet dancing in the Egg Kingdom. Kyary herself in fact said that she has learnt classical ballet since she was 3-years old, which shows in the video as we see her moving very freely and very flexibly indeed.

The design of Kyary’s main outfit in the video was thought up by Kyary herself with a sporty concept. The outfit is made up of sports brand clothing and includes a very colourful sash worn around her. The video uses motion capture of dancers which Kyary synchronises her moves to in order to create the story of this kawaii, pop filled masterpiece of a world.

 

Comment from Kyary Pamyu Pamyu

“This is another cute pop video! It’s a song about Easter, but it’s also about turning a new leaf, like a starting a new life, or changing your attitude and moving forward positively. Also, the outfit was made with sporty garments, so please keep your eyes peeled for that as well!”

 

■Information
On Sale April 5th, 2017
First Press Limited Edition – ¥1,800 (+tax) WPCL-12624
Regular Edition – ¥1,200 (+tax) WPCL-12610

Tracklist:
01. Easta (CM song for Easter campaign by Aeon)
02. Todoke Punch (CM song for Glico’s “Aisu no Mi”)
03. Sai & Co -extended mix-
04. Easta -instrumental-
05. Todoke Punch -instrumental-

Download: https://WarnerMusicJapan.lnk.to/3D4UV

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Related Article: The “Easter Dance Contest” is now being held for Kyary Pamyu Pamyu’s new song, “Easta”, on MixChannel.

Related Article: Meet Kyary Pamyu Pamyu in person at special event for the release of her new song “Easta”

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