Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.

“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept  in New York City

Enjoy an Immersive Kawaii Experience

Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.

Opening in SoHo, the Trendiest Neighborhood in New York City

SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.

We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.

Sebastian Masuda

Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

Atarashii Gakko! will hold solo concerts at Zepp venues in Tokyo and Osaka in April and May of 2023.

These performances will be held almost a year after the girls held their solo concert at Zepp DiverCity in Tokyo last May. This year’s events will be held at Zepp Osaka Bayside on April 30 and Zepp Shinjuku in Tokyo on May 2.

ATARASHII GAKKO! – HANAKO (Official Music Video)

ATARASHII GAKKO! – Pineapple Kryptonite (Official Music Video)

The online sake shop KURAND is now selling TIGER & BARNABY SPARKLING, a special sparkling sake made in collaboration with the TIGER & BUNNY 2 anime series. 

TIGER & BARNABY SPARKLING is a sparkling sake that will surprise customers with its delicate bubbles and light flavor. The label features an outline of the city of Sternbild, the setting of TIGER & BUNNY, and each bottle will be delivered in a decorated box. This is perfect for Christmas and New Year’s celebrations!

Those who purchase TIGER & BARNABY SPARKLING will receive a TIGER & BARNABY Champagne Stopper as a gift. The bubbliness of this sake is sure to impress, so kick back and relax with friends and family this holiday season with a few glasses of this limited-edition goodness.

The 13th iteration of the BT21 Cafe will open at six venues in five cities around Japan. Fans in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo will want to visit this exclusive event titled ~MAGICAL TIME~. The first cafe opens in Shibuya on November 3. In celebration of BT21’s 5th anniversary, this special cafe is filled with joy and excitement and aims to give fans the best possible experience.

Cafe Menu

Magical Tea Time Set

Food Plate

Food Plate (7 varieties)

Dessert Plate

Dessert Plate (7 varieties)

Drinks

Magical Milk Tea

Black Tea

Iced Coffee / Hot Coffee

Original Goods

Acrylic Keychain (7 varieties, Random)

Acrylic Clip (7 varieties, Random)

Satin Sticker (7 varieties)

Clear Folder (2 varieties)

Handkerchief (7 varieties)

Tote Bag

Mug

Masking Tape / Balloon on a Stick

Dolomite Coaster (2 varieties) / Mirror (2 varieties)

[Online Store Exclusive] Acrylic Keychain (7 varieties, Random)

The cafe’s new menu includes afternoon tea, perfect for warming the body and soul during the cold winter months. The colorful food items and desserts are sure to be a hit on social media, and fans will enjoy the Magical Milk Tea and other dishes inspired by the popular BT21 characters.

In addition to new merchandise and bonuses featuring newly-drawn art, a photo spot will welcome guests to the cafe and invite them to celebrate this five-year milestone. 

Why not take a break from everyday life to enjoy a magical time with these cute characters?

©BT21

The Grand Front Osaka mall has announced an incredible Christmas celebration in collaboration with the magical world of Harry Potter! Fans will want to visit the massive shopping center between November 10 and December 25 to take part in the festivities.

Standard Decorations

Showtime Decorations

Harry Potter-Inspired Decorations

The highlight of the event is the 13-meter-tall Christmas Tree, which will be set up on the first floor of the mall’s North Building. The tree will be decorated with Harry Potter-inspired ornaments like moving staircases and window frames, which will look as though they are floating in the air. At night, a light show will take place around the tree, complete with projections inspired by the four houses of Hogwarts. 

Decorated Ted E. Bear

Stamp Rally Card

House Flag Decorations

Tully’s Coffee and Harry Potter Collaboration Goods and Menu

Special Harry Potter-themed decorations will be attached to many trees in the area around the nearby Umekita Plaza, and fans can also find a Harry Potter panel exhibition. An Instagram photo campaign will be held in which visitors can enter to win collab merch, so don’t miss out!

Come make some magical memories at this Harry Potter event in Osaka this winter.

Today, luxury brand Montblanc launched a new collaboration collection with the popular anime and manga series Naruto. Items from the collection are available to purchase worldwide.

Since its release 20 years ago, Naruto has captured the hearts of fans around the world with its inspiring story and beloved characters. The designs featured in the new collection feature illustrations of the character printed in dynamic poses. The collection features everything from leather goods to writing instruments. 

The new items highlight Naruto’s relationship with his mentor Jiraiya, stressing the importance of mentors and knowledge. The brushstroke-like curves on each piece emphasize the anime style, and all bags come in a refined black color with orange accents.

To celebrate the launch of this collaboration, a special short anime was created to highlight the power of writing and communication. The brief animation shows Jiraiya reflecting on Naruto’s journey and the ample advice he passed down while focusing on what’s important in life. Meanwhile, Naruto uses a fountain pen to write down what it really means to be a ninja.

The collection also features a new edition of Montblanc’s iconic Meisterstück. The special-edition fountain pen features a Hidden Leaf Village motif in gold with a matching nib and a ruthenium-coated embellishment.

A special pop-up store is open on the first floor of Hankyu Men’s Osaka until October 18. By snapping a photo of the collaboration products and posting it on social media with the hashtag #MontblancXNaruto, fans can snag an original Montblanc x Naruto memory card game. Additionally, those making a purchase will get an original furoshiki!

Whether you’re a fan of Naruto or a fan of Montblanc’s goods, this collaboration might be impossible to pass up.

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

To promote the 2025 Osaka Expo, hundreds of drones and thousands of fireworks lit up the sky at the planned site for the event. SKYMAGIC LIVE PTE. LTD., known for creating original shows using drones, put on the show on Yumeshima, a man-made island in Osaka’s Konohana Ward on September 25, 2022. The event was the first large-scale outdoor drone show in the Kansai region, with 800 LED-equipped drones flying through the night sky. 

Nearly 15,000 visitors were in attendance at this spectacular event. The event aims to promote a hopeful future in which Japan thrives after the impact of the pandemic, and also aims to promote the upcoming Expo to people around the world. 45,000 fireworks were set off, marking one of the largest fireworks displays in Japan. Launched to rid the area of bad luck, guests will likely never forget the unique display of futuristic technology and traditional fireworks. 

As the fireworks show began, countless drones took off one after another into the sky. As many would expect, Myak Myak, the official character of the Osaka/Kansai Expo, appeared above the crowd, standing 135 meters tall and 80 meters wide. A countdown to the Expo appeared after, with the Let’s Go Expo 2025 logo shining in the sky, made entirely by synchronized drones.

Archived live footage of the event is also available. 

Ryota Shirahama, chairman of the event’s organizing committee, made a comment regarding the impressive event. “Japan’s resurgence is about to begin,” he said. “The world has been looking down, and we want it to look up. We want people to look towards the future–that’s the goal of this project. Yes, there was a pandemic. But like the phoenix seen during the drone show, we can start over. I hope that those who saw the show will be inspired to take a new step forward.” 

In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita’s premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!

A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi

The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. 

The Beautiful ‘Sushi Projector’

Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. 

Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below.

Shiragiku Sake Brewery will release a special sake made exclusively to mix with soda water on October 1, 2022. The beverage will be available in Okayama Prefecture.

The company’s interest in creating a new sake culture led them to develop &Soda, a delicious sake made to be mixed with soda. This may be helpful for those who don’t know much about sake, or who may feel intimidated by the many different types. Being able to mix it with soda will make sake drinking feel more casual. 

Sake Made Exclusively for Mixing with Soda Water, ‘&Soda’

“Many people may like to mix sake with soda water or drink it on the rocks. By doing this, however, a nice sake may lose its flavor, and the drinker might be wasting a nice sake for the sake of a more easy-drinking beverage. &Soda was made exclusively to be mixed. Using Asahi Rice, a specialty in Okayama Prefecture, and water from the brewery, we’ve created a sake that has the proper aroma and sweetness. These characteristics will come through even after being mixed! The alcohol content has been increased to 18 percent, and the package will make the product easy to find and understand,” a statement from the brewery reads.

For more information on how to enjoy &Soda, please see the special website below!

NAKED and Ryotaro Muramatsu’s interactive art installation, the DANDELION PROJECT, is coming to Umeda, Osaka. The project aims to connect people around the world, stressing the importance of world peace. Those wanting to participate may do so from October 7 until October 9 at Umekita Sotoniwa Square. 

In July 2020, Umekita Sotoniwa SQUARE opened under a unique premise–it would be open for 1,000 days only. The outdoor area was inspired by cities of the future, featuring plenty of green space. The DANDELION PROJECT fits in perfectly with this concept, using modern technology and networking to create art that also serves as a universal prayer for peace. This is the second time the work has been exhibited in Osaka–it was shown in Nakanoshima during the Osaka Hikari no Renaissance 2021 event last December.

The DANDELION PROJECT is inspired by the idea of world peace and hopes to help transcend barriers and connect people in an increasingly divided world. So far, it has appeared in 25 locations–19 in Japan and six abroad. In Japan, it has popped up at Tokyo Tower, Nijo Castle, and other historical sites. Abroad, it has been shown in Paris, Singapore, San Francisco, and Shanghai. The piece aims to bring about change by planting (or installing) dandelion-inspired art around the world, while it invites people visiting these dandelion exhibits to send their prayers for peace as a digital flower in real-time. 

The exhibition will also be a satellite venue for NAKED GARDEN ONE KYOTO, a next-gen art project allowing guests to experience Kyoto virtually from September 15 until December 25, 2022.