SHIRO Makeup Collection 2020 Autumn/Winter Launches September 10

22.August.2020 | FASHION

Japanese cosmetic brand has revealed that the SHIRO MAKEUP COLLECTION AW 2020 will launch in Japan on September 10, featuring delicate colour tones and using ingredients that SHIRO is known for like ginger and pot marigold which are kind to the skin.

Pot Marigold Liquid Eyeshadow

Pot Marigold Liquid Eyeshadow – 4 Colours

The liquid eyeshadow keeps the skin around your eyes moisturised while adding a delicate sheen to them, creating a beautiful contrast and natural beauty. In times when everyone needs to be wearing face masks, a coat of this eyeliner is sure to leave an impression.

 

Gagome Kelp Mascara

Gagome Kelp Mascara – 3 New Colours (Includes 1 Limited Edition)

Gagome kelp is known for its moisturising power. Add yuzu to that for a fresh citrus scent, and you’ve got a mascara that cares for your eyelashes while making you look beautiful. These three new colours also contain pearl powder.

 

Ginger Lipstick Glow

Ginger Lipstick Glow – 3 New Colours

Incorporating ginger ensures your lips stay moist, and the three new colours introduced add a glossy shine to plump them out.

 

Ginger Lipstick Colour Primer

Ginger Lipstick Colour Primer

The new Ginger Lipstick Colour Primer cares for your lips and is acts as a foundation for your lipstick.

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    ©東映アニメーション

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    BODY OIL

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    Message from Kyary Pamyu Pamyu

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    I have been having fun bleaching and coloring my hair since I was 18, but my hair would become damaged no matter what I did. I haven’t been able to enjoy my ‘ideal hair’ often, because I’d worry about the condition, and I’ve even been holding back from dying it due to damage concerns. But then I realized, “this isn’t me.” It’s the same with shampoos – I’d find a great shampoo but I’d dislike the smell, or vice versa.

     

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    Bold, edgy, and chic makeup looks

    Rich Collection Lineup

     

    1st Collection Lineup

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    © 2021 SANRIO CO., LTD. APPROVAL NO. L614617

  • Yojiya Hosts Very First ‘Yuzu Fair’ Combining Cosmetics Stores with Cafes

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    Yojiya will be hosting the very first Yuzu Fair, an event combining cosmetics stores and cafes, on October 9 2021. Limited edition Yuzu oil-blotting paper and handmade Yuzu hand creams will be available at the beauty stores, while the cafes are full of tasty drinks and sweets. You can discover the charms of Yuzu at each Yojiya store! 

     

     

    Makeup & Miscellaneous Goods’ Store Products

    Yuzu Oil-blotting Paper

    Yuzu Hand Cream

    Yojiya Hand Cream Set

     

    Yuzu Bath Oil

    Aromatic Wood

     

    Cafe

    Yuzu Parfait

    Yuzu Cheese Daifuku

    Yuzu Maritozzo

    Yuzu & Chocolate Shake

    Tea Crepe – Yuzu Tea

    Twitter Campaign Bonus: The first 500 people to enter will receive a special Yojiya Yuzu logo sticker.

     

     

    In 2020, due to the Covid crisis, Yojiya had to make the tough decision to cancel their annual Yuzu series. While the customers were disappointed, Yojiya was convinced that in Autumn 2021, they would be able to welcome their customers into their stores once more for a care-free experience. The event took a year to organize, but has become something even more powerful than the regular Yuzu series.

     

    The cosmetics store staff and cafe staff joined together into one team to create the projects, which has the theme of “Yuzu at Yojiya ~ Enjoy Beauty and Food!~.” Not only can you find limited edition products at the fair, you can also partake in the various campaigns that Yojiya has announced in order to spread the Yuzu love, so be sure to check them out.

     

    Fill your heart and stomach with Yuzu this Autumn at the Yojiya Yuzu Fair!

     

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