A powerful skincare collection is coming in January 2022 from cosmetic brand SHIRO. The Oil Collection will feature eight unique products with the company claiming that the life force of the Earth itself is put into each and every drop. 

Items in the collection utilize rich plant extracts and other healthy materials and offer something for each and every skin type. Depending on a user’s skin and the amount of water used, the oils may react differently. People’s skin changes as time goes on due to stress and things like temperature, and these may help reduce some of that damage. 

The eight oils come in three categories: FACE, FACE & BODY, and BODY. Choose the one that best suits your skin condition and daily needs!

FACE OIL

Calendula Oil

Tamanu Oil

St. John’s-wort Oil

Kalahari Melon Oil

These four oils each utilize a specific extraction method and essential oil depending on the plant used. With different textures and fragrances, they can be helpful for achieving the best possible skin. You can’t go wrong with this lineup, whether you’re new to beauty oil or are a regular user. 

FACE&BODY OIL

Japanese Mugwort Oil

Flax Oil

This is the first time SHIRO has released two types of oils that can be used on both the face and the body. Sold in a generous size, these are perfect for daily skin care and body massage. 

BODY OIL

Castor Oil

Arnica Oil

These two body oils soften and moisturize skin while giving off incredible fragrances tinged with essential oils. 

Japanese cosmetic brand SHIRO has announced two new soothing fragrances, the Hinoki Bath Salts and the Hiba Spray 80. These will be available at the SHIRO online store and at SHIRO retailers nationwide on September 9. 

The brand’s first Hinoki and Hiba-based items

Hinoki, or Japanese Cypress bark, and Hiba, the leaves from these Cypress trees, have subtle scents which will make customers feel as though they’re surrounded by nature. Having these items around will help clear anxious minds and soothe worried hearts. The bark used for the fragrances was sourced from the Kii mountain range, while the leaves came from Aomori prefecture. 

Hinoki Bath Salts (400g): ¥4,840 (Tax Included) 

These are the first bath salts to be released since rebranding. The soothing Japanese cypress essential oils were sourced from the Kii mountain range snaking through Mie and Wakayama prefectures, while the sun-dried salt from South Australia will help moisturize and hydrate the skin. Use this product during an evening bath to relax after a hard day’s work, or mornings when you wake up a little earlier than usual to prepare your mind for what the day may bring. 

Hiba Spray 80 (80ml): ¥1,980 (Tax Included) 

This hand spray contains 80% alcohol, as well as fragrant Aomori Japanese cypress essential oil and distilled cypress water. 

If you’re looking to practice more self-care, these items are sure to help. 

Japanese cosmetic brand SHIRO is set to release its Ice Mint Body Mist, Ice Mint Body Lotion, and all-new Ice Mint Clay Hand Soap as part of its limited-edition Ice Mint fragrance series online on May 27 before the products head to stores on June 10.

Ice Mint Body Mist | ¥1,980 (Tax Included)

Ice Mint Body Lotion | ¥2,530 (Tax Included)

Ice Mint Clay Hand Soap | ¥2,200 (Tax Included)

The refreshing products arrive in time for the summer season for cooling down on those hot and humid days. Each is imbued with ethanol and refreshing mint for that relieving feeling of refreshment.

Japanese cosmetic brand SHIRO has announced the release of its new “Happy Verbena” collection of limited-edition fragrance items that will be released via their website on February 25, with orders rolling out from March 11.

Happy Verbena Eau de Parfum | ¥4,055 (Tax Included)

Happy Verbena Room Fragrance | ¥4,481 (Tax Included)

Happy Verbena Hand Serum | ¥2,988 (Tax Included)

Happy Verbena Oil in Hand Spray | ¥2,200 (Tax Included)

On March 11, 2011, the Tohoku region of Japan was struck with a magnitude 9.0-9.1 earthquake, the most powerful ever recorded in the country, and subsequent tsunami which plunged the country into despair. The effects of the disaster are still felt today, both emotionally and financially. In May of the same year, SHIRO launched its Happy Verbena series as a means of providing support to the people of Tohoku.

This year, SHIRO is relaunching its Happy Verbena series, which is made using environmentally-friendly packaging. The proceeds collected from sales of the series will be donated to the Tohoku region.

The flagship store of cosmetic brand SHIRO, SHIRO Omotesando, received a makeover on Friday last week (December 18). The shop, which has moved to the building’s second floor, has increased in size by 30%, allowing for SHIRO to display its 70 or so skincare and cosmetic products like a museum.

Ingredients Showcase

The many ingredients used in SHIRO’s products are now on display—something which customers don’t normally get to see―such as extract of gagome kombu, tamanu, pot marigold, and more. The line-up is packed solely with high quality ingredients by trusted producers and is a chance for people to get to know about the products they are buying even more.

The Edible Display

A special display of edibles, which will change depending on the harvesting seasons, can be enjoyed including ginger, yuzu, aloe, and more.

8 Drawers

Underneath the displayed ingredients are eight drawers which reveal the actual size of the ingredients before they are turned into products. It also reveals when they are produced, information about the producers, and so on.

Store Design

The store has of course undergone a full revamp, with the walls layered with gravel and soil, further adding to the display of the raw materials and ingredients. The wall design incorporates a traditional Japanese architecture method which results in it looking like something straight out of nature.

Limited Edition Products

To celebrate the renovations at SHIRO Omotesando, the store will be selling a limited-edition SHIRO PERFUME as well as a selection of products available at only select stores like SHIRO LIFE and SHIRO HOME items.

SHIRO BEAUTY (B1F)

SHIRO BEAUTY is a salon on floor B1F that manages SHIRO Omotesando. It’s set to close on December 31 and will reopen in mid-February next year to bring in haircut, hair colouring, head spa, and other services as well as facials, body treatments, and more.

SHIRO PERFUME

SHIRO PERFUME will be sold in limited quantities and is exclusive to SHIRO Omotesando.

SHIRO PERFUME – WISHING WELL | ¥10,500 (Before Tax)

SHIRO PERFUME – WISHING WELL Fragrance
A warm and cosy fragrance with fresh berry notes on top and bitter orange for accent.

TOP: Bitter Orange, Berries, Redcurrants
MIDDLE: Jasmine, Rose
LAST: Wood, Cedarwood, Musk

Cosmetic brand SHIRO has announced that orders for its Sakura 219 fragrance will open on Christmas Eve at 10:00am (JST). It will be released exclusively on SHIRO’s online store on January 7, 2021. Sakura 219 is a fragrance that enjoys popular sales every year and is part of SHIRO’s limited edition series. It will arrive in two springtime scents: Sakura 219 Eau de Parfum and Sakura 219 Room Fragrance.

Spring is the season for new beginnings and lifestyle changes. Sakura 219 is a fragrance imbued with a wish for everyone to enjoy a happy spring. It gets its name from going through 219 iterations of trial and error before arriving at the final product.
Sakura 219 was first released in 2012 to pray for the cherry blossoms to bloom beautifully that year. Today, it is enjoyed as an annual seasonal product during springtime.

Sakura 219 Eau de Parfum ¥3,800 (Before Tax) / Ethical ¥3,690 (Before Tax)

A fresh and fruity fragrance with vibrant floral notes and a musk base that leaves an impression. It keeps for 5-6 hours to keep you smelling fresh.

Sakura 219 Room Fragrance ¥4,200 (Before Tax) / Ethical ¥4,080 (Before Tax)

A room fragrance that gently spreads throughout spacious areas like the living room or bedroom. The perfect seasonal fragrance for some well earned relaxation. It keeps for 2 and a half months and you can adjust the strength of the fragrance with the amount of sticks you use.

Feel spring come early with SHIRO’s popular Sakura 219 fragrances in both perfume and room fragrance form.

Cosmetic brand SHIRO released two new special editions of its fragrances on November 19 for this year’s holiday season.

JUST FOR YOU 50mL | ¥10,500 (Before Tax)

Smell great this holiday season with the honey floral-scented “JUST FOR YOU” and the warm and smokey, wreath and Christmas tree-inspired “HOLIDAY WREATH.” Both offer completely different scents while maintaining that holiday season vibe.

HOLIDAY WREATH 50mL | ¥10,500 (Before Tax)

Whether you’ll be staying at home this Christmas and still want to feel good, or will be spending it with someone people, set the mood right with a warm and welcoming fragrance.

Japanese cosmetic brand SHIRO will release a new set of limited-edition cosmetic items, including the “Holiday Favourite Coffret” and “Flaxseed Nail Polish,” this Christmas. Pre-orders open on October 29 with the collection set to drop on November 12.

Holiday Favourite Coffret | ¥13,500 (Before Tax)

Holiday Favourite Coffret is a collection of popular SHIRO cosmetics boxed in limited-edition fragrances which are available this Christmas only. The collection was created with the idea in mind that your heart will light up and a smile will form on your face the moment you open the box.

The “Calendula Eyeshadow Liquid” arrives in two colours. It’s made with pot marigold which has high moisturising properties. Both colours add to the excitement of the holiday season with a lustrous glow around the eyes. Since it’s a liquid-type eye shadow, it makes it easier to moisturise around your eyes during the dry winter season.

The “Essential Lip Oil,” imbued with a relaxing yuzu, gives you nice, moisturised lips. It comes with two limited-edition different scents: “Holy Fig Eau de Parfum” and “Aroma Wood.” The former has a warm fragrance inspired by Christmas trees and wreaths with notes of sweet fig, green, wood, and flowers. The latter combines fig and Japanese cypress. Cypress wood from the district of Tosa in Kochi is used.

Flaxseed Nail Polish (4 Colours) | ¥2,400 Each (Before Tax)

SHIRO are also releasing four limited-edition flaxseed nail polishes which can be used both on their own, providing beautiful colour, or layered. Each colour takes inspiration from the holiday season, like snow-covered fir trees or warm Christmas lights. The gold logo and white caps are also limited-edition.

Items in this collection will be sold in a limited-edition gift box too decorated in Christmas colours like green, gold, and white.

Japanese cosmetic brand has revealed that the SHIRO MAKEUP COLLECTION AW 2020 will launch in Japan on September 10, featuring delicate colour tones and using ingredients that SHIRO is known for like ginger and pot marigold which are kind to the skin.

Pot Marigold Liquid Eyeshadow

Pot Marigold Liquid Eyeshadow – 4 Colours

The liquid eyeshadow keeps the skin around your eyes moisturised while adding a delicate sheen to them, creating a beautiful contrast and natural beauty. In times when everyone needs to be wearing face masks, a coat of this eyeliner is sure to leave an impression.

Gagome Kelp Mascara

Gagome Kelp Mascara – 3 New Colours (Includes 1 Limited Edition)

Gagome kelp is known for its moisturising power. Add yuzu to that for a fresh citrus scent, and you’ve got a mascara that cares for your eyelashes while making you look beautiful. These three new colours also contain pearl powder.

Ginger Lipstick Glow

Ginger Lipstick Glow – 3 New Colours

Incorporating ginger ensures your lips stay moist, and the three new colours introduced add a glossy shine to plump them out.

Ginger Lipstick Colour Primer

Ginger Lipstick Colour Primer

The new Ginger Lipstick Colour Primer cares for your lips and is acts as a foundation for your lipstick.

SHIRO is releasing three new bath oils as part of its Fragrance series which serve to loosen up your mind and body. The oils are the perfect accompaniment to a relaxing bath time and protect against dryness during Japan’s rainy season, keeping skin nice and moisturised.

Bath Oils: ¥3,800 (Before Tax)

There are three fragrances to choose from: “Soap” which envelops you in fresh fruits, “White Lily” which has a sophisticated floral scent, and the refreshing and relaxing “White Tea.”

The oils are mixed with sunflower oil and unrefined shea butter from Ghana to leave your skin feeling completely smooth and moisturised after your bath. If you’re looking for some simple yet effective body care, then you can’t go wrong by winding down from the stress of the day with these oils.

Japanese cosmetic brand SHIRO is releasing two new “Clay Hand Soaps” along with three new “Aroma Oils” on May 21, 2020.

The Clay Hand Soap comes in two scents, “White Lily” and “White Tea,” both of which leave your hands feeling clean, refreshed, and moisturised thanks to the naturally-derived clay it is made from. The clay used is obtained from the volcanic ash from the Shirasu-Daichi volcanic plateau of Kagoshima Prefecture. It lightly scrubs any dirt and excess sebum from your hands, ensuring they are nice and clean. The soap is also made with aloe which keeps your hands super smooth.

White Lily has a sophisticated floral scent to it while White Tea smells like fresh citrus and greenery.

About the ingredients

・Clay (Volcanic Ash) [Scrubs] | Origin: Kagoshima Prefecture
Since the clay is naturally-derived, the scrub has big firm pieces in it, so even if you wash your hands lightly all of that dirt and excess sebum is removed, leaving your hands smooth.

・Aloe [Moisturises] | Origin: Makinohara, Shizuoka Prefecture
The organic aloe used is grown in-house with the utmost care, with every rich drop squeezed into the soap.

The new aroma oils come in conjunction with the brand’s revamp and are perfect for relaxing in your room, while at work, before―basically whenever you need it. There are three scents: “Soap” which has a refreshing soap smell, “White Lily” which has a sophisticated floral smell, and “White Tea” which leaves you feeling relaxed.

Treat yourself to some relaxation time with these new oils and keep your hands clean with some hand soap made from clay!

Clay Hand Soap

(3 Including 2 New Scents) 145ml: ¥2,000 Each (Before Tax)

Available: SHIRO Online Store / All SHIRO branches
*Please note that all physical SHIRO stores in Japan are temporarily closed

Aroma Oil

(3 Scents) 20mml: ¥2,200 Each (Before Tax)

Available: SHIRO Online Store / SHIRO Sunagawa / SHIRO Sapporo Stellar Palace / SHIRO Omotesando / SHIRO Jiyugaoka / NEWoMan Shinjuku (SHIRO+) / SHIRO Maru Building / SHIRO Namba Parks /SHIRO Fukuoka PARCO
*Please note that all physical SHIRO stores in Japan are temporarily closed

With the amount of time we’re spending at home on the rise, Japanese cosmetic brand SHIRO has announced refills of its popular “Room Fragrance” reed diffuser series to make being indoors more enjoyable. They will be released on May 7, 2020 in Japan.

Making their products ethical is the centre of SHIRO’s concept, and so they keep the environment in mind with their diffuser series which is sold in recyclable glass bottles and isn’t packaged in any extra paper packaging.

150ml Room Fragrance Refill (3 Scents) – ¥3,500 (Before Tax)

SHIRO’s new “Room Fragrance Refills” too are sold in glass bottles, unlike many other beauty and cosmetic products which still use plastic. This means they can be recycled, and since they are not boxed in paper or cardboard packaging, SHIRO can keep the amount of materials they manufacture to a minimum.

200ml Room Fragrance (3 Scents) – ¥4,200 (Before Tax)

Room Fragrance and its refills come in three different fragrances: Savon, White Lily, and White Tea. One bottle can make your home smell great for up to roughly 2 months.

Savon: A refreshing soap and citrus fragrance with notes of lychee and plum
White Lily: A clean and fresh fragrance laced with sophisticated floral notes
White Tea: A subtle and relaxing fragrance with refreshing citrus fruit and green notes

The Room Fragrance Refills also come with 12 sticks rather than the usual 7, making it easier than ever to spread the fragrance throughout your house.