A powerful skincare collection is coming in January 2022 from cosmetic brand SHIRO. The Oil Collection will feature eight unique products with the company claiming that the life force of the Earth itself is put into each and every drop.    Items in the collection utilize rich plant extracts and other healthy materials and offer something for each and every skin type. Depending on a user's skin and the amount of water used, the oils may react differently. People’s skin changes as time goes on due to stress and things like temperature, and these may help reduce some of that damage.    The eight oils come in three categories: FACE, FACE & BODY, and BODY. Choose the one that best suits your skin condition and daily needs!    

FACE OIL

Calendula Oil

Tamanu Oil

St. John’s-wort Oil

Kalahari Melon Oil

    These four oils each utilize a specific extraction method and essential oil depending on the plant used. With different textures and fragrances, they can be helpful for achieving the best possible skin. You can’t go wrong with this lineup, whether you’re new to beauty oil or are a regular user.     

FACE&BODY OIL

Japanese Mugwort Oil

Flax Oil

    This is the first time SHIRO has released two types of oils that can be used on both the face and the body. Sold in a generous size, these are perfect for daily skin care and body massage.     

BODY OIL

Castor Oil

Arnica Oil

  These two body oils soften and moisturize skin while giving off incredible fragrances tinged with essential oils.   

Japanese cosmetic brand SHIRO has announced two new soothing fragrances, the Hinoki Bath Salts and the Hiba Spray 80. These will be available at the SHIRO online store and at SHIRO retailers nationwide on September 9.   

The brand’s first Hinoki and Hiba-based items

Hinoki, or Japanese Cypress bark, and Hiba, the leaves from these Cypress trees, have subtle scents which will make customers feel as though they’re surrounded by nature. Having these items around will help clear anxious minds and soothe worried hearts. The bark used for the fragrances was sourced from the Kii mountain range, while the leaves came from Aomori prefecture.   

Hinoki Bath Salts (400g): ¥4,840 (Tax Included) 

  These are the first bath salts to be released since rebranding. The soothing Japanese cypress essential oils were sourced from the Kii mountain range snaking through Mie and Wakayama prefectures, while the sun-dried salt from South Australia will help moisturize and hydrate the skin. Use this product during an evening bath to relax after a hard day’s work, or mornings when you wake up a little earlier than usual to prepare your mind for what the day may bring.   

Hiba Spray 80 (80ml): ¥1,980 (Tax Included) 

    This hand spray contains 80% alcohol, as well as fragrant Aomori Japanese cypress essential oil and distilled cypress water.    If you’re looking to practice more self-care, these items are sure to help.   

Japanese cosmetic brand SHIRO is set to release its Ice Mint Body Mist, Ice Mint Body Lotion, and all-new Ice Mint Clay Hand Soap as part of its limited-edition Ice Mint fragrance series online on May 27 before the products head to stores on June 10.  

Ice Mint Body Mist | ¥1,980 (Tax Included)

Ice Mint Body Lotion | ¥2,530 (Tax Included)

Ice Mint Clay Hand Soap | ¥2,200 (Tax Included)

The refreshing products arrive in time for the summer season for cooling down on those hot and humid days. Each is imbued with ethanol and refreshing mint for that relieving feeling of refreshment.

Japanese cosmetic brand SHIRO has announced the release of its new "Happy Verbena" collection of limited-edition fragrance items that will be released via their website on February 25, with orders rolling out from March 11.

Happy Verbena Eau de Parfum | ¥4,055 (Tax Included)

Happy Verbena Room Fragrance | ¥4,481 (Tax Included)

Happy Verbena Hand Serum | ¥2,988 (Tax Included)

Happy Verbena Oil in Hand Spray | ¥2,200 (Tax Included)

On March 11, 2011, the Tohoku region of Japan was struck with a magnitude 9.0-9.1 earthquake, the most powerful ever recorded in the country, and subsequent tsunami which plunged the country into despair. The effects of the disaster are still felt today, both emotionally and financially. In May of the same year, SHIRO launched its Happy Verbena series as a means of providing support to the people of Tohoku.

 

This year, SHIRO is relaunching its Happy Verbena series, which is made using environmentally-friendly packaging. The proceeds collected from sales of the series will be donated to the Tohoku region.

The flagship store of cosmetic brand SHIRO, SHIRO Omotesando, received a makeover on Friday last week (December 18). The shop, which has moved to the building's second floor, has increased in size by 30%, allowing for SHIRO to display its 70 or so skincare and cosmetic products like a museum.  

Ingredients Showcase

The many ingredients used in SHIRO's products are now on display—something which customers don't normally get to see―such as extract of gagome kombu, tamanu, pot marigold, and more. The line-up is packed solely with high quality ingredients by trusted producers and is a chance for people to get to know about the products they are buying even more.  

The Edible Display

A special display of edibles, which will change depending on the harvesting seasons, can be enjoyed including ginger, yuzu, aloe, and more.  

8 Drawers

Underneath the displayed ingredients are eight drawers which reveal the actual size of the ingredients before they are turned into products. It also reveals when they are produced, information about the producers, and so on.  

Store Design

The store has of course undergone a full revamp, with the walls layered with gravel and soil, further adding to the display of the raw materials and ingredients. The wall design incorporates a traditional Japanese architecture method which results in it looking like something straight out of nature.  

Limited Edition Products

To celebrate the renovations at SHIRO Omotesando, the store will be selling a limited-edition SHIRO PERFUME as well as a selection of products available at only select stores like SHIRO LIFE and SHIRO HOME items.  

SHIRO BEAUTY (B1F)

SHIRO BEAUTY is a salon on floor B1F that manages SHIRO Omotesando. It's set to close on December 31 and will reopen in mid-February next year to bring in haircut, hair colouring, head spa, and other services as well as facials, body treatments, and more.  

SHIRO PERFUME

SHIRO PERFUME will be sold in limited quantities and is exclusive to SHIRO Omotesando.

SHIRO PERFUME - WISHING WELL | ¥10,500 (Before Tax)

SHIRO PERFUME - WISHING WELL Fragrance A warm and cosy fragrance with fresh berry notes on top and bitter orange for accent.   TOP: Bitter Orange, Berries, Redcurrants MIDDLE: Jasmine, Rose LAST: Wood, Cedarwood, Musk

Cosmetic brand SHIRO has announced that orders for its Sakura 219 fragrance will open on Christmas Eve at 10:00am (JST). It will be released exclusively on SHIRO's online store on January 7, 2021. Sakura 219 is a fragrance that enjoys popular sales every year and is part of SHIRO's limited edition series. It will arrive in two springtime scents: Sakura 219 Eau de Parfum and Sakura 219 Room Fragrance.   Spring is the season for new beginnings and lifestyle changes. Sakura 219 is a fragrance imbued with a wish for everyone to enjoy a happy spring. It gets its name from going through 219 iterations of trial and error before arriving at the final product. Sakura 219 was first released in 2012 to pray for the cherry blossoms to bloom beautifully that year. Today, it is enjoyed as an annual seasonal product during springtime.

Sakura 219 Eau de Parfum ¥3,800 (Before Tax) / Ethical ¥3,690 (Before Tax)

A fresh and fruity fragrance with vibrant floral notes and a musk base that leaves an impression. It keeps for 5-6 hours to keep you smelling fresh.

Sakura 219 Room Fragrance ¥4,200 (Before Tax) / Ethical ¥4,080 (Before Tax)

A room fragrance that gently spreads throughout spacious areas like the living room or bedroom. The perfect seasonal fragrance for some well earned relaxation. It keeps for 2 and a half months and you can adjust the strength of the fragrance with the amount of sticks you use. Feel spring come early with SHIRO's popular Sakura 219 fragrances in both perfume and room fragrance form.