My Recommended Outfits: Enjoy the Lolita Style Throughout the Year With These 4 Looks

30.September.2020 | FASHION / FEATURES

ASOBINEXT is a new project launched by event management and talent agency ASOBISYSTEM, which is known for managing artists like Kyary Pamyu Pamyu. The project aims to create next generation icons who will promote their unique personalities and outlooks to the world using social media and in turn bring about new forms of culture.

As part of ASOBINEXT, MOSHI MOSHI NIPPON will be publishing content from each talent that is tied to ASOBINEXT in the form of their favourite and recommended things. In this edition, we are joined by ASOBINEXT’s Izumi Aine, who performs on live streams and is active on social media in the hopes of becoming an idol. Today, she is showcasing a selection of different outfits.

 

The four looks she has put together are focused on the jumper skirt, a versatile clothing item that can be worn in a multitude of ways, no matter the season.

 

Black Half-Sleeve Blouse x Jumper Skirt

Both the blouse and skirt have a black base. This, together with showing a bit of arm and leg, keeps the look tight without being over the top. And I keep the look fresh by styling my hair in curled twintails!

 

White Long-Sleeve Blouse x Jumper Skirt

A highlight of the jumper skirt is how you can change the impression you’ll leave by having the blouse just one tone. A black one piece, too, can give you a cute look like that of sweet and classic lolita fashion. I tried combining that with curly hair and a lace rose headdress. Going half-sleeve can be chilly in the spring and autumn, so I recommend this one for those seasons!

 

Jumper Skirt x Trench Coat

If we’re talking lolita coats, then you often get those with fur on the sleeves and collar, but putting a look together with a trench coat looks great too.

Coats with lots of fur on them and warm, fluffy, and cute, but they can be difficult to pull off well.

Trench coats, on the other hand, let you have the front unzipped and open so you can show off a one piece. And if it gets cold, you can zip it up. This means there’s two different ways you can wear a trench coat, making it very versatile. You can clad yourself in one during the cold spring and autumn days to keep warm.

 

Jumper Skirt x Grey Vest

“Thank you for visiting So-And-So Tower today. The observation deck is located on the 7th and top floor, up 356m high. It takes 120 seconds to reach it.” You can just hear the announcement with this look which gives off elevator-girl-in-front-of-the-department-store vibes. If you’re tired of the same old lolita looks, or are stuck on how to change things up, then I recommend this one to you.

 

Bonus: Jumper Skirt x Cardigan

For this bonus look I put my all into creating a casual lolita outfit. Wearing the cardigan without having a pannier on brings volume to the skirt and brings together its design, making it a lolita outfit that’s not too in-your-face. This one’s perfect for beginners who want to try out lolita fashion but are still a little apprehensive.

 

What does lolita fashion mean to Izumi Aine?

I put together four looks plus a bonus one for you all today. What did you think? When I was little, I was influenced by a manga series called Hime Gal Paradise which I used to read in Ciao Magazine. It opened my eyes to lolita fashion and all of its enchanting lace designs and patterns.

 

In today’s internet society, the world has become a place where you can see things you don’t want to, like mental abuse and insults, which I feel is making it harder to shout about the things you love. But it’s been a while since smartphone have been around now, so I feel the time has come to talk about the things you love and respect our individualities! That’s the kind of world I want to aim for! And my first step towards that is promoting lolita fashion.

 

Brand featured in this article: axes femme / BODYLINE

 

Izumi Aine

Worked as a model from a young age. Appears in newspaper ads, TV VTR, fashion catalogues, and other places. She stopped her activities for a while to focus on her studies, but after graduating school, she is now back at it after passing the ASOBINEXT auditions. She dreams of becoming an idol and is taking lessons and performing live on livestreams towards that goal. “Once in a lifetime” is her motto, and she lives up to that by challenging herself at things she wants to do. For her, enjoying life means you’re winning.

RECOMMENDED ENTRIES

  • My Recommended Outfits: How to Style Colourful Clothes Fitting For Summertime

    13.August.2020 | FASHION / FEATURES

    ASOBINEXT is a project launched by event management and talent agency ASOBISYSTEM, which is known for managing artists like Kyary Pamyu Pamyu. The project aims to create next generation icons who will promote their unique personalities and outlooks to the world using social media and in turn bring about new forms of culture.

     

    As part of ASOBINEXT, MOSHI MOSHI NIPPON will be publishing content from each talent that is tied to ASOBINEXT in the form of their favourite and recommended things. Today, Fairy Kano is showcasing a colourful wardrobe of outfits for summer. Fairy Kano is a member of ASOBINEXT who posts her lifestyle on her social media pages.

     


     

    Hello World!

     

    I love colourful perspectives and interpretations—they just explode with personality! I’m Fairy Kano—no matter the colour, I can make it work, and I’m a pro at finding good quality items at a cheap price.

     

    Don’t you ever get it where you’re stuck on what colours you want to wear in summer, or what patterns to coordinate in your outfit? For those of you who answered yes, I’ve put together a list of styles using different colours—my forte—and divided each outfit by colour.

     

    Yellow Edition

    I combined a cream-coloured top with white jeans♡ Simple but it flaunts self-assertiveness!

    The denim-on-denim creates a balance that’s really cute. Adding yellow into the mix creates a happy, energetic vibe.

    This top has a flower pattern design which I combined with a yellow checked skirt. Don’t forget to dress to impress, even if its for yourself at home.

     

    Green Edition

    This look is so cute it makes me want to use run around with vim and vigour♡ The floral top is see-through, and the green overalls have a Mickey Mouse print on the front.

    Dayum, were short pants always this comfortable? This hand-knitted beret goes well with everything!

    The pants are green which is a hard colour to pull off. I added a baseball loose-fitting shirt on top of them with Betty Boop on it. This outfit has a hip-hop vibe to it, which looks stylish, don’tcha think?

     

    Pink Edition

    To add a sweet colour on top of the white T-shirt I went with a pink camisole. To complete the look, I donned short pants so the look doesn’t become overly-cute.

    I bought this pink T-shirt from Dole in Hawaii. Try combining 80’s shorts pants like this with something similar yourself.

    The floral shirt is actually a one piece. I made use to make my bottoms and headband the same colour to balance the look. Having that mix of rough and feminine is good!

     

    What does fashion mean to Fairy Kano?

    There are a lot of clothes out there, and there are a lot of outfit combinations out there. But there’s no ‘right’ way to do fashion. Don’t just follow what’s popular; put together something that makes you feel good, with your favourite colours, and create your own unique look. I believe that as long as you’re happy, that’s all that matters. That’s something I always think about whenever I’m enjoying fashion. So let’s all go with choosing what makes us happy!

     

    Fairy Kano

    Trainee idol at ASOBINEXT. Won the Popular Award at the National K-Pop Cover Contest hosted by the Korean Cultural Center. She loves to sing and is known for always singing ‘Part Of Your World’ from The Little Mermaid. She is particular when it comes to editing on Instagram where she posts her own unique content. Her dream for the future is to become a world famous artist known for their high performance level once she has come to the end of the road as an idol. She also wants to challenge herself to singing and performing in Broadway and Hollywood someday.

  • My Band Recommendation | SEKAI NO OWARI: Captivating the Crowd in a Dreamlike World

    12.August.2020 | FEATURES / MUSIC

    ASOBINEXT is a project launched by event management and talent agency ASOBISYSTEM, which is known for managing artists like Kyary Pamyu Pamyu. The project aims to create next generation icons who will promote their unique personalities and outlooks to the world using social media and in turn bring about new forms of culture.

    As part of ASOBINEXT, MOSHI MOSHI NIPPON will be publishing content from each talent that is tied to ASOBINEXT in the form of their favourite and recommended things. Today, we’re taking a look at a Japanese band recommended by ASOBINEXT’s Kanon Aihara, a dancer and vocalist.

     


     

    My name is Kanon Aihara, and I’d like to share my perspective on why SEKAI NO OWARI is such a great band—one that was born from a desire to deliver entertainment to people through music.

     

    Incredible live performances

    SEKAI NO OWARI’s stage sets are otherworldly. They pull the crowd into a dreamlike place away from reality. I remember how moved I was being in that bright and shining place even for a moment with the towering tree, the owl, the dancing fireworks, the trains dashing past on the ceiling. How much time and effort it must have taken to create a set like that.

     

    Band vocalist Fukase once said on a TV show that if they can’t do the kinds of live performances they love, then they may as well disband. I really feel how great SEKAI NO OWARI when I see them wanting to continue making everyone smile and feel something deeply, and not compromising when it comes to doing the things they want to do.

    The music

    It’s truly a difficult task to understand each and every lyric; and I find it difficult to cover their music. Despite this, even if I don’t understand something in a song, I find that each and every track really gets through to me.

     

    Their music speaks to and is loved by men and women of all ages, whether it be their song RPG Ya which was used as a theme song for the Crayon Shin-chan anime series, the main theme song RAIN for the film Mary and the Witch’s Flower, Sazanka which was used as the theme song for the NHK broadcast of the Winter Olympics Paralympics, and so on.

     

    SEKAI NO OWARI – “RPG” Music Video

     

    SEKAI NO OWARI – “RAIN” Music Video

    The band members

    SEKAI NO OWARI is formed of four members. There was actually a time when all of them shared a house together. On a TV show the band appeared on, all of the members excluding the vocalist Fukase said, “We want to create live performances that Fukase enjoys.” Hearing those words really made me feel the love and connect the band has for each other.

     

    For me, SEKAI NO OWARI is a place that lets me sees dreams. It also makes me feel strongly that I want to do the kinds of things they do too!

    I believe that a lot of things are born from live performances when the artist and fans become one. Like SEKAI NO OWARI, I’m aiming to create live performances that are like going to a theme park too. The band are fun, cute, and cool, and are everything I aspire to be.

     

    The one thing I always want to keep doing through music is performing live. That feeling of being one with the crowd. Seeing all of their smiles fills me with a happiness I’ve never felt before. Music is expression and is free to mean whatever you want. That’s why the thing I want to do is to put my all into it for so that people enjoy themselves for all of time. I want to continuously think of and put out new, entertaining things in the future.

     

    Kanon Aihara
    Dancer and vocalist. Made her debut as a child actress. Currently active as a tarento (talent) with a focus on music. Since starting her music career, she has toured around all of Japan and up to now has held performed 4 solo concerts and released 4 singles. She is very particular when it comes to her live performances, and more than anything wants people to have fun and to put on theme park-like shows. Her hobbies are watching comedy programmes. She’s also a skilled snowboarder and surfer.

RELATED ENTRIES

  • Sendai Stroll: Taking a Walk Around Japan’s City of Trees With Chinese Influencer Etsuna

    27.November.2020 | FEATURES / SPOT

    Sendai, the capital of Miyagi Prefecture and the largest city in Japan’s Tohoku region, is a two-hour bullet train ride from Tokyo. The city has earned the nickname Mori no Miyako, or ‘City of Trees,’ due to the abundant rows of zelkova trees lining many of its streets. It bustles with charm and is enjoyed by locals and tourists for its history, sights, and events, such as its associations with the Japanese regional ruler Date Masamune, the famous Sendai Tanabata Festival, and more. However, there are many other incredible locations that Sendai has to offer that aren’t as well known as the popular sites, so today we are joined by Etsuna who is giving us the latest in what can be found in the city.

     

    Along The Coast

    The coast of Sendai was struck by a tsunami when the Great East Japan Earthquake struck back on in March 2011. Today, the area is continuing its re-development efforts. New facilities have and are being built, including plenty of new spots the area never had before. Sendai is home to a memorial hall for remembering those affected during the disaster which is a must-visit if travelling to Sendai.

     

    Sendai Umino-Mori Aquarium

    Feel the sea breeze and ocean water of Tohoku against your skin

    Sendai Umino-Mori Aquarium opened in 2015 as the larrgest aquarium in the Tohoku region. The first floor is themed on the waters of Tohoku where many rare aquatic species from the Sanriku Coast are housed. The second floor is centred on sea creatures found in the oceans around the world such as tropical fish, jellyfish, marine mammals, and other familiar faces.

     

    Visitors can even meet ascidians there which are famous in the Sanriku Coast.

    The large fish tanks let in a lot of natural light, recreating the beauty of the Sanriku sea.

    There’s also a special spot where you can get up close to some of the fish!

    The aquarium offers an optional program where visitors can feed the penguins.

    “It’s a pretty big aquarium,” said Etsuna. “It was great to see all of the different things they have on display. I had a lot of fun feeding the penguins too!”

     

    Sendai Umino-Mori Aquarium

    Address: 4-6 Nakano, Miyagino-ku, Sendai-shi, Miyagi Prefecture
    Opening Hours: 10:00-17:00 (May change depending ont he season)
    No Fixed Holidays
    TEL: 022-355-2222
    Access: 10-minutes by shuttle bus (free ride) from JR Nakanosakae Station
    Price: Adults ¥2,200 / Seniors, High School and Junior High School Children ¥1,600 / Elementary School Children ¥1,100 / Infants ¥600 (All Tax-Inclusive)

    Official Website: http://www.uminomori.jp/umino/

     

    Sendai Chuooroshiuri Market

    Fresh fish at an affordable price

    Sendai Chuooroshiuri Market is like the kitchen of Sendai. The food shops there were opened by locals. Visitors will find many different bites to eat when visiting. Etsuna visited Sushi Yoshi, a restaurant in the area so popular that there’s always a line.

    The restaurant’s name, Sushi Yoshi, suggests that it’s a sushi restaurant, but they actually serve common delicacies like rice bowls and set meals.

    Maguro Sanshudon | ¥1,500

    This rice bowl contains three kinds of maguro tuna, so much in fact that you can’t even see the rice!

    “You can enjoy delicious fresh fish at a reasonable price. You might have to wait in line, but it’s totally worth it!”

     

     Sushi Yoshi
    Address: 4-3-1 Oroshimachi, Wakabayashi-ku, Sendai, Miyagi
    Opening Hours: 6:30-13:30
    Closed: Wednesdays and Sundays
    TEL: 022-232-8042
    Access: 20-minutes by bus from Sendai Station

     

    Sendai 3/11 Memorial Community Center

    Learn the story of the disaster

    Inside Arai Station, which is the last stop on the Tokyo Metro Tozai Line, you can find the Sendai 3/11 Memorial Community Center where visitors can learn all about how the Great East Japan Earthquake affected Sendai through the exhibition rooms and in the communal space.

    The first floor features a panel with a 3D map of how the tsunami inundated the region as a result of the earthquake.

    Up on the second floor is a permanent exhibition showcasing the restoration and restoration efforts of the community as well as real photos from around the time of the disaster.

    There are also staff members there who survived the disaster and can describe their experiences as well as current issues facing Sendai.

    “I got teary when the speaker told me about the hardships they faced at that time,” explains Etsuna. “The people of Sendai are living their lives looking forward, and I have a lot of respect for them.”

     

    Sendai 3/11 Memorial Community Center
    Address: Kutsugata-85 Arai, Wakabayashi-ku, Sendai, Miyagi
    Opening Hours: 10:00-17:00
    Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / Day after public holiday / New Year Holidays
    TEL: 022-390-9022
    Access: Arai Station
    Entry: Free

    Official Website: http://sendai311-memorial.jp

     

    Sendai Arahama Elementary School

    The school that still stands after the earthquake disaster

    On the day of the Tohoku earthquake, many local residents fled to Sendai Arahama Elementary School where 320 people were trapped including the evacuees, children, and teachers, before managing to escape safely to the roof. The school is now open as a memorial to preserve the memories of those who survived.

    The tsunami that struck after the earthquake made it to the second floor of the school. These first two floors have been kept untouched and are as they were on the day.

    There are photos as well as video footage exhibited on the fourth floor where the tsunami didn’t reach.

    From the school building’s roof you can gaze at the peaceful coastline.

    “Seeing the place that was hit by the tsunami up close has really changed my outlook on life. There is green in the surrounding area. I felt life budding all around.”

     

    Sendai Arahama Elementary School
    Address: Shinborihata-32-1 Arahama, Wakabayashi-ku, Sendai, Miyagi
    Opening Hours: 9:30-16:00
    Closed: Mondays / Every 4th Thursday of the month / New Year Holidays
    TEL: 022-355-861
    Access: 15-minutes by bus from Arai Station
    Entry: Free

     

    Akiu Area

    Akiu Onsen is a spa town known to locals as the ‘living room’ of Sendai. It’s a 30-50 minute bus ride from Sendai Station. It has been nicknamed one of Japan’s Three Baths alongside Bessho Onsen and Nozawa Onsen, both in Nagano Prefecture. It’s another place that Date Masamune frequented many times.

     

    Rairaikyo Gorge

    A stroll along the gorge path

    Rairaikyo Gorge gets its name from the abundance of enormous rocks that have been eroded by the Natori River and given them strange shapes. The Kanji ‘rai’ used in the gorge’s name literally means ‘many rocks.’ The gorge is home to a 1-km path that people can walk along and soak up the incredible natural environment that offers sights to behold throughout the year. From late October to mid November, when the autumn leaves are in bloom, the area is also lit up in the evenings.

    The heart-shaped hollow in the rocks as pictured above is considered a sacred place for couples.

    Taking a stroll along the path one sees maple trees aplenty. Visiting during the height of autumn graces you with a colourful scene you wouldn’t want to miss.

    “I feel healed having gotten to take a leisurely stroll through nature,” explained Etsuna. “The rocks of Akiu have some interesting shapes.”

     

    Rairaikyo Gorge

    Address: Akiumachi Yumoto, Taihaku Ward, Sendai, Miyagi
    Access: Approx. 40 minutes by bus from Sendai Station

     

    Akiu-sha

    A stylish, old fashioned cafe in the hot spring town


    When taking a trip to Akiu Onsen, one hot spot that’s a must-visit is Akiu-sha, a restaurant that was renovated from an old private farm house from the Edo Period. During the day it serves lunch food and drinks while in the evenings it’s used for events like private parties.

    There’s an open garden at the site which is sometimes used for weddings. At the back are vegetable plots tended to by the restaurant.

    Akiu-sha Lunch | ¥1,280 (Before Tax)

    The Akiu-sha Lunch is made with fresh vegetables grown in both their own plot as well as from around Akiu.

    Akiu Saiseki Chocolate | ¥850 (Before Tax)

    A white chocolate dessert inspired by the unique rocks of Akiu. Customers can use the little wooden hammer to break apart the dessert to create a rubble of chocolate.

    The inside of the restaurant is spacious with towering beams holding it up.

    “The vegetables are so fresh, I couldn’t believe how tasty they were! This flavour is unique to this place.”

     

    Akiu-sha
    Address: Nozoki-9-4 Akiumachi Yumoto, Taihaku Ward, Sendai, Miyagi
    Opening Hours: 11:00-17:00 (Last Food Orders 14:30 / Cafe Last Orders 16:00)
    Closed: Tuesdays
    TEL: 022-724-7767 (Bookings not possible)
    Access: 50-minutes by bus from Sendai Station

    Official Website: http://akiuwinery.co.jp

     

    Akiu Winery

    Taste and compare different original wines

    Akiu Winery in Akiu Onsen was the first winery to open in Sendai. It’s home to an enormous grape field, and inside is the brewery itself as well as a dining area and shop. They serve an array of original wines.

    As well as originals, Akiu Winery also stocks famous wines from Sendai.

    Merlot Red Wine 2018 (Sample) | Koshu Sur Lie 2019 (750ml) ¥2,300 | Steuben Rosé 2019 (750ml) ¥2,000 (All Before Tax)

    Akiu Winery’s line-up of wines are famous in Sendai.

    At the back of the winery is the expansive grape field.

    Craft Grill | ¥1,330

    At the outdoor terrace you can enjoy a BBQ grill together with a glass of wine.

    “The sight of the grape field made me feel like I was in France. You can enjoy a BBQ too so I definitely want people to come here!”

     

    Akiu Winery
    Address: Biwaharanishi-6, Akiumachi Yumoto, Taihaku Ward, Sendai, Miyagi
    Official Website: http://akiuwinery.co.jp

    Akiu Great Falls

    The Three Great Waterfalls of Japan

    Akiu Great Falls is considered one of Japan’s three most famous waterfalls alongside Kegon Falls in Tochigi Prefecture and Nachi Falls in Wakayama Prefecture. It’s about 15-minutes by car downstream from Akiu Onsen and is also accessible by bus.

    They have a retro shop at the entrance of the waterfall.

    Also located next to the waterfall is Akiu-Otaki Fudoson, a temple surrounded by dense green foliage and enormous gingko trees.

    “Being in nature really relaxed me and took away the day’s stress! It’s quite a walk to the waterfall basin so you get plenty of exercise too.”

     

    Akiu Great Falls
    Address: Otaki Akiumachi Baba, Taihaku Ward, Sendai, Miyagi
    TEL: 022-398-2323 (Akiu Onsen Tourist Information Center)
    Access: 50-minutes by bus from Sendai Station (Running on weekends and public holidays only)

     

    Around Sendai Station

    Sendai Station can be considered as the doorstep of Japan’s Tohoku region. It of course runs JR East’s Tohoku Shinkansen bullet trains as well as operates Sendai Subway services and buses. The area around the station is great for finding tasty local delicacies, shopping, and souvenir-buying.

     

    WANOSHOKU NIKAI

    Seri-nabe is Sendai’s new specialty food

    If you’re asked to give an example of a famous speciality food product from Sendai, chances are people will jump straight to the city’s gyutan beef tongue, but what has been the talk of the town recently is seri-nabe. Seri-nabe is a type of hotpot cooked with Japanese parsley (‘seri’) – one of Japan’s seven spring flowers. Miyagi Prefecture boasts as a top class producer of Japanese parsley. The hotpot is served in a simple duck broth which allows the fragrance of the parsley to come through.

    “I can’t get enough of the crunchy texture of the [parsley] roots! It was delicious, I had a refreshing soy sauce soup finished with ramen.”

     

    WASHOKU NIKAI
    Address: 2-5-15 Ichibanchō, Aoba-ku, Sendai, Miyagi
    Opening Hours: 17:00-Midnight
    No Fixed Holidays
    TEL: 022-224-6040

     

    Iroha Yokocho

    Bar crawl deep into the back streets

    The side streets of the Sunmall Ichibancho arcade have a retro Japanese vibe to them, packed full of shops that make one feel nostalgic.

    The long, winding alleys feature plenty of Instagram-worthy spots.

    “This is a great spot for enjoying a bar crawl, just having a light drink and then moving onto the next place. Even if you don’t drink there’s tasty food to enjoy too!”

     

    Iroha Yokocho

    Address: 2-3-28 Ichibancho, Aoba-ku, Sendai, Miyagi
    TEL: 022-223-3151

    S-PAL Sendai

    A fashion mall connected to the station

    S-PAL is a fashion mall directly connected to Sendai Station, home to apparel stores, restaurants, souvenir shops, sundry sellers, and more. Here are some sundry stores selling a variety of miscellaneous items perfect as souvenir purchases.

     

    Nakagawa Masashichi

    This is an old-time chain that has been around for 300 years. Specialising in lifestyle goods, this S-PAL branch is the only one in all of Tohoku.

    Its interior design has a retro feel to it with shelves and tables piled with cute bits and bobs.

    Kaya-ori Tea Towel | ¥440 (Tax Included)

    A specialty product of Tohoku, this tea towel is made using the traditional weaving technique of kaya-ori. Exclusive to Tohoku.

     

    IORI

    IORI is another shop you’ll only find in the Tohoku area. They sell imabari towels which are perfect as gifts to yourself or another.

    Handkerchiefs | ¥600 Each (Tax Included)〜

    These handkerchiefs are only sold in Sendai and feature a variety of embroidered motifs like the windsocks of the Sendai Tanabata Festival, kokeshi dolls, the helmet of Date Masamune, and more.

     

    KANEIRI STANDARD STORE

    A select shop stocking stationery and other trinkets that promote the culture and craftsmanship of Tohoku. This store is right next to Sendai Station and has plenty of souvenir-worthy items, so it’s absolutely worth a visit.

    As well as lifestyle goods, the store also sells items made in Miyagi, like kokeshi dolls.

    Matsukawa Daruma | ¥1,300 (Before Tax)

    These Matsukawa Daruma are super cute, especially the blue one which is inspired by the Sendai Domain, also known as the Date Domain.

     

    Dagashiya Zousan

    Dagashiya Zousan sells old-time Japanese sweets and confections, stocked with many popular treats from Tohoku adored by both kids and adults alike.

    The traditional sweets are all packed together along the shelves and up the walls.

     

    The popular souvenir shops of Sendai

    You can’t go home after a fun trip without picking up a souvenir, so here’s s line-up of shops that have been surging in popularity recently in Sendai, all of which sell Sendai-specific items.

     

    Drinkable zunda at Agurienomori Mitte

    Drinkable Zunda | ¥370 (Before Tax)

    Zunda are mashed green soybeans boiled and turned into a sweet paste. They are also a local delicacy. Zunda mochi are very famous, but zunda beverages are popular too. This shop sells a variety of zunda treats to pick from.

     

    Bamboo grass kamaboko at Kanezaki-ya

    There are many makers of sasa-kamaboko, or bamboo grass fish paste, but what makes Kanezaki-ya’s so great is how it retains the original umami flavour and plump texture of the fish.

     

    Zaou cheese at Tohoku Meguri Irotoiro

    Zaou Cream Cheese, Vanilla Cream Spread | ¥557 Each (Before Tax)

    A food select shop selling a range of different ingredients. Their kaou cheese with sweet vanilla is their most popular item.

    “It’s a fashion mall so of course they sell clothes, but they had a bunch of other stuff too, everything from traditional Japanese daruma to food. I really recommend S-PAL Sendai if you’re searching for souvenirs!”

     

    S-PAL Sendai
    Address: 1-1-1 Chuo, Aoba-ku, Sendai, Miyagi
    Opening Hours: 10:00-20:00 (Restaurant wing open 11:00-22:00)
    No Fixed Holidays
    TEL: 022-267-2111
    Access: Connected directly to Sendai Station
    Official Website: https://www.s-pal.jp/sendai/ 

     

    “Sendai looking and progressing into the future as it overcomes the effects of the disaster. It’s a place with amazing food, fun shops, and is teeming with nature. If you’ve never been to Sendai before, then be sure to visit and have fun!”

  • My Film Recommendation: Pulled Into the Story by Minami Hamabe’s Character in Let Me Eat Your Pancreas

    29.September.2020 | FEATURES / MOVIE

    ASOBINEXT is a new project launched by event management and talent agency ASOBISYSTEM, which is known for managing artists like Kyary Pamyu Pamyu. The project aims to create next generation icons who will promote their unique personalities and outlooks to the world using social media and in turn bring about new forms of culture.

    As part of ASOBINEXT, MOSHI MOSHI NIPPON will be publishing content from each talent that is tied to ASOBINEXT in the form of their favourite and recommended things. Today, we are joined by ASOBINEXT’s Haruna Tamura, an actor and YouTuber, whose film recommendation in this edition is the live-action adaptation of Let Me Eat Your Pancreas.


    Synopsis

    The story is centred on two individuals who, at the start of their relationship had never really spoken about anything in particular… initially. “Me,” the male protagonist in the film, comes across a diary in a hospital waiting room and discovers it belongs to his classmate Sakura Yamauchi. He learns in the diary that she has a pancreatic illness.

    Sakura is a very popular girl in Me’s class, and he never thought she would be suffering from such a fatal illness. She had kept it a secret, with only the people in her family knowing about it. And so begins a bittersweet love story between the plain and simple Me and Sakura, his complete opposite who is the popular one of the class.

    Cast 

    There are different cast members in Let Me Eat Your Pancreas for playing both the present and past selves of the characters.

     

    The characters of the past, 12 years ago, are played by the following: Minami Hamabe as Sakura Yamauchi, Takumi Kitamura as Me/Haruki Shiga, Karen Otomo as Kyoko, and Yuma Yamoto as Gamu-kun.

     

    This film marked the first time Minami and Takumi had starred in film together, and it was a huge success amongst viewers who shed tears at the relationship between the ill-stricken girl, and the boy who found her diary that details her experiences of living with said illness.

     

    Playing the characters of the present is: Shun Oguri as Haruki Shiga, Keiko Kitagawa as Kyoko, and Yusuke Kamiji as Gamu-kun. Comments from viewers who have watched the film often pointed towards how Shun and Yusuke gave authentic performances of Haruki and Gamu-kun grown-up together, and how they Keiko Kitagawa’s dress was spot on. I was drawn in by how they all knew each other at school.

    My Favourite Part

    The highlight of the film for me which I want to point out to everyone is Minami Hamabe’s portrayal of Sakura Yamauchi. She purposely puts energy into her performance, and that really left an impression on me. The world of the movie and the real world are two completely different things. Of course, this character doesn’t really exist, but when I watched the performance I felt I understood her. There was a real affinity there. As the story progresses, so too does the illness grow more serious, so what I want is for people to pay attention to her facial expressions, her demeanour, and such, as that happens.

     

    Wrapping Up

    I first watched this film when I was a 3rd year high school student. Since the film is set in the same school year, the story had an even greater impact on me. I was able to learn the bittersweet-ness of romance as well as the preciousness of life. To this day, I think it remains my favourite film.

     

    I was captured by the array of emotions that Minami Hamabe portrays in particular. There are a lot of parts that I can relate to from being a student to becoming an adult. It’s a very easy story to get behind, so if you’re reading this, I’d love it if you checked it out.

     

    Minami Hamabe and Takumi Kitamura are also starring in the film Omoi, Omoware, Furi, Furare which is showing now too. I want to go and see it for myself to see how they have both grown.

     

    Haruna Tamura

    Actor and YouTuber. He has played major roles in drama series and films and has over 1 million subscribers on his YouTube channel. He is working towards appearing at Fun Fest. He’s skilled at baseball and his hobbies include watching movies and playing games.

  • My Recommended Outfits: How to Style Colourful Clothes Fitting For Summertime

    13.August.2020 | FASHION / FEATURES

    ASOBINEXT is a project launched by event management and talent agency ASOBISYSTEM, which is known for managing artists like Kyary Pamyu Pamyu. The project aims to create next generation icons who will promote their unique personalities and outlooks to the world using social media and in turn bring about new forms of culture.

     

    As part of ASOBINEXT, MOSHI MOSHI NIPPON will be publishing content from each talent that is tied to ASOBINEXT in the form of their favourite and recommended things. Today, Fairy Kano is showcasing a colourful wardrobe of outfits for summer. Fairy Kano is a member of ASOBINEXT who posts her lifestyle on her social media pages.

     


     

    Hello World!

     

    I love colourful perspectives and interpretations—they just explode with personality! I’m Fairy Kano—no matter the colour, I can make it work, and I’m a pro at finding good quality items at a cheap price.

     

    Don’t you ever get it where you’re stuck on what colours you want to wear in summer, or what patterns to coordinate in your outfit? For those of you who answered yes, I’ve put together a list of styles using different colours—my forte—and divided each outfit by colour.

     

    Yellow Edition

    I combined a cream-coloured top with white jeans♡ Simple but it flaunts self-assertiveness!

    The denim-on-denim creates a balance that’s really cute. Adding yellow into the mix creates a happy, energetic vibe.

    This top has a flower pattern design which I combined with a yellow checked skirt. Don’t forget to dress to impress, even if its for yourself at home.

     

    Green Edition

    This look is so cute it makes me want to use run around with vim and vigour♡ The floral top is see-through, and the green overalls have a Mickey Mouse print on the front.

    Dayum, were short pants always this comfortable? This hand-knitted beret goes well with everything!

    The pants are green which is a hard colour to pull off. I added a baseball loose-fitting shirt on top of them with Betty Boop on it. This outfit has a hip-hop vibe to it, which looks stylish, don’tcha think?

     

    Pink Edition

    To add a sweet colour on top of the white T-shirt I went with a pink camisole. To complete the look, I donned short pants so the look doesn’t become overly-cute.

    I bought this pink T-shirt from Dole in Hawaii. Try combining 80’s shorts pants like this with something similar yourself.

    The floral shirt is actually a one piece. I made use to make my bottoms and headband the same colour to balance the look. Having that mix of rough and feminine is good!

     

    What does fashion mean to Fairy Kano?

    There are a lot of clothes out there, and there are a lot of outfit combinations out there. But there’s no ‘right’ way to do fashion. Don’t just follow what’s popular; put together something that makes you feel good, with your favourite colours, and create your own unique look. I believe that as long as you’re happy, that’s all that matters. That’s something I always think about whenever I’m enjoying fashion. So let’s all go with choosing what makes us happy!

     

    Fairy Kano

    Trainee idol at ASOBINEXT. Won the Popular Award at the National K-Pop Cover Contest hosted by the Korean Cultural Center. She loves to sing and is known for always singing ‘Part Of Your World’ from The Little Mermaid. She is particular when it comes to editing on Instagram where she posts her own unique content. Her dream for the future is to become a world famous artist known for their high performance level once she has come to the end of the road as an idol. She also wants to challenge herself to singing and performing in Broadway and Hollywood someday.

  • My Band Recommendation | SEKAI NO OWARI: Captivating the Crowd in a Dreamlike World

    12.August.2020 | FEATURES / MUSIC

    ASOBINEXT is a project launched by event management and talent agency ASOBISYSTEM, which is known for managing artists like Kyary Pamyu Pamyu. The project aims to create next generation icons who will promote their unique personalities and outlooks to the world using social media and in turn bring about new forms of culture.

    As part of ASOBINEXT, MOSHI MOSHI NIPPON will be publishing content from each talent that is tied to ASOBINEXT in the form of their favourite and recommended things. Today, we’re taking a look at a Japanese band recommended by ASOBINEXT’s Kanon Aihara, a dancer and vocalist.

     


     

    My name is Kanon Aihara, and I’d like to share my perspective on why SEKAI NO OWARI is such a great band—one that was born from a desire to deliver entertainment to people through music.

     

    Incredible live performances

    SEKAI NO OWARI’s stage sets are otherworldly. They pull the crowd into a dreamlike place away from reality. I remember how moved I was being in that bright and shining place even for a moment with the towering tree, the owl, the dancing fireworks, the trains dashing past on the ceiling. How much time and effort it must have taken to create a set like that.

     

    Band vocalist Fukase once said on a TV show that if they can’t do the kinds of live performances they love, then they may as well disband. I really feel how great SEKAI NO OWARI when I see them wanting to continue making everyone smile and feel something deeply, and not compromising when it comes to doing the things they want to do.

    The music

    It’s truly a difficult task to understand each and every lyric; and I find it difficult to cover their music. Despite this, even if I don’t understand something in a song, I find that each and every track really gets through to me.

     

    Their music speaks to and is loved by men and women of all ages, whether it be their song RPG Ya which was used as a theme song for the Crayon Shin-chan anime series, the main theme song RAIN for the film Mary and the Witch’s Flower, Sazanka which was used as the theme song for the NHK broadcast of the Winter Olympics Paralympics, and so on.

     

    SEKAI NO OWARI – “RPG” Music Video

     

    SEKAI NO OWARI – “RAIN” Music Video

    The band members

    SEKAI NO OWARI is formed of four members. There was actually a time when all of them shared a house together. On a TV show the band appeared on, all of the members excluding the vocalist Fukase said, “We want to create live performances that Fukase enjoys.” Hearing those words really made me feel the love and connect the band has for each other.

     

    For me, SEKAI NO OWARI is a place that lets me sees dreams. It also makes me feel strongly that I want to do the kinds of things they do too!

    I believe that a lot of things are born from live performances when the artist and fans become one. Like SEKAI NO OWARI, I’m aiming to create live performances that are like going to a theme park too. The band are fun, cute, and cool, and are everything I aspire to be.

     

    The one thing I always want to keep doing through music is performing live. That feeling of being one with the crowd. Seeing all of their smiles fills me with a happiness I’ve never felt before. Music is expression and is free to mean whatever you want. That’s why the thing I want to do is to put my all into it for so that people enjoy themselves for all of time. I want to continuously think of and put out new, entertaining things in the future.

     

    Kanon Aihara
    Dancer and vocalist. Made her debut as a child actress. Currently active as a tarento (talent) with a focus on music. Since starting her music career, she has toured around all of Japan and up to now has held performed 4 solo concerts and released 4 singles. She is very particular when it comes to her live performances, and more than anything wants people to have fun and to put on theme park-like shows. Her hobbies are watching comedy programmes. She’s also a skilled snowboarder and surfer.

  • Chawanmushi Recipe: Savoury Dessert Made With Carrots, Cream Cheese & Mirin

    31.July.2020 | FEATURES / FOOD

    Together with soy sauce and miso, mirin is a fundamental condiment in the Japanese kitchen and for many recipes for Japanese food. It’s a sweet rice wine that has lower alcohol content and higher sugar content when compared to sake, adding a sweet flavour to dishes.

     

    Today, we’re taking a look at a recipe that uses “Mikawa Mirin,” a brand of mirin made from high quality rice, to make carrot and cream cheese chawanmushi. Chawanmushi is a savoury egg custard dessert eaten in Japan.

     

    Carrot & Cream Cheese Chawanmushi

    Chawanmushi is made using mirin and has a smooth texture to it as well as a subtly sweet flavour. It’s the perfect accompaniment to a hot summer’s day.

     

    Ingredients (Serves 1)


    ●Chawanmushi
    60g carrots
    240ml dashi
    20ml soy sauce
    120ml Mikawa Mirin
    8g sugar
    18g cream cheese
    1 egg

     

    ●Okra-an
    Okra
    30ml dashi
    0.5g salt
    3ml Mikawa Mirin

     

    Method

    We will start by making the chawanmushi.

    1. Slice the carrots and boil them until they become soft.

    2. Add the soy sauce, sugar, and lots of mirin and cook through the dashi.

    3. Cook for approximately 20 minutes on a medium heat, then cool with ice. Add the cooled carrots, cream cheese, and 20ml of the dashi into a blender and bend.

    4. Add the egg to the mix and steam the mix for 12 minutes on a medium heat.

     

    While the chawanmushi is cooling, we’ll make the okra-an.

    5. Mix together the okra-an dashi, mirin, and salt together. Add watered potato starch and thinly sliced okra. Leave to cool in the refrigerator.

    6. Add the okra-an to the cooled chawanmushi and tuck into your cute two-layered dessert.

    Carrot & Cream Cheese Chawanmushi

    The dessert is an enjoyable mix of the sticky texture from the okra-an and smooth chawanmushi. It’s great to have not only at lunch or dinner, but at home parties with friends too.

     

    –How’s the taste?


    Misa Kimura: “It works really well with the mirin. The chawanmushi is like a sweet treat. It’s super easy to make too, so I think I’ll be making it at home!”

     

    Mirin is indispensable to any Japanese cupboard and can be used in many ways, whether it be a classic Japanese dish or a dessert like this one.

    Mikawa Mirin 700ml: ¥1,122 (Tax Included)

    This authentic brand of mirin is made using a traditional method of Japanese brewing which blends in the delicious taste of rice. It’s so delicious that you just want to drink the whole bottle. A high quality mirin, it has a distinct sweetness, colour, and texture. It has a rich flavour, and the taste of the rice elevates the flavours of its ingredients.

     

    Mikawa Mirin Official Website: http://www.mikawamirin.jp/
    Official Online Store: http://mikawamirin.jp/product/product_step1.php?m=n
    Official Facebook: https://www.facebook.com/mikawamirin

     

    Recipe


    This recipe was conceived by ITEMAE, a famous restaurant serving Japanese cuisine that is listed in the Michelin Guide.

     

    Model: Misa Kimura
    Photographer: Haruka Yamamoto

  • My Film Recommendation | 5 Nostalgic Japanese Movies

    01.July.2020 | FEATURES / MOVIE

    ASOBINEXT is a new project launched by event management and talent agency ASOBISYSTEM, which is known for managing artists like Kyary Pamyu Pamyu. The project aims to create next generation icons who will promote their unique personalities and outlooks to the world using social media and in turn bring about new forms of culture.

    As part of ASOBINEXT, MOSHI MOSHI NIPPON will be publishing content from each talent that is tied to ASOBINEXT in the form of their favourite and recommended things. Today, we take a look at 5 recommended nostalgic Japanese films from ASOBINEXT’s Mirai who makes sure to watch at least one film a week.

     

    Our Little Sister

    ©2015 吉田秋生・小学館/フジテレビジョン 小学館 東宝 ギャガ

     

    ・Film Summary
    The film follows three sisters: Sachi, Yoshino, and Chika who all live in the house of their grandparents in Kamakura where they all grew up together. One day, they receive news of the death of their father. At his funeral, they meet their 14-year-old half-sister Suzu for the first time, whose mother is already dead. She had been living with their father and her stepmom after he remarried. When the eldest daughter Sachi looks at Suzu as the sisters are saying goodbye to her, she invites Suzu to go and live with them in Asakusa. Suzu agrees to go, and thus begins the sisters’ journey together to deepen their relationship with Suzu. Its a very ‘Japanese’ film in many ways, and has a nostalgic Asakusa feel to it from the scenery and how people interact with one another.

     

    ・Why I Chose This Film
    The story really gripped my heart. It’s heartwarming, sad, and has a kind of nostalgia I can’t quite put my finger on which makes me want to go back home. I love Asakusa, the setting of the movie, and go there every year to have fun with my family. We’re also four siblings, brothers and sisters, so this film felt more relatable to me as I watched it. If you’re someone who feels like they want to return to their hometown, or see someone you treasure, or want to feel something Japanese, then I recommend giving this film a go!

     

    My Neighbor Totoro


    ・Film Summary
    In the early summer, Satsuki and her younger sister Mei move into the countryside with their father to be closer to their mother who is hospitalised. They meet a mysterious creature who Mei gives the name “Totoro,” a being which cannot be seen by adults. Satsuki and Mei get whisked into a fantastical world as we see them grow.

     

    ・Why I Chose This Film
    I’ve loved it since I was a kid. It’s one of Ghibli’s films I’ve always watched. The film is set to be set in 1952 during the Showa Period. I was born in the Heisei Period so I wasn’t even born yet when the film was released. Even so, this is a film that continues to receive love, so much so that it wouldn’t be an exaggeration to say that it’s known to all in Japan, and all have seen it. I believe there are still lots of kids who are watching Totoro even now. This film is an emotion that continues to live in our hearts as a memory, one that’s like a dream we had when we were young. I want the people of the world to watch this regardless of their age or gender!

     

    Always: Sunset on Third Street

    ・Film Summary
    Mutsuko Hoshino arrives in Tokyo from Aomori Prefecture to begin her employment at the auto repair shop Suzuki Auto. Captivated by the prospect of living and working in the sparkling city of Tokyo, Mutsuku is disappointed to find that Suzuki Auto is actually a rundown shop in Tokyo’s lower districts. Despite this, she goes into her job with will-power and positivity, and finds herself becoming a member of the Suzuki family. There is also the struggling writer Ryunosuke Chagawa, who accepts the custody of Junnosuke from Hiromi. Junnosuke is the orphaned offspring of the previous tenant of the building where Hiromi opens a bar. All of the cast members convey love, courage, and warmth in this story about being human.

     

    ・Why I Chose This Film
    The moment I saw this film, it felt like I had been transported back in time to 1926, even though I was born in the Heisei Period and not the Showa Period. Despite that, it still fills me with a sense of nostalgia, and it makes me well up with a feeling of courage. The film is set in a time where smartphones, PCs, and TVs aren’t a thing yet, so it really made me realise the importance of our connection to others. I want to recommend this film to anyone who wants to know about old time Japan, or is looking for a film with heart!

    Kimi ni Todoke

    ©2010映画「君に届け」製作委員会 ©椎名軽穂 / 集英社

     

    ・Film Summary
    Sawako is avoided by her classmates in elementary school because of her appearance which leads them to name-call her “Sadako,” the main character from the film The Ring. They also call her a zashiki-warashi, a child spirit. But her father teachers her that a zashiki-warashi is a spirit that actually makes people happy. This makes her happy, since her motto is to “do one good thing a day.” When she becomes a high school stduent, she meets a certain boy, which marks the start of this cute and pure love story.

     

    ・Why I Chose This Film
    This is my favourite of Japan’s love stories. It makes you feel that pure, butterfly stomach kind of youthful love. The music and the backgrounds in the film serve to add another layer to their relationship too. The film makes you want to cheer the two of them on from the shadows as they come to face complicated emotions they have never felt before. Everyone should check this out, regardless of age or gender, if they’re wanting a heart-throb story or feel like returning to their youthful days!

     

    Korede iinoda! Eiga Akatsuka Fujio

    ・Film Summary
    This film covers the life of manga artist Fujio Akatsuka—known for such popular series as Tensai Bakabon—and his 35 year relationship with his editor Toshiki Takei. You get to learn about the unique life of the manga artist, who has been called a genius.

     

    ・Why I Chose This Film
    This comedy film is set in the 1970s and shows how the popular weekly manga magazine Weekly Shonen Sunday came about, a magazine which it wouldn’t be an exaggeration to call the start of Japanese manga. Of course, if you love Japanese manga, you should watch this, but I want all of the people of the world who are interested in the history of Japanese anime to see it!

     

    Mirai

    A 19-year-old affiliated with ASOBINEXT and known for her trademark black bob hair. Her hobby is watching movies—she watches one a week. Her goal for the future is to become an idol that stands out from the crowd and can work not just in Japan but around the world. She wants to work in many areas and endeavours to become a person that people look up to.

  • My Anime Recommendation | Darling in the Franxx: Children Paving the Way For Their Future

    30.June.2020 | ANIME&GAME / FEATURES

    ASOBINEXT is a new project launched by event management and talent agency ASOBISYSTEM, which is known for managing artists like Kyary Pamyu Pamyu. The project aims to create next generation icons who will promote their unique personalities and outlooks to the world using social media and in turn bring about new forms of culture.

    As part of ASOBINEXT, MOSHI MOSHI NIPPON will be publishing content from each talent that is tied to ASOBINEXT in the form of their favourite and recommended things. Today, we take a look at a recommended anime series by ASOBINEXT’s Yuka Koyama who always watches anime on the weekend without fail and is always on the lookout for new series.

    ©Darling in the Franxx Production Committee

     

    Darling in the Franxx’s Story

    The story is centred on children who are deprived of individuality and are raised solely for piloting Franxx, giant robot mecha, in boy-girl pairs. These children fight against strange creatures known as Klaxosaurs and various other kinds of enemies.

     

    What led you to watch Darling in the Franxx?

    I decided to watch it after seeing the character Zero Two in the recommendations column of the app I always use when I’m watching anime. Her pink hair really left an impression on me.

    Why do you want to recommend the series?

    The children in the series face many different emotions and conflicts. It’s a wonderful story about their growth. The art style an animation is really beautiful too, so if you’re stuck on what anime to watch next, I recommend trying this one out.

     

    Who is your favourite character?

    The pink-haired Zero Two. She’s a cute and mischievous girl, and I find myself really drawn to her merciless side which she shows on occasion. In this anime, where we see the kids experience numerous conflicts while growing as individuals, Zero Two, who used to be a loner, experiences what it’s like to treasure friends and enjoy being around people, as well as at times feel the bitterness of losing friends. She’s a very human character, and really like that.

     

    What’s your favourite scene?

    The scene where Zero Two and Hiro run away from the adults when they’re young kids. The adults restrict their freedom, but the two of them frantically escape the facility when they are young to find their freedom. It moved me in a big way, since I’m one to normally hesitate when it comes to something big.

    Who do you want to watch it?

    I definitely want anyone who is challenging themselves to something new, or anyone who is going through something right now, to watch it. The kids really go through a lot but carve out their own path in the process. Seeing that really gives you courage.

     

    Any final comments?

    You end up empathising with the characters in Darling in the Franxx without even realising. It’s a story of war with romance and friendship built into it. You always want to know what happens next, so I really recommend it. A second season is coming too, so be sure to check it out.

     

    Yuka Koyama

    16-years-old and a second-year high school student. Affiliated with ASOBINEXT. Currently taking lessons with the goal of becoming a model. Her hobby is discovering anime she hasn’t seen yet. She’s part anime otaku, never failing to watch anime on the weekends. In the future, she aims to become a regular model of a magazine that people admire and feature on the front cover. She also wants to expand her talent not only to magazines but TV too.

  • Winners Announced For The 7th Washoku World Challenge Competition

    03.March.2020 | FOOD

    The final round for the 7th Washoku World Challenge Competition was held in Tokyo on February 20 and 21, which saw WANG Wei Ping of China, and chef at SUN with AQUA JAPANESE DINING SUNTORY, as the winner.

     

    The two-day event brought together five chefs from Hong Kong, Singapore, Paris, Donostia-San Sebastian, and New York come together to compete and show their skills create dishes based on the competition’s main theme of “Umami” and this year’s theme of “Texture and Mouthfeel.”

    The judges said: “This 7th edition demonstrates that the finalists’ technical level keeps improving every year. Creating Japanese dishes that incorporate the characteristics and unique ideas of other countries’ culinary cultures, while respecting the fundamentals of Japanese cuisine built on the concept of umami, expands the potential of Japanese cuisine. The creations of each one of the finalists embodied this notion.”

    Middle Contender: WANG Wei Ping, 1st Place Winner

    WANG Wei Ping’s Dish

    On the first day, the chefs used the same ingredients to create a “nimonowan.” On the second day, they forged their own original dishes using five or more ingredients which they arranged on a Japanese “hangetsubon” tray.

     

    When reacting to his victory, Wang Wei Ping said: “I thank the owner and other members of my restaurant. After returning to Shanghai, I would like to continue conveying the excellence of Japanese cuisine, which is both healthy and tasty.”

     

    Finalists

    Hong Kong

    First Place: WANG Wei Ping (China, SUN with AQUA JAPANESE DINING SUNTORY)

     

    USA

    Second Place: Yael PEET (USA, Fury’s) *The restaurant will be open this summer.

     

    Singapore

    Third Place: Loh Man HONG (Singapore, FAT COW)

     

    Paris

    Wojciech POPOW (Poland, Beaverbrook)

     

    Judges

    – Head Judge: Mr. Yoshihiro MURATA

    (Chairman of Japanese Culinary Academy, Owner and chef of Kikunoi, Japanese Cuisine Goodwill ambassador)

    – Deputy Head Judge: Mr. Masahiro NAKATA

    (Director of Taiwa Gakuen Education Inc. President of Kyoto Culinary Art College)
    – Judge: Mr. Hideaki MATSUO

    (Owner of Japanese Cuisine KASHIWAYA, Japanese Cuisine Goodwill ambassador)
    – Special Judge: Yoshio KOJIMA

    (Comedian)

  • Experience Tasting Mount Koya’s Famous Sesame Tofu at ONAKA PECO PECO in Tsukiji

    07.August.2019 | FEATURES / FOOD

    ONAKA PECO PECO by Rurubu Kitchen is a cafe located in Tsukiji, a district in Chuo, Tokyo. They serve rice balls filled with locally sourced ingredients from various locations in Japan. In the evenings, the rice balls can be enjoyed with delicious sake.

     

    If you visit the cafe right now you’ll be able to try sesame tofu (goma tofu) made by the long-running restaurant Kadohama. Sesame tofu is a meibutsu―or “local speciality”―of Mount Koyo.

     

    While it is possible to buy sesame tofu on Kadohama’s online store, the only places you can eat them out at is at their restaurant on top of Mount Koya or at select branches of department stores such as Mitsukoshi or Isetan. We visited ONAKA PECO PECO by Rurubu Kitchen for a taste of this exquisite collaboration.

    Mount Koya is located in the Ito district of northern Wakayama Prefecture and is home to the town of Koya. The region is encased an abundant mountainous landscape. The Japanese Buddhist monk Kūkai opened the sacred mountain around 1,200 years ago. In 2004, Mount Koya which was registered as a World Heritage Site by UNESCO in 2004 under the “Sacred Sites and Pilgrimage Routes in the Kii Mountain Range” category. It has since become a popular tourist destination with Japanese and foreign travellers alike.

     

    Here is the heavenly menu lineup at ONAKA PECO PECO which is packed full of Kadohama’s sesame tofu.

    There are five items which are made with the sesame tofu: an onigiri rice ball, crab soup, cold tofu, pork shabu shabu, and a drink.

    Time to tuck in and try this famous food which has been enjoyed for many years!

    White Vegetables & Steamed Pork Shabu w/ Koji Sesame Tofu Sauce – ¥800

    This dish is garnished with a generous serving of fresh white vegetables and succulent meat. It includes lotus root, enoki mushrooms, cauliflower, and pork. It also comes with a white sauce made with sesame tofu, shio koji, and sesame oil. The sauce has a mild flavour in which you can get the full glorious taste of the tofu. It’s smooth and refreshing so is a perfect pick for the hot summer.

    Sesame Tofu & Plum Cheese-Loaded Rice Ball – ¥250

    This rice ball is a flavourful combination of a sesame tofu and plum paste and lots of cheese.

    This fat rice ball is wrapped in paper like a hamburger. The rich taste of the tofu and cheese reduces the sourness of the plum, giving it a gentler flavour.

    Sesame Tofu & Egg Crab Soup – ¥400

    The soup is an amazing combination with the rice ball. It has a miso soup base filled with green onion, enoki mushrooms, and crab. The elastic-y tofu is cut into big satisfying chunks. Its rich, creamy flavour combined with the crab is to die for.

    Sesame Tofu & Sweet Sake Jelly Drink – ¥350

    The cute white-coloured beverage is a healthy mix of sesame tofu paste and sweet sake. It retains the pulpy texture of the tofu and the aftertaste is super refreshing.

    You can order the drink for takeout so you can take a stroll around the streets of Tsukiji.

    Kadohama Sesame Tofu – Eat In: ¥300 / Takeout: From ¥240

    If you’re looking to enjoy the sesame tofu on its own then you’ve got to try it with either the wasabi and soy sauce or brown sugar. You can also order this to take away too. Each box contains one piece of tofu.

    The cafe is also selling exclusive merchandise as part of the collaboration. The collection includes a t-shirt, sacoche bag, and cap. Each item has a simple design making them easy to incorporate into looks.

    Easy access to Kadohama’s sesame tofu―which is made using traditional cooking methods that have been passed down generations at Mount Koya―can only be enjoyed at ONAKA PECO PECO by Rurubu Kitchen. If you’re in Tokyo this summer, then take a trip to Tsukiji district to try this healthy and nutrient-packed tofu.

     

    Model: Ririka Satsuki

    Writer: Sayuri Mizuno (MMN Editorial Team)

    Photographer: Haruka Yamamoto

    Translator: Joshua Kitosi-Isanga

  • Travel Japan #10: Sending Japanese Souvenirs to My Dear Friend

    29.March.2019 | FEATURES / SPOT

    My trip is almost at an end. My final destination is the huge supermarket next to the beach where I was able to feel like a real Okinawan local as I blended in with the crowd while pushing my cart.

     

    Kanji, Katakana, Hiragana. The Japanese bubble writing was like hints to solving a puzzle. I peruse the products lined on the shelves to see what the symbols symbolize.

     

    It’s time to go ahead and by a souvenir for my treasured friend who is waiting across the ocean for my return.

     

    Snacks galore fill the shelves. I find myself lost on which to pick, but I use my senses to see which packaging I like the most and put something in my basket.

     

    Part of the fun is looking forward to what flavour it will be after opening them. Let’s call it a Happy Bag.

    The meat and fish aisle is overflowing with items. I see stickers along it with the names of products and their prices. There’s a mountain of ready-to-eat foods. It’s not like this is something uncommon to see, I have them in my country too, but it’s interesting to see the little differences.

    There were fruits and vegetables I had never seen before too.

     

    How do they taste?

    How do you use them in cooking?

    The supermarket breathes the lives of Japanese people.

    I take some chopsticks with me too which I learned to use during my trip.

    This vermilion colour is unique to Japan. Though vivid, it’s an elegant and refined red that sticks in my mind.

    This country’s culture is packed tight into these chopsticks.

     

    Their respect of dining, delicateness and humility. It would be great to share these feelings with someone.

    When in Japan, an everyday scene in the country that’s different from what one usually does is almost like a dream to a foreigner like me.

    Even though I am leaving the country, I will remember the sights I saw here clearly and vividly. I can wear this little bit of courage I gained from flying into a new culture with pride.

    I really mean it when I say that what I have gathered on this trip will spill into my road ahead in life.

    I push my cart and begin moving forward.

     

    Model / Mala Morgan

     

    Items to send to a precious friend found only in Okinawa, Japan

    TOPVALU Brown Sugar Dough Cake Triple Friend in Rice Oil ¥98 (Before Tax) / ¥105.84 (Tax Included) –150g

    This brown sugar dough cake is made using Okinawan brown cane sugar. Simply frying them three times in rice oil gives them a crunchy texture. They feel nice to chew, there’s a rhythm to it; I ended up buying several bags so I want to share them with my friend as an afternoon snack.

     

    TOPVALU Full-Bodied Brown Sugar Toffees Made with Okinawan Brown Sugar ¥90 (Before Tax) / ¥97.20 (Tax Included) – 100g

    I liked the look of the brown sugar snacks so I went ahead and grabbed another. These toffees are cooked on an open fire. They are a mix of sugar, brown sugar and starch syrup. They have two enjoyable textures―the inside and outside―and are delicious enough that your taste buds will never tire of them. I’m completely obsessed with Okinawa’s brown sugar.

     

    HOME COORDY Dishwasher-Safe Brown Apitong Wood Chopsticks ¥398 (Before Tax) / ¥429.84 (Tax Included) –23cm

    These chopsticks are relaxing to hold. They have a really nice wooden texture. On my trip food taught me about the delicateness of Japanese people as well as polite manners. I want to convey that same feeling by taking these chopsticks back as a souvenir.

     

    AEON Mihama’s matchless stock of Okinawa’s amazing products

    Whether it be daily necessities during your travels or souvenirs to take back home, AEON boasts a wide range of Japanese products at an affordable price. The Maihama branch is close to the beach and hotels too equaling convenience for quickly picking up what you need on your trip.

     

    AEON Tyatan

    Address: 8-3 Mihama, Chatan, Nakagami District, Okinawa Prefecture

    Opening Hours: Food 7:00-Midnight / Clothing & Living Goods 10:00-Midnight

    *Business hours may differ for certain select stands and stores.

    *The Clothing & Living Goods section is open from 9:00 to midnight on weekends and Thank You Day

    TEL: 098-982-7575

     

    *Tax-inclusive prices are displayed up to the second decimal point.

    *In the case that multiple items are purchased, the fraction below the decimal point will also be added to calculate the consumption tax.

     

    We are handing out coupons for the products mentioned here. Be sure to use them the next time you visit ÆON for great discounts.

    5% Coupon:https://www.welcome-aeon.com/coupon/web_coupon.html

    ÆON Store Search: https://www.welcome-aeon.com/storesearch/index.html

  • Travel Japan #9: A Day in Okinawa With the Gift of Rain

    18.March.2019 | FEATURES / SPOT

    The sky weeps!

     

    I was greeted by a sudden downfall of rain while in Okinawa, despite the having felt its out-of-season summer. While looking at the darkening colour of the concrete becoming wet I made a firm decision.

     

    “Let’s feel positive even when it comes to unexpected weather.”

    The water drops falling from the sky are sweet drops. I let my imagination run world with the intention of becoming a small child. I prepare my folded umbrella, one that will lift my mood. If I have just this I can still go on an adventure, so I have to move forward.

    I take shelter from the rain in a cute café. I can see that ocean once more from the open terrace. The water is foggy, and the high, white waves come and go against the shore.

    The beach is empty from people who went to get away from the rain. It looks a little lonely out there, but I’m also filled with a feeling that I have the vast ocean all to myself.

    The tropical fruit juice sold at the café is the place’s everlasting summer. But the mismatched atmosphere of this drink and the condition outside isn’t too bad either. I wipe at the water droplets on the glass while captivated at the decorations on my fancy umbrella.

    This is surely a magical umbrella made to add colour to rainy days.

    I bite into my juicy orange and my mouth is filled with a sour flavour. The sound of the rain gradually becomes stronger, but that doesn’t concern me either.

    The next stop on my adventure is a shop right next to the café. I can hear a sound from somewhere that sounds nostalgic.

    It was the sound of music boxes on display here and there. I wonder how long it’s been since I last heard this gentle sound?

    I link together the memories of my trip with the music and decide to make my very own music box.

    All the glass parts are small like Okinawa.

    A coral reef and a lighthouse. I proceed with creating my own little sea world I thought out.

    I forget about the passage of time and become immerse in my own world. The sound of the rain continues outside, but even with that all I hear are the music boxes.

     

    The rain on this day was like a present from Okinawa. I don’t think I will ever forget the rain, the waves, and the tiny rings of the music boxes.

     

     

    Model / Mala Morgan

     

     

    Things to Make Me Feel Happy Even On Rainy Days

    TOPVALU HOME COORDY Plain Navy Imabari Towel Handkerchief ¥398 (Before Tax) / ¥429.84 (Tax Included) ― 25x25cm

     

    This is an Imabari towel handkerchief. It’s soft on the skin and saved me from the sudden downfall of rain. Its simple border and fresh blue and white colour is like the sea of Okinawa.

     

    *Tax-inclusive prices are displayed up to the second decimal point.
    *In the case that multiple items are purchased, the fraction below the decimal point will also be added to calculate the consumption tax.

     

    We are handing out coupons for the products mentioned here. Be sure to use them the next time you visit ÆON for great discounts.

     

    5% Coupon:https://www.welcome-aeon.com/coupon/web_coupon.html

    ÆON Store Search: https://www.welcome-aeon.com/storesearch/index.html

  • Travel Japan #8: An Early Afternoon at Okinawa’s Beaches in Winter

    15.March.2019 | FEATURES / SPOT

    Okinawa’s ocean was transparent. It was early afternoon at a small beach in the middle of town.

    It was outside swimming hours, but I couldn’t help but step in. It was like a scene from heaven.

    The white sand glistened in the ray of the sun. I wonder what kind of happiness I would find myself in if I were to live in a place like this.

    The boundary between the sea and sky was unclear. It felt like if I were to keep walking I would arrive at the clouds.

    This beach exists among the ordinary lives of the people of Okinawa.

     

    I wake up in the early morning and take a stroll across the sand, visiting each place. When evening comes I will see the sun set on this beach before returning home.

    I believe that just having the ocean by you in your everyday life you can live a very  luxurious one.

    I’m not even bothered about getting my pants wet. I feel like a child seeing the sea for the very first time.

    The sea is calm and quiet. The waves washing ashore, too, are gentle. I feel released from anything and everything.

    I lay out my vinyl sheet onto the sand and sit before the water, listening to the sounds of the waves.

    I have with me the necessities for when conversing with the sun. Today’s sunrays are light but one mustn’t forget their sunscreen.

    If I close my eyes I can see myself in the middle of the ocean and can walk across it.

     

    If I dive into the transparent waters it’s an emerald green. The view of the outside world from the bottom of the sea looks magical. If I grab ahold of the fish I’m sure to see an unknown world.

    70% of the earth’s surface is made up of water. The sea, which has given rise to infinite lives, has taught me the breadth of the world―too vast to comprehend―how small I am and how grand nature is.

    I enjoy my alone time on the beach. I wash down my potato chips with sparkling water which bubbles in my mouth like the sea waves.

    This pure sea, with no murkiness, elucidates my feelings. I head back to land and walk the beach once more.

    My throbbing heart, which cannot be captured in a photo, is left in the footprints on the sand.

     

     

    Model / Mala Morgan

     

     

    All the beach necessities you need are right there

    After arriving at the beach I first went shopping. I go to AEON Chatan, a 5-minute walk from Chatan Sunset Beach. You can get your hands on just about everything: from a hat and sunscreen to food and drinks. It’s convenient because it means there’s no need to pack lots of things before your trip.

     

    AEON Chatan

    Address: 8-3 Mihama, Chatan-cho, Nakagami District, Okinawa Prefecture

    Business Hours: Food 7:00-Midnight / Cosmetics & Daily Necessities 10:00-Midnight

    *Select stores have different opening hours.

    TEL: 098-982-7575

     

    TOPVALU Free From UV Cream  ¥980 (Before Tax) / ¥1,058.40 (Tax Included) – 30g

    TOPVALU’s UV Cream protects your skin from ultraviolet rays and dryness. Even when it’s out of season Okinawa’s sunrays are like that of summer, so it’s important to look after yourself during your trip. This slightly hard cream feels soft and dissolves on your skin. It’s those moments of caring for your skin I like.

     

    TOPVALU Green Eye Free From – Salted Fried Potato Chips  ¥78 (Before Tax) / ¥84.24 ― 55g
    TOPVALU Best Price Lemon Sparkling Water ¥68 (Before Tax) / ¥73.44 (Tax Included)– 500ml

    Sparkling water, potato chips and a break on the beach. The chips are seasoned simply with salt to bring out the flavour of the potatoes. They have a satisfying crunch.

     

    When eating potato chips there’s no better complement than sparkling water. This water has strong carbonation. The refreshing taste of the lemon and fizzy bubbles made it feel like summer again.

     

    *Tax-inclusive prices are displayed up to the second decimal point.
    *In the case that multiple items are purchased, the fraction below the decimal point will also be added to calculate the consumption tax.

     

    We are handing out coupons for the products mentioned here. Be sure to use them the next time you visit ÆON for great discounts.

     

    5% Coupon:https://www.welcome-aeon.com/coupon/web_coupon.html

    ÆON Store Search: https://www.welcome-aeon.com/storesearch/index.html

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