A new commercial for Pokemon GO’s second ‘Let’s GO to the Hills’ campaign is now airing nationwide, calling on all players of the smartphone game to work up a sweat while exploring new scenery around Japan. Set in the Fukiya district of Takahashi, Okayama, the ad stars the popular actress Mitsuki Takahata. The ‘Let’s GO to the Hills’ campaign focuses on hills and slopes, and players might find some fun new Pokemon on their travels.

The new commercial began airing nationwide on January 20, and its setting–the Fukiya district of Takahashi, Okayama–has flourished since the Edo period as a leading copper and red ocher producer. Red ocher is a byproduct of copper production and is used in many traditional Japanese crafts, even called Japan Red by some.

Several popular Pokemon appear alongside Takahata in the ad, including Chimchar, Fletchling, Hisuian Voltorb, Nyabby, Darumaka, and Charizard. Be sure to listen out for Takahata’s Okayama accent!

From January 20 until July 19, a 4-meter-high real-world PokeStop will appear at the former Fukiya Elementary School in Fukiya Furusato Village. Yes, it will be linked to the game as well!

Curtains and tapestries featuring Pokemon silhouettes and dyed Japan Red will also appear in the village, and each will point the way to real PokeStops. While it might be a little off the beaten path, come enjoy Fukiya and see what kinds of Pokemon you can find!

©2023 Niantic, Inc.
©2023 Pokémon. ©1995-2023 Nintendo/Creatures Inc. /GAME FREAK inc.
ポケモン・Pokémon は任天堂・クリーチャーズ・ゲームフリークの登録商標です。

U-Treasure, a company offering proper jewelry inspired by pop culture, has announced a Pikachu engagement ring! The item was made available on December 13 and can hold large diamonds from 1-1.999 carats. Each ring features a male and female Pikachu, perfect for the Pokemon master in your life. Along with this, a silver version made from cubic zirconia featuring the same design is available to pre-order until January 31, 2023.

[Pokemon] Pikachu Carat Solitaire Ring

On December 9, Original Japan released 32 new patterns for the popular Pokemon Shirts line, this time from Pokemon Diamond & Pearl.

With the addition of these new designs, customers can choose from a total of 493 patterns. These patterns can also be used in masks and bandanas.

32 New Patterns from Pokemon Diamond & Pearl!

The new patterns were inspired by ‘Evolution and Legends.’ Fans can find popular Pokemon like Giratina, Rotom, and Weavile, so be sure to check out the website for more details. 

Dark Ball and Quick Ball Buttons are Now Available!

To celebrate these new patterns, new buttons inspired by the Dark Ball and Quick Ball are now available. Fans can also choose from the traditional Pokeball, Great Ball, Hyper Ball, Premier Ball, Moon Ball, and Dive Ball. 

Puma and Pokemon are joining forces for the first time. The Puma x Pokemon collection officially went on sale on November 12, offering fans a collection of sneakers, bags, apparel, and more.

The playful new collection incorporates iconic images of popular Pokemon like Pikachu, Bulbasaur, Charmander, and Squirtle. The shoe lineup includes popular models like the Slipstream, Suede Classics, and Rider FV. Pokemon can be found hiding on the shoe’s tongue, insole, and heel, and fans are sure to love these stylish kicks. For apparel, customers can grab cotton T-shirts, crew-neck sweatshirts, hoodies, sweatpants, and more. Complete your look with a beanie or messenger bag. 

The Puma x Pokemon collection is on sale at Puma Store Harajuku Cat Street, Puma Store Osaka, Puma Store Odaiba, Puma Store Fujimi, Puma Store Kyoto, Puma Sapporo Factory, Puma Store Fukuoka, and the official Puma online store. 

Mister Donut has revealed its annual Pokemon Christmas collaboration. This marks the 5th year that the popular sweets chain is teaming up with the legendary franchise, and starting on November 9, fans can find themed sweets and merchandise for a limited time. 

Pikachu Snowman Donut

Christmas Collection Donut Set

New to the lineup in 2022 is the Pikachu Snowman Donut. This will be sold alongside the always-popular standard Pikachu Donut which will be sold in a cute Christmas sleeve. Customers can also look forward to the sleepy Pikachu Donut and the fluffy Jigglypuff Donut this holiday season.

Mister Donut Blanket (White)

Mister Donut Glasses (Set of 2)

The Christmas Set will include the Mister Donut Pokemon Blanket, which is available in two patterns, as well as a pair of Pokemon glasses. Fans are sure to enjoy these new illustrations of Pikachu and Jigglypuff made exclusively for the collaboration. 

Pikachu Donut

The popular Pikachu Donut is back! The fluffy yeast pastry is filled with whipped cream with a pudding flavor and chocolate coating. 

Pikachu Snowman Donut

Also filled with whipped cream, the Pikachu Snowman Donut is coated with white chocolate.

Be sure to check out this exclusive collection of sweets and goods before they’re gone!

©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc.

ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。
Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

Pokemon and Original Inc. are back with some new Pokemon Shirts in collaboration with the popular visual artist Yu Nagaba! Customers can head onto the official Pokemon Shirts website now to grab one of these cute new Pikachu-inspired designs. 

The apparel brand Original Stitch was created by an engineer working in Silicon Valley who wanted to make it easier to shop for clothes. After launching a test service in 2013 and establishing the brand’s parent company, Original Inc., in 2015, the company began developing its custom shirt service. Those buying from the site can customize every detail of their shirt and order in as little as five minutes. These shirts are carefully tailored by craftsmen at a factory in Japan.

Two New Designs Made in Collaboration with Popular Artist Yu Nagaba

Two printed patterns and one unique embroidery have been added to the collection for a limited time. Yu Nagaba’s designs can be used to cover entire shirts or can be used as accents on collars and sleeves. Customers can even use the embroidery on a plain shirt to make something more subtle. 

Yu Nagaba’s casual depiction of Pikachu shows why his art is so beloved. Silly and subtle, both Pokemon fans and fans of Nagaba’s art are welcome to snag one of these shirts before they’re gone. Check out the website for more details.

Pattern: Yu Nagaba (White)

Pattern: Yu Nagaba (Black)

Embroidery: Pikachu (Yu Nagaba)

Rock band BUMP OF CHICKEN has released the music video for the song SOUVENIR, the second opening theme for the popular anime series Spy x Family. The second cour of the series began airing on October 1.

SOUVENIR is the band’s first new song in about six months and was added to streaming services on September 29. Unsurprisingly, the track has been a hit, performing well on the charts.

The music video was directed by Spikey John, who is working with BUMP OF CHICKEN for the first time. 

Prior to the music video’s release, a fast-paced teaser video shot on a highway was released, and many fans have been anxious to see what the full-length video would look like.

Are you watching Spy x Family? How do you feel about the new opening song and animation? 

©遠藤達哉/集英社・SPY×FAMILY製作委員会

Monpoke, the official Pokemon baby brand, has released the lookbook for its 2022 Autumn/Winter collection! New items include pajamas, jackets, and other apparel and sundries for infants and toddlers. Monpoke, which launched in 2019, has added two new familiar Pokemon to the lineup this time around–Gengar and Mimikyu. 

Nighttime-only Diapers featuring Sleepymon Design

Pikachu and the Nighttime Adventure, the Second Book in Rikako Matsuo’s Monpoke Picture Book Series

The adorable diapers will help keep babies dry all night, and these helpful products will be released nationwide in early November 2022. The new picture book will be released on September 21, so be ready to add it to your nighttime reading routine.

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.

BUMP OF CHICKEN’s new song SOUVENIR has been chosen as the opening song for the second cour of the SPY×FAMILY anime series! New episodes will begin airing on TV Tokyo and other stations starting October 1. 

Tatsuya Endo’s original manga has been serialized in Shonen Jump+ since March 2019 and has won a number of awards, selling over 25 million copies to date. The highly-anticipated second cour of the anime series is only weeks away!

SPY×FAMILY Cour 2 Trailer

The new trailer features the song SOUVENIR by the popular rock band BUMP OF CHICKEN, which will serve as the opening theme. A terrorist plot is about to begin in an attempt to end the war between east and west, and to prevent this, Loid, Sylvia, and other WISE agents are busy tracking down the bad guys. The trailer is packed with both hilarious and series moments, and fans of the characters are in for a treat when the show returns next month.

The song SOUVENIR will begin streaming on September 29. The jacket design for the release was created by VERDY, who has been working with the band for years. Please keep an eye and an ear out for this welcome addition to the SPYxFAMILY world!

©遠藤達哉/集英社・SPY×FAMILY製作委員会

Starting September 2, customers will be able to snag some new customizable shirts from Original Stitch featuring embroidered silhouettes of popular Pokemon!

Fans will be able to add these silhouettes to the left chest, right hem, or left cuff of their shirt. 25 different Pokemon are available to choose from, all from the original game titles, Red and Green. 

Light Blue Dungaree / Navy Oxford / Gray Navy Dungaree / Black Checkered Gingham / Gray Kanoko

Poke Ball / Great Ball / Ultra Ball / Premier Ball / Dive Ball / Moon Ball

Customers can choose from six fabrics, including dungaree in light blue and gray-navy, black checkered gingham, white herringbone, and more.

For shirt buttons, customers can also choose from a collection of Poke Balls from the series. These customizable shirts are available to order globally. 

To celebrate six years of Pokemon Go, an incredible drone show was held during the Akagawa Fireworks 2022 presentation in Yamagata Prefecture on August 20, 2022. 

The presentation sought to get audiences excited for summer fun, with the phrase “let’s go on an adventure this summer” appearing in the air above the huge audience of 40,000. The Pokemon GO logo and popular Pokemon were recreated by around 700 drones.

Music from the mobile game played during the impressive show, as Pikachu and a 100-meter-tall Charizard moved across the sky. Alolan Exeggutor, Gengar, Wailord, and Rayquaza also appeared, creating a night to remember for Pokemon fans in the town of Tsuruoka. 

Pokemon GO Special Drone Show at Otaru Ushio Matsuri

The show itself was a surprise for the audience, with applause and excitement instantly palpable as it began. After the drone presentation concluded, the Akagawa Fireworks display began.

The Pokemon GO Special Drone Show was first held at the 56th Otaru Ushio Matsuri in Otaru, Hokkaido on July 24. Watch it in full above!

©2022 Niantic, Inc.
©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc. ポケモン・Pokémon は任天堂・クリーチャーズ・ゲームフリークの登録商標です。 

U-Treasure, known for its gorgeous jewelry for adults inspired by pop culture icons, has released something for babies as well! Under the official Pokemon baby brand Monpoke, the company has unveiled some adorable baby rings to commemorate your child’s birthday. The pieces are on sale now.

Customers can design their own special piece of jewelry for their child by selecting a Pokemon and a birthstone. The back of each ring can be engraved with up to six characters, where you could include a child’s name, birthday, weight, or height. They are made in sizes to fit children’s tiny fingers, and parents can also wear them as necklaces until the children grow up. Many people give them as gifts to commemorate their child’s first steps into adulthood. Monpoke is the first official Pokemon brand to appear at U-Treasure Concept Store Ikebukuro and the online shop.

Which of these beautiful designs would you choose? 

Available Pokemon: Pikachu, Gengar, Eevee, Smeargle, Ludicolo, Piplup, Mime Jr., Dedenne, Mimikyu

Available Stones: Garnet, Amethyst, Aquamarine, Diamond, Emerald, Moonstone, Ruby, Peridot, Sapphire, Pink Tourmaline, Blue Topaz, Tanzanite