Miffy Fashion Project ‘Haikei, Dick Bruna’ Releases Autumn and Winter Collection

02.October.2020 | FASHION

“Haikei, Dick Bruna” (Dear Dick Bruna) is a fashion project that was launched to celebrate the 65th anniversary of Miffy, the popular character created by Dutch author and illustrator Dick Bruna.

Following the success of the summer collection, the fashion line released the first of its new autumn and winter collection on September 25 which will be available until the end of November online at Meetscal and elsewhere.

 

Autumn Season Collection

©Mercis by

 

A one piece, tote bag, and other items inspired by the book Miffy at the Gallery.

<Autumn> Painter One Piece | Red, Navy Blue, Beige | ¥16,000 (Before Tax)

The Painter One Piece is inspired by Miffy’s dream to become an artist and painter when she visits the gallery. The item can be worn on the front or back as well as with the buttons undone to look stylish. There are big pockets on the left and right sides where you can stash your paint brushes. The tag has Miffy embroidered on it.

<Autumn> Tote Bag | Brown, Navy Blue, Beige | ¥5,800 (Before Tax)

This tote bag features an embroidery of Miffy looking at a picture at the gallery. On the back is the title of the book in Dutch. Making it from corduroy gives it that autumn vibe.

<Autumn> Sweater | Navy Blue, Beige | ¥9,000 (Before Tax)

The sweater also has Miffy looking at the gallery painting on it, while the back has a quote from the book in Dutch. The loose-fitting size makes it a silhouette that adults can enjoy.

 

Winter Season Collection

©Mercis by

A knitted one piece and other knitwear inspired by the book Miffy in the Snow.

<Winter> Scarf (Brown/Navy) ¥8,900 | Mittens (Red/Navy) ¥6,200 | Beanie (Grey/Yellow/Navy) ¥5,800 (All Before Tax)

A collection of must-have items for the winter season based on Miffy playing out on a snowy day.

Spend your autumn and winter with Miffy this year and her cute new line of stylish attire.

 

Illustrations Dick Bruna ©copyright Mercis bv, 1953-2020 www.miffy.com

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    This time, Miffy will visit the world of Chibi Maruko-chan. Fans of either series won’t want to miss out on these sweet items.

     

    Goods

    Mirror

    Reuseable Bag

    Water-absorbent Coaster

    Acrylic Keychain

    Frame Magnet

    Mousepad

    Glasses Case

    Wall Canvas / Oil Brush

    3P Drawstring Bag

    Clear Case (Clear/Orange/Gray)

    Clear Case S (Pram Pattern / Logo Pattern)

    Tote Bag / A4 Tote Bag

    3 Pocket Pouch

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    These unique and fun designs are exclusive to this collaboration. A total of 36 items in 21 categories are available, from reusable bags and tote bags to coasters, keychains, and other useful accessories. Don’t miss out!

     

    ©さくらプロダクション
    © Mercis bv

  • Miffy’s Collaboration Cheesecake Appears at Osaka-Umeda Station

    13.September.2022 | FOOD

    From September 22 until October 3, fans of Miffy will want to head to Hankyu Osaka-Umeda Station! Some tasty collaboration sweets will be available at the station, including some scrumptious cheesecake.

     

    As part of the ongoing collaboration between Miffy and the Hankyu Railway, a new Cheesecake Bar will be available at the Dick Bruna TABLE POP-UP SHOP at Osaka-Umeda Station, which will be open for a limited time. This is a dream collaboration between the very popular Miffy Cheesecake Bar at Dick Bruna TABLE Kobe, a wine bar and cafe where fans can enjoy wine and food along with Dick Bruna’s world-famous illustrations, and the maroon color of the Hankyu Railway. Rich cheesecake and blackcurrant will be sold in sets of two, and sweets lovers won’t want to miss it.

     

    How could you not want to try these tasty Miffy goods?

  • Miffy Bath Set Made of Pure Japanese Cypress to be Released in September

    01.September.2022 | FASHION

    The Miffy Bath Set, made from environmentally friendly thinned wood, will be available in early September 2022.

    Miffy Bath Set: ¥16,500 (Tax Included)

     

    A three-piece Miffy bath set including a small bath chair, a large bath chair, and a hot water basin will be available next month. Perfect for parent and child use, the smooth wood surface will fit with any bathroom decor.

     

    Kanuma in Tochigi Prefecture is known for its thriving woodworking industry. The wood used for this set was thinned to protect the forest and minimize waste, and each product is handmade by local wood craftsmen and made entirely in Japan. The product is finished without paint to highlight its original quality.

    These items can also be stacked for compact storage.

     

    When you open the bathroom door, you’ll be met with the fresh scent of cypress with the Miffy Bath Set!

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  • Flower Miffy Juice Garden in Asakusa Offering Limited-Time Drink Perfect for Early Summer

    12.May.2022 | FOOD / SPOT

    Flower Miffy Juice Garden, a drink stand inspired by Flower Miffy, a florist version of the Dutch character Miffy, has begun selling the perfect drink for the early summer weather. The Marguerite Cream Soda is on sale now at the Asakusa location.

     

    Marguerite Cream Soda

    Flower Miffy Glass Vase Flower Frame

     

     

    The Marguerite Cream Soda features refreshing lemon soda topped with sliced lemon, thick vanilla ice cream, a Miffy cookie and a marguerite flower. Visitors can also find a special Miffy glass vase at the Asakusa store for a limited time, perfect for displaying flowers at home.


    Come enjoy shopping for Miffy goods while sipping a refreshing beverage this summer!

     

    Illustrations Dick Bruna Ⓒ copyright Mercis bv,1953-2022 www.miffy.com

  • Cherry Blossom Themed Drink Appears at Flower Miffy

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    Flower Miffy Juice Garden, a drink stand featuring Dick Bruna’s popular character Miffy, is now offering a limited-time cherry blossom beverage at its Asakusa location!

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    A Cherry Blossom flower arrangement is also available for purchase at the Flower Miffy online store. 

     

    Illustrations Dick Bruna Ⓒ copyright Mercis bv,1953-2022 www.miffy.com

  • Miffy-themed Snack Shop Opens in Gion, Kyoto

    15.March.2022 | FOOD / SPOT

    Telacoya, a company promoting traditional Japanese culture through the sale of souvenirs, is opening a new Miffy-themed snack shop on March 30, 2022. The adorable concept store is coming to Gion, Kyoto’s famed downtown district.


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    Miffy’s Marshmallow Sweets

    Miffy Cube Bread

    Snuffy’s Milk Breadstick

    Miffy’s Anko Roll

     

    The shop caters to those needing a pick-me-up during the day, from children tired of studying to company employees trying to get through the day. Snacktime doesn’t only have to be for children.

     

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  • Limited Edition Flower Miffy Goods Featuring a Cherry Blossom Theme Now on Sale

    06.March.2022 | FASHION

    Flower Miffy, a flower shop inspired by the popular Dutch picture book Miffy, has begun selling a new series of cherry blossom-inspired items! A limited number of postcard sets are also being offered as purchase bonuses. 

     

     

    Flower Miffy Glass – Sakura Gradient Pink / Pearl: ¥1,595 (Tax Included)

    Flower Miffy Sakura Plate: ¥2,090 (Tax Included)

    Flower Miffy Mini Towel – Sakura Pink / Ivory: ¥770 each (Tax Included)

     

    The series features original artwork, and fans of Miffy can get their hands on unique glassware, cherry blossom plates, and mini-towels. 

     

     

    Those spending ¥3,300 (including tax) or more will receive a set of two limited edition postcards. The offer will end as soon as they’re gone!

    *Offer does not apply to flower arrangements.

     

    Illustrations Dick Bruna Ⓒ copyright Mercis bv,1953-2022 www.miffy.com

  • Special Exhibition Commemorating Miffy’s 65th Anniversary Now on Display at Matsuzakaya Nagoya

    14.December.2021 | FASHION / SPOT

    Matsuzakaya Nagoya is holding an exhibition to celebrate the 65th anniversary of the birth of Miffy, created by Dutch illustrator Dick Bruna, until January 16, 2022. The theme of the exhibition is “with”. It introduces the story of Miffy and her friends, with more than 300 precious original drawings, sketches, and creative notes.

     

     

    Miffy the Ghost, 2001. (Manuscript)

    Miffy the Ghost, 2001. (Manuscript)

    Queen Miffy, 2007. (Manuscript)

    Miffy and Poppy Pig, 2011. (Manuscript)

    Miffy in the snow, 1963. (Manuscript)

     

    Original Goods

    UFD Miffy Set of 4  ¥4,400(Tax Included)

    Rollbahn M  ¥638(Tax Included)

    Pounch M ¥1,760(Tax Included)

    Half Zip ¥1,650(Tax Included)

    Floating Pen ¥1,320(Tax Included)



    This exhibition marks the first visit to Japan of the original drawings including “Usako-chan: Obake ni naru” (2001) and “Usako-chan wa Jyoou-sama” (2007), as well as reference materials. Also, the original drawings of “Usako-chan on Snow Day” (1963), one of Miffy’s first four works that has only visited Japan once before, and which features a winter outfit, is exhibited together for the first time. In addition, the exhibition reveals the memories and creative fascination of Bruna, who developed close friendships with Japanese picture book authors and children’s literature writers and had a significant influence on the picture book culture in Japan.

     

    The original drawings for “Usako-chan: Obake ni naru” (2001), “Usako-chan wa Jyo-oh-sama” (2007), and “Usako-chan to Fugako-chan” (2011), which was the last work to feature Miffy, are all in Japan for the first time. These drawings tell the story of Miffy playing ghosts, flying airplanes, and spending time with her family and friends.

    It is also an opportunity for visitors to trace the creative process of Bruna with notes that show how he repeatedly tweaked his words and cuts that were not selected for the books.

     

  • Kaori’s Easy Recipe: Learn to Make Miffy Parfait Using Tofu!

    08.September.2021 | FEATURES / FOOD

    With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.

     

    In this recipe, I’ll show you how to make an adorable Miffy Parfait using tofu shiratama!

     

    Tofu shiratama can be frozen without hardening, so it’s great to use for cooking as well as making sweets.

     

     

    Ingredients

    250g refined rice flour

    300g silken tofu

    ✩ This is about 1 bag of refined rice flour and 1 piece of silken tofu.

    Canned fruit or fruit of your choice

     

     

    Put the refined rice flour and silken tofu into a bowl and mix well.

    ⚠️ Do not drain the tofu!

    Don’t add water, just these two ingredients.

     

    ✩I knead all ingredients and then freeze it.

    Feel free to freeze it as dough, or boil it first.

    You can put them in Tupperware and store them in water in the refrigerator for a day or two. Don’t worry, they won’t harden!

     

    Add the coloring.

    Take a little bit of food coloring and add as you like.

    Here, I’m adding the yellow that will be the center of the flower.

     

     

    After mixing the dough, place it on parchment paper and put it in the freezer for about 30 minutes.

    You can shape it before placing it in the freezer, but chilling it will make it easier to work with.

     

    Cut out Miffy and her flowers.

    Place the yellow-colored piece into the middle of the flower.

    Roll the rest of the shiratama into balls.

     

     

    Boil the shaped shiratama while on the baking sheet.

    Boil the round shiratama as well. When they float to the top, place them in cool water.

     

     

    Place the shaped shiratama on parchment paper or plastic wrap and let dry briefly before adding decoration.

     

     

    Mix black cocoa with a little water, and using the mixture, draw Miffy’s face.

     

     

     

    Place the flowers and shiratama balls inside the glass, follow up with your favorite fruits!

    (If using canned fruit, feel free to add the syrup as well!)

     

    I hope you enjoy decorating this colorful dish!

     

     

    Kaori Kubota(@kaopan27

    I live in Hokkaido and I love to make character themed foods, desserts and pastries♡

    I want to see my family smile, so I enjoy putting in a bit of effort to make character foods and changing food into something cute♡

    You can see more of my character foods and character bento boxes on my Instagram page → @kaopan72

  • Workshop in Kichijoji Opens to Celebrate Miffy’s 65th Birthday

    14.August.2021 | FASHION / SPOT

    In conjunction with the 65th Anniversary Miffy Exhibition currently being held at the PLAY! MUSEUM in Tachikawa, a special silkscreen workshop is coming only to PLAY! KICHIJOJI! The event, called A Little Kindness in Kichijoji, is currently open for reservations, and will be open each Thursday, Friday, Saturday, and Sunday until September 5, 2021. 

     

    Dick Bruna, the creator of Miffy, often created posters using silk-screening. At the workshop, guests can choose from three different patterns and print their choice on either their own cloth and paper products, or on PLAY! goods. Each Sunday, illustrations from the book Miffy in the Snow can be printed on craft paper multiple times, eventually creating a colored Miffy! During the workshop, guests are asked to try making their own original goods using this time-honored silk-screen technique. No cheating!

     

     

    At the venue, visitors can take their time reading stories from reporter Shunji Morimoto, who interviewed Bruma countless times. Each tale from his book A Little Kindness: 66 Stories will be available to browse and buy, along with a slide show of Miffy photographs taken by photographer Kotori Kawashima. Various original goods will also be on sale, so keep an eye out!

     

    Won’t you come celebrate our favorite bunny’s birthday?

    Illustrations Dick Bruna © copyright Mercis bv,1953-2021  www.miffy.com

     

  • Miffy x studio CLIP Merchandise Collection Revealed

    29.July.2021 | FASHION / FOOD

    Lifestyle brand ‘studio CLIP’ is collaborating with children’s author Dick Bruna’s popular character Miff with a cute merchandise collection that’s set to drop at all studio CLIP branches in Japan and the online webstore .st on August 1.

     

    The Line-Up

     

     

    Limited-edition shopping bags

     

     

    Fruit Soda & Soft Serve Ice Cream Parfait

    studio CLIP collaborates with Miffy every year, and this year is no different, with a special line-up of character goods themed on friends and family. Boris makes an appearance this time too. Items include hand gel holders, vinyl umbrellas, tote bags, and more. There’s also exclusive shopping bags for Miffy fans who buy any of the collab merch, as well as themed drinks and desserts at studio CLIP CAFE.

  • Popular Miffy themed double wall glass is back on sale!

    18.June.2021 | FASHION

    The new Miffy themed double-wall glass, which was released in November last year and sold out only in one day is back with new designs including standard design from previous collection. 

     

    Double-wall Miffy Glass

    miffy style Surprised 

    miffy style Sleeping

    miffy style Tears 

    miffy style Standard

     

    Don’t miss out the must-have Miffy themed adorable double wall glass!

     

    ©Mercis bv

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